A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


visualisation tattoos communities NEETs care support urban Research Director tableau emerging generations 2016 royal millenials Assistant Store Manager weekly earnings community engagement moreton bay award Real Estate Institute of Victoria life pharmacies eliane faith Work place monarchy shopping mover and shaker average Australian infographic wall easy rider travel divorce nfp buildings divorce rate residents Tasmania facts mythbusters Wodonga Aussies speakers pack baby names report conferences energy future professional presenters Charlotte census fail woolworths goals local communities huffington post home proactive university degree christmas high density living Black Friday snapshot VET sector FOMO food bank faux-cilising acf15 charities shifts business index research visualisation lifestyle forum presentation alpha thrive property price social lives vegemite Bathburst financial planning keynote speaker technology generation Australian Census forecasting schools students focus groups office space jobs of the future young australians 1980 Performance Sentiment Index marrickville Channel Seven mortgage mother's day Gen Y Kirsten Brewer future of education housing market digital economy engagement australians staying home more dreams Sydney not for profit goal royal influence the hills innovation Willowdale global communicate public holiday entertainment Tuesday Trends public speaking the great screenage training gender volunteer professional development Scouts challenge future-proof typical australian employmee australian social research Valentine’s Day baby names australia report daily telegraph leadership workshop click selfie food religion baby name trends youth socialising investor Christmas presents environmental scanning year 7 speajer income suburban living VET anzac 2015 father's day teaching Hills Shire Council fears Hornsby Shire Council demographic ultimo networking collaborative data analyst cash Kiwi ashley fell infographics educhat Australian Trends mccrindle in the media neutral bay child care weather sustainable case study micro apartments market research community event social life collaboration professional services ACT commute research on coffee Res Vis Real Estate 1994 Australians Australian Bureau of Statistics the lucky country NBRS 2014 REIV Conference demographic trends narcissism Cobbitty-Leppington school optimistic entrepreneurial pyrmont builders paying to work story spend learn kate middleton parents urban living index resilience business performance city litter holidays generation alpha The Daily Edition census Births media release Andrew Duffin career financial independence Australian Population retirement etiquette cultural diveristy organisational culture speakers in depth interviews Christmas season dreaming bureau couple What is food insecurity? work earnings social speaker real intern follow the average aussie mateship faux-cilise poker master cancelling plans spirituality purpose 40 million award winner TAS households the hills shire state earn recap optus my business awards google Australian demographics bondi plans tuesday NBRS Architecture mccrindle capital cities mythbusting teleworking clothing housing affordability rental stress wealth and income distribution social analysis toys wealth 2013 train New Zeland investing engage Mount Annan-Currant Hill storytelling screenagers education research high density rain media activity wedding low density outsourcing google for education conference presentation socialites crows nest SMSF area cold ideas safe australia family 2016 census SA learning styles VIC Engineering Manager volunteers personal growth hills careers princess charlotte organisations social impact Lower Hunter global retail generations education future relevant work mates wealth inequality mccrindle research analysis emerging trends presentations annual income February 16 cooking public speaker marriage Caregiver breakfast hornsby Australia Day omnibus home ownership social shifts cost public transport australian Black Friday in Australia shopping centre Australian Families world youth day supply and demand #censusfail Financial Planning Association of Australia dare to dream customer Netflix donation tv prince george innovative Macquarie University 24 million Queensland: QLD gen z SRE moderators guide sunburnt country middle class HSC emerging technologies work-life Australian Dream capital city manly easter australian real estate domestic change hello fresh ethnography house small business research Vocational education house price rise Social Trend mining boom affordable sentiments Sydney population New South Wales household teach Myth Territory Channel 7 growth of sydney balance wealth distribution workforce society trends winter schools consumer christianity brand experience wages culturally diverse social researchers names wealth and income jobs water dessert education housing growth global financial crisis demography social change village PSI millionth future proof sydney hills not for profit research Australia Day 2017 insights tea personalities optus Deaths demographic transformations global generations population map national wealth know the times house price environment society Duchess of Cambridge local JOMO English Tuesday Trend sector wide futurist Northern Beaches Christian School live the dream professional blaxland waverton celebration sydneysiders bus millennials ferry conference 2012 social trends research data trends analyst contiki staff menai christian apartments earning sector wide study publication gen alpha ageing belief South Australia social media 10 years online tips stats economic ashley mckenzie entrepreneur Crime Rates Jura Australia medicine media average aussie CPI cancelling event brisbane sydneysider Canberra baby name predictions social analyst school students Jura Coffee teacher graphs debt long weekend brands forecast educated 2016 census results travelling cost of living offenders infographic Hunter Valley leader list GPO demographer Northern beaches Event DIY focus group DESTEL Christmas lunch rising house prices increasing densification ACF2017 census 2016 norwest investment US trend land of the middle class women aged care puzzle overcast event learner census data social commentator property market experience financial dreams Christchurch friends housing Population Clock media commentary future of shopping gold coast logan Generation Y church TDE healthy future Australian Home thought leadership national private wealth commuting vegetarian Word Up qualitative research trades children holiday Mark McCrindle young people students dream younger generations Adelaide census results growth screenage 2017 darwin local community Merry Christmas NFP event generation Z families Education Future Forum owning a home ageing population rent politics ACF17 high density apartments NSW rule keeper who is generation z office opening Australian schools business volunteering events communications transport baby boomers workshop suburbs social commentary consumerism pharmacy twentyseventeen population milestone Northern Territory sports baby sydney metro slideshare Melbourne learning "know the times" program greatness McCridle Western Australia sector social researcher 1968 social issues relational commuters cars Royals volunteering data priorities newspaper trend tuesday stay home australian community trends report aged care unaffordable criminal new office sydney event interactive rise of local conference speaker work from home internships Australian communities shbc Maxim Accounting high school lalor park professional speaker trends World Water Day REIV National Conference language wolloomooloo megatrends Mark McCrindle in the media Do It Yourself parenting data visualisation meals cancel plans baby boom Love group session not-for-profit shopper's pick trends of 2016 micro casual financial future cultural diversity faux-ciliser Northern Beaches ACT Report university hunger ease of travel food insecurity debate equip 1975 states royal family ACF 2016 new york times population data System's Architect Wellington going out future proofing 23 million living world mccrindle tea the changing face of sydneycity 2020 giving growing population average sydneysider baby name employment staying in IT Specialists royal baby government suburb social research grandparents renter of the future house prices mccrinlde rich James Ward Research Executive McCrindle Speakers wage education future report online shopping Lower Hunter Region quote sydney speaker poor ipswich affordability hopes potts point product motivate cartodb employers showreel townhouses seasons FPA Australia street car tertiary education hills shire deloitte Queensland unemployment authenticity EFF chairty Geoff Brailey men workplace workplace culture Retail charity define video australian communities trends report gig internet financial fears trends of 2017 school satisfaction community perth geomapping cloudy days coffee lovers communication urban living fresh Sydney’s south west Gen X gig economy Sydney Hills Business Chamber research report grave decision coffee budget resource wellbeing marriages participants baby names Elderslie-Harrington park victoria TEDx demographics leadership summer Aussie ACF survey CBD responsive sunny days money January 26th skills study brand friendship Sydney keynote speaker property identity impact teachers urban taskforce housing trends TED results Financial Planning Week Wagga Wagga statistics cica keynote researcher insight visual social enquiry repayments Australian community trends in the media ABS digital office year 12 Financial Planning Association marketing sun Black Friday Sales youth unemployment internship future of work apartment changing face of sydney panel non profit news financial happiness aussie culture WA research pack daily commute the australian dream student culture choice workers Business analysis TED talk eliane miles NT post rationalism group Australian Communities Trends winter blues mentor curiosity Skilling mobile 24,000,000 entrepreneurs of today meetings employmer survey design renting salary Generation X SMART The ABC of XYZ hobart education sector donate national crime rates generational trends research services home owner New Zealand economy population growth report crime finance australian communities forum