The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


rich house price rise property market learner language Australia Day 2017 Christmas lunch trades Gen Y "know the times" relational christianity year 12 schools statistics demographer forecast waverton teaching Tuesday Trend 2016 census christmas social enquiry cultural diversity university sydney speaker case study responsive low density visual cost social life educhat home 2014 education future winter blues award winner Bathburst gen alpha mining boom quote NBRS Architecture earnings spirituality innovation new office marrickville sector fresh annual income marriage ACF 2016 deloitte experience newspaper careers data moreton bay presentations energy moderators guide holiday cost of living teleworking pyrmont 23 million blaxland young australians Kirsten Brewer google repayments Births renter of the future demographic transformations New Zeland VET sector university degree Population Clock research data Gen X households vegemite keynote speaker emerging generations village Generation X generations culturally diverse 24,000,000 high density living survey design Northern Beaches Christian School population growth mother's day DIY NEETs car facts alpha shbc tattoos learning award 1980 Australian Dream know the times royal baby toys global generations parenting suburb dreaming investing investor volunteers TDE urban menai Melbourne happiness research pharmacies royal family Northern Beaches friendship internet intern wedding participants baby authenticity event innovative Do It Yourself coffee World Water Day Australian Bureau of Statistics medicine trends of 2017 pharmacy wage monarchy women focus group residents aged care Wagga Wagga Generation Y online shopping travel social shifts school satisfaction australia debate REIV Conference 2012 travelling names Engineering Manager greatness crime princess charlotte stay home VIC school students mccrindle tea high density house prices sector wide study study wages selfie workplace digital mythbusting income sydney metro thrive South Australia trends unemployment report overcast going out spend research services housing affordability townhouses sunburnt country google for education baby names men personalities omnibus media commentary Australian communities criminal Hornsby Shire Council manly optus change market research SA brand media eliane miles school WA cancel plans Northern beaches Event family ashley fell aussie culture social researchers train teach sydneycity meals entrepreneurial property professional services teacher gold coast teachers identity economy focus groups cancelling event owning a home goal results families water 40 million mortgage click Res Vis baby names australia report cash insights New South Wales professional communities potts point REIV National Conference cooking house publication Aussie story local communities Canberra generational trends parents etiquette urban living retirement Tuesday Trends population milestone cars winter in the media NSW litter acf15 the changing face of work mates graphs environmental scanning not for profit education research Aussies media activity australians staying home more proactive summer society trends January 26th non profit stats weekly earnings rule keeper area city presentation national crime rates customer lalor park analysis divorce daily telegraph sydneysiders IT Specialists neutral bay baby boom community event social lives anzac community Australian Trends affordability leader brand experience conference apartment dare to dream sentiments marketing australian communities trends report social media FOMO safe sun schools students environment average aussie social analysis tableau social commentator Western Australia organisations suburban living domestic salary trends analyst 2015 Queensland communications wealth and income distribution #censusfail investment Mark McCrindle faux-ciliser earn grandparents mentor national private wealth wealth internships socialites education demographic housing market mccrindle research tertiary education new york times christian lifestyle data visualisation equip in depth interviews NT Territory bondi grave decision capital city emerging trends renting resilience nfp Hills Shire Council culture commute child care youth unemployment megatrends baby boomers global social researcher social commentary millennials brisbane 1975 generation Z affordable Myth suburbs future proofing McCrindle Speakers shopper's pick the hills father's day buildings bureau entertainment group session networking brands household workplace culture gender Australian demographics rise of local PSI Christchurch personal growth victoria real shopping product high school goals professional development states Australians faux-cilising typical australian mccrindle in the media financial dreams bus socialising Netflix demographic trends poor changing face of sydney small business church entrepreneur leadership eliane Channel 7 forecasting sustainable plans capital cities tips Sydney ABS huffington post crows nest royal commuters leadership workshop Financial Planning Association qualitative research perth Deaths future of work curiosity follow learning styles learn employment wealth and income census 2016 recap royal influence state population tuesday Macquarie University sector wide engage Wellington infographic wall dream keynote celebration employers office opening Australia Day Real Estate seasons wellbeing sports Queensland: QLD food emerging technologies FPA trend holidays social change year 7 prince george interactive Royals educated Merry Christmas Duchess of Cambridge students government rising house prices faux-cilise divorce rate housing growth twentyseventeen cartodb mobile research visualisation urban living index 1968 2013 wealth distribution conference presentation staff social impact 2016 Love transport aged care puzzle research pack balance Northern Territory Adelaide SMART community engagement technology events Social Trend entrepreneurs of today housing future of education tv Wodonga finance student workforce social research home ownership Channel Seven 2020 engagement internship daily commute ACF future social issues storytelling increasing densification house price Sydney Hills Business Chamber mccrindle office space healthy future builders Scouts contiki Tasmania census tea 10 years not-for-profit ideas property price rain unaffordable Work place living 24 million baby name future proof demographics optimistic religion Australian Communities Trends Geoff Brailey professional speaker education sector The ABC of XYZ population map social trends cold vegetarian gen z career couple sydney event clothing SMSF generation alpha hopes dessert news earning census results world financial independence trends of 2016 education future report post rationalism public speaking Australian Home weather rent ethnography baby names report CBD census fail speakers VET mateship slideshare video meetings Crime Rates long weekend paying to work ultimo communicate Caregiver business logan training ageing panel GPO offenders challenge Australian Families online millenials norwest ashley mckenzie land of the middle class JOMO forum the hills shire sunny days society Sydney keynote speaker cloudy days Charlotte conference speaker rental stress Australian Census hello fresh program easter friends baby name trends Christmas presents national wealth researcher financial fears poker master mover and shaker Kiwi EFF faith jobs of the future motivate supply and demand workshop middle class Christmas season easy rider 2017 cancelling plans darwin budget generation 2016 census results Word Up hobart DESTEL global financial crisis outsourcing consumerism business performance breakfast debt growing population relevant australian communities forum Vocational education Financial Planning Week media release conferences millionth Education Future Forum insight resource futurist Financial Planning Association of Australia office social world youth day collaboration mythbusters young people work-life youth public speaker charity australian social research ease of travel visualisation fears hills shire kate middleton define wolloomooloo urban taskforce work geomapping financial future February 16 narcissism optus my business awards TAS high density apartments ACT life financial New Zealand priorities ferry home owner trend tuesday public holiday the australian dream local collaborative English organisational culture Andrew Duffin hornsby economic group survey communication James Ward belief Assistant Store Manager growth The Daily Edition Australian schools staying in HSC Australian Population the average aussie woolworths marriages data analyst consumer infographic Research Executive Real Estate Institute of Victoria ipswich baby name predictions children 1994 shifts snapshot business index sydney hills Valentine’s Day System's Architect housing trends Skilling jobs ageing population thought leadership list NBRS skills future-proof politics research report