Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

belief ideas learning infographic wall new office professional development urban taskforce rising house prices millionth tips holiday trades Financial Planning Association safe Black Friday in Australia alpha click school students 2015 CPI grandparents menai WA research on coffee gen z goals high density apartments demographic trends internships financial future 2016 census results investor gold coast rule keeper food bank research brand experience global retail workplace work from home language teach marriages hello fresh Christmas presents australians staying home more online shopping Hunter Valley priorities australian Christchurch life workforce weather consumer celebration ethnography manly paying to work NBRS Architecture Australian Bureau of Statistics 2014 interactive youth unemployment McCridle mentor pharmacy teleworking home professional speaker NBRS insight leadersip Australia street Social Trend public transport screenagers social enquiry social lives national crime rates apartment presentation personal growth statistics employment travel Assistant Store Manager future-proof year 7 February 16 leadership workshop bus transport sector wide study demographer water outsourcing potts point mythbusters grave decision kate middleton New Zealand experience young australians demographic transformations responsive social commentary employmer budget gender workplace culture retirement crows nest earn coffee South Australia data average sydneysider Education Future Forum dreams nativity scene mccrinlde TEDx Speaker train tea baby names trends of 2016 social issues Northern Beaches Christian School Wagga Wagga google for education world youth day Queensland: QLD baby name debt commute baby name trends care support sustainable brands community engagement entrepreneurs of today networking TED talk marrickville snapshot challenge baby boom Australian Census australian real estate volunteering data sunny days increasing densification future proof australia waverton child care speakers pack cancelling event Work place mortgage lifestyle Aussie TED faith divorce future of work balance Australian communities happiness pyrmont car dessert careers Australian Home Research Executive Generation Y Sydney population 10 years world trend Mark McCrindle in the media 1975 who is generation z researcher ultimo emerging trends Maxim Accounting workshop eliane Geoff Brailey program professional presenters Australia Day sector overcast facts middle class internet future of shopping English purpose baby SMSF 2012 Love food population map mccrindle tea seasons business performance australian community trends report Australian Population Caregiver politics REIV Conference investing Aussies hornsby annual income report recap quote JOMO Mark McCrindle ACF17 DIY spend HSC Births VIC choice workers infographics "know the times" Wellington medicine sector wide volunteering cars urban living sydney speaker house winter Duchess of Cambridge intern housing market social analyst communications Hornsby Shire Council ageing wealth employers Christmas day Population Clock non profit christian resilience woolworths daily telegraph Australians mccrindle publication future growing population coffee lovers award property market social research curiosity impact sun Christmas research church Elderslie-Harrington park sports Hills Shire Council royal fears student faux-ciliser culture 2020 Real Estate growth of sydney event not for profit research Deaths tuesday parenting generational trends ABS property price micro apartments emerging generations Black Friday Sales aged care Channel Seven tertiary education presentations volunteer professional services panel prince george work-life gen alpha litter environmental scanning community event Gen X census fail not for profit blaxland socialising conference parents social life average Australian emerging technologies eliane miles wage shopping VET sector staff learn Australian Trends thought leadership wolloomooloo easter sydney property market insights social shifts mateship leadership weekly earnings mover and shaker GPO teachers learning styles work mates award winner employmee changing face of sydney omnibus the average aussie ACF 2016 children storytelling proactive ashley fell Christmas day weather 2013 sydneycity seasons greetings staying in Research Director slideshare wages business SRE Cobbitty-Leppington Real Estate Institute of Victoria housing affordability breakfast New Zeland victoria Channel 7 Australian community trends population Gen Z Expert google townhouses affordability focus groups earning plans innovation capital city live the dream wealth and income distribution debate organisations gig demographics Do It Yourself royal baby area men land of the middle class visualisation future of education university environment Canberra ageing population goal clothing living dare to dream christmas trees friends 24 million giving unaffordable bondi shifts micro customer global generations renter of the future Kiwi the lucky country Myth tattoos social trends sentiments Christmas season 1980 showreel analysis urban development career selfie royal influence new york times survey design research report affordable names TDE equip growth Northern Beaches data analyst Crime Rates house prices resource trends analyst Kirsten Brewer qualitative research stay home in depth interviews educated Gen Y christmas FOMO office opening logan 24,000,000 teaching mccrindle research society trends the hills shire neutral bay Bathburst Res Vis national wealth repayments education future report happy holidays maiden names local learner rental stress list survey religion SA hobart McCrindle Speaker owning a home supply and demand capital cities low density entrepreneurial CBD schools students change newspaper national private wealth identity Australia Day 2017 norwest communicate property Christmas in Australia dream Jura Australia 1994 year 12 jobs of the future sydney metro millenials infographic wealth and income sydney hills engagement vegetarian darwin Andrew Duffin geomapping Financial Planning Association of Australia the hills innovative community demographic states ashley mckenzie The Daily Edition internship FPA etiquette educhat participants communication salary IT Specialists university degree market research media collaboration optus youth high school spirituality ease of travel village Wodonga tableau financial independence high density living education financial fears women money optimistic Tuesday Trend urban generation 1968 gig economy Willowdale collaborative digital cultural diversity in the media state property development ferry graphs McCrindle Speakers media activity Lower Hunter NFP event food insecurity brand royal family baby boomers ACT households Sydney office commuting moreton bay mccrindle in the media Australian Communities Trends dreaming charities buildings Christmas data family EFF global financial crisis news story divorce rate focus group Charlotte NEETs Western Australia Financial Planning Week Retail post rationalism generation alpha household aussie culture results father's day shbc 2016 authenticity housing suburb rich lalor park know the times twentyseventeen wedding school satisfaction energy Vocational education trends of 2017 Sydney’s south west baby names report PSI perth high density cash REIV National Conference suburbs aged care puzzle sydney event cancel plans public speaker entertainment education future Australian Families cloudy days 40 million real demography follow census 2016 January 26th sydney market baby name predictions Territory local communities 2016 census education sector trends surname forum public holiday media commentary city Valentine’s Day keynote engage wellbeing media release forecasting World Water Day professional not-for-profit average aussie hills long weekend contiki TEDx australian communities trends report optus my business awards greatness christmas 2017 couple McCrindle Keynote Speakers rise of local social researchers investment cold census data easy rider healthy future winter blues forecast product public speaking apartments Northern Territory Generation X Merry Christmas hopes social commentator TAS Word Up cancelling plans urban living index donate hills shire surnames mythbusting families home owner wealth distribution crime census results Scouts acf15 bureau work Engineering Manager monarchy faux-cilising relevant social impact thrive travelling teacher casual tv ACF leader NSW Christmas lunch conference speaker Mount Annan-Currant Hill school Black Friday mining boom trend tuesday poker master training generation Z generations conferences suburban living economic 23 million cost of living HR shopper's pick screenage research pack Skilling huffington post housing trends future proofing home ownership local community social change census Sydney Hills Business Chamber criminal stats social researcher millennials maiden Business analysis socialites Australian demographics finance business index culturally diverse do people still change their surname after marriage? financial Adelaide megatrends global population growth chairty ipswich Macquarie University social media friendship schools Netflix residents financial planning cartodb baby names australia report US economy What is food insecurity? relational research services SMART society moderators guide marketing Queensland earnings conference presentation DESTEL the great screenage volunteers Australian Dream events house price rise domestic offenders financial dreams communities poor motivate rent social faux-cilise builders cica cost young people futurist unemployment sunburnt country office space group session VET government technology ACT Report vegemite hunger Performance Sentiment Index summer visual christianity Sydney Lifestyle Study Tasmania Christmas Stats daily commute princess charlotte sydneysider Royals pharmacies research visualisation population milestone toys mother's day Jura Coffee jobs sydneysiders Tuesday Trends NT donation cooking speaker video case study the changing face of meetings younger generations study housing growth anzac entrepreneur group New South Wales mobile digital economy wealth inequality small business Lower Hunter Region online income charity speakers house price nfp the australian dream brisbane define marriage narcissism James Ward data visualisation australian social research Northern beaches Event System's Architect Sydney keynote speaker rain speajer ACF2017 skills 2017 cultural diveristy keynote speaker Melbourne shopping centre renting education research students commuters typical australian The ABC of XYZ deloitte meals consumerism #censusfail social analysis fresh research data holidays australian communities forum going out personalities Australian schools organisational culture

Archive