Bringing Big Data to Life

Tuesday, December 01, 2015

At McCrindle we take big data and make it visual. Data tells a story and here are three brief ones from the world of twitter over the last week. We have used our geomapping tools, combined with social media analysis to quantify and visually display specific hashtags and handles mentioned in tweets over the last week. Every tweet including the respective term is indicated by a single flash.

A Day in the Life of #Australia and #New Zealand

This twitter analysis shows every tweet that included #Australia (indicated by a gold flash) or #New Zealand (indicated by a silver flash, and includes #NZ). It shows that while both Australia and New Zealand get mentions globally, gold is clearly in first place with silver a definite second.

A week in the life of @turnbullmalcolm versus @billshortenMP

In this analysis you can see that blue (tweets including the handle @turnbullmalcolm) gets more hits than red (tweets including the handle @billshortenMP), however there are certainly some moments (hours in real-time) when there are more red indicators than blue.

Five days of #Sydney and #Melbourne

Both Sydney and Melbourne are global cities as indicated by the location and number of tweets which include #Sydney (purple) or #Melbourne (green). While Sydney’s population (and twitterati) is only 10% larger than Melbourne’s, it dominates on the social media landscape. A look at the #Sydney tweets emanating from the US and UK shows that while both of Australia’s largest cities have international influence, Sydney, at least when measured by tweets, is more global.

Sydney: Australia's most religious city

Thursday, October 08, 2015

There has much discussion of the decline of religion in Australia as measured by the last two Census’ (2006 and 2011) with the total stating “no religion” increasing from 18.7 to 22.3 over this five year period. Additionally the decline in the total identifying with a Christian denomination decreased from 64% to 61%.

However nationally the percentage identifying as Pentecostal, Salvation Army, Seventh-Day Adventist, and “other protestant” saw no decline and those in the Christian (not further defined) category saw an increase. Sydney is Australia’s most religious capital city with the lowest proportion of residents stating “no religion” (17.6%), while Hobart (29.4%) and Canberra (28.9%) have the highest proportion of populations not identifying with any religion.

The two dominant Christian identities nationally are Catholic (25.3%) and Anglican (17.1%). However Hobart is the one capital where Anglican (26.2%) outranks Catholic (20.3%) while Melbourne has the biggest differential between the two with Catholic (27.2%) more than twice the adherents as Anglican (10.8%). However it is Sydney that is the most Catholic of the capitals with 28.3%, and well ahead of Anglican at 16.1%. The areas of Sydney that have the highest identification with Christianity are in the South West with Menai, Mulgoa, Narellan, Warragamba and Horsley Park all areas rating above 80% Christianity. Sydney is also the only capital where a religion other than Christianity ranks in the top 3 (Islam, at 4.7%) with Auburn (42%) and Lakemba (49%) having the highest proportion of residents identifying with Islam.

Australia’s largest city, Sydney, is a religiously diverse one, and there is a strong link between location and religion as seen by these maps:

  • Catholic
  • Anglican
  • Judaism
  • Islam

For an in-depth visual look of Sydney by religious identification simply click on the interactive map above, and select the religions you would like to analyse by selecting the Visible layers box and options. You can also zoom in to look at specific areas of Sydney, or hover over a suburb to read the data.

About McCrindle Research Services

Utilising the right tools and methods and analysing the data is just half of the research process. Because the goal is implementation, the findings need the skills of visualisation and communication. As researchers we understand the methods, but we’re also designers and communicators so we know how to present the findings in ways that will best engage.

Geomapping is a new tool we have and we will be releasing more information and blog pieces on this exciting new output.

Let us know via social media if you have any topics you would like to be geomapped!

Connect with us on:

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


unemployment home owner market research organisational culture World Water Day 24,000,000 generational trends brisbane Tuesday Trend Australian communities future schools students selfie snapshot seasons google for education workplace culture youth housing market report nfp Myth learner ACF 2016 engagement suburb Geoff Brailey education future report vegemite high density meals blaxland The Daily Edition baby name house social change Tuesday Trends sustainable states average aussie tableau rise of local internships public speaking ease of travel society trends FPA marrickville publication university degree names Christmas season jobs charity in the media focus groups English wealth and income pharmacy families 23 million Territory parenting thought leadership professional world ageing environment employment online housing trends school students mateship baby name trends optus princess charlotte Do It Yourself Australian demographics facts curiosity innovation career narcissism resource investing teachers mentor Australian Home megatrends capital cities training urban taskforce financial future global rental stress the changing face of neutral bay ideas relevant gen alpha mccrindle research Bathburst royal family change increasing densification deloitte population growth authenticity debate media data analyst medicine emerging trends couple JOMO population Caregiver baby names divorce hello fresh victoria australian social research economy tips Kirsten Brewer social shifts personalities city baby name predictions salary mccrindle tea networking society "know the times" ashley fell 2020 cartodb family visual land of the middle class list news dreaming shopping insight trends panel wages REIV Conference eliane sydneycity google media activity Education Future Forum not for profit Western Australia Australians staff teach award Queensland: QLD home social media graphs affordability educated follow dream school 2014 low density wealth sunny days renter of the future Australian Dream investment education future educhat research data retirement builders wage Australia Day Royals sydney event lifestyle moderators guide click community engagement house price rise income language sunburnt country middle class Australian Census conference speaker thrive capital city focus group 2012 spend parents events investor Australia Day 2017 wealth distribution social life cost communities australian communities trends report 10 years PSI office space newspaper product demographic ABS growth generation Z relational youth unemployment identity workshop SA work-life work Hornsby Shire Council Population Clock 1975 group session challenge online shopping February 16 student real wedding crime insights optus my business awards affordable cars HSC 24 million logan rent litter consumer mccrindle shbc Financial Planning Association cold Tasmania grandparents Aussies Research Executive video workforce office opening New South Wales rule keeper gender high density apartments apartment sun economic professional development weather office Sydney skills Valentine’s Day quote sector wide monarchy South Australia trends analyst staying in politics schools poker master year 12 huffington post Engineering Manager energy Duchess of Cambridge property price marketing intern presentations ultimo Aussie daily commute experience aussie culture new office social enquiry finance Northern beaches Event communication Charlotte brand experience EFF entrepreneurs of today urban living index population milestone trend tuesday Word Up Crime Rates summer cultural diversity media commentary stats mortgage shifts hills shire village data visualisation research visualisation DIY customer supply and demand area mccrindle in the media baby boomers results financial independence hornsby alpha interactive Merry Christmas financial dreams trends of 2017 Financial Planning Association of Australia learning non profit 2013 royal media release ipswich men Assistant Store Manager church recap small business future proofing national wealth jobs of the future friends paying to work Channel Seven infographic future of education commute children teaching Gen X state shopper's pick wolloomooloo future proof overcast national crime rates social trends poor event Kiwi tertiary education household VIC cloudy days FOMO house price year 7 outsourcing goals professional speaker wealth and income distribution australian communities forum the australian dream technology royal baby financial entrepreneurial long weekend easter omnibus norwest demographic trends Wellington daily telegraph social commentator pyrmont housing growth in depth interviews REIV National Conference Financial Planning Week The ABC of XYZ engage Social Trend Christmas presents coffee menai child care wellbeing hopes emerging generations proactive australia 40 million Channel 7 tea sports researcher earnings generation alpha social research WA twentyseventeen conference presentation local communities Canberra Melbourne 1994 culture mother's day suburban living census balance learn cancelling event tv collaborative divorce rate Deaths moreton bay woolworths business index socialising Wodonga owning a home CBD GPO speakers pharmacies SMSF public holiday mobile mythbusting innovative tattoos holiday case study entrepreneur post rationalism Australian schools environmental scanning celebration socialites aged care puzzle young people sentiments christianity community event mining boom acf15 Love faux-cilise eliane miles Northern Beaches NSW social commentary TDE Real Estate Institute of Victoria IT Specialists transport global financial crisis trends of 2016 teleworking friendship population map Queensland social lives NT slideshare buildings toys 2016 high school visualisation winter blues 2015 resilience cancel plans ACF national private wealth internship participants baby social impact new york times anzac unaffordable research services ageing population keynote criminal safe school satisfaction townhouses house prices repayments data royal influence potts point organisations personal growth food housing kate middleton university millionth cooking communicate rich Scouts marriages weekly earnings sydneysiders hobart property social researchers holidays offenders forum waverton analysis suburbs earning domestic Sydney keynote speaker students Christchurch water qualitative research demographer business define consumerism community forecast rising house prices earn aged care healthy future 2017 emerging technologies trend Christmas lunch priorities vegetarian not-for-profit storytelling survey education research ACT Births infographic wall cash mover and shaker volunteers father's day young australians lalor park conference work mates fresh Adelaide careers goal stay home future of work prince george government study motivate digital perth future-proof Australian Trends plans entertainment cost of living education australians staying home more living keynote speaker crows nest Wagga Wagga brand futurist survey design geomapping residents sector social housing affordability Australian Families rain Northern Beaches Christian School leader debt renting faux-cilising January 26th meetings households research dessert demographics leadership workshop optimistic System's Architect communications cancelling plans internet faux-ciliser generations Australian Bureau of Statistics teacher darwin easy rider life statistics Mark McCrindle religion Real Estate education sector christmas workplace equip Northern Territory home ownership women NEETs program millenials high density living happiness going out property market 1968 group forecasting greatness leadership TAS conferences Generation X generation mythbusters presentation fears responsive marriage brands collaboration know the times New Zeland ashley mckenzie gen z urban living social researcher Generation Y social analysis winter McCrindle Speakers growing population bondi local Australian Communities Trends Gen Y 1980 ethnography urban tuesday global generations world youth day typical australian Netflix New Zealand etiquette clothing bureau budget sector wide study research pack DESTEL dare to dream learning styles manly baby boom sydney speaker employers demographic transformations annual income Res Vis gold coast millennials