The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sentiments change housing growth mobile New Zealand research pack new york times crime community panel collaborative customer social researchers insight global generations investor professional conference HSC Melbourne faux-cilise Deaths wage professional development System's Architect pyrmont australia high density apartments global financial crisis balance conference speaker cash housing wellbeing children World Water Day Adelaide population growth meetings hello fresh faux-cilising urban living index gen alpha learn 10 years aussie culture office opening 40 million Northern Territory suburb experience house price sydney speaker cost of living divorce rate safe volunteers quote leadership workshop Population Clock goals communications winter blues Channel Seven small business tea shbc Sydney baby name trends intern earn forecasting Channel 7 summer office space generation alpha millennials REIV National Conference tv clothing property market bondi google for education Australian communities mother's day 2016 census trends of 2016 dessert mccrindle tea bureau research visualisation builders researcher futurist social shifts focus group recap overcast Australian demographics wealth and income forum staff visual australian social research world Valentine’s Day South Australia youth unemployment parents video generational trends income know the times entrepreneur Births vegetarian school Bathburst market research insights award growing population generations capital city social commentator trend Financial Planning Association Charlotte population global visualisation university shopper's pick leader financial Myth urban Scouts Social Trend Do It Yourself ageing population living 24,000,000 FPA deloitte holiday mover and shaker Northern Beaches government culturally diverse commute keynote speaker rental stress hobart REIV Conference manly christian Res Vis menai housing affordability consumerism environment life research results wealth and income distribution personalities stay home New South Wales sydneycity employment urban living daily telegraph relational demographer suburban living economy social analysis future-proof Christchurch online media commentary suburbs politics presentations university degree gen z royal family demographic transformations debate high school affordable Aussies training forecast ABS data visualisation DESTEL social researcher Sydney keynote speaker Gen Y wealth Kiwi Western Australia learner social impact commuters baby name millionth millenials Engineering Manager 2020 Australian schools SA eliane miles travel acf15 greatness Tasmania area supply and demand trends analyst ultimo litter house Research Executive daily commute transport geomapping challenge infographic communication eliane mccrindle research neutral bay norwest non profit megatrends owning a home Caregiver monarchy budget trends Geoff Brailey The Daily Edition communities christianity report skills australian communities trends report Merry Christmas Hornsby Shire Council hopes Financial Planning Week seasons christmas business sunburnt country Wellington renter of the future year 12 capital cities educhat contiki presentation baby boomers mortgage charity healthy future Mark McCrindle waverton census results Education Future Forum speakers baby student goal young australians conference presentation McCrindle Speakers couple study PSI social research shifts city census 2016 australians staying home more socialites January 26th cancelling event identity story statistics public holiday google JOMO toys high density Australia Day 2017 education community event mythbusting innovative child care national wealth family entrepreneurs of today professional services VIC mining boom online shopping affordability ipswich households finance earnings retirement optus my business awards responsive post rationalism nfp ACT New Zeland 24 million educated public speaking spend 2014 TDE cloudy days priorities pharmacies apartment society demographic cars Crime Rates friends Generation X increasing densification social lives follow Financial Planning Association of Australia program faux-ciliser 2015 survey Australians teaching schools students home ownership crows nest innovation students brand experience blaxland parenting FOMO annual income lifestyle gold coast cancel plans middle class tuesday unaffordable future proof generation Z optus February 16 perth media The ABC of XYZ entertainment rule keeper collaboration sector wide staying in home average aussie lalor park teach communicate house prices salary tableau networking rise of local Royals 2012 sustainable house price rise celebration GPO wealth distribution coffee long weekend village community engagement internship thought leadership future of work CBD twentyseventeen workforce personal growth cold research data authenticity meals Wagga Wagga townhouses "know the times" food Queensland work mates easy rider states IT Specialists mateship facts Word Up social change Australian Home local aged care brands stats young people unemployment sunny days equip keynote proactive easter poor hornsby national crime rates domestic jobs future proofing Australian Communities Trends housing trends narcissism travelling Real Estate moreton bay etiquette families curiosity culture 1968 rain learning styles financial future social issues Tuesday Trend Duchess of Cambridge 23 million social trends NSW royal Northern Beaches Christian School train Australian Trends ideas not for profit not-for-profit Canberra data analyst 2016 census results in the media 1994 ACF 2016 pharmacy demographics marriages men click Assistant Store Manager huffington post marrickville DIY media release 2017 leadership offenders future of education 1975 brand wages case study fears participants interactive Gen X financial dreams property Queensland: QLD hills shire snapshot low density census fail royal influence language 2013 renting Northern beaches Event event ageing Tuesday Trends optimistic English plans baby name predictions Christmas presents teachers WA infographic wall brisbane teleworking changing face of sydney going out school students sports repayments newspaper #censusfail business index organisational culture sun dreaming work-life motivate SMSF engage alpha Christmas season professional speaker mccrindle residents entrepreneurial resource marketing school satisfaction baby names survey design employers product sector emerging generations sydneysiders Kirsten Brewer social media wedding outsourcing population milestone office ashley mckenzie wolloomooloo workshop ferry public speaker resilience omnibus in depth interviews social life Territory friendship generation dream selfie buildings ACF schools investing 1980 slideshare sydney event prince george the hills debt define organisations earning real digital paying to work technology car fresh religion new office Christmas lunch social commentary church 2016 ease of travel father's day victoria economic work social enquiry darwin state relevant growth the australian dream year 7 tattoos engagement sydney metro Australian Bureau of Statistics emerging trends education future names winter TAS criminal world youth day EFF water cost tertiary education group household news publication cooking data NEETs bus education future report storytelling Australia Day focus groups ashley fell careers happiness Australian Families financial independence census thrive internet investment jobs of the future trends of 2017 shopping qualitative research career tips the average aussie workplace society trends learning Wodonga rich group session mythbusters analysis princess charlotte weather Love kate middleton mccrindle in the media education research rising house prices anzac socialising events dare to dream weekly earnings emerging technologies land of the middle class research services demographic trends internships woolworths moderators guide energy population map property price high density living national private wealth sector wide study consumer cartodb trend tuesday media activity women Australian Census list ethnography the hills shire workplace culture award winner financial fears typical australian holidays gender royal baby australian communities forum NT potts point rent divorce environmental scanning Netflix medicine cancelling plans social aged care puzzle poker master youth logan the changing face of marriage grandparents conferences urban taskforce Aussie Australian Dream future vegemite mentor teacher cultural diversity graphs baby boom education sector sydney hills local communities housing market home owner Real Estate Institute of Victoria Generation Y