Generational Analysis & What Defines a Generation

Thursday, February 14, 2013

While we can't understand each of the world's 7 billion people, or Australia's 23 million, we can come to understand people, our community, and our world in a nuanced way through methods of segmentation. Mark McCrindle, social researcher and director of McCrindle Research explains in this video about generational analysis and what defines a generation.

For more videos click here to visit the McCrindle Research YouTube Channel.

Books by Mark McCrindle: Word Up, The Power of Good, The ABC of XYZ [CHRISTMAS SPECIAL]

Tuesday, November 27, 2012

What's that? Less than a month to go before Christmas? While we're sure we're not the only ones wondering where 2012 went, we know you'll appreciate this!

From now until Christmas, we've pulled down the prices of all three of our books on sale. You can grab The ABC of XYZ: Understanding the Global Generations, The Power of Good: True stories of great kindness from total strangers, and Word Up: A Lexicon and Guide to Communication in the 21st Century, all by Mark McCrindle

Buy one book for $25
Buy any two books for $35
Buy all three books for $40

Shop online now or call the McCrindle offices on +61 2 8824 3422 to make an order! Kgo!
(bulk orders are taken over the phone)

Christmas Special | McCrindle Research Books: Word Up, The Power of Good, The ABC of XYZ

Leading and Managing: What's the difference?

Monday, April 02, 2012

With changing generations comes changing attitudes, relations and styles of communication. In Mark McCrindle's book The ABC of XYZ , the chapter Leading and Managing explores this further.

  1. If an employee is summoned to the employer’s room, he must remain standing until his chief indicates a seat. At the conclusion of the interview he must leave as quietly as possible, closing the door gently after him. 
  2. If a junior meets his employer in the lift or in the street he should bow, but must not enter into conversation unless first addressed. 
  3. If an employee has a need to send a letter to his chief he should commence it with the words ‘Dear sir’ and conclude with the words ‘Yours obediently’.

- Australian Etiquette, 1959

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce.  

Leading and Managing: McCrindle Research

The ABC of XYZ: Generation Alpha

Tuesday, March 27, 2012

Predictions made by futurists decades ago... by the late 1990s we would all be working from a home office, rendering parking problems and traffic jams a thing of the past! By the 2000s, thanks to the labour-saving devices in the office, we would only be working, on average, three-and-a-half days a week!

Demographics give us insight into the future of our nation and allow us to make some forecasts about what future generations might be like. 

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce. 

Beyond Z, Meet Generation Alpha: McCrindle Research

McCrindle Research: Generations Defined

Friday, March 23, 2012

"Gen Y-ers are not used to blunt and negative feedback.  At primary school sports carnivals even those coming last received a participation ribbon."

In this chapter of Mark McCrindle's 'The ABC of XYZ', Mark looks at the key strategies of motivating and communicating with the current and upcoming generations, particularly in the workplace setting.

For more excerpts from Mark McCrindle's books, head over to our Free Resources page!

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


SMSF princess charlotte tertiary education world youth day define earning professional real religion non profit schools students geomapping Word Up national private wealth university perth financial sector wide vegetarian office opening conference speaker new york times Res Vis future-proof buildings in the media brands "know the times" research award financial independence urban taskforce intern Christchurch divorce rate holidays work society 2013 consumerism DESTEL cancelling event future proofing debt government wellbeing visual baby name predictions participants Australian Trends networking australians staying home more marriages market research Netflix Myth Deaths divorce global generations insights JOMO The Daily Edition weekly earnings coffee ashley fell event dessert couple data analyst poor Kiwi home parents men careers names innovative employers sunburnt country Generation X change plans training emerging generations FOMO population milestone priorities millennials sustainable facts research visualisation clothing VIC hopes SA fears learner leadership community engagement capital city cancel plans Financial Planning Association of Australia rental stress Wagga Wagga January 26th bureau analysis NT relevant woolworths annual income Population Clock REIV Conference Bathburst ACF FPA baby name quote learning styles education TAS jobs education future entrepreneurs of today Australian communities household mythbusting lifestyle New Zealand interactive Research Executive gen alpha brand housing trends google australian social research debate internship public speaking Royals equip relational learn communities food Education Future Forum South Australia sector wide study Do It Yourself national crime rates mythbusters demographer urban socialites Sydney youth unemployment faux-ciliser trends of 2016 community event poker master domestic jobs of the future recap dare to dream mentor google for education high school 10 years Scouts volunteers suburb waverton social Australian demographics trends analyst 2012 Valentine’s Day balance hobart global program shbc mccrindle in the media forecasting innovation social change Engineering Manager 2017 teach middle class Queensland blaxland land of the middle class urban living index future proof public holiday social life sentiments rich Australian Census baby boomers potts point communicate monarchy renting shopping 2016 Financial Planning Week capital cities selfie Northern Beaches demographics Generation Y mining boom trend Financial Planning Association Australian Communities Trends housing market future of education charity happiness publication millenials leader menai Australians affordable cars friends meals Kirsten Brewer education research infographic System's Architect 1980 Australian Dream ultimo long weekend cost of living social researchers generation alpha christianity ageing graphs aged care puzzle kate middleton easy rider Duchess of Cambridge royal baby teachers nfp future of work communication leadership workshop motivate local young australians australian communities trends report Australian Bureau of Statistics Love families alpha Aussies newspaper CBD responsive budget group winter blues wealth economy Territory resilience work mates Queensland: QLD growth customer weather ipswich rent suburbs suburban living Northern beaches Event education future report church victoria cultural diversity keynote speaker 2015 report sydneycity earn grandparents organisations rule keeper sunny days apartment housing growth insight supply and demand Australian Families Australia Day workplace 1975 darwin 1994 ageing population ease of travel The ABC of XYZ forecast dream slideshare prince george mover and shaker DIY educated house local communities university degree school students cash Northern Beaches Christian School skills home owner trends of 2017 EFF going out seasons faux-cilising generational trends generation Z February 16 national wealth media commentary REIV National Conference community panel Melbourne sun 40 million politics paying to work social research builders social commentator social lives school trends typical australian christmas post rationalism growing population property price young people World Water Day demographic transformations twentyseventeen work-life environment media release online youth not-for-profit summer dreaming group session qualitative research affordability Tuesday Trend focus groups trend tuesday easter year 12 focus group career keynote tableau employment repayments business entrepreneurial professional speaker TDE daily commute area high density etiquette click Real Estate Institute of Victoria emerging trends wealth and income distribution students sydneysiders rising house prices know the times earnings in depth interviews mccrindle tea stay home celebration conference presentation increasing densification Aussie gold coast survey design the changing face of media activity social researcher wedding Gen Y mateship events thought leadership marketing list acf15 schools winter collaboration technology healthy future Tuesday Trends city generation deloitte Merry Christmas online shopping ethnography wolloomooloo eliane residents baby names NSW ABS safe aged care baby name trends research data office workplace culture medicine storytelling shifts society trends brand experience Northern Territory education sector investing GPO energy population map optus snapshot teaching data bondi 1968 owning a home collaborative PSI school satisfaction women 24,000,000 house prices criminal pharmacies outsourcing culture wage states language media consumer norwest rise of local cartodb financial future 2014 shopper's pick economic Wellington moreton bay entertainment case study Geoff Brailey Assistant Store Manager experience social impact Charlotte Adelaide Christmas lunch Channel Seven staff engage environmental scanning personalities financial dreams wealth distribution product teacher business index life moderators guide average aussie property market visualisation cooking Crime Rates statistics tea pyrmont New South Wales world meetings presentations internet results spend curiosity property Australian schools townhouses unemployment news follow litter Wodonga child care mccrindle royal households McCrindle Speakers crows nest social media future crime greatness holiday census speakers social enquiry organisational culture salary marrickville Tasmania hello fresh study small business gender mortgage NEETs home ownership sector Christmas presents communications housing office space IT Specialists stats New Zeland research services teleworking socialising researcher offenders rain engagement video authenticity income cold WA neutral bay omnibus faux-cilise housing affordability conferences Canberra high density apartments anzac ashley mckenzie family overcast English water Hornsby Shire Council father's day identity Australian Home millionth sydney speaker demographic Channel 7 hornsby student 23 million living state logan not for profit new office challenge tv 24 million royal influence goal digital futurist lalor park baby village personal growth 2020 parenting survey friendship cloudy days Gen X eliane miles megatrends baby boom commute royal family internships tattoos social commentary mobile the australian dream social shifts low density demographic trends unaffordable vegemite professional development retirement Mark McCrindle cost house price global financial crisis fresh ACT Christmas season population research pack Births high density living social trends transport gen z goals wages renter of the future daily telegraph australian communities forum educhat investor cancelling plans urban living aussie culture proactive sydney event forum social analysis population growth learning mother's day staying in Social Trend pharmacy optus my business awards manly brisbane tuesday Australia Day 2017 conference wealth and income investment hills shire huffington post presentation year 7 data visualisation sports generations resource Sydney keynote speaker Western Australia entrepreneur children emerging technologies toys marriage Real Estate australia finance Caregiver workforce ACF 2016 HSC house price rise thrive ideas narcissism tips optimistic mccrindle research workshop infographic wall