The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

A Snapshot of Australia's Housing Market

Monday, August 01, 2016

Owning a home is the great Australian dream, but with 30% of Australians renting, could our love affair with bricks and mortar be turning sour? Our Aussie states go head to head as we compare affordability for buyers and renters.

How many Australians own their home outright and how many have a mortgage?

2 in 5 (40%) Australians are trying to own their own home and slowly pay it off, with the smallest category of all, 28%, being lucky enough to have paid off their home in full.

How do the capital cities compare when it comes to renting an apartment?

As you would expect, Sydney ranks as the most expensive city, costed at about $500 per week for your average apartment. Amazingly, Darwin is up there as well due to more more demand than supply and with not the same investment in stock. Meanwhile, if you move down to Hobart, it is almost half that, paying about $270 per week, and Adelaide not much beyond that at $370.

What if you are looking to buy a home, how much is that?

Sydney is still leading Australia by a long way with almost a $1,000,000 median house price. A distant second is Melbourne, at over $800,000. If you look down to Hobart, the median house price is $357,000, so that means using the money spent on a home in Sydney, you could buy about 3 homes in Hobart – and a pretty good lifestyle down there as well.

Looking at Australia as a whole, what is the percentage of apartments to houses?

About 3 in 4 Australians live in a detached home, so that’s traditionally been the Aussie dream. Then you have about 14% who live in apartments and 10% in townhouses. We are starting to see a change though, with a quarter of Australians now living in medium to high density housing. At the moment if you look at new housing approvals, it's 1 in 3, so it has gone up. If you look at Sydney and Melbourne, 2 in 3 new housing approvals are in medium to high density living. So we are starting to get more densified, with an increase in vertical communities compared to the more traditional horizontal ones, and that’s where we are headed in the future.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Financial Planning Association entertainment internships visualisation digital January 26th global interactive 2013 holidays skills suburbs showreel youth unemployment quote Australian Bureau of Statistics graphs ABS unaffordable learner consumer event huffington post New Zealand ageing rule keeper Aussie Deaths Australian demographics emerging trends generation world non profit population map 2016 census not for profit research the average aussie contiki results newspaper Gen X future of education prince george NFP event food bank shopper's pick child care marrickville Myth apartments mccrindle speakers pack financial fears impact marriages rising house prices 1980 criminal wolloomooloo McCridle meetings city teachers royal family gig social impact blaxland keynote speaker speajer easy rider EFF NT micro property market stay home culture land of the middle class research residents future proofing education qualitative research TED talk small business Kirsten Brewer Hills Shire Council research visualisation video identity NSW winter SMSF retirement generational trends 10 years Assistant Store Manager participants new york times year 7 follow australian communities trends report society trends commuters australian 1975 waverton Social Trend omnibus list forecast commute change James Ward nfp apartment 2015 social lives news study census 2016 #censusfail Australian Population volunteer sunny days focus groups award potts point housing market live the dream wealth daily commute bus buildings faith summer professional services couple mccrindle tea Duchess of Cambridge SRE ashley mckenzie socialites baby name trends suburb mining boom christmas in depth interviews Mark McCrindle business leadership marriage population milestone the hills shire publication market research government earning gender culturally diverse not-for-profit keynote volunteering data growing population friends workplace Netflix not for profit post rationalism belief tuesday ACF17 youth dreaming mobile priorities house TED communications litter demographics rain 1968 gig economy cars salary communities Australia Day winter blues engagement Skilling education future going out school students tv goals long weekend millennials Geoff Brailey generation Z home ownership dream Australia Day 2017 perth know the times trend research pack thrive shopping Northern Beaches affordability brand experience dreams budget media commentary hornsby social research money group language Northern Territory sydneysiders poker master plans acf15 housing growth hello fresh Christmas season analysis data visualisation snapshot professional presenters high density apartments careers office ipswich Love urban aged care Australians year 12 brands The ABC of XYZ real meals brand investor children the hills purpose local community Wodonga ACT Report supply and demand speakers bondi group session Jura Australia resource sustainable mythbusting focus group pharmacy high density Caregiver social researchers crows nest princess charlotte school national wealth ultimo community engagement church property entrepreneur Kiwi 2020 Australian Dream census results australian social research presentations mythbusters Tuesday Trends social change social shifts urban taskforce sector jobs of the future clothing career events NEETs Hornsby Shire Council father's day shbc australian communities forum baby name predictions Territory Generation X geomapping average sydneysider toys sydneycity 24 million "know the times" finance research on coffee employmer Melbourne australians staying home more townhouses tattoos employmee professional development australia train cash logan alpha equip census data cost of living sports aussie culture 24,000,000 young people Financial Planning Week System's Architect education sector teacher demographic FPA Channel Seven household etiquette public speaker community home owner mccrindle in the media IT Specialists royal baby care support gold coast mentor cold Australian Trends anzac Scouts Wagga Wagga families students domestic food insecurity darwin greatness baby names australia report Channel 7 demographic transformations pyrmont HSC trends of 2016 christian ease of travel google for education social commentator sector wide study paying to work collaboration population growth states Research Executive professional speaker student crime millenials REIV Conference social issues office space increasing densification wealth inequality 2017 2014 car communication cancelling plans urban living dessert workforce business index online shopping learn living investing typical australian households volunteering Queensland forum TDE Australian schools economy staying in wages urban living index optus my business awards rental stress travel report ferry relevant fears marketing English case study rich tertiary education NBRS ACT teach new office national private wealth christianity professional resilience happiness woolworths energy Real Estate Institute of Victoria Sydney Hills Business Chamber world youth day google work mates SA debt Andrew Duffin Valentine’s Day ashley fell wage Charlotte school satisfaction spend TEDx insights kate middleton intern Macquarie University baby dare to dream income grandparents Canberra cultural diveristy earnings family safe teleworking growth housing affordability tea sentiments workshop collaborative media release optus infographics The Daily Edition GPO internet easter overcast ageing population Aussies CBD education research food emerging generations social trends wealth and income distribution schools students emerging technologies divorce teaching 23 million sydney event trend tuesday Australian community trends Australian communities organisational culture responsive learning styles facts religion faux-cilise water Royals the changing face of innovative transport monarchy norwest wealth and income hunger friendship poor sector wide 1994 optimistic mortgage DIY Tasmania leader in the media program population renter of the future futurist Tuesday Trend gen alpha community event grave decision debate recap infographic housing Australian Census New Zeland customer vegemite VET sector women the great screenage future-proof renting state research data university degree schools millionth royal training insight February 16 housing trends South Australia victoria spirituality lifestyle cultural diversity sydney metro Work place Christchurch celebration manly brisbane donate fresh curiosity giving TAS statistics Queensland: QLD VET eliane choice workers trends Australian Home changing face of sydney the lucky country jobs house prices story Word Up slideshare Northern beaches Event NBRS Architecture young australians generation alpha average aussie property price village generations 2016 moderators guide Res Vis men office opening weekly earnings parenting lalor park offenders census cancel plans census fail CPI challenge rise of local workplace culture conference Merry Christmas social commentary demography PSI bureau education future report divorce rate house price 40 million sydneysider data analyst eliane miles Sydney’s south west learning wealth distribution research services Wellington volunteers tips Generation Y Mount Annan-Currant Hill chairty entrepreneurs of today cost future of work faux-ciliser affordable australian community trends report ACF2017 Sydney keynote speaker area socialising middle class ideas high school baby boom faux-cilising menai gen z coffee Jura Coffee social technology sydney hills educated organisations Bathburst Willowdale Education Future Forum personalities outsourcing names data shifts capital city ACF 2016 daily telegraph future proof financial independence authenticity define conferences speaker baby boomers stats the australian dream social life selfie hills shire consumerism Sydney media experience unemployment cancelling event suburban living internship Financial Planning Association of Australia social media shopping centre social enquiry ACF environment cica REIV National Conference pharmacies seasons 2012 average Australian engage employment communicate presentation media activity hopes networking Adelaide casual innovation panel What is food insecurity? World Water Day parents micro apartments educhat trades wellbeing trends of 2017 home aged care puzzle researcher WA breakfast charity online cloudy days hills FOMO wedding demographer Australian Communities Trends business performance proactive rent Northern Beaches Christian School Vocational education royal influence Australian Families national crime rates low density capital cities DESTEL leadership workshop storytelling screenage mover and shaker motivate tableau sydney speaker twentyseventeen local communities society infographic wall social researcher baby name goal ethnography financial planning Elderslie-Harrington park Western Australia financial future healthy future coffee lovers university work-life survey cartodb SMART travelling high density living economic survey design New South Wales Christmas lunch annual income politics baby names report 2016 census results weather global financial crisis earn environmental scanning Engineering Manager mccrindle research VIC Do It Yourself sunburnt country relational charities investment future of shopping Research Director neutral bay house price rise financial dreams baby names narcissism McCrindle Speakers public holiday hobart public speaking Gen Y personal growth financial Births sun medicine research report builders repayments conference presentation cooking conference speaker award winner Real Estate staff holiday global generations Crime Rates deloitte Christmas presents thought leadership donation JOMO mother's day Australia street moreton bay click Population Clock product australian real estate future employers life social analysis megatrends forecasting local mateship balance trends analyst work demographic trends visual entrepreneurial vegetarian owning a home Cobbitty-Leppington