Generational Analysis & What Defines a Generation

Thursday, February 14, 2013

While we can't understand each of the world's 7 billion people, or Australia's 23 million, we can come to understand people, our community, and our world in a nuanced way through methods of segmentation. Mark McCrindle, social researcher and director of McCrindle Research explains in this video about generational analysis and what defines a generation.

For more videos click here to visit the McCrindle Research YouTube Channel.

Books by Mark McCrindle: Word Up, The Power of Good, The ABC of XYZ [CHRISTMAS SPECIAL]

Tuesday, November 27, 2012

What's that? Less than a month to go before Christmas? While we're sure we're not the only ones wondering where 2012 went, we know you'll appreciate this!

From now until Christmas, we've pulled down the prices of all three of our books on sale. You can grab The ABC of XYZ: Understanding the Global Generations, The Power of Good: True stories of great kindness from total strangers, and Word Up: A Lexicon and Guide to Communication in the 21st Century, all by Mark McCrindle

Buy one book for $25
Buy any two books for $35
Buy all three books for $40

Shop online now or call the McCrindle offices on +61 2 8824 3422 to make an order! Kgo!
(bulk orders are taken over the phone)

Christmas Special | McCrindle Research Books: Word Up, The Power of Good, The ABC of XYZ

Leading and Managing: What's the difference?

Monday, April 02, 2012

With changing generations comes changing attitudes, relations and styles of communication. In Mark McCrindle's book The ABC of XYZ , the chapter Leading and Managing explores this further.

  1. If an employee is summoned to the employer’s room, he must remain standing until his chief indicates a seat. At the conclusion of the interview he must leave as quietly as possible, closing the door gently after him. 
  2. If a junior meets his employer in the lift or in the street he should bow, but must not enter into conversation unless first addressed. 
  3. If an employee has a need to send a letter to his chief he should commence it with the words ‘Dear sir’ and conclude with the words ‘Yours obediently’.

- Australian Etiquette, 1959

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce.  

Leading and Managing: McCrindle Research


The ABC of XYZ: Generation Alpha

Tuesday, March 27, 2012

Predictions made by futurists decades ago... by the late 1990s we would all be working from a home office, rendering parking problems and traffic jams a thing of the past! By the 2000s, thanks to the labour-saving devices in the office, we would only be working, on average, three-and-a-half days a week!

Demographics give us insight into the future of our nation and allow us to make some forecasts about what future generations might be like. 

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce. 

Beyond Z, Meet Generation Alpha: McCrindle Research

McCrindle Research: Generations Defined

Friday, March 23, 2012

"Gen Y-ers are not used to blunt and negative feedback.  At primary school sports carnivals even those coming last received a participation ribbon."

In this chapter of Mark McCrindle's 'The ABC of XYZ', Mark looks at the key strategies of motivating and communicating with the current and upcoming generations, particularly in the workplace setting.

For more excerpts from Mark McCrindle's books, head over to our Free Resources page!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

list social lives builders chairty property development internet snapshot define states bondi South Australia mobile plans millionth qualitative research entertainment school students social shifts newspaper financial future anzac VET research services 40 million marketing breakfast 1968 Northern Territory lalor park community Lower Hunter Region men perth waverton McCridle education future high density living cancel plans sector wide employment paying to work speakers annual income financial fears Mark McCrindle research data Retail geomapping interactive social commentator gig economy population milestone Christmas data Territory mover and shaker housing growth Lower Hunter bureau deloitte urban development SMART average sydneysider names DESTEL not-for-profit social analyst Deaths pharmacy home Sydney Hills Business Chamber engage work from home village networking victoria Kiwi ageing population Black Friday Sales equip relational housing market food WA Skilling balance ashley fell owning a home average aussie James Ward intern SA presentation World Water Day overcast mythbusters global financial crisis VET sector social enquiry hornsby shopper's pick socialising royal influence omnibus click transport monarchy TDE recap responsive affordable australian community engagement food insecurity fears storytelling Christmas day debate Australian Trends manly education future report Tuesday Trend skills employers resilience participants social commentary employmee schools sydneysider purpose video seasons greetings Aussie organisational culture staying in Hills Shire Council moreton bay learn ACF2017 father's day healthy future tattoos media mining boom lifestyle Elderslie-Harrington park office commuters middle class poor publication sydney event Jura Australia Aussies social researcher local communities optus my business awards research visualisation Kirsten Brewer shopping gold coast optimistic media release who is generation z national crime rates travel collaboration house price rise mccrindle research google hills shire tertiary education royal proactive analysis events ACT Report generation Z workplace baby high density challenge Royals in the media speajer pyrmont Merry Christmas mortgage identity household 1994 coffee university charities REIV National Conference emerging trends sun learning styles Crime Rates Willowdale technology Adelaide suburb wealth and income hobart Northern beaches Event Australian Families goals media commentary Australia street living visualisation report employmer work tuesday forecasting millennials christmas trees australian real estate statistics 23 million youth unemployment renting marriage hunger baby boom crime volunteers mateship world micro cooking choice workers Queensland: QLD seasons social impact hello fresh renter of the future generation alpha Real Estate personal growth trend quote environmental scanning US future of education mythbusting new office debt friendship government repayments CPI etiquette supply and demand buildings NFP event offenders the changing face of Canberra market research the australian dream salary shbc narcissism Gen Y bus social researchers alpha wealth and income distribution income entrepreneur screenage happy holidays family digital the average aussie dreams thrive English research on coffee researcher jobs of the future 2016 Engineering Manager growing population Sydney’s south west sunny days work-life capital cities sydney speaker children Christmas in Australia news Gen X ipswich grandparents vegemite property faith charity weather urban living System's Architect cars Black Friday in Australia consumerism unemployment public speaker royal family priorities cost of living mentor trends of 2017 sunburnt country high school follow young australians Christchurch social analysis Population Clock ABS surnames Australian Census relevant neutral bay internship PSI 24 million maiden names public holiday spend FOMO surname economic careers DIY insight sports national wealth Christmas presents conference demographer NSW screenagers TED population map mccrindle Research Director Australian Population Res Vis social trends Education Future Forum curiosity aussie culture cultural diveristy CBD commute clothing families Mark McCrindle in the media earning award winner career sector wealth poker master post rationalism investor Australian communities land of the middle class TEDx donation baby names report Australian Dream tea water customer office space holiday cost research jobs generations tv households entrepreneurs of today Research Executive workforce infographic Northern Beaches tips school satisfaction IT Specialists ease of travel sydney market high density apartments Financial Planning Association baby names australia report results fresh education educated social research environment global rich socialites megatrends learning workshop darwin Hunter Valley digital economy pharmacies infographics local community 2015 Gen Z Expert Christmas research millenials christian teach group session students winter blues real Hornsby Shire Council baby names online shopping trades New Zealand Australian demographics collaborative do people still change their surname after marriage? eliane miles award easter global retail NBRS Architecture investing economy social change greatness social media dare to dream eliane Australian schools christmas Assistant Store Manager young people survey gender litter financial planning blaxland work mates micro apartments child care study 2016 census results home ownership sentiments baby name tableau census data Wagga Wagga cultural diversity brand experience winter princess charlotte entrepreneurial vegetarian 2012 Channel Seven rain McCrindle Keynote Speakers cancelling event sydneysiders keynote speaker financial dreams change educhat future potts point wages city shifts younger generations easy rider professional services summer consumer The Daily Edition demographic transformations investment selfie Generation X australia Christmas day weather Australian community trends conference speaker REIV Conference women forecast population sustainable speaker trends of 2016 leadership workshop dream increasing densification ACT TEDx Speaker Do It Yourself twentyseventeen ultimo experience faux-ciliser long weekend ageing student research report school stats professional speaker social Australia Day 2017 research pack schools students story thought leadership innovation ashley mckenzie Sydney Lifestyle Study Christmas season conferences couple community event property market ACF 2016 Financial Planning Association of Australia volunteer Sydney business index Queensland ethnography the great screenage urban living index ACF17 kate middleton australian communities trends report meals wolloomooloo Charlotte local safe Australian Home future of shopping weekly earnings suburbs university degree rule keeper trends Tuesday Trends financial Andrew Duffin live the dream Western Australia "know the times" woolworths brands Netflix australian communities forum train motivate life public transport shopping centre wage royal baby world youth day McCrindle Speaker professional presenters communicate emerging generations apartments 10 years coffee lovers sydneycity 2016 census Bathburst learner rent Mount Annan-Currant Hill Tasmania communication 2017 typical australian 2013 February 16 Caregiver townhouses Australia Day sydney hills authenticity housing trends demographics group nativity scene professional sydney property market focus groups cica NT Melbourne demography future of work media activity christmas 2017 generation crows nest Macquarie University residents home owner Love politics business impact dessert house prices google for education Wodonga divorce rate daily telegraph teleworking new york times Christmas Stats SMSF census medicine FPA business performance cash small business holidays census 2016 VIC ACF menai criminal GPO state food bank baby name trends culture cloudy days growth hills census fail panel growth of sydney mccrindle tea teachers Northern Beaches Christian School church Black Friday teacher leadership wealth distribution spirituality Real Estate Institute of Victoria facts JOMO year 7 divorce emerging technologies cold toys data analyst Australian Bureau of Statistics casual gen z area insights house 2020 Births commuting office opening future-proof the hills shire Channel 7 Social Trend Myth belief australian social research affordability Word Up communications data internships EFF year 12 24,000,000 future proof money maiden parenting hopes case study huffington post property price forum Vocational education Australian Communities Trends sydney metro 1980 gen alpha brand earnings travelling 2014 Australians education research suburban living Sydney keynote speaker social issues retirement meetings friends outsourcing future proofing program leader dreaming faux-cilise the hills faux-cilising going out TAS training TED talk staff engagement brisbane urban HR innovative parents teaching marrickville graphs cartodb census results donate Wellington sector wide study christianity Valentine’s Day grave decision religion mccrinlde house price January 26th leadersip trends analyst product know the times Geoff Brailey SRE aged care What is food insecurity? organisations visual Scouts conference presentation Performance Sentiment Index acf15 survey design rental stress Generation Y care support society Duchess of Cambridge slideshare Jura Coffee rising house prices giving NBRS youth non profit event wedding rise of local not for profit 1975 personalities Maxim Accounting global generations cancelling plans prince george workplace culture New South Wales volunteering data average Australian daily commute financial independence Business analysis education sector showreel moderators guide population growth housing affordability contiki New Zeland mother's day demographic communities social life nfp australian community trends report capital city energy domestic Christmas lunch aged care puzzle HSC ferry happiness culturally diverse NEETs urban taskforce mccrindle in the media presentations car in depth interviews stay home norwest finance ideas generational trends volunteering not for profit research budget unaffordable #censusfail optus keynote the lucky country baby name predictions Cobbitty-Leppington housing Sydney population logan focus group infographic wall changing face of sydney australians staying home more data visualisation futurist Work place The ABC of XYZ speakers pack goal Financial Planning Week gig trend tuesday language professional development society trends wealth inequality marriages low density apartment national private wealth resource earn baby boomers demographic trends public speaking online celebration wellbeing McCrindle Speakers

Archive