Introducing McCrindle Tea

Wednesday, November 16, 2016

At McCrindle, we deliver research that tells a story and believe research is at its best when it paints a picture, when it’s visual and when it’s research you can see.

We believe that research should be accessible to everyone, not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage.

That is why we are excited to unveil our latest innovation – McCrindle Tea! We know we are moving into an era of data visualisation, infographics and presenting data visually, so we’ve created infographics on tea boxes. Why? Because we believe that statistics should be fun - like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings – or tea boxes!

  

The McCrindle Tea Infographics




More about bringing research data to life

Watch Mark McCrindle’s TedX talk on Bringing Research Data to Life, which is all about making research relevant through not just what methodologies are used but how the findings are communicated. In a world of big data we need visual data. In a world of information overload we need infographics. We don’t need more long reports as much as we need research we can see. When we see it, we are influenced by it and we act upon it.

A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

energy Northern Beaches Christian School rain social enquiry Australian Dream customer Australian Home case study learning styles Births staff engagement authenticity intern charity income schools students define shifts DESTEL social researchers suburban living data analyst global publication blaxland organisations networking paying to work online marketing communications hobart challenge mythbusting victoria vegemite resource cold demographic trends annual income gold coast kate middleton VIC cultural diversity Channel 7 selfie criminal hornsby trend tuesday sydneysiders neutral bay Social Trend media commentary innovative cancelling event media release mateship entrepreneurial personal growth environment office space priorities capital city statistics summer Wagga Wagga repayments communities cancelling plans generational trends volunteers school church responsive social commentator media activity lifestyle millenials mythbusters omnibus FOMO eliane miles technology women stats government ACF emerging technologies analysis megatrends FPA news GPO entertainment suburb investment socialites safe Aussies domestic parenting TAS award Kiwi national crime rates Love sydney speaker leadership university public speaking forecast rich debt aged care puzzle Financial Planning Week population milestone consumer not-for-profit water stay home presentation daily telegraph Adelaide future of work entrepreneur office opening 24,000,000 infographic wall cash earn earnings medicine video happiness focus groups internship ACF 2016 Caregiver work conferences university degree cost marriages culture future proofing emerging trends ease of travel infographic apartment weekly earnings mining boom waverton suburbs staying in brand experience youth unemployment 2016 professional development christmas social 1980 digital workplace culture media living royal baby jobs of the future change litter recap new office Hornsby Shire Council in the media world youth day unaffordable workshop ethnography ideas mccrindle high density apartments Gen X trends of 2017 generation Z sector wide study 23 million meetings professional speaker population map parents gen z System's Architect townhouses teachers Territory grandparents youth urban education future report Christchurch futurist renter of the future careers baby boomers housing 2014 2015 Tuesday Trends South Australia EFF Australian Bureau of Statistics etiquette ageing population australians staying home more wage economy Word Up growing population Wellington Christmas lunch Wodonga leadership workshop Australian communities Australian Trends supply and demand princess charlotte sector wide families village presentations Myth residents local 2012 slideshare snapshot tertiary education work mates Do It Yourself data visualisation poker master future sun conference speaker financial dreams coffee relevant SA property market experience post rationalism high density living list woolworths sydney event aussie culture graphs Christmas season real 2013 WA tips sustainable home ownership investor baby boom daily commute clothing population urban taskforce learning darwin australia qualitative research business index house prices capital cities organisational culture hello fresh long weekend christianity wealth conference presentation Tasmania Northern beaches Event emerging generations small business cars millennials in depth interviews hills shire internships society pharmacies survey design wealth distribution friends fresh child care office the changing face of education sector trends analyst trends of 2016 earning house price sydneycity Duchess of Cambridge Real Estate Institute of Victoria owning a home home owner food couple marrickville population growth high density life Res Vis narcissism gen alpha dare to dream internet wedding australian communities forum 2020 divorce transport trends school satisfaction Sydney Netflix unemployment participants Christmas presents global financial crisis communication spend young people debate NT mobile urban living national private wealth children offenders Bathburst local communities Channel Seven generations young australians financial anzac australian communities trends report non profit Merry Christmas Australian Census friendship tv increasing densification winter cloudy days educated professional know the times commute The Daily Edition new york times tableau demographer monarchy father's day education future fears DIY proactive investing New South Wales norwest engage school students teaching generation alpha Royals business city outsourcing mccrindle research entrepreneurs of today career goals moderators guide holiday affordability Crime Rates New Zealand environmental scanning acf15 Kirsten Brewer builders teach IT Specialists names World Water Day leader winter blues forum teacher newspaper rent Queensland: QLD mccrindle tea overcast online shopping potts point easy rider motivate geomapping average aussie plans Western Australia mortgage events researcher going out rule keeper 1994 2017 workplace product skills optus my business awards future-proof faux-cilising greatness Northern Territory follow meals mccrindle in the media JOMO January 26th seasons work-life buildings high school CBD low density house price rise learner men NEETs baby names balance market research facts future proof mover and shaker tuesday weather NSW family baby budget group session faux-cilise focus group employment equip divorce rate house training Australian demographics research pack baby name predictions "know the times" program brisbane Deaths keynote speaker financial independence identity rising house prices schools rise of local healthy future goal dreaming society trends HSC dream rental stress social commentary New Zeland social life Australia Day easter Financial Planning Association pharmacy conference click generation retirement data Aussie February 16 middle class Valentine’s Day renting vegetarian mentor TDE future of education socialising typical australian The ABC of XYZ land of the middle class mother's day thrive salary bondi royal family REIV National Conference google for education year 7 not for profit Melbourne politics cost of living social change australian social research google insight workforce public holiday insights Queensland shopping Australian schools hopes Assistant Store Manager speakers cartodb brand study wealth and income distribution shopper's pick deloitte states affordable cancel plans logan tattoos PSI area Australian Families demographic transformations Sydney keynote speaker report event home menai optimistic results 40 million Gen Y language ashley mckenzie survey ashley fell McCrindle Speakers twentyseventeen Generation X holidays English quote Northern Beaches prince george gender bureau toys sentiments research visualisation ACT SMSF consumerism learn tea wealth and income relational visualisation Engineering Manager students royal urban living index 24 million housing growth social research 1968 growth thought leadership sports visual wellbeing celebration perth forecasting education research interactive communicate faux-ciliser Real Estate curiosity social impact wages education nfp Generation Y group the australian dream ageing Research Executive wolloomooloo aged care royal influence jobs 1975 brands optus alpha Tuesday Trend household Australian Communities Trends housing affordability research ipswich dessert social shifts marriage panel Financial Planning Association of Australia baby name poor demographic moreton bay global generations ultimo research services year 12 millionth community event state lalor park social analysis huffington post sunny days economic census finance collaborative employers 10 years sector property price cooking crows nest crime social researcher housing market Scouts sunburnt country property demographics community engagement social trends eliane baby name trends shbc Mark McCrindle personalities Geoff Brailey community financial future trend social lives Charlotte world resilience teleworking Canberra REIV Conference collaboration households ABS research data Australians Australia Day 2017 national wealth storytelling pyrmont housing trends religion keynote Education Future Forum innovation Population Clock educhat social media manly student

Archive