The Water Report: 20 Years of World Water Day [INFOGRAPHIC]

Friday, March 22, 2013

Water consumption and cost thumbnail imageWorld Water Day is celebrated every year on 22 March to focus the world’s attention to issues surrounding freshwater and the sustainable management of freshwater resources.

The United Nations Conference on Environment and Development (UNCED) recommended this international day in 1992, with the first ever World Water Day celebrated exactly two decades ago on 22 March 1993. This year’s theme for World Water Day is cooperation around water – using water as an instrument of peace by promoting an interdisciplinary approach to sharing this precious resource around the globe.

Here at McCrindle Research, we wondered what Australians had to say about water as a resource priority, water costs, and the use of water per Australian individual.

Water: Precious But Over-Priced

Our recent nationwide survey shows that 4 out of every 5 Australians say that the cost of water is too expensive. Australians value water provision, availability and affordability less than they value access to medical care, and more than they value electricity.

Water Views and Values

How does water consumption and cost compare per person across the Australian states and territories? South Australians pay the most for household water bills per person, while Victorians pay the least. In terms of water consumption, individuals in the Northern Territory use the most while individuals in Victoria use the least at just 55kL per person per year (ABS). In terms of water use in the home, Sydneysiders use 27 percent of water outdoors, 24 percent for showers, 20 percent in the laundry, 16 percent for flushing toilets, 10 percent on kitchen and bathroom taps and 3 percent on baths (Sydney Water).


This research was conducted by McCrindle Research through a national study of Australians which received 540+ responses (detailed demographics below). Figures on consumption and price reflect household expenditures, not government expenditures, and reflect Urban Distributed water only. Sources: McCrindle Research, ABS Cat. 4610.0, Water Account, Australia, 2010-2011, and Sydney Water.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


crows nest Australian communities program Tuesday Trends baby names australia report social analyst marriage Wellington money students Willowdale celebration futurist education future generation Z urban living Australian Communities Trends tea domestic 2016 census results offenders trends analyst survey cancelling plans alpha employmer energy award video social change apartments deloitte social shifts Christchurch Black Friday in Australia Tuesday Trend Australian Bureau of Statistics fears meals affordability What is food insecurity? 2013 annual income forum house volunteer 2020 challenge The ABC of XYZ couple food insecurity healthy future australian micro apartments WA socialising #censusfail SMSF TDE education sector suburbs travelling Channel Seven parents economic waverton church work-life Northern Beaches urban development 23 million bondi global generations not for profit research retirement forecast demographic schools young australians employment qualitative research community engagement the changing face of January 26th dessert owning a home equip transport Australian Trends jobs Financial Planning Week skills FPA selfie Deaths grave decision aged care puzzle consumerism safe changing face of sydney shopping centre youth unemployment culturally diverse product Sydney Hills Business Chamber follow Jura Australia national crime rates pyrmont REIV Conference CPI 1994 know the times JOMO millenials sydney property market dare to dream click university future of education sunburnt country Netflix housing teachers household proactive data wealth distribution public transport gig monarchy insight investment consumer city financial child care nfp mentor darwin Population Clock entertainment Social Trend communication responsive conference presentation social researcher award winner house price baby name predictions forecasting conference speaker keynote speaker urban taskforce research data motivate Res Vis perth mccrindle research weekly earnings authenticity urban Andrew Duffin Skilling commute Australian community trends plans teleworking earning resilience workshop relational the hills shire storytelling tv trend tuesday capital cities career work keynote Australia street cartodb shopping stay home area hobart poker master cultural diversity IT Specialists Black Friday Sales James Ward communicate the average aussie communities mateship donate survey design wages financial future average Australian NBRS salary education future report ACF17 HSC research pack analysis house prices Australia Day ashley mckenzie trends of 2016 earn life global Research Director internet quote brand experience employers moderators guide office identity emerging generations 2012 cost of living public speaking Northern Beaches Christian School Work place NT year 7 communications contiki Channel 7 sunny days cost DIY jobs of the future market research thrive 2016 census technology population milestone speajer high school care support fresh australians staying home more priorities Sydney Lifestyle Study visual Bathburst mccrindle in the media baby names Australian schools living Black Friday Mount Annan-Currant Hill research home ownership Maxim Accounting who is generation z in depth interviews generations SA statistics "know the times" sydney metro ACF 2016 TED talk baby boom educhat apartment Hunter Valley men local communities English 2016 panel eliane miles norwest census 2016 unemployment Christmas lunch land of the middle class school satisfaction future proofing society thought leadership sydney hills research on coffee mythbusters VIC speakers Queensland: QLD households pharmacy social issues focus groups Gen Z Expert victoria future media activity politics generation daily commute visualisation narcissism world Hills Shire Council relevant Lower Hunter winter blues trends of 2017 gold coast Christmas presents census gig economy holidays happiness Elderslie-Harrington park women NFP event VET spend faux-cilise wealth and income distribution going out medicine NEETs sydneysiders 24 million culture Australians professional presenters teacher Mark McCrindle in the media earnings balance Canberra volunteering optimistic future proof the lucky country prince george McCrindle Keynote Speakers infographics income baby boomers goal trades school students wealth inequality social impact Jura Coffee leadership workshop aussie culture global retail spirituality Kirsten Brewer families gen alpha Macquarie University outsourcing urban living index TEDx Speaker royal family clothing average sydneysider anzac Gen Y water faux-ciliser housing market wellbeing state high density apartments aged care live the dream future of work Gen X 2014 ageing February 16 weather local Duchess of Cambridge mobile social trends tattoos case study financial dreams Generation Y unaffordable rain neutral bay research report tuesday Business analysis trends Australia Day 2017 mccrinlde moreton bay sustainable social research home owner suburban living Kiwi impact Australian Census Scouts slideshare sydney speaker buildings sports cultural diveristy litter omnibus TED wage ABS Retail geomapping financial fears CBD cars Word Up poor cica average aussie states population growth divorce small business house price rise interactive in the media ideas social researchers faith business index royal influence new office wealth public speaker social lives networking demographics pharmacies facts Lower Hunter Region digital economy typical australian religion acf15 budget Performance Sentiment Index demography Charlotte millennials Melbourne logan leadership school not-for-profit ACT Report collaborative Valentine’s Day social media cold McCrindle Speaker family mother's day community event Australian demographics Mark McCrindle publication mccrindle baby names report engage Vocational education staff media names Financial Planning Association of Australia business performance rising house prices meetings entrepreneur online shopping shbc ACF2017 Wagga Wagga cancel plans global financial crisis workplace debt supply and demand ferry travel work from home New Zealand census data dreaming news organisations high density tips vegetarian Wodonga financial independence mythbusting mortgage potts point hills shire growth holiday rich professional development townhouses renter of the future Research Executive NBRS Architecture data analyst commuters Births learn training coffee Sydney non profit marriages growth of sydney US toys housing affordability educated charity presentation princess charlotte property 2017 divorce rate rent giving property price purpose population event Aussie rule keeper social commentator data visualisation education research social baby name trends education cancelling event 2015 Myth recap teach conferences emerging technologies baby name Northern beaches Event property development royal baby Territory christian easter environmental scanning report System's Architect Australian Dream housing growth future of shopping research services sydney event screenagers Hornsby Shire Council McCridle intern increasing densification blaxland the great screenage daily telegraph Queensland ethnography menai demographic transformations shopper's pick innovative paying to work gen z real wedding high density living etiquette research visualisation conference seasons rental stress engagement social analysis national wealth national private wealth experience study trend showreel parenting society trends Adelaide personal growth hornsby new york times emerging trends graphs speaker australian communities trends report sentiments rise of local investing leader teaching GPO ageing population bus housing trends children finance shifts train ease of travel twentyseventeen New Zeland dreams Crime Rates criminal optus my business awards cooking christmas volunteering data internship demographer food bank the australian dream learner residents group session father's day Christmas season capital city staying in office space manly cash McCrindle Speakers SRE define investor language DESTEL lifestyle Cobbitty-Leppington Sydney population innovation sector researcher story Northern Territory debate Royals government australian community trends report NSW Financial Planning Association census results generational trends professional services personalities professional kate middleton google for education sydneysider Real Estate brand car work mates South Australia World Water Day Sydney’s south west overcast optus curiosity repayments 40 million financial planning 24,000,000 workplace culture Do It Yourself business workforce vegemite schools students gender PSI The Daily Edition younger generations casual lalor park university degree property market year 12 group speakers pack newspaper infographic low density ipswich collaboration student wolloomooloo choice workers world youth day REIV National Conference mover and shaker tertiary education Engineering Manager millionth sydney market social commentary resource census fail commuting hopes renting sector wide study village community huffington post focus group dream tableau woolworths VET sector brisbane Assistant Store Manager marrickville demographic trends 1968 eliane easy rider hunger cloudy days post rationalism ACF hello fresh infographic wall winter australia christianity donation EFF royal long weekend not for profit bureau suburb charities youth Education Future Forum megatrends google careers media commentary the hills 1975 insights Love professional speaker 10 years online belief baby entrepreneurial screenage TEDx stats middle class hills summer FOMO growing population Tasmania media release Western Australia crime faux-cilising office opening Merry Christmas Sydney keynote speaker snapshot marketing micro chairty australian real estate 1980 events public holiday social life Real Estate Institute of Victoria friendship australian communities forum ashley fell greatness organisational culture list population map sydneycity builders affordable internships mining boom change employmee environment breakfast future-proof Caregiver food volunteers economy australian social research participants learning styles SMART sector wide ultimo young people Geoff Brailey ACT sun Australian Population Aussies grandparents entrepreneurs of today brands socialites wealth and income local community digital presentations Generation X social enquiry New South Wales home Australian Families coffee lovers Australian Home mccrindle tea generation alpha customer friends TAS results learning goals