Scouts Australia Project in Review

Tuesday, June 09, 2015

Organisations must respond to the times to remain relevant amidst significant demographic shifts, cultural change, and generational transitions.

Scouts Australia is the nation’s largest youth organisation with a membership of 52,000 youth members. The not-for-profit recently commissioned McCrindle to guide the direction of a major Youth Program Review (YPR) through a three-phase project, helping Scouts to engage with the needs and desires of Australian families, their perceptions of Scouting, and what families are looking for in a contemporary youth organisation.

Engaging Stakeholders for Strategic Organisational Change

RESEARCH AIMS

Through conducting nation-wide research, Scouts Australia sought to determine future directions and develop a detailed understanding of the wider community to:

  • Ensure the values of Scouts Australia engage with those of 21st Century Australia
  • Create a program that meets the needs of their appropriate youth target market

RESEARCH TOOLS

As part of the research, a number of methodologies and tools were utilised:

  • Awareness and Perception Brand Testing: Testing the perceptions, attitudes, awareness of Australians and Scouting families towards Scouting.
  • Competitor Analysis: Defining how the Scouts Australia brand is perceived in comparison to other Australian youth development, extracurricular, and sport organisations.
  • Segmentation Analysis: Comparing Scouts families with Australian families nationally and differences in their values for Australian youth.
  • Demographic Forecasting & Trends Analysis: Understanding the factors that shape and influence Generation Z from a demographic and social trends perspective.


RESEARCH OUTPUTS

Phase 1 provided qualitative insights through a series of focus groups with current and former Scouts members and Scouting parents, testing Scouting’s current landscape and the changes needed in the program, thus setting the foundation for the Phase 2 and Phase 3 research.

Phase 2 sought to define the needs and desires of Australian families for a national youth program through a comprehensive national study of 1,078 Australian parents with children aged 6 to 18, asking parents about their values and what a youth program should look like for a 21st century Australia. These results were compared to the perspectives of 1,858 Scouts parents.

Phase 3 featured a demographic and social trends scoping study on Generation Z and Generation Alpha incorporating McCrindle data, Australian Bureau of Statistics data, and trend analysis from McCrindle’s generational experts.

The McCrindle team visualised and presented the results of all three phases at national and state executive meetings throughout 2014 to engage key stakeholders with the strategic changes required to shape the new Scouts program.

RESEARCH IMPACT

The Scouts Australia YPR team is using the research as a key engagement piece with Scouts members and their families. The results have led to significant discussions among members and decision-makers on what it could look like to provide a highly sought after youth program for 21st century Gen Zs.

“One chief commissioner suggested this is the best research we have ever completed. Your work has assisted in giving credibility to the YPR and strengthening the belief of others for the need to have the YPR.” – Scouts


SECTOR-WIDE NOT-FOR-PROFIT STUDY

In 2015, McCrindle is conducting a sector-wides study for Australian not-for-profit organisations and charities entitled the Australian Community Trends Report. Organisations are invited to participate and sign up by 30 June, 2015.

MCCRINDLE RESEARCH SOLUTIONS

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. See our Research Pack for more information on our services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

brand experience Bathburst brands VET children wealth inequality census data award winner child care christianity office generations 2013 Performance Sentiment Index unaffordable baby names report Black Friday car transport New South Wales research data commute Crime Rates donate vegemite micro VET sector The Daily Edition media activity breakfast brand Hunter Valley TED talk home keynote speaker financial ideas younger generations HR tea low density February 16 poker master research report domestic maiden baby collaborative collaboration FPA learning sydneysider faith research on coffee seasons SA royal selfie TEDx Speaker Queensland: QLD education future report nativity scene mother's day nfp social enquiry casual jobs consumerism financial independence not for profit research focus group anzac Kirsten Brewer Lower Hunter Region wolloomooloo church IT Specialists high density living authenticity growth mobile workshop emerging generations Australian Communities Trends home ownership System's Architect census rise of local sports residents hunger society trends Australian Population HSC educated global changing face of sydney NBRS screenage families global financial crisis ashley fell GPO engage huffington post mccrindle skills suburban living tableau cars baby name predictions christian sydney property market local communities small business market research Australian schools Research Director the average aussie publication 1975 new office rich analysis eliane miles futurist Merry Christmas train darwin Christmas Stats goals google for education bureau parents Gen Y workplace trends analyst ipswich housing future of work government Christmas lunch environmental scanning do people still change their surname after marriage? South Australia tattoos mccrindle in the media the lucky country communications national private wealth jobs of the future Sydney Hills Business Chamber young people plans media commentary builders consumer affordability Australian community trends housing trends investor cost of living clothing entertainment digital economy seasons greetings REIV National Conference Christmas day Mark McCrindle employmee aged care puzzle buildings financial fears The ABC of XYZ educhat shifts millenials NFP event housing growth Australia Day 2017 24 million school Valentine’s Day Real Estate Institute of Victoria Res Vis australian communities trends report trends of 2017 ACF australian social commentary 40 million faux-cilising sydneysiders megatrends perth Christmas data professional services marrickville motivate education future intern research visualisation Sydney Lifestyle Study charity retirement ultimo leadership workshop REIV Conference wealth and income program EFF NEETs panel charities meals cold networking faux-cilise interactive easter Willowdale future proof urban taskforce shopping centre hello fresh statistics crime households Aussie NBRS Architecture giving Aussies generation Jura Australia alpha finance cultural diversity FOMO results city Generation X cancel plans business index quote cost Macquarie University property wage Christmas day weather identity commuters spend religion 2016 Canberra careers leadership lalor park new york times Retail newspaper trend tuesday social analysis 2014 public speaker 1980 world youth day Word Up WA Gen X Kiwi Australian Census dare to dream australians staying home more public speaking optimistic follow cooking future-proof area global retail 2015 engagement Assistant Store Manager living digital Geoff Brailey trends of 2016 social change hobart forecast budget demographic transformations education conference presentation customer food bank Maxim Accounting relevant Australia Day SMSF impact 1968 Sydney population NT Hornsby Shire Council australian social research rent presentation Caregiver student professional presenters christmas trees safe Northern Beaches affordable volunteering data baby name food logan politics Real Estate marriage speajer friendship stay home hills shire research Christmas presents sector mccrindle research christmas 2017 TDE income Vocational education high density apartments Australia street Sydney’s south west debate schools Melbourne know the times social shifts McCrindle Keynote Speakers forecasting couple growing population vegetarian social lives staff Christmas season toys online shopping volunteer capital cities Adelaide dessert visualisation social research Black Friday Sales Andrew Duffin work mates entrepreneurial curiosity high school happiness ACF17 media norwest optus my business awards litter keynote post rationalism Wodonga rising house prices priorities home owner equip grandparents meetings youth unemployment debt baby name trends mining boom Christmas in Australia Australian Trends video work-life demography micro apartments report teleworking 2017 national wealth #censusfail grave decision research services US outsourcing language world staying in research pack social life Wellington money business investment focus groups shopping public transport infographic wall average sydneysider Generation Y apartments contiki Love English faux-ciliser annual income 2012 teacher survey award Christchurch professional development presentations storytelling community event baby names australia report food insecurity water mccrinlde graphs challenge greatness balance conference speaker blaxland growth of sydney teach data analyst social researchers Tuesday Trend marketing screenagers mortgage youth organisational culture generation alpha average Australian work from home workforce princess charlotte mentor ease of travel dreaming sunburnt country coffee lovers family lifestyle thought leadership insights events bus in depth interviews Jura Coffee Engineering Manager mythbusting village Financial Planning Week training potts point urban living population milestone demographic the changing face of sydney market socialising supply and demand christmas education research mover and shaker gig investing teaching medicine culture coffee holiday PSI Duchess of Cambridge not for profit sydney speaker trades renter of the future victoria change crows nest mythbusters suburb "know the times" household real year 12 maiden names winter blues housing affordability australian communities forum names house prices women winter google organisations young australians Births criminal monarchy NSW financial future infographic celebration house price rise entrepreneur communicate urban development Western Australia baby boomers New Zeland culturally diverse tertiary education ABS the great screenage Christmas research etiquette geomapping future of shopping gig economy slideshare innovation DIY acf15 internships men travel social commentator eliane product Financial Planning Association of Australia Australians emerging technologies earning happy holidays click social analyst census fail Skilling neutral bay cica the australian dream proactive australia chairty deloitte group session pharmacies housing market researcher sydney hills Myth office space the hills pyrmont Australian Dream career environment data visualisation divorce society speaker Netflix typical australian Social Trend economy university degree choice workers cancelling plans Tasmania live the dream speakers ACF2017 conferences land of the middle class relational generation Z Sydney McCrindle Speaker Wagga Wagga local social media healthy future offenders Northern Territory daily commute sydney event ashley mckenzie increasing densification spirituality thrive study gen z Gen Z Expert the hills shire Australian Families work urban living index wealth distribution owning a home leadersip Mark McCrindle in the media cultural diveristy cartodb father's day ageing social impact World Water Day local community population growth group trend resilience fears in the media millionth TED life dream wealth cloudy days future Tuesday Trends future proofing sydney metro waverton dreams urban census results leader earn millennials visual rain 23 million financial planning ageing population employers workplace culture narcissism education sector New Zealand cash social researcher parenting school students royal baby generational trends personalities cancelling event hopes surnames McCrindle Speakers state Financial Planning Association going out Education Future Forum who is generation z volunteering fresh Australian Bureau of Statistics suburbs wedding daily telegraph social hornsby long weekend Mount Annan-Currant Hill trends average aussie economic states apartment case study twentyseventeen global generations Black Friday in Australia TAS overcast sentiments facts James Ward ferry australian community trends report VIC demographic trends university kate middleton news showreel goal year 7 mccrindle tea travelling weekly earnings tuesday capital city Australian communities shbc demographer weather australian real estate moderators guide TEDx population map easy rider employmer demographics office opening professional Research Executive ACT Report SRE sector wide study event sun care support sustainable Elderslie-Harrington park qualitative research gen alpha house What is food insecurity? property market Business analysis belief schools students aged care forum optus January 26th divorce rate Work place wages school satisfaction sydneycity learning styles unemployment conference baby boom hills 1994 manly employment communication middle class Australian demographics marriages social issues innovative communities energy McCridle national crime rates bondi volunteers census 2016 responsive story socialites data snapshot Australian Home public holiday stats sector wide 10 years holidays tips Cobbitty-Leppington DESTEL rule keeper business performance infographics summer surname online poor high density donation social trends professional speaker internet Lower Hunter survey design learner paying to work brisbane Scouts 2016 census results property price resource experience Northern beaches Event students participants media release entrepreneurs of today teachers 2016 census Charlotte ACF 2016 Royals friends not-for-profit Channel 7 gold coast Do It Yourself mateship recap 24,000,000 tv prince george townhouses Hills Shire Council future of education emerging trends royal family woolworths non profit internship Deaths property development earnings baby names renting 2020 rental stress JOMO commuting ethnography Queensland repayments house price insight Sydney keynote speaker Territory CPI royal influence purpose speakers pack shopper's pick community engagement Population Clock financial dreams menai population pharmacy Northern Beaches Christian School technology sunny days personal growth salary Channel Seven list moreton bay SMART wellbeing define omnibus CBD ACT wealth and income distribution aussie culture gender learn community

Archive