The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


1968 mateship woolworths snapshot data visualisation australian communities forum Real Estate rent teaching typical australian baby boom social shifts socialising manly the australian dream goal Gen X financial future seasons jobs of the future year 7 new york times low density dessert house price Australian communities mover and shaker spend award Canberra crime sentiments focus group geomapping proactive demographic transformations tuesday media Assistant Store Manager cloudy days pharmacy social issues entrepreneurial social media faux-ciliser Christmas season sydneysiders tableau quote selfie conference presentation office space list future of work Mark McCrindle tattoos religion bondi social analysis SA Macquarie University capital cities challenge residents SMSF wealth distribution sustainable stay home area transport REIV Conference collaborative friends tea property price belief Real Estate Institute of Victoria social impact pyrmont australian social research mobile dream REIV National Conference school satisfaction 40 million winter career visual millennials 2017 resource royal influence emerging generations gender ashley fell wage outsourcing Channel 7 mining boom summer marketing google for education demographic trends owning a home balance urban taskforce Northern Territory ageing #censusfail Christchurch presentation travelling university urban earnings census results youth Australian Families shopper's pick 1975 post rationalism media commentary aged care puzzle DIY Geoff Brailey January 26th Financial Planning Association of Australia recap local education future future proofing ease of travel population map intern teachers youth unemployment daily commute paying to work commuters 23 million Sydney Hills Business Chamber technology trend emerging trends income litter social trends debate Kiwi fears VET cash world charity eliane JOMO rule keeper census 2016 baby name trends communicate futurist define alpha shopping social change social enquiry trend tuesday educhat ageing population conference speaker Love generation alpha media activity society focus groups cancelling plans generations baby names innovative skills Northern Beaches friendship annual income community event organisational culture father's day customer huffington post Australians learn Queensland: QLD australian communities trends report leadership mortgage curiosity norwest SMART christian insight acf15 global 2016 census results bus investor Netflix Queensland schools students divorce rate state Northern Beaches Christian School omnibus the changing face of Australian Communities Trends ideas wages poker master generational trends online engage demographics Crime Rates etiquette Adelaide Northern beaches Event hornsby parenting NSW couple Hornsby Shire Council australia criminal toys education future report public speaking moderators guide workplace culture graphs trends of 2016 identity housing socialites consumerism new office population Territory holidays waverton changing face of sydney census fail student data 2014 24 million office opening future-proof capital city Financial Planning Association domestic authenticity menai communities financial unaffordable Western Australia brand logan organisations Vocational education GPO research pack Tasmania suburb plans cold social researchers sydney speaker events qualitative research cancelling event Australian Census community engagement education sector gen alpha relational holiday mythbusters gen z lalor park Australian Home newspaper lifestyle internship house prices ACF 2016 stats moreton bay "know the times" ABS work national private wealth System's Architect Aussies networking innovation nfp home 2013 real daily telegraph experience presentations ipswich participants fresh 24,000,000 New Zeland cancel plans the average aussie entrepreneur middle class Generation Y mccrindle tea neutral bay healthy future February 16 water google tips year 12 workshop urban living index tertiary education sydney event property market internships NBRS Architecture sunburnt country New South Wales optus my business awards speakers group Myth kate middleton townhouses victoria case study rich researcher children internet Australian Population baby builders house economic renter of the future wealth and income consumer program easter Bathburst rise of local non profit Australia Day James Ward mentor DESTEL employment Generation X survey design faith storytelling cartodb long weekend business environment pharmacies conferences sector wide study goals survey cars sector aussie culture earn public holiday culture Caregiver workplace ultimo commute Education Future Forum shifts women housing growth mccrindle research wedding careers Melbourne sydney metro medicine Christmas lunch personal growth award winner learner panel future leader social commentator millionth IT Specialists retirement communications education Research Executive high density living overcast marriages christianity WA 10 years Word Up research South Australia CBD rental stress ferry Australian Dream Aussie increasing densification statistics entertainment communication Births families meetings trends of 2017 ACF renting online shopping average aussie ashley mckenzie 2016 jobs emerging technologies priorities research visualisation hopes educated cultural diversity demographic sydneycity Sydney students dreaming cost of living Australian demographics high school men community Australian Bureau of Statistics in depth interviews teacher hello fresh Charlotte relevant princess charlotte hills shire know the times Merry Christmas faux-cilise forecast insights grave decision home ownership easy rider visualisation financial independence households volunteers land of the middle class faux-cilising Channel Seven staying in environmental scanning affordable weather language analysis marrickville rising house prices child care school work-life market research royal baby apartment business index investing engagement thought leadership mccrindle leadership workshop royal blaxland EFF facts wealth work mates news social commentary the hills 2015 cooking forecasting Engineering Manager contiki sunny days story World Water Day states grandparents VET sector census employers Sydney keynote speaker world youth day product global financial crisis teach motivate safe the hills shire The ABC of XYZ culturally diverse report city monarchy social researcher professional future of education Tuesday Trend Australia Day 2017 Wodonga education research Duchess of Cambridge aged care housing market shbc Valentine’s Day forum NBRS finance growing population mccrindle in the media entrepreneurs of today travel trends analyst Do It Yourself royal family supply and demand McCrindle Speakers 2020 VIC change government social public speaker NEETs infographic wall Australian Trends wolloomooloo anzac going out 1994 interactive future proof winter blues in the media meals high density apartments village Andrew Duffin sun housing affordability optus 2012 baby name young australians poor conference perth church politics brand experience professional speaker narcissism train slideshare housing trends celebration car baby name predictions New Zealand young people thrive crows nest sydney hills social life eliane miles living equip population growth Scouts small business not-for-profit demographer christmas baby names australia report schools breakfast FOMO training resilience research data Tuesday Trends debt Skilling household Wagga Wagga weekly earnings divorce brisbane English school students FPA publication greatness generation Z dare to dream follow Work place professional development research services Hills Shire Council teleworking not for profit Population Clock baby names report optimistic life PSI home owner national wealth spirituality buildings affordability suburban living potts point local communities NT financial fears Social Trend hobart wellbeing names clothing personalities learning population milestone financial dreams gold coast staff darwin TAS rain Australian schools trades global generations generation suburbs Wellington house price rise Gen Y earning Kirsten Brewer event australians staying home more social lives society trends The Daily Edition tv professional services infographic 1980 ACT economy Royals results video deloitte family national crime rates twentyseventeen property brands trends workforce group session cost learning styles happiness investment high density sector wide ethnography budget wealth and income distribution megatrends business performance media release parents vegetarian coffee bureau unemployment social research sports keynote speaker salary study baby boomers office data analyst mother's day Financial Planning Week mythbusting digital food prince george Deaths energy 2016 census click repayments Christmas presents collaboration responsive vegemite marriage TDE millenials university degree research report Res Vis urban living offenders HSC growth keynote