Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


proactive resilience Population Clock recap social Duchess of Cambridge equip Channel Seven schools students criminal workplace culture South Australia gen alpha Christmas season generation alpha technology sydneycity 1994 travel goals learner collaboration real tips earn Christmas presents dessert social commentator trends of 2017 workplace social shifts McCrindle Speakers transport marrickville panel professional speaker princess charlotte publication low density buildings economic leadership faux-cilising NT social issues long weekend visualisation earnings Social Trend social commentary outsourcing middle class award NEETs energy research visualisation Australian demographics Crime Rates cloudy days 2017 wedding 2014 government optimistic holidays Wagga Wagga shbc futurist data visualisation going out Generation Y household property price EFF responsive student bondi social trends group balance baby pharmacies alpha ACF 2016 brand home owner royal influence Melbourne engagement data analyst friends trends analyst households 2013 consumerism vegetarian mentor hello fresh australian communities forum men Love wolloomooloo global financial crisis financial dreams norwest demographer mateship small business keynote challenge office space school click forecasting townhouses future of education youth 24 million population map list australians staying home more Queensland entrepreneurial future proof dream owning a home ethnography analysis mobile HSC not for profit investor Canberra parenting huffington post marketing community results repayments collaborative safe TDE 40 million NSW public holiday social researcher trend tuesday national private wealth meetings wealth megatrends work-life FPA Research Executive visual thrive sunny days residents not-for-profit manly perth motivate communities acf15 online shopping emerging trends renter of the future tattoos 2020 qualitative research church community event royal baby Births case study infographic wall celebration ACT university degree conferences tv local narcissism online organisational culture Education Future Forum sun unemployment travelling communicate plans australian social research product internship budget public speaking tea high density DIY young australians greatness millenials lifestyle finance renting Real Estate Institute of Victoria society trends education future report Merry Christmas customer research pack potts point participants sydney event define New Zeland contiki interactive tuesday youth unemployment bureau Australian communities leadership workshop Territory future of work new office market research REIV Conference apartment demographics summer daily telegraph mortgage population cash careers quote divorce rate survey Australian Trends Scouts growing population WA learn work mates young people Australia Day 2017 social research experience home ownership children couple Australians insight menai education research CBD winter blues cooking rise of local insights australia ashley fell socialising Australian Dream deloitte Netflix baby name trends data hornsby shifts workforce nfp sydney speaker clothing home mythbusting educhat gold coast commute JOMO Australian Home suburbs cartodb The ABC of XYZ family forecast generations internships Geoff Brailey economy educated high school royal SMSF REIV National Conference Australian Families ABS Bathburst Mark McCrindle language DESTEL Res Vis February 16 presentations coffee trends of 2016 earning volunteers faux-ciliser rule keeper learning skills tertiary education year 7 2015 schools entertainment 2012 social change generation Z presentation in depth interviews meals IT Specialists investment poor supply and demand wage toys global generations land of the middle class Northern Beaches demographic house prices Australian schools rain education housing market education future gender sports selfie global The Daily Edition capital city brand experience names royal family woolworths ultimo aged care ipswich water lalor park urban living Northern beaches Event communications annual income wellbeing urban sunburnt country Wodonga TAS neutral bay faux-cilise Kiwi census father's day child care social enquiry housing growth networking trend aged care puzzle hills shire 1968 house price rise future aussie culture know the times population milestone follow increasing densification australian communities trends report trends winter future proofing property cost facts events consumer stay home infographic newspaper new york times typical australian national wealth millionth society media domestic generation Word Up slideshare digital logan mythbusters Western Australia house mining boom seasons etiquette keynote speaker baby boomers crime suburb financial future learning styles housing trends charity politics Real Estate baby name predictions crows nest statistics FOMO happiness Aussie millennials mother's day cost of living Financial Planning Association of Australia ashley mckenzie brands christianity life spend cold marriage healthy future news identity teachers rising house prices event training growth parents 23 million affordable video affordability New South Wales income emerging generations Adelaide storytelling sector jobs of the future prince george the changing face of friendship innovation office opening brisbane easter monarchy Hornsby Shire Council school students dreaming debt financial fears tableau 10 years leader retirement entrepreneur personalities January 26th optus the australian dream local communities house price Sydney village social life social media Christmas lunch focus group eliane daily commute mccrindle research resource states 1975 average aussie social researchers social impact cultural diversity kate middleton work forum weekly earnings moderators guide goal easy rider Royals rental stress ideas Northern Territory employers Aussies speakers employment baby name shopping dare to dream innovative cancel plans Christchurch mccrindle city "know the times" high density apartments curiosity Australian Census financial independence Tasmania ageing Northern Beaches Christian School Wellington cancelling plans teach environmental scanning conference speaker mover and shaker Generation X property market VIC year 12 survey design Charlotte moreton bay entrepreneurs of today divorce fresh food mccrindle tea rich google for education media release students Assistant Store Manager Gen X Kirsten Brewer Australia Day research data Do It Yourself world youth day suburban living victoria school satisfaction research Tuesday Trend mccrindle in the media shopper's pick research services teacher vegemite women business index ease of travel litter teleworking professional pharmacy weather community engagement intern social lives salary living thought leadership Australian Bureau of Statistics World Water Day national crime rates organisations GPO communication media commentary pyrmont relevant relational staff baby boom jobs darwin Caregiver focus groups investing conference hobart sentiments media activity wealth and income English Financial Planning Association New Zealand wages holiday program overcast medicine group session graphs Tuesday Trends non profit geomapping career Sydney keynote speaker world offenders financial 2016 Financial Planning Week urban living index paying to work builders sector wide study housing marriages ACF wealth and income distribution socialites Australian Communities Trends researcher stats christmas Valentine’s Day cancelling event anzac optus my business awards education sector omnibus rent Deaths Engineering Manager sydneysiders Channel 7 1980 demographic transformations PSI Myth cars SA waverton priorities change post rationalism urban taskforce poker master snapshot internet future-proof ageing population grandparents engage religion high density living twentyseventeen demographic trends sustainable hopes capital cities emerging technologies authenticity culture baby names Queensland: QLD business in the media staying in housing affordability state System's Architect population growth professional development workshop blaxland 24,000,000 environment unaffordable fears eliane miles conference presentation gen z study google wealth distribution university area report Gen Y office families generational trends sector wide personal growth teaching social analysis debate