New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

award winner Deaths home ownership world youth day school students Charlotte rise of local cancel plans happiness bureau census fail Australians Merry Christmas population map collaboration FPA growing population Social Trend local Northern Territory property price sports social analysis trends of 2017 financial independence friendship belief urban taskforce media release emerging technologies shopper's pick socialising leader professional development sydney speaker millenials baby name predictions wedding overcast child care census results identity high density living income baby names report define Australian schools equip learn millionth Australian Bureau of Statistics clothing life sydney hills divorce rate wealth teachers sector wide organisations financial dreams Andrew Duffin events crime New Zealand Caregiver weather royal family capital city future proofing mining boom engagement community event mateship menai Channel Seven report ashley fell New South Wales Engineering Manager fears government 10 years gen z increasing densification anzac baby youth unemployment religion entrepreneur cold learning styles know the times affordability budget faux-ciliser eliane communities NBRS Architecture Generation X new york times statistics Valentine’s Day priorities logan culture weekly earnings crows nest graphs shopping centre supply and demand demography Vocational education NEETs thrive goals wealth distribution buildings baby names 24,000,000 trend tuesday capital cities visualisation high school father's day careers vegetarian teleworking 1980 global hello fresh experience suburban living shbc urban living office cooking staff sentiments Tasmania networking family culturally diverse non profit PSI customer gen alpha HSC lalor park population growth cancelling event owning a home work-life urban living index sustainable faux-cilising affordable aged care professional speaker Assistant Store Manager SMART national wealth kate middleton school satisfaction 2020 Geoff Brailey follow cash workplace Gen Y brand news research data Generation Y thought leadership data analyst generation alpha house prices February 16 unaffordable year 12 daily commute hornsby Scouts city 2014 medicine property market survey design James Ward sector snapshot Northern Beaches office space social impact storytelling social research university the australian dream victoria cultural diversity award church newspaper VET social lives mccrindle research the average aussie economic local community bondi Wagga Wagga education future Australian Families outsourcing national private wealth mortgage average sydneysider royal futurist insight cloudy days online brands social change 2017 survey parenting impact internship micro apartments names Myth SMSF "know the times" seasons Financial Planning Association of Australia participants 2012 future proof monarchy Sydney area technology researcher ultimo perth ACF 2016 financial future resilience public holiday baby boomers motivate World Water Day wages mythbusting Macquarie University geomapping long weekend GPO water generation Z business index Aussies pharmacies demographic transformations 2016 census REIV Conference wealth and income Hills Shire Council dessert earning Res Vis deloitte collaborative commute australian communities trends report train leadership workshop small business The ABC of XYZ offenders conferences infographic 1975 wolloomooloo apartments dare to dream world environment 40 million celebration marriage digital TDE mentor employers manly states entertainment population sydneysider healthy future australia DESTEL Aussie social shifts google for education recap Melbourne environmental scanning housing growth baby name trends mccrindle in the media Bathburst business gold coast social trends shopping commuters fresh public speaking facts rain DIY debt analysis presentations System's Architect future of shopping annual income tv hobart challenge innovative state Australian Trends families ABS visual goal rule keeper research pack office opening faux-cilise marrickville marketing Sydney Hills Business Chamber waverton market research spend Real Estate Institute of Victoria norwest local communities Australian Dream Sydney keynote speaker trades Christchurch career national crime rates social commentator growth EFF future-proof pharmacy rising house prices contiki christian christmas australian communities forum personal growth conference social media insights trends of 2016 trend poor wealth and income distribution politics skills mobile investment real schools students future of education ACT learner VET sector stats New Zeland click conference presentation Real Estate communication typical australian 23 million language forum social researcher housing affordability public speaker demographic trends earn ease of travel google Christmas lunch qualitative research easter mother's day holiday tattoos royal influence education sector Australian Home keynote speaker optus my business awards rental stress housing focus group sydney event trends mccrindle tea Territory 1994 food retirement builders tea australian social research population milestone school charity group program Financial Planning Association workshop professional video youth megatrends the hills shire Research Executive rich consumer in depth interviews communicate Love teacher cars interactive social researchers travelling relational Duchess of Cambridge social issues media commentary community engagement generations society global financial crisis story cost learning high density optus omnibus case study neutral bay going out blaxland Christmas presents media children princess charlotte gender Australia Day 2017 household not for profit Financial Planning Week Wellington men generation not-for-profit royal baby shifts Queensland study future Skilling narcissism 2013 wage Do It Yourself organisational culture education moreton bay optimistic brisbane jobs suburb hills shire women urban living coffee toys renting litter Tuesday Trends authenticity sector wide study debate summer quote training Queensland: QLD home Population Clock grandparents Canberra CBD suburbs finance post rationalism social enquiry emerging trends sun spirituality employment social commentary holidays internet socialites social life Births group session NT financial ACF SA ipswich relevant IT Specialists Gen X keynote English bus research easy rider education research trends analyst etiquette marriages Northern Beaches Christian School balance research visualisation average aussie Word Up professional services the changing face of community earnings Australian Population ageing winter lifestyle house price Mark McCrindle infographic wall friends tips TAS Channel 7 responsive property Australian communities society trends Hornsby Shire Council stay home domestic Western Australia work mates parents 1968 couple safe tertiary education resource breakfast January 26th teach Kiwi townhouses focus groups cartodb investor research services results residents teaching NSW greatness unemployment mccrindle education future report Northern beaches Event prince george twentyseventeen rent data visualisation jobs of the future car households McCrindle Speakers Wodonga Australia Day divorce demographic research report housing market millennials Christmas season tableau darwin grave decision Adelaide paying to work JOMO event data REIV National Conference apartment year 7 2015 christianity future of work generational trends educhat Education Future Forum sydneycity cica energy nfp potts point Australian Communities Trends university degree conference speaker social winter blues schools sydney metro census 2016 aged care puzzle sunburnt country personalities volunteers slideshare brand experience salary baby names australia report consumerism change house 2016 workforce Netflix global generations ageing population sunny days young people leadership publication ethnography alpha faith financial fears young australians high density apartments wellbeing daily telegraph SRE emerging generations acf15 meetings engage repayments entrepreneurial purpose FOMO VIC meals cost of living the hills workplace culture staying in NBRS CPI innovation baby boom communications intern vegemite changing face of sydney housing trends pyrmont sydneysiders mythbusters land of the middle class woolworths tuesday entrepreneurs of today panel baby name media activity #censusfail home owner Kirsten Brewer students 2016 census results huffington post mover and shaker 24 million moderators guide student house price rise Crime Rates forecasting business performance micro low density The Daily Edition demographics renter of the future economy Work place australians staying home more plans middle class ashley mckenzie Australian Census eliane miles demographer poker master educated Royals travel presentation hopes WA new office Tuesday Trend in the media speakers cancelling plans dream census South Australia aussie culture product online shopping ideas forecast proactive work list curiosity internships average Australian ferry selfie village investing criminal transport dreaming Australian demographics

Archive