Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


A new population milestone

Friday, February 05, 2016

A new population milestone

Australia is fast closing in on the next population milestone of 24 million. In the early minutes of Tuesday 16 February 2016, at 12:51am, Australia will officially hit a population of 24,000,000. Because not everyone will be glued to the ABS Population clock (link) like us, we thought we’d give you an advanced peak at what it will show (we’re futurists after all!).

Doubling Australia’s population- in pace with the world

In 1968, Australia’s population reached 12 million and so it has taken 48 years to double. Interestingly, in 1970, the global population was exactly half what it currently is at 7.3 billion and so the world has taken only slightly less time, 46 years, to double.

More than one third of Australians have seen both Australia, and the world double in population size in their lifetime!

A new million- in record time

Australia reached 23 million on 23 April 2013 which means it has added its 24th million in 2 years, 9 months and 2 days. This is the first time that a million people has been added to Australia’s population in less than 3 years. From 1954 when the population hit 9 million, until 2003 when the population hit 20 million, each addition million was added in a time span of around 4 and a half years. From 20 to 23 million, the time span had decreased to add each million every 3 and a half years (keeping in mind the readjustment in the timing of Australia reaching 22 million which was altered due to population adjustments based on the results of the 2011 Census).

And 17 years ahead of schedule

When Australia’s population reached 19 million on 18 August 1999, the factors of population increase were such that the forecast was for the national population to reach 24 million in 2033. However rather than each new million being added every 7 to 9 years as was forecast based on the trends at the time, Australia is adding an extra million every 3 years (increasing from 21 million to 24 million in 8 years and 8 months).

Baby boom, longevity boom and migration growth

Not only has the fertility rate over the last decade been much higher than predicted (and the consequential record baby boom averaging 300,000 births per year), but the increase in life expectancy was also beyond these predictions. And while net migration numbers have been slowing over the last couple of years, growth from migration was, and still is above the forecasts of the late 20th Century.

40 million by 2050

As recently as 2009 the forecast was for the population to reach 36 million by 2050. However, even based on the more modest population growth rate of 1.5% (well below the highs of 1.9% achieved in recent years), Australia’s population will reach 40 million by mid-century, with the possibility of it being beyond 43 million (based on 1.7% annual growth).

24 million of 7.3 billion

While Australia’s population growth is significant in national terms, our new milestone of 24 million is small compared to the US population of 323 million. And in a global context, Australia’s share of the world’s population is just 0.32% - less than one-third of 1%!

Happy 24 millionth Australia!

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


trends of 2017 demography South Australia mythbusting Caregiver the hills generation Z typical australian internet TED mccrindle research Christmas season Real Estate Institute of Victoria school satisfaction dare to dream change Christmas presents divorce tattoos mateship gen alpha rental stress high school earnings consumer sentiments micro apartments The Daily Edition young australians skills wolloomooloo FPA shbc national wealth clothing VET sector names eliane rain Territory millenials education sector engage australia royal tea friendship Tasmania REIV Conference father's day rising house prices australians staying home more education future report collaborative shopping state engagement Australia street priorities going out technology Work place logan customer market research organisations Sydney list dream workplace culture google sector wide baby names australia report proactive #censusfail Channel 7 daily telegraph youth SRE future-proof seasons Real Estate DIY the changing face of marrickville newspaper ferry mccrindle staying in program 10 years WA visual future of shopping pyrmont omnibus residents commuters house price rise professional development SMSF eliane miles New Zealand educated digital 2016 census Gen X networking Kiwi TDE workforce media Australia Day 2017 professional speaker overcast future proofing CPI manly urban taskforce employment not for profit language ethnography CBD define food chairty deloitte economic Queensland: QLD baby boomers offenders crows nest equip acf15 trends of 2016 future Research Executive careers resource baby name royal influence presentations entrepreneur workplace panel Word Up suburban living community event ashley fell innovation Wodonga Royals safe real optus New Zeland family schools students GPO sun New South Wales national private wealth moderators guide trends Queensland ipswich global generations local communities research education mccrindle tea Australian community trends poor potts point population milestone ACT research pack Wellington TED talk average aussie 2013 sydney speaker thrive communicate summer changing face of sydney pharmacy Northern Beaches moreton bay church Hornsby Shire Council the hills shire nfp Deaths Hills Shire Council environmental scanning JOMO curiosity lalor park rise of local education research millennials increasing densification forecast new york times internships TEDx fresh mythbusters Crime Rates learner workshop apartment Christmas lunch norwest teleworking FOMO Myth training Australian communities cars goals university degree area goal wealth and income distribution sports the great screenage gen z media release communications sydney event Australia Day menai consumerism EFF shopper's pick 1968 debate Melbourne waverton holidays collaboration speakers pack IT Specialists Love Sydney Hills Business Chamber property market housing affordability house social change selfie not-for-profit geomapping social volunteering data relevant sydneysiders hopes households analysis hills shire education future investor trends analyst ACF 2016 sector weather cost household Tuesday Trend speakers unaffordable NEETs media commentary balance breakfast SMART gender suburb 24 million jobs Northern beaches Event wealth distribution builders sunny days case study retirement personalities mining boom generation ease of travel urban living baby names System's Architect ageing motivate forecasting high density apartments Australian Population easter organisational culture travel conferences social lives neutral bay future proof prince george transport housing market identity suburbs innovative qualitative research sydney hills leader global etiquette educhat responsive year 7 internship society bureau demographic trends non profit investing optimistic The ABC of XYZ home public holiday 40 million challenge states baby names report English home owner mother's day townhouses village story event leadership daily commute vegemite narcissism ageing population australian public speaker Births Social Trend city work-life James Ward medicine socialising in depth interviews finance cold faux-cilising Wagga Wagga global financial crisis couple events healthy future local environment monarchy Western Australia housing growth repayments income employers Generation Y financial fears staff sydney metro christian wealth mccrindle in the media cultural diveristy business life charity Australian schools salary focus group 2020 hobart plans social enquiry economy February 16 affordability social analysis in the media mortgage 1994 perth litter grave decision insight housing VIC Australians baby high density living research visualisation marriage cultural diversity kate middleton parents growing population easy rider spirituality demographics stats the australian dream McCrindle Speakers woolworths Aussies World Water Day recap community HSC emerging technologies study showreel PSI men local community ACF2017 car learning styles census data population map purpose research report long weekend hello fresh victoria socialites winter blues financial independence office space media activity social impact entrepreneurs of today paying to work presentation Financial Planning Week Northern Beaches Christian School Skilling emerging generations authenticity financial dreams rule keeper blaxland conference social researchers Geoff Brailey financial Financial Planning Association work SA debt census fail quote gold coast data analyst google for education brisbane Bathburst shopping centre low density greatness marketing career generations weekly earnings social issues new office celebration year 12 business performance keynote NT communication living australian social research NBRS Architecture national crime rates Vocational education high density 1980 politics criminal community engagement house price aussie culture keynote speaker snapshot Do It Yourself wedding Gen Y women demographic earn apartments professional services Australian Dream Sydney keynote speaker commute young people post rationalism ideas generation alpha Engineering Manager toys conference speaker budget capital city school students rich faux-ciliser student baby name predictions Channel Seven sector wide study school children home ownership population growth hills Assistant Store Manager storytelling buildings contiki emerging trends cooking twentyseventeen investment survey design office opening bondi participants demographer schools futurist results average Australian professional Charlotte insights small business entrepreneurial child care financial future urban lifestyle researcher grandparents tips jobs of the future teach Canberra ACF Aussie Australian Home learning unemployment social media resilience bus christianity parenting Population Clock faith public speaking tuesday tertiary education publication business index slideshare world youth day anzac land of the middle class princess charlotte focus groups 2014 vegetarian house prices interactive spend pharmacies ACF17 product report news sydneysider infographic Tuesday Trends intern cica communities outsourcing belief sunburnt country volunteer forum social researcher research data aged care puzzle census 2016 world alpha TAS dessert australian communities trends report shifts thought leadership award infographics "know the times" Australian Census VET teacher cash Australian Families Northern Territory professional presenters cancelling plans Education Future Forum social research christmas culturally diverse mobile rent poker master 2015 sustainable visualisation click students tv learn ABS statistics friends office trend survey social shifts work mates Res Vis Generation X Duchess of Cambridge speaker australian communities forum NSW social trends marriages wealth and income affordable hornsby generational trends Valentine’s Day 23 million baby name trends 2012 Australian Bureau of Statistics housing trends aged care Macquarie University REIV National Conference brands social commentator Scouts renter of the future DESTEL social commentary stay home divorce rate future of education January 26th research services experience facts Adelaide cartodb Financial Planning Association of Australia average sydneysider NFP event the average aussie Australian Communities Trends Netflix university census results renting cost of living millionth Kirsten Brewer meals NBRS Australian demographics culture families data optus my business awards government wages infographic wall property price data visualisation relational Australian Trends volunteers group session leadership workshop demographic transformations Research Director property wage capital cities cancelling event supply and demand sydneycity travelling happiness royal family fears crime future of work know the times census Andrew Duffin wellbeing baby boom conference presentation energy meetings dreaming brand experience owning a home 2016 census results brand urban living index online shopping Merry Christmas personal growth train mover and shaker annual income social life society trends darwin middle class domestic religion trades video group tableau earning royal baby growth award winner water 1975 online mentor impact follow micro 24,000,000 entertainment megatrends teaching faux-cilise 2017 population 2016 huffington post winter Christchurch Mark McCrindle ashley mckenzie ultimo coffee graphs cloudy days cancel plans teachers holiday screenage youth unemployment trend tuesday