A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


dream sydneysiders the changing face of travelling Assistant Store Manager victoria marriage 40 million real WA darwin royal influence water social commentator australian communities trends report home ownership food office Work place huffington post commute communicate earning sydney metro shbc professional development marriages baby names housing market Australian Bureau of Statistics home sports Australia Day 2017 change shifts ipswich trends of 2017 cloudy days 2016 census results 1994 Wellington year 12 Education Future Forum parents wealth 2016 suburban living australians staying home more Adelaide house going out Canberra school students apartment property 1975 train weekly earnings trend personal growth housing growth Scouts demographic trends communications rising house prices future of education New South Wales World Water Day education future Tuesday Trends Australian schools learning styles jobs of the future rule keeper fears vegemite System's Architect thrive unemployment #censusfail entrepreneurial Geoff Brailey 2017 Australian Families mover and shaker shopping centre future proofing google for education national crime rates tableau TED socialising education schools sustainable data analyst click increasing densification cooking workforce online shopping forum motivate mythbusting professional speaker New Zealand Macquarie University gold coast commuters Kirsten Brewer anzac education research norwest school satisfaction financial dreams dreaming lifestyle narcissism car pharmacies professional Engineering Manager language baby names australia report Australian Communities Trends cash cancelling plans outsourcing financial fears retirement university career conference speaker safe training FPA mother's day menai christianity megatrends Christchurch Skilling speaker the australian dream social impact Mark McCrindle researcher university degree census TED talk proactive men Northern Beaches case study demographics sydney event moderators guide paying to work city divorce rate woolworths crime marrickville baby boomers office space leadership collaborative social shifts divorce entertainment trends trends of 2016 happiness priorities house prices "know the times" holiday work innovative suburbs snapshot business index not for profit faux-ciliser Aussie greatness the great screenage debate workplace SMSF resource population business mccrindle tea teacher educhat Love organisations wages emerging generations perth home owner non profit church demographic low density CBD middle class government religion workplace culture media commentary dare to dream social enquiry households hello fresh PSI cost of living future-proof moreton bay generations graphs economy prince george January 26th sector wide recap list Christmas presents Hills Shire Council ashley fell Andrew Duffin Australian Dream events friends Australia street Vocational education 2014 learner millenials English statistics small business survey design Australians tattoos eliane miles child care society focus group tuesday environmental scanning cost hopes youth housing trends networking brand collaboration Australian Home Financial Planning Association wellbeing workshop NBRS Tasmania housing Valentine’s Day work mates Caregiver faux-cilise optus trends analyst millionth REIV Conference infographic wall sydney hills royal Christmas season shopping Channel Seven stats geomapping faith Gen X know the times New Zeland purpose media release baby name showreel deloitte politics millennials australian communities forum forecasting Northern beaches Event overcast emerging technologies meetings EFF culture authenticity impact salary young people infographic goals 2020 participants names poker master changing face of sydney community engagement renter of the future Research Director average Australian research visualisation relevant urban living eliane thought leadership consumerism mccrindle in the media jobs global financial crisis social media house price rise ACF tea February 16 aged care schools students media generation alpha office opening CPI demographic transformations meals public holiday winter blues family technology group australia 24,000,000 year 7 Social Trend generation Z global generations IT Specialists faux-cilising state household engage capital city presentations mccrindle research rise of local focus groups high school tertiary education financial independence Australian Trends public speaking research data ideas hornsby engagement toys ultimo internships group session optus my business awards baby name trends educated Netflix summer video social commentary Australia Day social sentiments spirituality Tuesday Trend Christmas lunch in the media sun future futurist census 2016 brand experience analysis social researchers school crows nest weather Australian Population Do It Yourself renting breakfast research lalor park sydneysider socialites youth unemployment Hornsby Shire Council local community gender cica belief mortgage quote bureau story Northern Territory learn SMART christmas teaching Melbourne grandparents demographer mccrindle Sydney keynote speaker society trends FOMO product interactive ACT social researcher census fail demography investment Word Up slideshare bus digital financial Generation X internship friendship communication communities winter pyrmont acf15 grave decision buildings population map follow bondi trend tuesday baby names report media activity professional services storytelling social life social change world youth day dessert states mobile aged care puzzle rain generational trends future of shopping intern marketing suburb Charlotte event unaffordable define experience builders women supply and demand brands South Australia McCrindle Speakers report repayments student REIV National Conference social trends wedding debt financial future 10 years waverton publication conference keynote speaker celebration rent potts point population growth Myth entrepreneur national wealth conferences infographics balance post rationalism Queensland: QLD neutral bay average aussie The Daily Edition leader earnings VET market research ageing research report award winner census data gen alpha organisational culture ABS panel TDE internet apartments typical australian annual income the average aussie environment blaxland TEDx social research mining boom hills shire growth national private wealth DIY omnibus economic Research Executive children christian 24 million investor affordability emerging trends business performance research services Royals leadership workshop the hills Western Australia not-for-profit new york times daily commute insights program NBRS Architecture public speaker employment TAS healthy future cartodb goal Channel 7 twentyseventeen gen z GPO litter wealth and income SRE news Gen Y growing population data visualisation presentation shopper's pick royal family rental stress Sydney Hills Business Chamber parenting young australians 1980 students investing tips ease of travel Real Estate Institute of Victoria budget Deaths teachers tv award new office Wagga Wagga cancel plans sunburnt country hills brisbane forecast google culturally diverse stay home long weekend Kiwi Australian demographics NT education future report local Generation Y 2015 DESTEL responsive Merry Christmas Duchess of Cambridge 1968 cars average sydneysider Sydney future of work online Res Vis study Financial Planning Week qualitative research ageing population pharmacy volunteers ashley mckenzie cultural diveristy Real Estate spend visualisation results medicine sunny days mateship social analysis criminal property price skills plans selfie relational ethnography Births poor 2013 area urban living index Australian Census micro census results optimistic transport coffee 2012 Queensland careers social lives insight sydney speaker urban residents identity The ABC of XYZ manly employers rich speakers pack NSW the hills shire princess charlotte challenge Financial Planning Association of Australia holidays baby boom HSC work-life population milestone 23 million conference presentation world customer aussie culture screenage easy rider speakers townhouses SA capital cities housing affordability personalities contiki Northern Beaches Christian School cancelling event newspaper vegetarian research pack JOMO generation staff teleworking village cold 2016 census families entrepreneurs of today urban taskforce mentor staying in visual monarchy VIC fresh father's day NEETs Population Clock Crime Rates facts professional presenters data high density couple ferry resilience micro apartments community event future proof Territory VET sector cultural diversity clothing curiosity wealth and income distribution Wodonga learning ACF 2016 consumer hobart social issues sydneycity domestic innovation survey land of the middle class etiquette daily telegraph baby travel community wealth distribution in depth interviews James Ward teach sector wide study finance mythbusters property market australian social research earn high density living high density apartments equip easter house price alpha global owning a home baby name predictions sector affordable living Australian communities education sector income kate middleton wolloomooloo nfp logan offenders life Aussies wage keynote royal baby seasons trades energy charity local communities Bathburst