Scouts Australia Project in Review

Tuesday, June 09, 2015

Organisations must respond to the times to remain relevant amidst significant demographic shifts, cultural change, and generational transitions.

Scouts Australia is the nation’s largest youth organisation with a membership of 52,000 youth members. The not-for-profit recently commissioned McCrindle to guide the direction of a major Youth Program Review (YPR) through a three-phase project, helping Scouts to engage with the needs and desires of Australian families, their perceptions of Scouting, and what families are looking for in a contemporary youth organisation.

Engaging Stakeholders for Strategic Organisational Change

RESEARCH AIMS

Through conducting nation-wide research, Scouts Australia sought to determine future directions and develop a detailed understanding of the wider community to:

  • Ensure the values of Scouts Australia engage with those of 21st Century Australia
  • Create a program that meets the needs of their appropriate youth target market

RESEARCH TOOLS

As part of the research, a number of methodologies and tools were utilised:

  • Awareness and Perception Brand Testing: Testing the perceptions, attitudes, awareness of Australians and Scouting families towards Scouting.
  • Competitor Analysis: Defining how the Scouts Australia brand is perceived in comparison to other Australian youth development, extracurricular, and sport organisations.
  • Segmentation Analysis: Comparing Scouts families with Australian families nationally and differences in their values for Australian youth.
  • Demographic Forecasting & Trends Analysis: Understanding the factors that shape and influence Generation Z from a demographic and social trends perspective.


RESEARCH OUTPUTS

Phase 1 provided qualitative insights through a series of focus groups with current and former Scouts members and Scouting parents, testing Scouting’s current landscape and the changes needed in the program, thus setting the foundation for the Phase 2 and Phase 3 research.

Phase 2 sought to define the needs and desires of Australian families for a national youth program through a comprehensive national study of 1,078 Australian parents with children aged 6 to 18, asking parents about their values and what a youth program should look like for a 21st century Australia. These results were compared to the perspectives of 1,858 Scouts parents.

Phase 3 featured a demographic and social trends scoping study on Generation Z and Generation Alpha incorporating McCrindle data, Australian Bureau of Statistics data, and trend analysis from McCrindle’s generational experts.

The McCrindle team visualised and presented the results of all three phases at national and state executive meetings throughout 2014 to engage key stakeholders with the strategic changes required to shape the new Scouts program.

RESEARCH IMPACT

The Scouts Australia YPR team is using the research as a key engagement piece with Scouts members and their families. The results have led to significant discussions among members and decision-makers on what it could look like to provide a highly sought after youth program for 21st century Gen Zs.

“One chief commissioner suggested this is the best research we have ever completed. Your work has assisted in giving credibility to the YPR and strengthening the belief of others for the need to have the YPR.” – Scouts


SECTOR-WIDE NOT-FOR-PROFIT STUDY

In 2015, McCrindle is conducting a sector-wides study for Australian not-for-profit organisations and charities entitled the Australian Community Trends Report. Organisations are invited to participate and sign up by 30 June, 2015.

MCCRINDLE RESEARCH SOLUTIONS

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. See our Research Pack for more information on our services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

the hills shire conference speaker moderators guide younger generations families royal baby newspaper state millennials pyrmont transport belief analysis population milestone financial independence education future report curiosity the average aussie Assistant Store Manager relational Hornsby Shire Council Sydney keynote speaker national wealth demographer new office in depth interviews supply and demand mccrindle research forecast Australian Families financial dreams social life social analyst personalities culturally diverse growing population australian chairty Australian Dream Gen Y research insight REIV Conference the hills McCrindle Speakers qualitative research social analysis baby names australia report speaker manly 1980 ashley fell marketing wedding Elderslie-Harrington park micro growth of sydney wellbeing house student Tasmania mythbusters menai Canberra office goal friendship contiki balance earn market research New South Wales states eliane Crime Rates environmental scanning faux-ciliser housing results university school satisfaction wages meetings social researcher slideshare SA toys property generation conference news baby boomers world youth day micro apartments 1994 christian Wodonga Christmas season research report blaxland recap urban teach emerging technologies population growth marrickville Australia Day 2017 Aussies australian social research shbc victoria rule keeper energy community ageing Northern Beaches living optimistic train wage 40 million coffee lovers speakers pack resilience investing couple optus my business awards 2016 australian communities forum high density apartments cancelling plans work-life leader domestic public speaker consumer young australians Melbourne trend tuesday education sector prince george keynote Northern beaches Event ipswich land of the middle class kate middleton bus program demography city hello fresh politics baby names report social trends futurist Sydney’s south west FPA training 2016 census results Australian schools CPI father's day JOMO future of work social media economic apartment mining boom national private wealth focus groups live the dream office opening ethnography australian community trends report ferry healthy future workshop infographic wall VET video deloitte office space ACT care support skills public speaking entrepreneur not for profit group session baby name predictions mother's day change the lucky country brand experience affordable students leadership workshop social commentator technology trades parents cica eliane miles capital cities public transport typical australian housing trends global weather System's Architect learn religion visualisation media travelling who is generation z thrive Australian communities travel breakfast event not-for-profit learning styles economy low density research data royal influence Kiwi professional services relevant Australian community trends Hunter Valley high school baby names the great screenage English daily commute internship future teaching census affordability divorce Western Australia work from home Channel Seven 1975 the changing face of income Vocational education trend brisbane grandparents workplace culture 2013 volunteer 2014 media commentary Do It Yourself media activity REIV National Conference SMART impact generation alpha Mount Annan-Currant Hill public holiday NBRS Architecture The Daily Edition millionth faux-cilising speakers snapshot professional development residents staying in equip annual income alpha home owner christianity dream holiday intern gold coast Australian Census demographics Christchurch dreams shopping centre family etiquette medicine shopping social researchers learner cancelling event the australian dream social impact property market sports twentyseventeen demographic transformations Australians house price report money aged care puzzle wolloomooloo mccrinlde population map volunteers professional presenters christmas apartments tuesday gen z forecasting employmer car faith New Zeland engage renting cartodb acf15 consumerism debate woolworths entrepreneurs of today society trends Channel 7 house prices middle class community event Netflix year 12 infographics aged care McCridle pharmacies tv housing affordability collaboration wealth women Bathburst personal growth tattoos Skilling society collaborative communication rising house prices TAS language poor authenticity baby name research visualisation Royals wealth inequality education future royal housing market group princess charlotte future-proof financial fears entertainment Research Executive schools purpose sunburnt country mobile Births global generations jobs of the future crows nest survey socialites baby boom research on coffee tea screenagers rent EFF IT Specialists mythbusting spirituality data analyst Wagga Wagga schools students Caregiver dreaming children clothing Aussie Christmas presents households mover and shaker brands Jura Australia real innovative NFP event customer ACF 2016 growth rich narcissism salary in the media Work place 24,000,000 motivate Queensland: QLD 23 million cash Sydney population future proofing Population Clock megatrends parenting rental stress greatness sunny days trends of 2016 spend cooking monarchy brand socialising urban living index The ABC of XYZ census fail insights suburban living house price rise story workforce educated church owning a home Australian Bureau of Statistics government increasing densification ultimo vegemite organisations Cobbitty-Leppington repayments Australia Day census 2016 financial emerging generations commute mccrindle in the media baby Performance Sentiment Index urban taskforce high density sector wide study challenge engagement employment financial future coffee 24 million Northern Territory storytelling 2015 local overcast teleworking non profit Australian demographics retirement ageing population Tuesday Trends communications award winner omnibus trends 2016 census pharmacy Financial Planning Association selfie cold responsive census results changing face of sydney TEDx interactive national crime rates leadership Queensland 1968 logan FOMO village sydney metro names area work mates youth unemployment 2020 shopper's pick Gen X home ownership case study social change school students social commentary statistics cancel plans long weekend earnings ease of travel criminal water Willowdale social enquiry casual mccrindle tea hills shire TED SRE DESTEL internet quote shifts Territory experience business Generation Y Australian Trends social lives sentiments global financial crisis buildings future of education emerging trends commuters Andrew Duffin outsourcing list infographic Jura Coffee sustainable VIC winter What is food insecurity? royal family sydney speaker trends of 2017 Sydney debt gender dare to dream know the times Sydney Hills Business Chamber mentor World Water Day faux-cilise suburb household google for education click Macquarie University teacher generations plans hornsby educhat cultural diversity proactive Tuesday Trend Australian Home Charlotte hills tertiary education SMSF Lower Hunter Region finance earning youth Christmas lunch product employmee online shopping commuting food bank australian real estate young people population easy rider mateship Res Vis baby name trends marriage research services tableau celebration budget urban living panel dessert online university degree choice workers DIY aussie culture home conferences Financial Planning Association of Australia bondi Wellington fresh Australia street winter blues nfp identity staff giving donation local communities Adelaide employers friends speajer food average Australian tips Australian Population cost data local community New Zealand neutral bay Education Future Forum sun optus moreton bay Love cloudy days Research Director social shifts internships perth social business performance capital city rise of local year 7 NSW men research pack Duchess of Cambridge Merry Christmas social issues investor holidays HSC australia priorities wealth and income distribution housing growth gig economy wealth distribution sydney hills digital Mark McCrindle Geoff Brailey education research ideas huffington post ashley mckenzie cost of living bureau TED talk workplace post rationalism hopes February 16 culture litter focus group rain conference presentation Real Estate Institute of Victoria social research community engagement life resource January 26th investment researcher Maxim Accounting screenage survey design generation Z NT showreel safe fears mortgage gig media release average aussie teachers sydney event Social Trend CBD demographic trends 2012 Scouts seasons wealth and income suburbs marriages small business data visualisation sydneysiders award publication participants Generation X GPO Engineering Manager visual jobs google meals career Word Up ACF2017 Hills Shire Council Valentine’s Day ACF careers charity entrepreneurial follow study stay home cars not for profit research millenials happiness Lower Hunter weekly earnings sydneycity sector wide learning Myth define events South Australia grave decision renter of the future anzac communities presentation future proof goals unemployment Kirsten Brewer ACT Report sydneysider thought leadership hobart 10 years potts point average sydneysider education cultural diveristy presentations future of shopping gen alpha business index stats norwest charities school divorce rate volunteering Financial Planning Week geomapping ACF17 TDE darwin #censusfail offenders NBRS environment keynote speaker VET sector sector summer WA James Ward innovation hunger donate networking daily telegraph poker master townhouses PSI crime professional work Northern Beaches Christian School financial planning unaffordable census data forum 2017 lalor park communicate graphs easter volunteering data paying to work lifestyle vegetarian Deaths child care builders australian communities trends report Australian Communities Trends professional speaker new york times generational trends Mark McCrindle in the media facts high density living NEETs world going out Real Estate ABS waverton mccrindle food insecurity Business analysis "know the times" australians staying home more trends analyst demographic property price organisational culture

Archive