Gen Alpha and consumerism

Monday, February 13, 2017

Our current generation of children, Generation Alpha (born since 2010), are the most materially endowed and empowered generation ever. They have been shaped in an era of individualisation and customisation where they can get their name printed into the storyline of books, embroidered onto their shirts or put on the jar of Nutella. Below, we share some insights into the consumerism trends of the emerging Generation Alpha.

Is the future of successful brands just tech-enabled toys?

Parents are increasingly aware of the negative consequences of too much technology time - the isolationism and anti-social impacts. However, there is a halo-effect for tech-toys which increase connectivity, facilitate community and develop social and global skills.

What kind of 'play' is most useful for brands to deploy now, in the digital age?

Parents are becoming aware of the life-skills deficit evident amongst the next generation. They are more formally educated, yet less proficient in practical skills, assessing (and when appropriate confidently approaching) risk, setting and achieving goals (whether sporting or otherwise), and developing hands-on competencies. Fun toys which develop specific skills such as STEM (Science, Technology, Engineering, Maths), social competencies, entrepreneurial skills, strength and coordination, financial literacy, innovation and resourcefulness will be favoured by parents and educators.

What are the drivers that are impacting how toy brands engage with their consumers?

Educational toys - the future of toys is not just in the home but the classroom and the childcare centre. Education is beginning earlier with 3 and 4 year olds spending more time in childcare- and in facilities that have a focus on education and development. Therefore toys, of educational benefit are an essential part of the focus. Free toys - another change we are seeing is that sponsored educational materials - once anathema to educational institutions, are becoming more acceptable as the barriers between education, business, and community blur. With education (and household) budgets under strain, corporations for altruistic and well as commercial motives, will increasingly be part of the education, community and child-rearing domains- with branded toys a means by which this support is delivered.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

brisbane SRE Retail GPO buildings JOMO define curiosity ultimo FPA university in the media Sydney builders Gen Z Expert Royals future professional development marketing SMSF celebration Black Friday in Australia sydneycity local data challenge live the dream weekly earnings English social impact brand experience census data community engagement February 16 high density prince george investment leadersip cars housing trends Education Future Forum CBD future of work seasons digital economy suburb neutral bay youth unemployment priorities experience culture office space family TAS Wellington community event hills employmer focus groups mccrindle professional commuting leadership click educated Hornsby Shire Council stats January 26th Deaths research on coffee royal baby research visualisation Australia Day the changing face of baby boomers urban taskforce ease of travel 2013 storytelling Hills Shire Council do people still change their surname after marriage? australian communities trends report cold Australian Dream Lower Hunter Region capital cities SA The Daily Edition #censusfail university degree demographer land of the middle class the great screenage cancelling plans high school home owner brands gen alpha global generations low density responsive demographic transformations speakers darwin faith domestic TED year 12 royal trends of 2016 megatrends 2014 socialising unemployment Australian Bureau of Statistics NBRS award social trends 40 million ideas not for profit Andrew Duffin global financial crisis System's Architect business index Australian Home millenials government spirituality know the times financial future learning styles sydneysiders volunteering data Maxim Accounting holidays results work house price group session speaker leader Northern Beaches the average aussie parents manly hunger micro debate socialites ACT Report environmental scanning aussie culture program clothing 2015 collaboration wealth distribution media future proof couple Australian communities ethnography census results chairty outsourcing resilience "know the times" social travel eliane miles Wagga Wagga Christmas presents baby names australia report relevant affordability tuesday publication blaxland entrepreneurial gold coast infographic hornsby wolloomooloo New Zeland social issues christmas 2017 mining boom conference conference speaker product internships 1968 financial independence Australian Census wealth ashley fell study Jura Coffee food optus qualitative research social lives vegetarian home global retail news suburban living generation alpha showreel video australian communities forum victoria christmas trees mentor mobile pharmacy interactive increasing densification meetings TED talk giving mother's day workplace culture cica business Crime Rates sydney event entertainment fears salary forum Canberra ACF17 ACT ACF2017 tea graphs mccrindle research new york times tips maiden national crime rates menai Performance Sentiment Index going out household dare to dream overcast communication research home ownership social researchers TEDx belief Financial Planning Association of Australia volunteers medicine gen z 2016 census results financial media commentary DESTEL 2020 spend non profit Australians follow divorce rate alpha teleworking Queensland religion earning forecasting Hunter Valley deloitte sydney market sector wide study education research housing growth teaching Black Friday Sales 1994 Black Friday new office cancelling event choice workers professional presenters lalor park screenagers work mates the hills shire social researcher income insight pharmacies cooking mateship census house Kiwi easy rider change focus group 2016 census not-for-profit Sydney keynote speaker public holiday kate middleton property price tattoos learn the hills census fail ACF 2016 teach wage Geoff Brailey donate entrepreneurs of today internet authenticity FOMO Melbourne forecast future proofing education ageing rising house prices commuters Northern Beaches Christian School language researcher economic data visualisation cost thrive long weekend Willowdale average Australian etiquette dessert google for education high density living christianity marriage cultural diveristy growth community names baby name trends office lifestyle millennials Australia street middle class Netflix sun TDE REIV Conference bondi mortgage surname suburbs living Tasmania crime newspaper australian real estate perth media activity Merry Christmas capital city social life South Australia australian Aussies charities Duchess of Cambridge personal growth list renting shopping younger generations Wodonga Kirsten Brewer innovative selfie environment population milestone communications McCrindle Keynote Speakers IT Specialists mythbusters trends analyst McCridle rich parenting population growth national private wealth cloudy days Births house prices apartments digital gig economy men work-life 24,000,000 growth of sydney Love norwest house price rise student Sydney population friends casual urban living index australians staying home more story sports hello fresh not for profit research NEETs engage Bathburst DIY sunburnt country friendship trend Elderslie-Harrington park professional speaker Generation X grave decision educhat participants greatness shopping centre safe optimistic Channel 7 McCrindle Speaker facts Sydney Lifestyle Study World Water Day award winner cost of living brand Do It Yourself VIC Australian Population James Ward holiday acf15 local communities New South Wales affordable social analysis slideshare 2017 Real Estate offenders Australian community trends Engineering Manager analysis relational meals ACF 24 million housing affordability debt Business analysis state students What is food insecurity? intern housing market skills media release futurist jobs Australian Communities Trends The ABC of XYZ professional services bureau urban living bus population map Financial Planning Week snapshot moderators guide sydney metro public transport schools students year 7 organisations Jura Australia vegemite baby names learner NSW conference presentation Christmas day weather Mount Annan-Currant Hill wellbeing national wealth weather goals faux-cilise poor Christchurch wealth and income distribution breakfast public speaking sydney hills travelling area mccrindle tea budget balance TEDx Speaker urban development communities supply and demand residents housing events engagement presentations New Zealand children demographics faux-cilising recap world group technology transport global Sydney’s south west world youth day school mccrindle in the media food insecurity Financial Planning Association Territory surnames Australian demographics mythbusting rise of local public speaker happiness baby name aged care puzzle average aussie village owning a home food bank wealth inequality report 1975 christmas the australian dream christian customer office opening who is generation z states royal family Australian Families economy US trends of 2017 narcissism culturally diverse sector wide happy holidays generations huffington post communicate workforce young people proactive NFP event emerging technologies winter blues property market conferences rule keeper optus my business awards real life 23 million ashley mckenzie Christmas day generation Z Gen X Northern beaches Event daily commute cultural diversity litter aged care 2016 Northern Territory sydneysider tableau education future report Tuesday Trends property social commentator census 2016 dream Christmas lunch schools woolworths geomapping purpose data analyst grandparents Christmas Stats NBRS Architecture royal influence sustainable McCrindle Speakers trends WA demography Tuesday Trend Lower Hunter future-proof social change personalities property development typical australian cancel plans Christmas research australian community trends report shifts sydney property market baby names report households volunteer volunteering innovation car ageing population organisational culture post rationalism motivate hopes pyrmont cartodb consumerism online high density apartments REIV National Conference ipswich Population Clock Australian schools Channel Seven apartment VET wedding contiki CPI marriages goal Skilling Cobbitty-Leppington Work place training VET sector poker master Macquarie University social research school students nativity scene repayments research report Scouts youth maiden names statistics eliane local community speajer jobs of the future commute shopper's pick rental stress networking research services charity society trends the lucky country baby father's day work from home keynote staying in equip plans women city survey design train financial planning rent Myth Christmas data social analyst monarchy future of shopping research pack dreaming australia toys market research Queensland: QLD career earnings shbc Aussie entrepreneur school satisfaction visualisation donation investing Res Vis crows nest generation HR Word Up Vocational education quote politics trades screenage sydney speaker Valentine’s Day millionth Research Director impact investor energy changing face of sydney emerging trends moreton bay baby boom Charlotte tertiary education Christmas in Australia divorce potts point in depth interviews coffee lovers care support visual seasons greetings summer anzac NT criminal financial fears workshop Generation Y church demographic society social enquiry social shifts social media fresh online shopping event paying to work dreams infographic wall average sydneysider sunny days future of education Australian Trends careers renter of the future learning HSC social commentary Adelaide Social Trend presentation growing population wages daily telegraph identity emerging generations staff unaffordable 1980 Christmas season coffee teachers education sector families workplace Research Executive internship business performance speakers pack Gen Y keynote speaker townhouses collaborative education future princess charlotte mccrinlde baby name predictions ferry PSI tv infographics young australians urban gig employers google financial dreams Real Estate Institute of Victoria logan sentiments omnibus teacher employment winter research data thought leadership cash SMART annual income stay home generational trends hobart sector consumer faux-ciliser Western Australia Sydney Hills Business Chamber small business twentyseventeen easter leadership workshop resource gender Australia Day 2017 wealth and income survey 10 years case study insights EFF money hills shire child care retirement Caregiver employmee water Assistant Store Manager micro apartments finance earn waverton trend tuesday ABS demographic trends australian social research nfp population healthy future marrickville Mark McCrindle in the media panel 2012 mover and shaker Mark McCrindle rain

Archive