Four key takeaways from the Australian Community Trends Report

Wednesday, August 02, 2017

The industry that does the most to support and develop our communities is the not-for-profit sector. This is recognised by Australians and practically lived out by the four in five adults who give financially to such organisations and the one in four who give at least once a month. However, McCrindle’s data on the sector shows that there is a long-term engagement challenge, with Australians twice as likely to make a one-off donation than a regular one, and volunteers most likely to participate in a stand-alone event rather than make an ongoing contribution.

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors requires a more sophisticated strategy than what worked in the past.

Research Methodology

This report was compiled through findings received from a national survey, focus groups conducted in Sydney and Melbourne and interviews with expert leaders in the not-for-profit sector.

The key takeaways for charitable organisations are outlined below

1. Multi-tiered levels of engagement 

There is a desire from Australians to be involved in charities, however increasingly this is to be on their own terms. Charitable givers do not want to be locked into long-term contracts, but desire flexibility in donation amounts and involvement. Older generations suggest they are  time-poor, however younger generations state they don’t have as much money to give yet still want to be involved.

2. Community building 

Particularly in the younger generations there is a desire to be part of a community that brings about social change. They want to be involved in something bigger than themselves with the knowledge that together they can make a difference. This gathering of community is not just in the online space but in the physical space as well and often achieved through events that bring people together.

3. Effective communication of results 

Donors state that they want to see the results of where their investment is going. They want to know how has it practically helped people in need. When participants they know their donation is being effective and making a material difference, there is a desire to continue engaging with the charity.

4. Create engaging and fun experiences 

Supporters, particularly in the younger generation, desire to be involved in experiences with charitable organisations. Rather than simply givingtheir money and movingon they want to feel some level of partnership with the cause. Their desire is for the donation experience to be convenient, meaningful and fun.


The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit australiancommunities.com.au

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here







Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

menai cloudy days household social analysis australian real estate mccrindle research Scouts professional innovative the hills shire Education Future Forum VIC ACF17 prince george apartment Tasmania brands criminal list media rental stress emerging technologies younger generations capital cities tertiary education ipswich mccrindle tea public speaking group session Cobbitty-Leppington donate work sports futurist sun data analyst priorities repayments cultural diversity children Australian communities meals earn twentyseventeen royal influence society trends university university degree ashley mckenzie define entrepreneurs of today personal growth sydneysiders chairty faux-ciliser statistics Engineering Manager water bus social work mates IT Specialists trends analyst earnings divorce rate optimistic emerging trends tableau deloitte dare to dream child care tattoos cost of living debt millenials VET changing face of sydney Real Estate sydney speaker financial alpha interactive pharmacies Bathburst who is generation z australian communities forum Charlotte results Christchurch data visualisation Real Estate Institute of Victoria speakers pack office opening entrepreneurial baby name trends education language FOMO skills moderators guide recap presentation life sunny days marketing real environment volunteers rise of local population milestone business performance employment Queensland: QLD generation Z eliane miles social shifts growing population TDE middle class market research Word Up presentations aged care puzzle world motivate renting plans student NSW World Water Day product media release typical australian christian infographics debate sydneysider commute high density 2015 social research Generation Y geomapping Royals high school Duchess of Cambridge FPA What is food insecurity? australian customer Aussie property neutral bay mortgage rich baby names easy rider Australian Bureau of Statistics non profit research services digital economy US careers Financial Planning Association of Australia workplace culture schools learning impact post rationalism Australian Population overcast budget media commentary study VET sector digital February 16 financial dreams dreams australian community trends report baby name predictions house price apartments retirement NFP event suburb Hornsby Shire Council home schools students culturally diverse the australian dream keynote online shopping Lower Hunter Region Canberra casual holidays charities not for profit research the great screenage cancelling event survey tv NEETs ageing cost teachers finance ageing population wealth distribution baby boomers vegetarian Macquarie University newspaper nfp Northern Beaches generational trends social trends home owner NT Queensland gen alpha potts point average sydneysider school satisfaction wealth inequality princess charlotte internships participants property price Australian Communities Trends Elderslie-Harrington park aged care global generations sydney metro DESTEL vegemite hornsby Caregiver New Zealand employmer housing market Australian Census investor goals 2013 know the times christmas wealth increasing densification urban taskforce trend tuesday men speajer Australian Dream award the average aussie Australian demographics christianity volunteering data purpose collaboration Australian schools public speaker career blaxland year 7 Northern beaches Event long weekend father's day work from home learner Sydney keynote speaker South Australia rent networking holiday care support generations ACF social researchers social researcher organisational culture social issues volunteer resilience national wealth award winner australian social research McCrindle Speakers staff Kirsten Brewer slideshare PSI Population Clock qualitative research education research cultural diveristy optus my business awards world youth day mateship car Skilling organisations authenticity trends of 2017 family 1994 professional speaker Sydney sector wide baby boom DIY public transport lifestyle easter lalor park gold coast meetings showreel work-life REIV Conference food bank 2016 census results gender fears ideas Sydney’s south west royal coffee Channel 7 1968 Sydney population storytelling TED talk future-proof 2016 eliane leadership workshop snapshot teacher village sydneycity school students poor proactive TEDx consumer future proofing internship demographic Love demographic transformations future of shopping the hills travel Social Trend James Ward office global retail volunteering etiquette Australian community trends choice workers travelling CBD in depth interviews urban living index data ultimo baby names report conferences norwest focus groups census 2016 panel research visualisation national crime rates micro apartments youth unemployment consumerism HSC Mount Annan-Currant Hill salary contiki renter of the future tuesday follow mccrindle in the media Mark McCrindle in the media transport video communications Performance Sentiment Index shopper's pick conference spend social media hello fresh facts Generation X buildings stats victoria survey design builders housing trends food insecurity Valentine’s Day wolloomooloo Wodonga families social enquiry 1980 sector wide study urban living earning jobs of the future grave decision live the dream The Daily Edition parenting mccrinlde future of work future proof living future of education house prices small business ABS McCridle clothing financial fears dessert news relevant thrive thought leadership demographer social life workforce Retail huffington post REIV National Conference entrepreneur Lower Hunter analysis happiness aussie culture Tuesday Trends 24 million tips engage Work place EFF pyrmont wages SMART trend #censusfail challenge report infographic outsourcing pharmacy Crime Rates ACF2017 Black Friday communities experience New Zeland financial future business index parents Melbourne generation alpha mythbusting quote demography screenage social impact faith area winter blues going out Hunter Valley intern townhouses investing professional presenters optus trends of 2016 commuters Jura Australia local communities Myth breakfast growth jobs speaker ACF 2016 educhat baby unaffordable weather hills shire GPO women workshop financial independence mobile screenagers state hopes visual teaching leadership English conference speaker responsive home ownership Northern Beaches Christian School selfie australia Research Director teach urban church Australians weekly earnings Aussies Andrew Duffin ethnography Channel Seven gig litter Christmas lunch fresh ACT Report ferry poker master professional services royal family in the media suburban living hills online graphs omnibus cooking ease of travel research report giving divorce Australian Families new york times Financial Planning Week collaborative technology young australians NBRS Architecture royal baby Financial Planning Association Research Executive politics stay home conference presentation toys census results gen z financial planning WA forecasting environmental scanning dream 40 million investment 2016 census baby names australia report growth of sydney 1975 infographic wall sydney event leader greatness 24,000,000 average aussie resource ashley fell trades Sydney Hills Business Chamber low density training census data faux-cilising innovation spirituality shopping 2014 group the lucky country SMSF charity names wellbeing mother's day woolworths Deaths System's Architect society Assistant Store Manager wedding mining boom social change belief Wellington shopping centre forum trends annual income insights supply and demand change Adelaide rising house prices Kiwi communicate New South Wales marrickville socialising goal wage Australia Day education future report social analyst cars story speakers brand experience donation sydney hills house price rise research data social commentator event Gen Y JOMO TAS land of the middle class summer teleworking socialites researcher the changing face of google for education rain affordability census fail cancel plans publication Christmas presents winter demographics domestic staying in SRE kate middleton government "know the times" Australia street manly Do It Yourself not-for-profit Black Friday Sales australian communities trends report program Maxim Accounting population map 2020 crows nest sector future friendship waverton google food offenders celebration hunger residents energy gig economy 10 years suburbs curiosity educated students housing affordability commuting entertainment households train Jura Coffee engagement business media activity australians staying home more identity balance shbc Merry Christmas seasons economic internet daily commute economy friends unemployment relational cold tea dreaming social commentary logan local community employmee micro employers Geoff Brailey public holiday insight healthy future cash school darwin safe census Western Australia new office shifts community engagement SA states income owning a home wealth and income local Netflix money social lives equip housing Australia Day 2017 crime housing growth bureau research on coffee average Australian Australian Home learn NBRS paying to work population growth learning styles Hills Shire Council Mark McCrindle capital city emerging generations Res Vis millionth Births mover and shaker generation mccrindle Gen X moreton bay rule keeper 23 million daily telegraph research research pack affordable cancelling plans education sector sunburnt country high density apartments coffee lovers year 12 professional development cica wealth and income distribution city personalities medicine visualisation Willowdale not for profit office space forecast demographic trends religion property market national private wealth grandparents workplace millennials 2017 events January 26th anzac global financial crisis monarchy brisbane sentiments population mythbusters TED communication house culture couple marriages case study sustainable brand Wagga Wagga Tuesday Trend baby name ACT young people perth acf15 global The ABC of XYZ hobart CPI youth mentor 2012 Australian Trends faux-cilise cartodb bondi community event megatrends high density living community marriage click narcissism Vocational education Business analysis education future Territory focus group keynote speaker Christmas season Black Friday in Australia Northern Territory

Archive