The Water Report: 20 Years of World Water Day [INFOGRAPHIC]

Friday, March 22, 2013

Water consumption and cost thumbnail imageWorld Water Day is celebrated every year on 22 March to focus the world’s attention to issues surrounding freshwater and the sustainable management of freshwater resources.

The United Nations Conference on Environment and Development (UNCED) recommended this international day in 1992, with the first ever World Water Day celebrated exactly two decades ago on 22 March 1993. This year’s theme for World Water Day is cooperation around water – using water as an instrument of peace by promoting an interdisciplinary approach to sharing this precious resource around the globe.

Here at McCrindle Research, we wondered what Australians had to say about water as a resource priority, water costs, and the use of water per Australian individual.

Water: Precious But Over-Priced

Our recent nationwide survey shows that 4 out of every 5 Australians say that the cost of water is too expensive. Australians value water provision, availability and affordability less than they value access to medical care, and more than they value electricity.

Water Views and Values

How does water consumption and cost compare per person across the Australian states and territories? South Australians pay the most for household water bills per person, while Victorians pay the least. In terms of water consumption, individuals in the Northern Territory use the most while individuals in Victoria use the least at just 55kL per person per year (ABS). In terms of water use in the home, Sydneysiders use 27 percent of water outdoors, 24 percent for showers, 20 percent in the laundry, 16 percent for flushing toilets, 10 percent on kitchen and bathroom taps and 3 percent on baths (Sydney Water).


This research was conducted by McCrindle Research through a national study of Australians which received 540+ responses (detailed demographics below). Figures on consumption and price reflect household expenditures, not government expenditures, and reflect Urban Distributed water only. Sources: McCrindle Research, ABS Cat. 4610.0, Water Account, Australia, 2010-2011, and Sydney Water.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


renting Love vegemite Northern Beaches Christian School world youth day contiki educhat trends analyst mover and shaker work mates Caregiver focus groups national wealth conference speaker urban taskforce teach waverton award winner mccrindle tea 1980 trends of 2017 Andrew Duffin year 12 investor CPI child care SA poor mentor urban living index sports deloitte in depth interviews long weekend Queensland: QLD christmas engage students darwin healthy future leader Financial Planning Association of Australia financial fears google for education townhouses investment 10 years statistics buildings Queensland brands Tuesday Trend tattoos new office identity moreton bay society house price rise Australia Day baby names financial dreams student census fail daily telegraph property price research data unemployment Netflix stay home communications non profit research pack bondi Australian Families national private wealth workshop media activity educated Channel Seven youth national crime rates Vocational education offenders house price financial independence social research royal SRE suburbs nfp futurist recap life Australian Bureau of Statistics population map 2013 household leadership workshop village holiday hopes commute qualitative research apartments sydney speaker balance McCrindle Speakers alpha house prices 2020 workplace culture organisations changing face of sydney housing growth property market living TDE keynote follow cloudy days cold brand NT Mark McCrindle increasing densification wedding belief Geoff Brailey victoria business Sydney government church Territory VET sector hello fresh research ABS social life financial emerging technologies property networking car insight urban Adelaide learner mythbusting organisational culture work-life Northern Beaches princess charlotte ferry parenting employers engagement neutral bay households education family Generation X politics product energy WA the hills shire schools suburban living Australian Communities Trends mortgage 2016 census hills shire going out local community event builders social researchers rent thought leadership 24 million australian communities trends report meals Tuesday Trends demographic participants marrickville families high density apartments the australian dream seasons training award conference omnibus faux-cilise mining boom intern language Australian Census annual income Word Up forum debate potts point JOMO forecasting safe hornsby cancel plans lalor park logan small business Res Vis the hills report names geomapping Wagga Wagga the average aussie daily commute goals consumerism environmental scanning NBRS ideas clothing ethnography finance weather The ABC of XYZ baby boomers career Aussies area office australian social research social commentator Work place census results office space purpose entrepreneur conference presentation video celebration kate middleton residents tea jobs of the future micro apartments equip train NBRS Architecture list father's day marriages pharmacies Research Executive friendship optus my business awards aussie culture survey culturally diverse capital city authenticity unaffordable dare to dream 2016 census results divorce change school average sydneysider challenge curiosity impact communities salary acf15 royal family crows nest sentiments group ashley fell land of the middle class grandparents rain sydney event eliane vegetarian Canberra Charlotte population growth communication states mother's day wages earnings future of shopping define FPA professional wealth analysis storytelling couple perth innovation mobile communicate australia workplace fears Sydney keynote speaker eliane miles monarchy social shifts Australian Home criminal moderators guide relevant meetings environment commuters community engagement university degree suburb trends Gen Y rule keeper global generations emerging generations wealth and income distribution Financial Planning Week ACT population REIV National Conference spirituality education future volunteers business index sydneysider social issues sydney hills school students winter ashley mckenzie domestic anzac trades average Australian future-proof group session shifts cars weekly earnings customer poker master world Australian Trends community event brand experience youth unemployment university staying in generational trends gen z cica trends of 2016 publication fresh bureau low density news pyrmont GPO faux-ciliser debt owning a home learn easy rider careers business performance #censusfail cancelling plans plans click mateship cultural diversity World Water Day etiquette menai real online shopping Duchess of Cambridge public speaker social media New South Wales lifestyle 1994 men social analysis Deaths 1975 Real Estate housing affordability case study 2016 forecast rental stress stats focus group affordability results mccrindle in the media South Australia rich SMART technology millenials teacher megatrends affordable education sector ultimo presentation speakers demography cartodb housing market home owner royal baby wellbeing cost internet ACF entrepreneurial manly prince george census 2014 demographic trends apartment researcher ipswich global children rising house prices graphs visualisation Bathburst insights tertiary education social commentary norwest narcissism Aussie baby jobs Melbourne socialites office opening priorities litter TAS internships global financial crisis sunburnt country blaxland 24,000,000 40 million generations sector wide study infographic wall middle class IT Specialists Skilling know the times sunny days Australia Day 2017 sun sydneycity outsourcing mccrindle sydney metro interactive medicine post rationalism tuesday Western Australia Australian Population gold coast work New Zealand digital online Financial Planning Association social trends average aussie generation Z media visual christianity research report generation VIC REIV Conference baby name predictions demographics facts income transport 23 million Valentine’s Day australians staying home more public speaking Royals pharmacy innovative Gen X teleworking crime workforce sector wide spend gender typical australian renter of the future paying to work dream financial future state economy optimistic newspaper Christmas lunch shbc research visualisation socialising thrive entertainment young australians Christchurch not for profit toys social enquiry Do It Yourself grave decision experience retirement cash huffington post baby names australia report System's Architect tableau dessert EFF future proofing education research census 2016 wolloomooloo VET marketing research services wealth distribution summer travel future of work overcast tips Channel 7 staff consumer cooking collaboration professional services future of education NSW Scouts baby name panel economic CBD internship millennials urban living collaborative in the media Myth Population Clock The Daily Edition city friends religion Macquarie University Australian Dream January 26th Australian demographics investing market research trend tuesday ACF 2016 local communities travelling Kiwi leadership 2012 high density housing keynote speaker learning food teachers learning styles DIY 1968 generation alpha sustainable DESTEL house baby name trends young people local growing population motivate twentyseventeen population milestone housing trends supply and demand data 2017 winter blues culture education future report wealth and income marriage parents happiness gen alpha budget social researcher February 16 wage NEETs high density living Education Future Forum entrepreneurs of today story personal growth ease of travel 2015 google "know the times" aged care puzzle snapshot community program data analyst coffee ageing social impact cost of living sector the changing face of media commentary Christmas presents Hills Shire Council demographic transformations baby names report future personalities professional development holidays high school water home easter selfie Crime Rates SMSF shopping centre demographer shopping conferences Sydney Hills Business Chamber faux-cilising home ownership public holiday James Ward resilience slideshare social cancelling event earning resource Generation Y bus dreaming ageing population charity society trends relational goal FOMO Social Trend English capital cities christian repayments rise of local faith skills data visualisation earn Births divorce rate media release Assistant Store Manager Australian schools micro social lives future proof PSI Hornsby Shire Council women Kirsten Brewer Merry Christmas Christmas season survey design new york times professional speaker teaching proactive brisbane New Zeland Northern beaches Event Australian communities events mythbusters Wodonga mccrindle research royal influence growth school satisfaction not-for-profit year 7 australian communities forum emerging trends baby boom trend breakfast presentations shopper's pick schools students tv Tasmania HSC employment Real Estate Institute of Victoria hobart Australians millionth sydneysiders aged care Northern Territory Engineering Manager woolworths social change Wellington quote responsive optus greatness study infographic