A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


collaboration aged care unaffordable royal HSC faux-cilising demographic trends crime Aussie overcast family retirement research data Christmas presents visual 40 million participants Channel Seven couple social analysis baby Duchess of Cambridge daily commute online shopping university motivate Financial Planning Week culture shopper's pick wealth and income distribution career high density apartments experience winter blues forecasting pharmacy toys christmas slideshare schools meetings litter Wodonga panel conference learn education sector Wellington follow Northern beaches Event professional development demographic mythbusters presentations ethnography IT Specialists Australian Census keynote conference presentation social enquiry community engagement suburbs community friendship customer non profit earning education entrepreneurs of today tattoos house price Financial Planning Association of Australia sunny days housing affordability pharmacies collaborative national crime rates staying in 2015 Australian Families stats Adelaide JOMO 2020 repayments February 16 victoria SMSF Generation Y urban conferences youth unemployment outsourcing data analyst states long weekend hello fresh VIC budget marrickville education research ACF 2016 not-for-profit debate teaching media dessert woolworths school 1968 spend publication public holiday media commentary office criminal social office opening cancel plans ashley fell bondi prince george Bathburst optimistic renter of the future buildings mythbusting grandparents transport sydneysiders Australian schools goals organisations capital cities father's day WA future click plans The Daily Edition public speaking royal influence government wellbeing earnings low density Australians poor growth Myth rich insights newspaper emerging generations Tasmania sector wide engage marriage twentyseventeen FPA engagement research services national wealth identity cancelling event challenge authenticity Generation X home ownership mover and shaker business index socialites consumer not for profit royal family The ABC of XYZ Word Up charity social lives etiquette 2017 learning styles australians staying home more ideas Hornsby Shire Council ageing Australia Day 2017 Mark McCrindle Love financial future world easy rider deloitte community event rent communications life baby name survey design aussie culture priorities vegemite FOMO teleworking Engineering Manager shopping thrive church going out shifts area rising house prices future proof learner Australian Trends English Do It Yourself urban taskforce internet happiness group New Zealand young people moreton bay Sydney high density women supply and demand employment Territory debt cash Kiwi Tuesday Trends brand experience market research Northern Beaches PSI financial fears national private wealth Research Executive Wagga Wagga professional graphs growing population global financial crisis Real Estate Institute of Victoria facts lalor park mentor personalities year 12 owning a home affordability volunteers baby name trends internship children Melbourne baby boom holidays social life village school satisfaction university degree food January 26th daily telegraph blaxland society trends Christmas lunch mccrindle global generations gold coast suburb Real Estate travelling Australia Day Sydney keynote speaker perth professional speaker snapshot workplace resource research anzac conference speaker investment DIY social research waverton 1994 faux-cilise gen z christianity events award demographics interactive millenials greatness alpha trends of 2016 nfp skills eliane keynote speaker youth young australians the changing face of mateship infographic politics sun tea Australian Bureau of Statistics hobart cars 1980 rule keeper holiday emerging technologies wealth distribution society future-proof earn fresh consumerism ashley mckenzie cancelling plans schools students social media typical australian property market capital city TDE wolloomooloo marketing kate middleton CBD New South Wales investor aged care puzzle hills shire NT sports population growth DESTEL Christmas season geomapping selfie SA social change wedding leader divorce rate australian communities trends report hornsby intern easter ageing population proactive finance housing market environment 24,000,000 population milestone local survey statistics workforce case study australia wealth and income future proofing innovative rain real the australian dream moderators guide religion baby boomers resilience norwest parents google for education generation royal baby Geoff Brailey forecast bureau business winter trends Scouts residents mother's day travel education future report study google weather 2016 Christchurch home meals population future of work house Tuesday Trend social researchers households communities hopes mccrindle in the media work-life relevant tableau social impact mccrindle tea presentation office space Population Clock quote new office jobs of the future global Gen X apartment 2014 marriages trend tuesday potts point 10 years personal growth census Deaths responsive tips sustainable crows nest Births speakers REIV National Conference workplace culture leadership workshop safe dream neutral bay World Water Day New Zeland parenting financial independence qualitative research Australian demographics work brand household social shifts technology future of education housing Res Vis fears Gen Y tuesday in depth interviews environmental scanning Royals increasing densification school students millionth social researcher storytelling house price rise child care Northern Territory curiosity program mining boom year 7 ease of travel mortgage training Caregiver Western Australia local communities house prices world youth day staff GPO dare to dream demographer Charlotte high school brands population map stay home in the media digital Merry Christmas state results goal wages cultural diversity cloudy days video Social Trend mobile monarchy Queensland: QLD weekly earnings healthy future Education Future Forum list trends of 2017 REIV Conference lifestyle social issues dreaming economy researcher vegetarian entrepreneurial futurist define summer Canberra sentiments gender internships 24 million change infographic wall Netflix students property wealth 2012 coffee sector wide study salary urban living index millennials wage men suburban living sydney event visualisation paying to work demographic transformations manly organisational culture families educated educhat communicate emerging trends Aussies annual income optus recap media release Australian Dream generation Z seasons medicine energy contiki Kirsten Brewer cost work mates "know the times" land of the middle class divorce Queensland relational forum online language faux-ciliser ultimo princess charlotte home owner ABS workshop water 2013 teacher event NEETs acf15 cost of living entertainment TAS networking high density living darwin Australian Communities Trends research pack social trends friends System's Architect financial dreams NSW small business trends analyst teach Australian Home insight Assistant Store Manager eliane miles cartodb poker master affordable city names omnibus sydneycity news generation alpha education future brisbane equip report megatrends Valentine’s Day rental stress menai huffington post shbc generational trends Australian communities social commentator financial trend entrepreneur data teachers cold research visualisation Northern Beaches Christian School urban living post rationalism ACF investing 23 million rise of local South Australia middle class domestic focus group income analysis housing trends sydney speaker sector tv townhouses Channel 7 builders thought leadership gen alpha 1975 sunburnt country mccrindle research social commentary narcissism ACT product focus groups pyrmont australian social research employers clothing celebration communication generations group session ipswich optus my business awards australian communities forum media activity new york times leadership living innovation data visualisation commute Crime Rates offenders unemployment tertiary education learning student know the times baby name predictions economic property price housing growth socialising average aussie McCrindle Speakers logan balance EFF Financial Planning Association renting careers baby names cooking jobs