A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Sydney Hills Business Chamber networking vegetarian "know the times" study earnings the australian dream communicate census fail JOMO live the dream social life megatrends communities ethnography changing face of sydney financial fears choice workers February 16 market research men baby names report demographic transformations intern the changing face of renting snapshot economic holidays bureau baby name predictions GPO 24,000,000 life world youth day growth hornsby children rain sydney hills data visualisation storytelling urban taskforce easy rider 40 million national private wealth census results generational trends housing growth EFF property market norwest greatness year 12 supply and demand employment dream mortgage wedding cars trends new office professional James Ward social trends CBD Hills Shire Council cash average aussie language Andrew Duffin narcissism social change screenage video VET sector annual income keynote Generation Y pyrmont communication optus my business awards mining boom generations royal baby mccrindle in the media brand experience Australian schools research services purpose commuters media commentary poker master ACF data analyst cultural diveristy priorities Australians travelling domestic professional development presentation event moreton bay house prices global leader focus groups workplace culture commute communications internet rise of local workshop organisational culture google for education religion year 7 learning casual bus demographics Births wolloomooloo winter blues community engagement recap brand aussie culture mover and shaker education survey design care support social issues shbc owning a home public holiday sector wide study world Social Trend Wagga Wagga apartment australian communities trends report online shopping 2016 census women Deaths forecast census data futurist huffington post customer Christmas season ACF2017 teach summer mobile resource Tuesday Trend NSW NBRS Architecture cooking young people #censusfail youth selfie sydney metro learning styles prince george organisations social impact TED talk Australian Trends future of education hills shire housing market Australian Population millenials volunteering data workplace gold coast Channel 7 Wellington ACF 2016 demographic trends generation not for profit trends of 2016 results research visualisation earn royal shifts social lives learn entrepreneurial technology forum baby names schools students learner career program names cultural diversity identity 23 million daily commute sunburnt country house ideas social enquiry product conference society Australia Day 2017 sydney speaker training financial dreams The Daily Edition wealth and income story social social media rule keeper cost of living crime families WA suburban living trend tuesday university potts point World Water Day Aussies trends of 2017 NFP event research report australia Tuesday Trends thought leadership Education Future Forum shopping infographic Bathburst DIY socialising society trends contiki click work mates Geoff Brailey infographics South Australia mccrindle the average aussie ashley mckenzie ipswich Vocational education financial divorce conference speaker criminal breakfast culture sunny days equip builders household crows nest transport the hills keynote speaker post rationalism Australian community trends Christmas lunch brands suburb housing affordability social researchers thrive university degree focus group school satisfaction retirement weather state graphs future proof geomapping workforce increasing densification entertainment 1975 baby name middle class chairty australian social research Netflix twentyseventeen clothing cost personalities define data financial planning average Australian Real Estate Institute of Victoria news schools Gen X Canberra poor in the media optus group session happiness Research Director friendship wages Love residents gen z debate holiday darwin ACT home owner tuesday experience internships family kate middleton father's day marketing eliane investment cancelling plans 2013 google REIV Conference NBRS Wodonga Australian Families plans sentiments jobs of the future money 24 million TAS house price households tips rich educated grave decision follow house price rise Christchurch Australian communities Northern beaches Event Assistant Store Manager SMSF panel housing trends stats youth unemployment lifestyle repayments relational events trends analyst hobart mentor australian budget 2017 non profit 2015 environment speakers pack entrepreneurs of today speakers logan skills office opening future proofing business research data social commentator divorce rate education research unaffordable NT professional services environmental scanning national crime rates aged care puzzle rental stress wellbeing ageing population digital Channel Seven buildings Queensland leadership Queensland: QLD coffee office financial future waverton goal student millennials faux-ciliser showreel christmas affordable area blaxland interactive ageing staff teachers medicine consumerism rising house prices baby politics pharmacies etiquette government balance cancel plans NEETs personal growth population map ferry energy micro apartments culturally diverse Charlotte income Financial Planning Week Generation X baby boom Kirsten Brewer micro Gen Y list capital city faith demographic deloitte economy social shifts Sydney keynote speaker victoria earning dare to dream insights the hills shire food charity change Real Estate relevant Northern Beaches Christian School educhat group 2020 baby name trends award Australia Day Word Up princess charlotte high density living australians staying home more ultimo January 26th visualisation analysis internship real Valentine’s Day FOMO Australian Dream suburbs global generations Christmas presents Skilling home meals spirituality speaker home ownership fresh royal family census 2016 public speaking australian communities forum acf15 visual entrepreneur curiosity rent work-life moderators guide stay home sustainable public speaker investing hopes community event baby names australia report trend monarchy online charities careers Financial Planning Association of Australia mythbusting not-for-profit case study easter living Australian Bureau of Statistics townhouses IT Specialists social analysis couple apartments English emerging trends New South Wales research collaboration affordability 2014 Mark McCrindle overcast seasons cold Royals CPI Northern Territory Duchess of Cambridge high school 2016 census results innovation McCrindle Speakers Northern Beaches consumer population milestone SMART leadership workshop gig economy business performance dessert city Sydney ashley fell quote work Research Executive optimistic proactive Population Clock national wealth mateship property price mccrindle research future-proof sports System's Architect aged care social commentary VIC unemployment safe future of shopping vegemite small business Tasmania VET high density apartments generation alpha offenders Caregiver population report anzac housing challenge sydneysider financial independence christianity millionth social researcher marrickville typical australian celebration 10 years daily telegraph volunteers sydneycity Kiwi generation Z Melbourne 1994 mythbusters alpha investor volunteer media release baby boomers long weekend winter Australian Communities Trends tableau business index dreaming DESTEL Scouts Work place future of work resilience high density school students lalor park Do It Yourself sector census gender 1980 REIV National Conference ACF17 perth hills award winner car infographic wall participants students HSC SA education future report Australia street education future sydneysiders school employers train property faux-cilise Macquarie University toys TDE emerging technologies wage media trades newspaper authenticity Crime Rates travel community insight slideshare bondi in depth interviews presentations grandparents innovative Australian Home researcher tattoos emerging generations debt woolworths jobs salary demographer Merry Christmas responsive facts New Zealand parents 2016 faux-cilising village capital cities conference presentation states The ABC of XYZ Myth cancelling event Western Australia teleworking omnibus new york times local communities christian Territory media activity urban living friends survey spend SRE ease of travel publication know the times cica 1968 statistics royal influence teaching average sydneysider ABS weekly earnings paying to work marriages outsourcing shopper's pick nfp wealth education sector TEDx young australians neutral bay FPA forecasting gen alpha cloudy days sydney event child care shopping centre mother's day motivate population growth collaborative engagement urban living index Aussie local community research pack gig parenting pharmacy teacher tertiary education local church staying in Adelaide low density brisbane TED future hello fresh conferences volunteering engage healthy future sector wide socialites goals tv manly demography sun Engineering Manager eliane miles wealth and income distribution Hornsby Shire Council the great screenage growing population tea wealth distribution fears PSI land of the middle class professional presenters Financial Planning Association renter of the future global financial crisis professional speaker meetings belief 2012 office space australian community trends report dreams water Australian demographics cartodb impact social research mccrindle tea litter going out Australian Census urban menai New Zeland marriage qualitative research finance Res Vis