New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

lalor park typical australian Mount Annan-Currant Hill hunger weather CBD eliane train local community casual qualitative research rent professional presenters renting baby boom healthy future social lives the australian dream Canberra ACF teaching seasons ashley mckenzie FOMO leadersip ageing financial planning average aussie visualisation ABS 1980 Queensland tableau REIV National Conference product intern Deaths brand urban development investing seasons greetings know the times omnibus brisbane professional sydneysider ACF 2016 Tuesday Trends tea Christmas day weather culturally diverse 2017 TEDx Speaker ease of travel 2012 Sydney census panel Assistant Store Manager financial independence SA donate list celebration millenials rain visual marrickville Caregiver speajer priorities cartodb baby boomers Education Future Forum social researcher newspaper builders 10 years Sydney population meals business data learner unemployment the changing face of New South Wales Bathburst cultural diversity plans suburbs wedding supply and demand litter demographer optus grave decision youth religion generations engage equip princess charlotte couple Jura Australia hopes group energy shopping innovative learning styles sentiments owning a home McCrindle Keynote Speakers work from home McCrindle Speakers jobs sydney property market recap showreel urban living wealth sydney hills employers sports weekly earnings choice workers NT ipswich deloitte cica demographics global generations sun norwest the lucky country gig the average aussie youth unemployment urban living index national crime rates trend language marketing CPI commuting transport infographics Sydney’s south west earning sydney market trends of 2016 high density apartments survey VET 40 million financial future Maxim Accounting Northern Beaches university degree Australians outsourcing media release optus my business awards aged care puzzle 2016 census results office teachers australian communities forum #censusfail TAS mother's day story entertainment speaker office opening year 12 public holiday media commentary educhat poker master pharmacies Australian Home mortgage jobs of the future parents mythbusters Christmas lunch wage researcher futurist Christchurch sector wide study consumer food bank royal darwin small business renter of the future Hornsby Shire Council christianity narcissism volunteers Love Christmas research resource communication social commentary 2016 census maiden employmer grandparents work mates volunteering data social commentator breakfast research services crime snapshot quote toys challenge Royals Australian community trends women Research Director Gen Y Mark McCrindle in the media nativity scene infographic wall population entrepreneur Retail property market mateship personalities Andrew Duffin future brands surnames social trends states baby names report eliane miles society trends families australian mccrindle tea thought leadership media keynote speaker workplace screenagers wolloomooloo case study in the media family leadership workshop non profit income Work place kate middleton census fail mentor sector wide faith brand experience communities city paying to work Northern beaches Event divorce cars Australian Families australian social research professional services skills Australian Population analysis lifestyle presentations unaffordable ACF2017 fresh bureau baby names names donation capital city motivate not for profit research Northern Beaches Christian School the hills shire 2020 growth christmas trees national wealth resilience house price rise australia friends investment The ABC of XYZ change winter blues cancel plans rich sustainable home ownership cash baby name trends moderators guide presentation pyrmont events urban Christmas presents mccrindle Willowdale video staff cost overcast curiosity men emerging trends socialising affordability dream earnings digital economy retirement food insecurity conference speaker focus group future-proof goals Res Vis property price Crime Rates school satisfaction ACT Report insights professional development workforce US Sydney Hills Business Chamber ACF17 market research government World Water Day organisational culture dare to dream shifts Lower Hunter employment TDE business performance Aussie offenders ultimo faux-ciliser marriages identity logan Hills Shire Council cooking financial dreams low density sydney speaker Kirsten Brewer global financial crisis cloudy days community engagement meetings Australian Census 23 million leadership future of work not-for-profit HR Valentine’s Day online shopping home owner housing market Business analysis educated Christmas Stats house prices coffee car royal influence Black Friday in Australia DESTEL australian real estate learning Duchess of Cambridge generation Z in depth interviews high density living local communities giving slideshare megatrends marriage NBRS Architecture volunteering McCrindle Speaker media activity education sector South Australia work child care urban taskforce hills shire house price social researchers parenting shbc generational trends goal wealth inequality easter cost of living forecast royal family "know the times" Geoff Brailey geomapping workplace culture Sydney keynote speaker speakers pack new york times internship menai sunburnt country selfie wellbeing entrepreneurial Hunter Valley faux-cilise Christmas in Australia interactive rise of local ideas ferry social research world youth day IT Specialists neutral bay housing growth Australian Dream micro apartments coffee lovers tuesday organisations focus groups Queensland: QLD cancelling event australian community trends report Christmas season university blaxland relevant SMART internet Births Lower Hunter Region happiness forecasting rule keeper mobile 1968 annual income SRE waverton TEDx new office vegetarian financial affordable Sydney Lifestyle Study census data Australian schools environmental scanning daily telegraph speakers friendship research visualisation Australia Day graphs innovation Financial Planning Association of Australia property population milestone Australian demographics cancelling plans water Word Up Generation X commuters population growth housing affordability twentyseventeen future proofing Northern Territory global retail 2016 school SMSF Charlotte sydneycity training sector collaboration engagement monarchy home winter travel charity charities baby name bus Real Estate relational bondi woolworths EFF faux-cilising Black Friday Sales public speaker wealth distribution nfp Social Trend social Mark McCrindle event daily commute Wagga Wagga TED talk pharmacy gender ACT Cobbitty-Leppington sydney event Adelaide statistics who is generation z schools FPA investor moreton bay infographic Australian communities authenticity buildings future of education average Australian stats housing trends capital cities follow VIC criminal public transport church prince george do people still change their surname after marriage? responsive Australian Communities Trends culture village emerging technologies world year 7 Black Friday politics 24,000,000 belief environment happy holidays New Zeland wealth and income social issues research report father's day potts point population map rising house prices changing face of sydney ageing population aged care living 1994 Skilling Tasmania program average sydneysider communications sunny days Engineering Manager manly australian communities trends report wages micro real budget dessert younger generations generation alpha thrive emerging generations Myth divorce rate sydneysiders socialites New Zealand gen alpha Tuesday Trend NEETs chairty food demography screenage consumerism anzac crows nest surname technology education school students mover and shaker millionth public speaking data analyst tattoos research data christmas 2017 tips Scouts fears young australians schools students conferences TED gold coast hobart Macquarie University social impact Gen X live the dream Vocational education 2014 cold Population Clock teleworking Netflix poor McCridle facts apartment research on coffee mining boom millennials conference trades conference presentation generation survey design professional speaker January 26th personal growth alpha teacher census 2016 finance Australian Trends entrepreneurs of today contiki tertiary education Real Estate Institute of Victoria life award winner Financial Planning Association christmas PSI spend social enquiry social life VET sector WA suburban living social analyst Financial Planning Week huffington post sydney metro communicate census results workshop google hello fresh storytelling collaborative townhouses Channel 7 shopper's pick NBRS hornsby christian victoria middle class networking Generation Y digital students young people suburb study households national private wealth Melbourne area 24 million dreams house repayments travelling perth Australian Bureau of Statistics James Ward optimistic housing social change post rationalism safe NSW land of the middle class community event Jura Coffee report growing population proactive trends of 2017 What is food insecurity? Western Australia Merry Christmas hills baby business index HSC Australia street 2015 mccrindle in the media career cultural diveristy Christmas data Christmas day stay home shopping centre 2013 household Territory dreaming domestic going out research economic research pack staying in etiquette leader Kiwi NFP event future of shopping Gen Z Expert employmee balance earn local Elderslie-Harrington park Research Executive group session greatness define long weekend education future report australians staying home more DIY royal baby System's Architect money children Channel Seven holidays debt baby names australia report google for education growth of sydney careers commute demographic transformations maiden names salary the great screenage property development teach financial fears online results February 16 forum easy rider social media society social analysis mccrindle research REIV Conference 1975 demographic trends trends care support apartments social shifts global volunteer acf15 keynote trends analyst education research gen z customer learn Aussies internships The Daily Edition state Do It Yourself community work-life future proof insight summer high school Wellington mythbusting trend tuesday tv economy gig economy clothing not for profit experience ethnography English aussie culture ashley fell vegemite JOMO baby name predictions student debate news wealth and income distribution mccrinlde data visualisation Performance Sentiment Index residents award publication rental stress high density increasing densification medicine click office space Australia Day 2017 participants spirituality Wodonga purpose demographic GPO impact holiday education future the hills

Archive