A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


entrepreneur report ABS ACF WA Jura Australia annual income Financial Planning Week rent growing population hills shire small business baby name money environment emerging generations employmer VET sector 2020 millenials VET CPI NT Australian Bureau of Statistics Tuesday Trends hobart child care learning know the times mythbusters leadership teach safe debt January 26th qualitative research dare to dream trend home ownership Australian Home NBRS Architecture sydneysider young people sentiments research visualisation education research SRE demographics train clothing demographic schools students mother's day consumerism Australia Day participants townhouses group session selfie pharmacy NFP event new york times 1968 visualisation resilience who is generation z future of shopping Northern Beaches housing market innovation volunteers Netflix research on coffee baby name trends hornsby mccrindle tea communicate new office cash the hills grave decision social researchers survey design The Daily Edition entertainment digital Macquarie University millionth market research belief cancelling plans REIV National Conference 2013 christian 2014 Australian schools Geoff Brailey long weekend holidays sports students social shifts Engineering Manager brand experience renter of the future Territory affordability interactive sydney property market ACT winter omnibus typical australian financial online personal growth mythbusting social commentary Australian Communities Trends digital economy relevant Births resource 40 million aged care puzzle christmas sunny days professional services travel sydney hills FOMO unemployment sector wide study Lower Hunter Region learning styles ACF17 award Word Up bondi shifts house training global financial crisis housing trends 1980 wage micro Bathburst weekly earnings food conference speaker cancelling event wealth world victoria friendship collaborative trends analyst the australian dream divorce video gold coast mortgage social analyst online shopping Sydney Lifestyle Study career couple goal conference youth unemployment wealth inequality marriages waverton Financial Planning Association event infographics Willowdale educhat repayments curiosity motivate faux-ciliser English women networking social impact gender 1975 Adelaide twentyseventeen men financial future prince george healthy future Retail lifestyle Assistant Store Manager water business SMSF optus my business awards organisations government area Research Director workshop acf15 media activity buildings careers non profit professional speaker year 12 DIY care support Australian Population Skilling future-proof Financial Planning Association of Australia Mark McCrindle property price australian social research not for profit research census 2016 marriage lalor park results perth social issues cars #censusfail technology change friends census results father's day ease of travel australian communities forum housing ashley fell baby optimistic skills growth of sydney sector dreams housing affordability average aussie australian real estate litter story SMART alpha logan real house prices Wagga Wagga australian communities trends report define australian community trends report offenders ethnography social research norwest baby names university slideshare charity income marrickville financial fears easter financial planning urban living index survey Scouts statistics domestic school satisfaction land of the middle class pharmacies Australian Families ipswich state Charlotte Northern beaches Event menai challenge weather builders Australian Census growth System's Architect World Water Day children nfp google for education owning a home national private wealth changing face of sydney culture mover and shaker global generations trends of 2016 population milestone potts point authenticity group etiquette research data community event eliane debate suburban living panel food insecurity Christmas presents innovative baby names australia report faith events brisbane sydney speaker community fresh sun toys PSI brands coffee student world youth day dreaming budget Australian communities ACT Report 2016 urban development forecast teleworking in depth interviews plans population map ACF 2016 neutral bay click product google social trends Northern Beaches Christian School emerging trends focus groups narcissism future of work mining boom cultural diveristy work from home royal family property development jobs Aussie Performance Sentiment Index intern sydneycity Wellington christianity earn national wealth Generation Y kate middleton generation Australia Day 2017 baby name predictions names Cobbitty-Leppington volunteer church future of education food bank the great screenage Royals monarchy high density pyrmont transport goals Maxim Accounting society trends follow JOMO post rationalism education future report bureau thought leadership VIC work mates priorities sydneysiders education future research report data analyst sydney market australia TED the average aussie states office speakers pack employers cold local community Myth US property cartodb socialites australian work-life geomapping divorce rate Deaths 1994 research Caregiver affordable media wages James Ward thrive low density social enquiry 24 million hills millennials trends community engagement national crime rates live the dream data NEETs customer mentor volunteering poker master commute youth identity TED talk summer ashley mckenzie future sustainable TEDx Speaker internships keynote Love Research Executive New Zeland royal influence faux-cilising Black Friday in Australia household public transport meals study Education Future Forum baby boom snapshot social change cost of living ultimo Western Australia public speaker Black Friday Sales shopping centre hopes investment rising house prices rental stress mccrindle research IT Specialists tuesday proactive employment socialising consumer speajer middle class optus language Australian demographics employmee Real Estate business index relational residents case study census anzac property market Wodonga rule keeper Business analysis FPA Sydney population screenagers megatrends cloudy days purpose urban taskforce futurist royal baby future proofing tableau fears breakfast crows nest keynote speaker contiki life society Crime Rates Channel Seven tattoos generation alpha Kirsten Brewer hello fresh mateship overcast global retail high school the hills shire Sydney salary Christmas season aged care Sydney’s south west business performance impact staff average Australian leadership workshop Kiwi media release presentation Res Vis professional wellbeing generational trends February 16 speaker moderators guide dessert entrepreneurial going out workplace royal TEDx apartments tv university degree donation Channel 7 bus public holiday winter blues Population Clock manly 2016 census Tuesday Trend politics HSC grandparents Gen X EFF McCridle baby boomers NSW generation Z showreel tertiary education generations celebration storytelling educated suburb future proof Lower Hunter commuters Vocational education dream sydney metro Australians casual media commentary Christchurch mccrindle conference presentation seasons supply and demand population growth NBRS Australia street trends of 2017 marketing increasing densification sector wide Australian Dream wolloomooloo ageing mccrinlde school students parents McCrindle Keynote Speakers engagement economic the changing face of social life social Social Trend eliane miles presentations Hornsby Shire Council spend renting gen alpha micro apartments energy responsive Merry Christmas ideas capital city research pack TAS speakers McCrindle Speakers publication meetings cica education organisational culture list equip infographic urban ferry financial independence moreton bay apartment internet teaching Northern Territory wealth and income distribution McCrindle Speaker car conferences crime rise of local family investing Melbourne travelling Duchess of Cambridge DESTEL vegemite learn learner wedding 2017 Australian community trends spirituality collaboration shopping REIV Conference forecasting greatness home owner shbc woolworths families quote australians staying home more not for profit trades stats social commentator social analysis communications visual home sydney event 24,000,000 population Valentine’s Day house price rise personalities 2012 criminal Hills Shire Council insight The ABC of XYZ shopper's pick parenting rain emerging technologies internship SA graphs engage hunger daily telegraph ageing population teacher office opening leader workplace culture Queensland: QLD young australians research services earnings analysis demography choice workers Jura Coffee financial dreams aussie culture unaffordable average sydneysider demographic trends experience Tasmania professional development cancel plans Elderslie-Harrington park Sydney keynote speaker entrepreneurs of today demographic transformations poor darwin news vegetarian high density apartments communication professional presenters focus group social researcher Sydney Hills Business Chamber Do It Yourself investor Real Estate Institute of Victoria outsourcing sunburnt country year 7 huffington post Australian Trends the lucky country Hunter Valley culturally diverse suburbs staying in village living daily commute mobile CBD Mark McCrindle in the media Aussies award winner cooking chairty New Zealand social lives communities coffee lovers mccrindle in the media volunteering data stay home environmental scanning recap donate What is food insecurity? city finance Queensland brand ACF2017 faux-cilise Work place social media schools wealth and income not-for-profit workforce demographer wealth distribution happiness "know the times" cultural diversity economy work tea trend tuesday insights younger generations Gen Z Expert religion global 23 million high density living cost commuting easy rider tips data visualisation charities infographic wall TDE Andrew Duffin households Mount Annan-Currant Hill census fail house price researcher screenage local local communities 2016 census results medicine holiday South Australia capital cities in the media rich gen z Christmas lunch balance jobs of the future baby names report blaxland teachers public speaking GPO 10 years 2015 forum program gig Black Friday earning Canberra facts deloitte Generation X gig economy New South Wales school newspaper urban living paying to work office space princess charlotte giving housing growth retirement education sector Gen Y census data