Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.


Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.


Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.


New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


 

McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:


Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”

CLICK HERE TO READ THE ARTICLE 



Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."






Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.





Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.






Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


CLICK HERE TO READ THE ARTICLE






THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

weather menai Australian Communities Trends small business economy affordable work February 16 tableau VET media commentary Australian Families alpha world facts belief Births culture data analyst Financial Planning Week panel bureau market research local communities faux-cilise optimistic teaching culturally diverse high density apartments annual income rule keeper investment award baby boom ethnography unemployment entrepreneurial REIV Conference Love recap students monarchy ultimo prince george tattoos generations 23 million community social commentator baby name predictions sunburnt country geomapping the hills shire educated cancelling plans car GPO cultural diversity income future-proof thought leadership media 2020 Australian schools know the times society jobs real case study participants young australians selfie South Australia nfp australians staying home more 24 million pyrmont divorce domestic education sector kate middleton narcissism summer local DIY bondi Australian demographics video socialising retirement wages collaborative communicate social researcher moderators guide faux-cilising generation school students goals marrickville twentyseventeen demographic trends young people social enquiry Northern Beaches clothing social commentary engage financial fears megatrends Caregiver stats manly easy rider ashley mckenzie mateship emerging generations internships buildings vegetarian survey design village huffington post event social issues sydneycity mining boom financial technology housing growth 1994 survey aussie culture stay home leader the changing face of trends of 2017 mentor toys couple weekly earnings Merry Christmas etiquette urban living index property price pharmacy publication women trades business social analysis national private wealth apartment optus teacher society trends public speaker financial dreams post rationalism names debate investor public holiday royal baby holidays schools students wealth and income distribution Crime Rates tertiary education networking presentations newspaper award winner census 2016 mythbusting education research seasons Channel Seven teach quote community event futurist Melbourne unaffordable shifts staff winter SMSF speakers researcher social researchers darwin rent student transport rain curiosity cars shopper's pick Northern Beaches Christian School study crows nest divorce rate friendship baby high density living the average aussie breakfast households PSI click Territory WA Valentine’s Day google for education mccrindle research collaboration australian communities trends report Australian Population baby boomers workshop sydney hills sustainable christmas Northern Territory FPA business index digital Australian Census forecasting food qualitative research wealth and income emerging trends NT global generations baby names population growth skills relevant Geoff Brailey product not for profit intern Aussies population milestone define religion winter blues program FOMO household NEETs social trends year 12 storytelling family happiness parents youth repayments Australian Bureau of Statistics deloitte aged care puzzle Christmas presents criminal Duchess of Cambridge shopping Canberra woolworths millionth social life volunteers spend capital city high density Deaths Scouts sentiments news research visualisation children future of education social media hopes JOMO personalities house price rise marriage suburbs learning styles forecast tv youth unemployment social impact relational NBRS Architecture demographer life social shifts national wealth Sydney keynote speaker national crime rates mccrindle tea goal proactive REIV National Conference schools workplace culture 10 years supply and demand social change CBD identity Queensland: QLD sector wide study finance gender salary victoria owning a home New Zeland house prices celebration visualisation 1975 house sydney event housing market Australian Dream staying in Vocational education Do It Yourself work mates office school satisfaction shbc census results NBRS consumer urban living government infographic wall cash moreton bay The ABC of XYZ grandparents friends VET sector ACF grave decision gen z 2016 census results property future of work census fresh tea father's day population interactive Social Trend sector wide education offenders living Myth Financial Planning Association norwest the hills brand experience home ownership Tuesday Trends Engineering Manager Gen Y Generation Y hornsby results data residents affordability group session overcast list poor hobart cooking statistics google trends analyst balance spirituality business performance demographic transformations conference presentation Skilling professional development Aussie earn resource charity SMART suburb brisbane keynote speaker wolloomooloo acf15 cancelling event engagement states aged care social cancel plans meals Adelaide generation Z daily telegraph outsourcing slideshare 1980 communications parenting builders cold faux-ciliser graphs rich fears leadership workshop australian communities forum Real Estate media activity training office space the australian dream Sydney insights Australian Home contiki mobile Assistant Store Manager state personal growth research data sydney metro global financial crisis water neutral bay conferences Res Vis Christmas lunch earning tuesday mother's day language Macquarie University anzac environmental scanning rise of local Australian Trends "know the times" 2014 research pack population map Sydney Hills Business Chamber high school men optus my business awards January 26th bus lifestyle faith Real Estate Institute of Victoria new office millenials ferry dreaming McCrindle Speakers travelling office opening suburban living social research infographic holiday in the media capital cities Hornsby Shire Council land of the middle class coffee medicine trend wage gold coast leadership housing affordability renting Australian communities wealth ACF 2016 urban taskforce visual royal housing organisations politics generational trends Royals thrive careers omnibus easter NSW sunny days SA snapshot earnings trends of 2016 online brand Tuesday Trend community engagement consumerism renter of the future wedding employment innovation meetings changing face of sydney entrepreneurs of today daily commute baby names australia report presentation generation alpha ACT plans Australians mccrindle in the media future proof demographics socialites Population Clock authenticity VIC 2016 census in depth interviews keynote ipswich equip royal family 24,000,000 ageing Kirsten Brewer urban learn growing population career HSC commute area Generation X organisational culture Work place future proofing Hills Shire Council emerging technologies employers TDE year 7 waverton hello fresh trend tuesday Financial Planning Association of Australia learning child care 1968 healthy future entrepreneur Australia Day 2017 energy insight experience sydney speaker English motivate EFF 2017 2015 2013 innovative mccrindle gen alpha royal influence forum education future Mark McCrindle work-life social lives church Netflix public speaking learner research wellbeing growth professional services princess charlotte ideas christian average aussie communication responsive increasing densification financial independence eliane DESTEL global education future report potts point online shopping Western Australia events Andrew Duffin sydneysiders jobs of the future Northern beaches Event millennials dream mortgage customer logan eliane miles university degree lalor park World Water Day Wagga Wagga sun ABS low density home internet Bathburst christianity Gen X #censusfail Research Executive Channel 7 travel internship James Ward families financial future non profit System's Architect commuters resilience ease of travel census fail workforce Wellington environment conference speaker New Zealand sports 40 million future focus groups ashley fell cost marriages Charlotte train professional hills shire conference sector perth middle class crime townhouses research report Christmas season 2016 group Wodonga tips paying to work mythbusters wealth distribution priorities Australia Day new york times world youth day typical australian not-for-profit university Education Future Forum poker master analysis follow ageing population budget teachers going out economic cost of living greatness home owner The Daily Edition baby names report vegemite city IT Specialists cloudy days housing trends brands marketing trends pharmacies rental stress Tasmania Queensland australia entertainment change focus group report Christchurch australian social research mover and shaker baby name trends Word Up dare to dream cartodb long weekend 2012 challenge story professional speaker litter TAS data visualisation media release blaxland rising house prices house price safe debt educhat school Kiwi communities demographic teleworking dessert research services workplace New South Wales property market investing baby name

Archive