2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Highlights from #TuesdayTrend

Tuesday, August 30, 2016

As Australia’s social researchers, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.

Every Tuesday we release a trend about Australia for #TuesdayTrend. Here are some of our recent #TuesdayTrends, highlighting fun facts about Australia. Be sure to follow, share and interact with us on Instagram, Twitter and Facebook.



ABOUT RESEARCH VISUALISATION


In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.

For more information, please get in touch – we’d love to hear from you:

W: researchvisualisation.com

E: info@researchvisualisation.com

P: +61 2 8824 3422

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

future of shopping February 16 trends analyst capital city world youth day 2016 cold TDE learning area young australians mateship 2016 census results apartment national wealth Do It Yourself researcher January 26th 2016 census christianity video trends of 2017 cloudy days 2012 transport weekly earnings sentiments ACF 2016 sydney speaker rise of local teacher social trends Andrew Duffin storytelling GPO baby name predictions wedding professional speaker SMART belief report REIV National Conference alpha research visualisation future office data analyst define real selfie authenticity ashley mckenzie poor World Water Day daily telegraph average Australian research report ageing school satisfaction dessert consumer high density townhouses relevant friendship housing house prices demographic transformations gender professional development shopper's pick local Skilling city menai responsive ACT shopping centre Australian Communities Trends mccrindle tea consumerism cars data New Zeland house Sydney millenials census results mythbusters wealth and income distribution gold coast housing market employers sydney hills learn Aussies global financial crisis Gen X VIC Australian Census year 12 office space visual new office #censusfail Western Australia 40 million geomapping pharmacies daily commute states baby boomers crows nest Wagga Wagga princess charlotte investing keynote communities affordability 1980 marrickville earn narcissism cancelling event social media internships home owner award friends state kate middleton australia living teaching entertainment shopping social researcher news media activity emerging technologies public speaker mortgage brisbane crime Aussie work mates australians staying home more fresh survey design house price skills collaborative culturally diverse budget wealth event child care school ACF megatrends Australian Home motivate Myth meals waverton socialising WA community event social shifts suburb Geoff Brailey wellbeing conference Tasmania CBD land of the middle class builders home ownership potts point home impact unemployment System's Architect volunteers forecasting Generation Y economic Australian demographics conference speaker tv cultural diversity bureau trades village culture survey communicate staff technology tertiary education leader shbc holidays curiosity generation slideshare infographic schools students manly university degree travelling australian communities forum christmas census 2016 Financial Planning Week learning styles outsourcing happiness christian newspaper Australian communities conference presentation twentyseventeen research data australian communities trends report recap going out post rationalism insight DIY Love jobs property price logan equip emerging trends study Melbourne Duchess of Cambridge optus my business awards digital national private wealth celebration goal baby names australia report New South Wales anzac insights Education Future Forum Australians victoria buildings mythbusting perth Bathburst change prince george future-proof renter of the future holiday optimistic Adelaide university media commentary blaxland community engagement water micro apartments 10 years sydneycity Work place easter Territory Valentine’s Day media release resilience marketing leadership workshop cost "know the times" winter optus baby names report social researchers contiki Financial Planning Association of Australia thrive student snapshot Caregiver weather divorce rate SMSF VET couple debt 1975 McCrindle Speakers trend tuesday financial independence dreaming women Wellington Kiwi story emerging generations safe internship teach networking property market sydney event the hills group session participants Christmas lunch Financial Planning Association Kirsten Brewer population collaboration trends of 2016 food The Daily Edition nfp domestic ashley fell society trends life innovation brands ideas rule keeper ferry Sydney keynote speaker futurist qualitative research Australia Day 2017 marriages social lives dare to dream travel ipswich not-for-profit healthy future mccrindle capital cities VET sector cartodb entrepreneur millionth identity finance leadership forecast Charlotte google for education Hornsby Shire Council Canberra focus group 23 million New Zealand Netflix future of work South Australia tattoos list the hills shire market research work non profit 1968 average sydneysider The ABC of XYZ cash census fail moreton bay focus groups marriage NBRS poker master group hobart social analysis eliane miles sector changing face of sydney tea population milestone religion social commentator sunburnt country demography tips urban not for profit demographer vegetarian energy sustainable deloitte know the times ethnography baby name brand experience eliane employment 2020 SRE acf15 baby boom 2014 Channel 7 Wodonga generations publication national crime rates neutral bay royal baby program education sector career church government 2017 households sector wide study socialites research services summer mining boom Births ease of travel the average aussie 24 million faith office opening staying in demographic rain moderators guide innovative housing trends data visualisation CPI growing population financial dreams future proof Northern beaches Event sydney metro hopes middle class global commuters JOMO brand toys faux-ciliser aussie culture young people online business index lifestyle communications social impact earning personal growth pharmacy customer spend DESTEL forum year 7 royal family purpose property bus ultimo Royals presentations Assistant Store Manager social issues the changing face of wolloomooloo housing growth visualisation growth Northern Beaches woolworths thought leadership Sydney Hills Business Chamber coffee Real Estate Institute of Victoria politics commute FPA easy rider salary generation alpha NBRS Architecture community organisations annual income media charity Research Executive Mark McCrindle presentation aged care social life greatness workplace culture winter blues Northern Beaches Christian School omnibus business high school unaffordable medicine Tuesday Trends public holiday bondi baby entrepreneurs of today FOMO Australian Dream case study engagement Population Clock Northern Territory urban living intern Macquarie University high density apartments renting hornsby careers Crime Rates mother's day darwin Merry Christmas earnings tableau global generations engage results generational trends offenders australian social research breakfast NEETs Engineering Manager litter wealth distribution research pack parents gen z Gen Y suburbs analysis future of education vegemite internet James Ward workshop divorce education demographics mccrindle research world stay home facts English millennials interactive IT Specialists in depth interviews statistics baby name trends mccrindle in the media social research names society Christmas season stats owning a home lalor park suburban living high density living Word Up Queensland sports wages grandparents household education future economy communication increasing densification criminal Deaths sunny days affordable financial fears family retirement NSW faux-cilising quote experience sydneysider cica overcast infographic wall Queensland: QLD professional train PSI local community monarchy balance business performance Australian Bureau of Statistics learner teachers long weekend father's day entrepreneurial mentor Australian Population google debate royal influence 1994 huffington post rent environmental scanning typical australian residents baby names in the media sydneysiders financial future Australian Families 24,000,000 cost of living Tuesday Trend workforce REIV Conference public speaking Australian schools income follow social commentary house price rise future proofing ABS grave decision aged care puzzle Channel Seven Scouts EFF investor language micro Social Trend rental stress children population growth spirituality Australian Trends repayments pyrmont NT relational teleworking 2015 keynote speaker youth unemployment faux-cilise professional services etiquette education future report generation Z Res Vis resource educated wage plans proactive Generation X training challenge mover and shaker speakers hills shire events Christmas presents fears social enquiry product the australian dream personalities Real Estate demographic trends apartments mobile dream organisational culture educhat financial investment cancel plans goals priorities gen alpha car work-life graphs Vocational education small business rich school students TAS population map census shifts click clothing ageing population rising house prices conferences low density Australia Day urban taskforce supply and demand sector wide youth research cancelling plans social paying to work social change sun environment new york times royal trend tuesday housing affordability 2013 Christchurch online shopping students cooking schools hello fresh families urban living index workplace Hills Shire Council HSC meetings norwest men education research trends jobs of the future seasons SA award winner wealth and income local communities parenting average aussie panel

Archive