The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


cold social commentator workforce Macquarie University transport panel trend sydneycity collaboration children schools pyrmont toys bus quote home priorities Vocational education McCrindle Speakers demographic teleworking responsive English investor office mythbusters communities Western Australia video google for education energy demographic transformations consumer marriages logan shifts vegetarian domestic manly entertainment skills Real Estate Institute of Victoria urban living index innovative society trends the australian dream high density Australian Population waverton Australian Dream cloudy days mentor Engineering Manager entrepreneurs of today brisbane not-for-profit Northern beaches Event entrepreneur HSC demographer Wodonga generation goals cars housing trends national crime rates baby name predictions conference speaker greatness weekly earnings Tasmania income easter storytelling generation alpha easy rider The ABC of XYZ Christmas season demographic trends cica crime Australian demographics JOMO high school happiness trends NBRS DIY Australia Day 2017 sector Tuesday Trend census young australians survey educated weather social 24 million house prices village water trends analyst the changing face of debt schools students suburb men wolloomooloo social shifts Royals sector wide education researcher rent thought leadership local communities networking gen z social researchers generations national wealth cancel plans work-life wealth distribution leadership online shopping Generation Y Deaths royal baby tv ACF housing research data tattoos youth blaxland recap neutral bay medicine gold coast Australian Communities Trends tableau Australian schools divorce group Aussies commuters gen alpha events professional services hills shire families unemployment new office Tuesday Trends online social researcher real Channel 7 victoria housing market NBRS Architecture marketing Melbourne builders Christmas lunch budget forum acf15 research report post rationalism high density apartments royal influence cooking personal growth goal in depth interviews city staying in event graphs fresh affordability customer Kiwi professional annual income consumerism cultural diversity GPO australia 1975 insight trades summer perth World Water Day marriage data analyst Hornsby Shire Council brand story data earn newspaper optimistic interactive economy salary CPI divorce rate James Ward narcissism Mark McCrindle typical australian population growth futurist IT Specialists award visualisation vegemite sustainable faux-ciliser proactive impact professional speaker focus groups cultural diveristy daily telegraph house price urban living research services award winner SMSF home owner social commentary micro apartments Australian Trends contiki winter blues wages cost teaching prince george coffee thrive cancelling plans Hills Shire Council world youth day learning increasing densification financial aged care house price rise relevant poker master land of the middle class religion house office opening mccrindle research overcast slideshare urban Charlotte property market resilience publication global generations group session christian faux-cilise Queensland: QLD snapshot charity learn australian social research women Duchess of Cambridge generational trends Kirsten Brewer shopping centre product culture sydney hills forecasting university degree social issues sun school satisfaction property train entrepreneurial holiday food marrickville friends purpose future of education census data poor conferences mccrindle ashley fell motivate work christianity balance South Australia debate Financial Planning Association of Australia child care social impact 1994 demographics social analysis resource ease of travel apartments census fail state high density living selfie Territory hopes huffington post keynote workshop non profit Crime Rates paying to work workplace case study leader lifestyle results social lives plans Financial Planning Association spirituality intern wage news world global eliane nfp omnibus urban taskforce work mates survey design System's Architect family millionth EFF millenials baby finance investing Financial Planning Week eliane miles social trends communications New Zeland wealth and income distribution pharmacy princess charlotte market research Births #censusfail experience business performance qualitative research church dreaming speakers Australia Day darwin friendship workplace culture capital city financial dreams cash PSI business index tea living mythbusting community event lalor park media activity suburbs infographic national private wealth statistics New South Wales generation Z Generation X parents earnings NSW click brand experience baby name trends Australian communities not for profit mobile 1980 research visualisation Word Up baby name clothing career education sector 24,000,000 business REIV Conference geomapping Scouts buildings litter australians staying home more housing affordability earning 2013 safe australian communities forum etiquette teacher meals gender property price sydney event cartodb CBD bureau FPA relational emerging trends facts authenticity Valentine’s Day car staff Netflix future micro cost of living retirement SA Queensland government sunny days program rental stress change 2020 report education future breakfast economic school students 1968 future proofing states aged care puzzle careers average aussie FOMO names insights residents shopper's pick supply and demand sydneysider trend tuesday menai year 7 know the times Christchurch renting Aussie internship changing face of sydney Population Clock WA 2014 criminal emerging technologies mortgage monarchy sector wide study sydney speaker digital repayments technology Australians volunteers bondi apartment New Zealand potts point social life growth christmas financial fears couple rain Research Executive keynote speaker average Australian mother's day baby names define internet the hills shire public speaking baby boom pharmacies research future proof politics media commentary Assistant Store Manager list education future report Adelaide mateship middle class communication data visualisation Australian Home brands Sydney keynote speaker Northern Beaches study forecast Northern Beaches Christian School Love jobs population milestone Myth new york times ageing anzac dare to dream unaffordable social enquiry ferry Geoff Brailey going out 2015 2016 census offenders census 2016 australian communities trends report VIC January 26th teach school Canberra SMART sentiments environmental scanning local community population media release Skilling Gen Y socialising language public speaker trends of 2017 presentation social media growing population the average aussie training infographic wall crows nest renter of the future Wagga Wagga organisations 2016 census results communicate Education Future Forum Sydney small business 2017 tuesday future-proof participants Wellington social research educhat mover and shaker student townhouses cancelling event ACT tertiary education long weekend royal family wealth and income optus professional development seasons ACF 2016 investment social change low density visual analysis TDE research pack VET sector celebration presentations mining boom rich baby names report kate middleton deloitte NT ageing population employers learner environment students rise of local Channel Seven follow jobs of the future financial future dream culturally diverse 2012 Australian Census SRE REIV National Conference spend ethnography conference presentation belief organisational culture households healthy future public holiday Australian Bureau of Statistics Res Vis holidays rising house prices hornsby ABS employment megatrends collaborative emerging generations baby names australia report socialites community engagement equip life learning styles household norwest moreton bay optus my business awards stats home ownership housing growth twentyseventeen personalities demography alpha faith financial independence 10 years census results average sydneysider ideas travel 23 million identity Work place Christmas presents university Caregiver February 16 leadership workshop youth unemployment Gen X meetings hello fresh 40 million office space sunburnt country father's day young people rule keeper internships Bathburst baby boomers NEETs Merry Christmas trends of 2016 travelling fears innovation Northern Territory Real Estate in the media grandparents conference ultimo stay home daily commute ashley mckenzie aussie culture Sydney Hills Business Chamber owning a home wealth sydneysiders population map Social Trend sports engagement area tips shbc The Daily Edition "know the times" education research winter challenge capital cities millennials TAS engage local ipswich 2016 sydney metro Do It Yourself the hills curiosity Australian Families VET future of work future of shopping mccrindle tea shopping royal affordable Andrew Duffin mccrindle in the media wedding grave decision society suburban living focus group parenting commute outsourcing DESTEL hobart google global financial crisis woolworths wellbeing dessert moderators guide faux-cilising media teachers year 12 community