Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

storytelling census fail office space meals trends of 2017 population growth women census Social Trend paying to work online shopping energy house price research visualisation wellbeing careers gen alpha trades repayments summer the changing face of social researchers Tuesday Trend collaboration graphs Macquarie University Vocational education conference christianity cost life census data entrepreneurial parenting mover and shaker australian social research balance home CBD impact brisbane New Zeland faux-cilising criminal Work place learning award winner Australian Home speakers unemployment case study winter gold coast media cancel plans australia REIV Conference the australian dream urban living workplace internship Netflix states deloitte housing resilience the average aussie program innovation volunteers cooking 10 years Australia Day child care menai office opening gender thought leadership shopping centre ipswich builders fears engagement click daily telegraph baby names sydney metro 2012 focus groups 40 million year 12 wedding NT communication millennials seasons System's Architect woolworths baby boom high density living typical australian local conference speaker Australian demographics Gen X stay home average aussie forum real national crime rates change REIV National Conference Kiwi low density Education Future Forum mccrindle in the media tertiary education toys professional earning anzac WA twentyseventeen results EFF entrepreneur rain affordable entertainment research report SA demographic ageing social change quote global crime teleworking Financial Planning Association emerging generations mortgage marrickville lalor park faith darwin nfp royal family changing face of sydney earn royal baby mccrindle research education SMART work-life easy rider challenge post rationalism huffington post slideshare follow digital men christian Sydney keynote speaker researcher Duchess of Cambridge youth data prince george school satisfaction education research cultural diversity social commentator Australian Trends budget spirituality Tuesday Trends wolloomooloo futurist generation alpha visualisation baby name tuesday 2020 research services not-for-profit moreton bay Christmas lunch leadership workshop teaching tips aged care puzzle middle class workplace culture baby name predictions land of the middle class belief future of education names forecast offenders media activity etiquette VET research data narcissism consumer parents church family environmental scanning national private wealth 1994 Geoff Brailey Bathburst public speaker Hornsby Shire Council customer Word Up social enquiry technology investing events education future report list Western Australia charity future-proof coffee poker master debate shopping Births society cash socialising increasing densification property marriages in the media language house price rise wealth and income schools ashley fell interactive fresh the hills shire average sydneysider mccrindle communications career Queensland: QLD census results unaffordable mobile high density apartments the hills educated sector wide study Northern Beaches tv collaborative australian communities forum overcast youth unemployment snapshot leader population map Engineering Manager Northern Beaches Christian School HSC pyrmont keynote Andrew Duffin Adelaide potts point data analyst university manly royal influence water ferry travel social commentary community engagement study proactive young people insight Skilling father's day Melbourne trend tuesday experience ideas trends of 2016 networking 1975 conferences sydney hills brand experience faux-ciliser micro apartments clothing Merry Christmas event sunburnt country dream workforce divorce rate jobs NBRS Architecture rule keeper cartodb qualitative research James Ward rich princess charlotte professional development world youth day Love relational easter australians staying home more business index employment generation Z financial dreams intern cancelling event culture school students Australians trends analyst staff friendship house prices perth rent marketing alpha tea participants future proofing hello fresh Christchurch house city holidays christmas Channel Seven Australian communities social trends purpose celebration Financial Planning Week New Zealand breakfast Tasmania mccrindle tea emerging trends generations South Australia aussie culture millionth jobs of the future faux-cilise online Generation X home owner demographics workshop Canberra media commentary DIY infographic internships learn wealth PSI insights school "know the times" suburbs 2016 census NBRS Channel 7 ageing population cars shopper's pick optus my business awards Christmas presents social research professional speaker families hills shire not for profit mining boom curiosity weekly earnings wealth and income distribution focus group education future sentiments supply and demand NEETs retirement affordability eliane ethnography 2013 going out sydneysiders university degree Deaths conference presentation CPI 1968 business omnibus moderators guide analysis tattoos norwest average Australian Gen Y forecasting identity demographic trends Royals housing trends future acf15 lifestyle home ownership sustainable poor research pack baby names australia report religion household weather global generations English urban earnings news logan ACF 2016 research living urban living index TDE bureau buildings cica schools students world high school infographic wall outsourcing suburban living media release McCrindle Speakers bondi cultural diveristy mythbusters crows nest Financial Planning Association of Australia DESTEL hopes new york times presentations consumerism demographic transformations Real Estate Institute of Victoria story January 26th domestic rising house prices know the times area cold authenticity social researcher victoria trends mateship capital cities brand innovative mentor resource Australian Dream report FPA survey food culturally diverse FOMO generational trends World Water Day growing population housing market local communities couple healthy future renting baby boomers Australian schools cancelling plans urban taskforce sector sydney speaker data visualisation Assistant Store Manager ease of travel training sydneycity public speaking communicate optimistic 1980 financial independence teacher group session sydneysider google for education business performance social analysis future of work sunny days Mark McCrindle Wellington Christmas season Myth households Caregiver australian communities trends report Population Clock mother's day apartment state cost of living sports emerging technologies visual Res Vis gen z shifts Australian Bureau of Statistics monarchy renter of the future wages daily commute property price micro baby names report long weekend blaxland survey design social growth contiki employers New South Wales goal finance product work mates investor Northern Territory responsive work priorities wage Australia Day 2017 holiday Scouts learner new office meetings pharmacies rental stress Territory selfie travelling Sydney SMSF ultimo economic geomapping 2015 motivate presentation rise of local wealth distribution brands group teachers Aussies aged care neutral bay kate middleton professional services friends dare to dream The ABC of XYZ politics debt 2017 government vegetarian bus define residents NSW population milestone Wodonga 23 million royal housing growth sydney event social life tableau commute annual income TAS social media Aussie car future proof social lives housing affordability ashley mckenzie publication happiness property market high density community Australian Communities Trends entrepreneurs of today baby income stats trend teach facts children optus Sydney Hills Business Chamber salary keynote speaker hobart dreaming winter blues millenials Crime Rates litter eliane miles internet investment global financial crisis owning a home population year 7 waverton sun Australian Families megatrends skills cloudy days The Daily Edition commuters panel social impact mythbusting transport communities medicine Charlotte local community financial fears grandparents VET sector SRE apartments demography socialites Valentine’s Day equip Australian Census GPO dessert leadership Generation Y 2016 census results 24 million IT Specialists learning styles greatness plans Queensland 2016 non profit environment office market research capital city pharmacy newspaper educhat shbc video education sector community event #censusfail baby name trends society trends train hornsby suburb demographer financial future generation grave decision ABS in depth interviews Hills Shire Council vegemite census 2016 recap Australian Population young australians award ACT Research Executive student February 16 social shifts Kirsten Brewer ACF small business divorce Wagga Wagga sector wide financial organisations staying in engage personal growth village google townhouses Northern beaches Event future of shopping organisational culture VIC 2014 thrive national wealth students marriage public holiday Real Estate goals social issues relevant statistics JOMO personalities safe economy spend Do It Yourself 24,000,000

Archive