Scouts Australia Project in Review

Tuesday, June 09, 2015

Organisations must respond to the times to remain relevant amidst significant demographic shifts, cultural change, and generational transitions.

Scouts Australia is the nation’s largest youth organisation with a membership of 52,000 youth members. The not-for-profit recently commissioned McCrindle to guide the direction of a major Youth Program Review (YPR) through a three-phase project, helping Scouts to engage with the needs and desires of Australian families, their perceptions of Scouting, and what families are looking for in a contemporary youth organisation.

Engaging Stakeholders for Strategic Organisational Change

RESEARCH AIMS

Through conducting nation-wide research, Scouts Australia sought to determine future directions and develop a detailed understanding of the wider community to:

  • Ensure the values of Scouts Australia engage with those of 21st Century Australia
  • Create a program that meets the needs of their appropriate youth target market

RESEARCH TOOLS

As part of the research, a number of methodologies and tools were utilised:

  • Awareness and Perception Brand Testing: Testing the perceptions, attitudes, awareness of Australians and Scouting families towards Scouting.
  • Competitor Analysis: Defining how the Scouts Australia brand is perceived in comparison to other Australian youth development, extracurricular, and sport organisations.
  • Segmentation Analysis: Comparing Scouts families with Australian families nationally and differences in their values for Australian youth.
  • Demographic Forecasting & Trends Analysis: Understanding the factors that shape and influence Generation Z from a demographic and social trends perspective.


RESEARCH OUTPUTS

Phase 1 provided qualitative insights through a series of focus groups with current and former Scouts members and Scouting parents, testing Scouting’s current landscape and the changes needed in the program, thus setting the foundation for the Phase 2 and Phase 3 research.

Phase 2 sought to define the needs and desires of Australian families for a national youth program through a comprehensive national study of 1,078 Australian parents with children aged 6 to 18, asking parents about their values and what a youth program should look like for a 21st century Australia. These results were compared to the perspectives of 1,858 Scouts parents.

Phase 3 featured a demographic and social trends scoping study on Generation Z and Generation Alpha incorporating McCrindle data, Australian Bureau of Statistics data, and trend analysis from McCrindle’s generational experts.

The McCrindle team visualised and presented the results of all three phases at national and state executive meetings throughout 2014 to engage key stakeholders with the strategic changes required to shape the new Scouts program.

RESEARCH IMPACT

The Scouts Australia YPR team is using the research as a key engagement piece with Scouts members and their families. The results have led to significant discussions among members and decision-makers on what it could look like to provide a highly sought after youth program for 21st century Gen Zs.

“One chief commissioner suggested this is the best research we have ever completed. Your work has assisted in giving credibility to the YPR and strengthening the belief of others for the need to have the YPR.” – Scouts


SECTOR-WIDE NOT-FOR-PROFIT STUDY

In 2015, McCrindle is conducting a sector-wides study for Australian not-for-profit organisations and charities entitled the Australian Community Trends Report. Organisations are invited to participate and sign up by 30 June, 2015.

MCCRINDLE RESEARCH SOLUTIONS

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. See our Research Pack for more information on our services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

local teachers financial independence summer training rising house prices residents Sydney keynote speaker CBD JOMO renting not-for-profit keynote speaker product speakers story professional speaker survey builders mentor aussie culture South Australia sydney speaker cars report teacher focus group increasing densification ease of travel financial dreams urban generation Z australia investment Gen Y environmental scanning rain christian future-proof WA Canberra celebration Northern Beaches Christian School communication sydneycity offenders media release tattoos publication australians staying home more Charlotte plans living 2013 work mates dare to dream social analysis bus earn insights local communities medicine priorities cartodb insight sydney hills Australian Dream list christianity business area language workforce presentations 23 million Caregiver Aussie New Zeland data resource sydneysiders FPA transport Northern Beaches identity baby name trends snapshot divorce rate Mark McCrindle work IT Specialists follow Myth New Zealand education sector income new york times politics bureau Territory cash debate socialising contiki social issues community event HSC toys wage easy rider public holiday Do It Yourself business index jobs social change states REIV National Conference qualitative research Aussies children teach 24 million technology gender criminal REIV Conference Australian Bureau of Statistics marriage aged care puzzle sector wide study fresh education future report woolworths digital social researchers public speaking FOMO wealth distribution motivate lalor park Word Up visualisation capital cities stay home staying in ABS tertiary education organisational culture ageing population earning population growth leadership households holidays budget not for profit outsourcing average aussie Australian Home media church divorce rich The ABC of XYZ Gen X Australians analysis travel trend tuesday marriages 10 years ipswich Kiwi social shifts financial future social lives VIC mythbusting Scouts innovative demographic water weather marrickville debt meals wealth travelling culture the average aussie infographic wall panel tea brisbane Valentine’s Day young people moreton bay stats young australians friendship infographic pharmacies office millennials sustainable kate middleton cooking sector salary winter authenticity demographics research visualisation Channel Seven communities daily commute Channel 7 research data students results global financial crisis Financial Planning Association of Australia mccrindle research Wodonga government waverton financial mateship Births investing marketing cost of living social commentator Financial Planning Association engagement energy optus my business awards wedding generation alpha census year 12 ACF life conference presentation teleworking owning a home volunteers thought leadership house price conference speaker google award university degree media commentary faux-cilise alpha program Northern beaches Event home ownership hills shire ashley mckenzie youth unemployment demographic trends goal "know the times" NSW DESTEL greatness communicate logan researcher staff grandparents conference 2014 dessert define employment population skills McCrindle Speakers clothing Sydney youth housing trends economy food millenials Queensland research services Australian Trends Wellington future of work 1994 unemployment 40 million the changing face of mythbusters workplace mortgage 2016 census moderators guide menai the hills mining boom TAS education future growing population mccrindle tea crows nest home renter of the future non profit mover and shaker australian communities trends report 1975 Kirsten Brewer cancel plans baby names careers hopes video vegemite townhouses organisations visual Western Australia shbc Northern Territory going out long weekend February 16 world youth day wealth and income sunburnt country society trends Financial Planning Week Australia Day 2017 Real Estate Institute of Victoria family litter learn Netflix NT suburb holiday google for education bondi norwest nfp seasons research proactive supply and demand car men charity Queensland: QLD Tuesday Trends commuters australian communities forum tips housing growth wolloomooloo learner workplace culture blaxland Australian schools social trends generations weekly earnings huffington post victoria Real Estate women future proof overcast mccrindle cancelling plans Australian demographics the australian dream career networking entrepreneur lifestyle wages NEETs spend online shopping Crime Rates father's day consumerism online neutral bay community engagement Australian Families post rationalism emerging technologies winter blues monarchy educhat shopping internet market research low density Assistant Store Manager urban taskforce relational real culturally diverse the hills shire shopper's pick trends of 2017 The Daily Edition millionth ACF 2016 ACT typical australian Population Clock happiness land of the middle class paying to work know the times event consumer professional development manly tuesday meetings forecasting jobs of the future Wagga Wagga university SA relevant royal family home owner New South Wales schools students challenge internship housing unaffordable baby boomers national private wealth Bathburst Tuesday Trend year 7 professional services rental stress 1968 social enquiry education survey design suburban living poker master society capital city study economic Hornsby Shire Council change etiquette optus innovation Res Vis demographic transformations forum couple social media royal influence learning styles social research child care baby boom Australia Day ultimo PSI small business financial fears data visualisation dreaming coffee property royal baby tv futurist repayments Christmas presents high density apartments princess charlotte global generations geomapping personal growth interactive cultural diversity darwin population milestone future of education pharmacy trend education research narcissism professional high density living sentiments state System's Architect school students goals perth responsive newspaper prince george entrepreneurs of today 1980 group session balance household socialites mother's day workshop ashley fell gold coast national wealth English census fail Education Future Forum faux-ciliser Merry Christmas conferences Australian communities selfie curiosity Generation X leadership workshop social commentary equip ethnography anzac city social researcher collaboration future twentyseventeen sydney metro research pack house price rise safe cold collaborative growth christmas school urban living index retirement GPO finance affordable new office ageing entertainment communications statistics hello fresh cloudy days office opening emerging trends employers pyrmont recap Australian Census housing market click social impact Geoff Brailey sydney event sports global Duchess of Cambridge storytelling 2016 census results parenting Christmas season rule keeper sun hornsby quote cancelling event mobile train daily telegraph families brands personalities EFF village rent healthy future internships optimistic dream rise of local January 26th ferry World Water Day Love eliane suburbs trends of 2016 ideas generation omnibus Adelaide thrive gen z high school schools customer eliane miles data analyst keynote middle class Christchurch public speaker poor future proofing demographer gen alpha Deaths student Research Executive census results in depth interviews apartment 2016 media activity earnings school satisfaction tableau house prices hobart 2017 baby experience environment aged care Social Trend deloitte group Tasmania royal participants high density Melbourne parents forecast national crime rates housing affordability SMSF educated social graphs 2015 social life Christmas lunch potts point annual income sunny days census 2016 trends analyst sector wide fears resilience 2020 news intern community property market australian social research buildings acf15 friends presentation leader religion Royals names cost population map changing face of sydney Generation Y megatrends easter vegetarian mccrindle in the media engage brand brand experience baby name predictions world slideshare learning wellbeing trends #censusfail urban living emerging generations domestic teaching entrepreneurial affordability property price case study facts DIY 2012 Engineering Manager commute office space events generational trends house Australian Communities Trends shifts baby name in the media award winner 24,000,000 work-life faux-cilising focus groups investor crime TDE wealth and income distribution

Archive