The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

communication keynote speaker sector The Daily Edition ethnography home ownership engage employers Real Estate Institute of Victoria ACF17 outsourcing work mates future middle class high density apartments infographic wall gig ideas professional speaker NSW mobile global conference presentation Generation Y customer demographic conferences bus qualitative research population milestone TED Western Australia census results trends of 2017 hello fresh volunteering data SRE CPI social social analysis not-for-profit relational forum royal storytelling australian communities trends report demographics ACF thrive household 2016 ageing news lalor park christmas going out property market infographics land of the middle class emerging technologies huffington post generational trends community event wage life in depth interviews moreton bay unaffordable grandparents thought leadership business cooking hills menai population Social Trend summer February 16 list Australian demographics 2014 urban living index ABS living transport friends house prices housing growth internship christian professional presenters sunburnt country data analyst forecast Australia Day 2017 McCrindle Speakers Adelaide resource cost of living unemployment sentiments house financial aged care group housing market sun REIV Conference research data graphs optus micro apartments year 12 Births national wealth prince george NBRS rich world youth day cold australia trends bureau the great screenage child care mortgage victoria SMSF financial future divorce ease of travel Australian Families nfp consumerism gen z education future report visualisation housing affordability dessert men demography australian eliane business performance coffee Bathburst employment community Australians Tuesday Trend choice workers purpose 2020 insights DIY families 24,000,000 research millennials New Zealand Duchess of Cambridge office space organisational culture states Northern beaches Event research visualisation workplace define participants sydney hills FOMO program 2016 census visual easter learning wages Andrew Duffin Tuesday Trends sustainable Kirsten Brewer builders emerging generations priorities mccrindle research Merry Christmas newspaper Do It Yourself interactive education local communities social shifts Financial Planning Association Australian community trends sector wide millenials population growth growth baby name predictions poker master millionth baby boom public holiday city sports 2012 baby names australia report generations education future tableau google village culture typical australian pharmacies learning styles Research Executive professional services mythbusters research report new office demographer collaboration conference speaker social impact education sector Northern Territory tattoos Aussies focus group wealth Deaths report goals video winter ashley fell hobart 1968 energy suburbs social commentator retirement workforce Australian Census story dare to dream learn leader census fail waverton meetings slideshare Geoff Brailey the changing face of mining boom live the dream royal family media release dreams Christmas presents apartment offenders FPA urban taskforce tea capital city wealth distribution mentor chairty monarchy long weekend entrepreneurs of today wedding owning a home suburb women plans households charity parenting water shifts gig economy celebration daily commute trends analyst communities seasons Generation X marriage investing the hills shire salary DESTEL TED talk blaxland showreel faux-cilise presentation curiosity spend trades demographic trends new york times Res Vis trend tuesday dreaming baby boomers Aussie business index divorce rate acf15 survey identity Australian Home volunteering economic English jobs of the future fears buildings census skills Scouts January 26th future of shopping communicate online shopping youth cultural diveristy SA commuters Hornsby Shire Council financial fears SMART financial planning Vocational education internet criminal goal ultimo jobs marriages language Gen X 2015 case study year 7 technology volunteer brand experience paying to work future of education ACT high density living high school friendship school students snapshot public speaker entrepreneurial Sydney culturally diverse cost work Sydney keynote speaker teacher Caregiver hornsby belief Australian Trends research pack Charlotte TDE Australian schools media activity royal influence speakers pack Education Future Forum cloudy days census 2016 young australians GPO wolloomooloo overcast meals care support Hills Shire Council 23 million repayments tuesday staying in affordable domestic mother's day Gen Y ashley mckenzie townhouses rent global generations global financial crisis statistics researcher social researchers resilience urban living teleworking average Australian HSC holidays The ABC of XYZ sydneysiders Valentine’s Day VIC shopping centre digital award aussie culture clothing greatness Channel Seven Royals parents stats vegetarian NBRS Architecture baby travelling debt Word Up student rental stress australian communities forum medicine personal growth population map schools students weekly earnings mccrindle tea financial dreams cash public speaking socialites trend click market research teach bondi entertainment rule keeper baby name state Wodonga royal baby contiki educhat affordability recap social media economy alpha James Ward tertiary education Tasmania leadership workshop futurist breakfast small business mccrindle in the media TEDx workshop census data renting Kiwi results EFF the australian dream marketing challenge rise of local teachers 40 million authenticity pyrmont lifestyle fresh Australia street change future proof generation alpha demographic transformations renter of the future politics sydneysider society internships socialising communications 1994 annual income cultural diversity JOMO charities conference Wagga Wagga stay home shbc Netflix 24 million follow research services Skilling earning Wellington event tv Real Estate social issues school staff VET sector faux-ciliser eliane miles names New South Wales selfie 1975 generation real manly hopes area cancel plans environmental scanning micro property society trends Mark McCrindle travel volunteers wealth and income distribution relevant impact World Water Day infographic suburban living analysis cars income youth unemployment social research local community innovative the hills social researcher low density REIV National Conference brand data visualisation speakers social lives vegemite sydney speaker narcissism faith non profit increasing densification shopper's pick work-life Melbourne Queensland: QLD financial independence organisations earn teaching dream Australian Population sydneycity innovation growing population IT Specialists generation Z engagement intern System's Architect daily telegraph TAS etiquette facts norwest geomapping future proofing grave decision home professional development wealth and income career property price equip crime workplace culture mythbusting students collaborative earnings princess charlotte housing trends mccrindle pharmacy consumer Queensland family twentyseventeen google for education logan religion South Australia #censusfail forecasting balance experience leadership Crime Rates sydney metro easy rider father's day Christchurch office social enquiry car ferry mover and shaker events panel motivate screenage rising house prices wellbeing baby name trends gender home owner social trends Canberra Channel 7 australian social research online kate middleton holiday schools mateship Myth church New Zeland cica speaker optus my business awards litter focus groups responsive healthy future shopping media insight world future of work cancelling event not for profit cancelling plans faux-cilising Christmas season house price rise VET group session NFP event Sydney Hills Business Chamber 10 years NEETs changing face of sydney children national private wealth train baby names 2017 gen alpha housing 1980 emerging trends proactive national crime rates darwin Financial Planning Association of Australia product university couple brands office opening christianity training quote high density food data australian community trends report potts point Australian Communities Trends social commentary school satisfaction sydney event safe young people crows nest omnibus educated finance the average aussie toys learner 2013 Financial Planning Week perth Australian Bureau of Statistics "know the times" Research Director average aussie Northern Beaches Christian School tips average sydneysider careers ACF2017 cartodb WA environment Engineering Manager entrepreneur Northern Beaches casual education research baby names report Work place deloitte gold coast optimistic 2016 census results CBD house price aged care puzzle future-proof Australian Dream sector wide study supply and demand NT poor hills shire Australia Day community engagement apartments spirituality PSI survey design social life presentations investment professional university degree Assistant Store Manager keynote Macquarie University brisbane debate commute money rain publication ipswich moderators guide networking budget know the times weather social change ageing population sunny days Territory urban Christmas lunch award winner Australian communities happiness study residents government Love trends of 2016 neutral bay capital cities investor media commentary winter blues woolworths Population Clock megatrends ACF 2016 local post rationalism australians staying home more marrickville in the media personalities anzac

Archive