Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


 

A new population milestone

Friday, February 05, 2016

A new population milestone

Australia is fast closing in on the next population milestone of 24 million. In the early minutes of Tuesday 16 February 2016, at 12:51am, Australia will officially hit a population of 24,000,000. Because not everyone will be glued to the ABS Population clock (link) like us, we thought we’d give you an advanced peak at what it will show (we’re futurists after all!).

Doubling Australia’s population- in pace with the world

In 1968, Australia’s population reached 12 million and so it has taken 48 years to double. Interestingly, in 1970, the global population was exactly half what it currently is at 7.3 billion and so the world has taken only slightly less time, 46 years, to double.

More than one third of Australians have seen both Australia, and the world double in population size in their lifetime!

A new million- in record time

Australia reached 23 million on 23 April 2013 which means it has added its 24th million in 2 years, 9 months and 2 days. This is the first time that a million people has been added to Australia’s population in less than 3 years. From 1954 when the population hit 9 million, until 2003 when the population hit 20 million, each addition million was added in a time span of around 4 and a half years. From 20 to 23 million, the time span had decreased to add each million every 3 and a half years (keeping in mind the readjustment in the timing of Australia reaching 22 million which was altered due to population adjustments based on the results of the 2011 Census).

And 17 years ahead of schedule

When Australia’s population reached 19 million on 18 August 1999, the factors of population increase were such that the forecast was for the national population to reach 24 million in 2033. However rather than each new million being added every 7 to 9 years as was forecast based on the trends at the time, Australia is adding an extra million every 3 years (increasing from 21 million to 24 million in 8 years and 8 months).

Baby boom, longevity boom and migration growth

Not only has the fertility rate over the last decade been much higher than predicted (and the consequential record baby boom averaging 300,000 births per year), but the increase in life expectancy was also beyond these predictions. And while net migration numbers have been slowing over the last couple of years, growth from migration was, and still is above the forecasts of the late 20th Century.

40 million by 2050

As recently as 2009 the forecast was for the population to reach 36 million by 2050. However, even based on the more modest population growth rate of 1.5% (well below the highs of 1.9% achieved in recent years), Australia’s population will reach 40 million by mid-century, with the possibility of it being beyond 43 million (based on 1.7% annual growth).

24 million of 7.3 billion

While Australia’s population growth is significant in national terms, our new milestone of 24 million is small compared to the US population of 323 million. And in a global context, Australia’s share of the world’s population is just 0.32% - less than one-third of 1%!

Happy 24 millionth Australia!

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Aussies optus gen alpha TEDx shifts post rationalism priorities waverton ethnography schools students keynote research services student business performance interactive lifestyle teaching in depth interviews program 24 million dream mythbusters earning thought leadership research pack moreton bay brand community toys communities property earn demographic trends baby boom national private wealth donation motivate happiness SRE millenials TED communicate REIV Conference household Royals employmer data blaxland results dreaming CPI megatrends aged care puzzle young people educated capital city high density apartments average aussie urban living index rich urban living faux-cilising Gen Y conference speaker NFP event skills education future report deloitte click church Mount Annan-Currant Hill infographics award winner sentiments spirituality financial planning eliane miles trends australian communities forum New South Wales panel Jura Australia teacher australian social research income presentations victoria rain grave decision investor mccrindle future-proof pyrmont the australian dream ageing population children australians staying home more Jura Coffee social research impact crime careers growth networking know the times religion baby names report collaboration curiosity census data typical australian Wodonga Financial Planning Week public speaker Population Clock online shopping screenage 1968 mentor emerging trends schools woolworths survey design royal capital cities 2020 mobile leadership workshop NT resource Northern beaches Event unaffordable australian real estate school goal sydneycity contiki media release pharmacy social shifts cancelling event the average aussie Engineering Manager cultural diveristy meals social enquiry communication engagement aged care tuesday What is food insecurity? vegemite buildings social lives ashley mckenzie criminal NBRS Architecture Caregiver baby name fears affordability shopping centre participants bureau friends home ownership Skilling storytelling Cobbitty-Leppington media Andrew Duffin young australians logan internet work mates researcher darwin GPO New Zeland mother's day Gen X growing population the hills shire finance coffee lovers language professional services environment national wealth "know the times" trend tuesday optimistic teach house price insights sector culturally diverse education future national crime rates leadership wealth inequality HSC ideas Kiwi christian TED talk stay home litter research report environmental scanning mover and shaker ABS spend JOMO Christmas season cold follow Research Director entrepreneurs of today outsourcing society learning local communities hunger community event charities census 2016 workforce Sydney Hills Business Chamber Australian Communities Trends speakers pack office opening future of work Aussie EFF dare to dream area land of the middle class Channel 7 Research Executive university rent events stats wealth and income distribution winter blues research tattoos society trends Education Future Forum Hornsby Shire Council school satisfaction friendship local community house prices supply and demand property market weather product #censusfail potts point SA Christchurch newspaper technology Real Estate Institute of Victoria poker master SMSF demographic forecast prince george housing trends cultural diversity marriages data analyst The ABC of XYZ mateship crows nest customer train population sports wealth distribution communications 40 million social change Christmas presents VET sector business index social trends bus housing market shbc story high school Queensland housing growth organisational culture changing face of sydney property price the lucky country ACT Report professional presenters sunburnt country ACF 2016 facts women small business the changing face of Australian Families Social Trend affordable faux-cilise energy mortgage Macquarie University chairty trends of 2016 population growth overcast Northern Beaches Christian School the hills financial future future of education generation alpha census fail acf15 Australian schools sydney event mining boom earnings hornsby statistics wellbeing REIV National Conference cancelling plans sydney metro entertainment apartment staff organisations omnibus daily telegraph selfie group social google relational social commentary baby names recap housing affordability 2012 Australian Population collaborative Australia street mccrindle in the media authenticity sunny days challenge gig public holiday life not for profit world youth day royal baby conference greatness christmas 2017 digital paying to work shopping 1980 report Crime Rates nfp kate middleton Wagga Wagga community engagement ACF2017 English dreams video slideshare economic money SMART internship generational trends emerging technologies Wellington Deaths workplace culture tertiary education wealth and income trends analyst employment online anzac university degree australia travelling weekly earnings CBD demography employmee high density unemployment families office space professional development keynote speaker 23 million proactive increasing densification jobs rising house prices Financial Planning Association of Australia NBRS cancel plans Bathburst learning styles parents gold coast Northern Territory socialising cash states Adelaide micro apartments Tasmania hobart village presentation population milestone social media giving global generations TAS rule keeper news australian seasons FPA employers New Zealand personal growth System's Architect owning a home parenting offenders social impact conference presentation graphs townhouses trends of 2017 speakers consumerism consumer financial fears Territory suburbs McCrindle Speakers urban quote entrepreneurial hello fresh Queensland: QLD Mark McCrindle monarchy belief house price rise divorce manly fresh youth goals vegetarian tv coffee Res Vis volunteering baby Financial Planning Association royal influence Scouts purpose Kirsten Brewer mccrindle tea wages renting volunteer norwest personalities 2014 Generation X Netflix NEETs ACF faith population map focus group ACT Real Estate grandparents educhat sector wide 24,000,000 trades leader census results generation food bank forum Western Australia analysis breakfast apartments transport couple housing Australians DIY men faux-ciliser salary holiday perth Sydney’s south west winter case study house hills shire clothing mccrindle research ageing conferences demographer meetings medicine ultimo equip 10 years marrickville pharmacies cartodb public speaking city princess charlotte Australian Home snapshot media commentary year 7 DESTEL child care global financial crisis government marriage professional speaker food world brand experience data visualisation suburb suburban living car Sydney keynote speaker teachers Tuesday Trend australian communities trends report budget high density living learn baby name trends financial independence ACF17 huffington post marketing visualisation rental stress average Australian father's day VET new office February 16 debt food insecurity Australian demographics 2016 census results sun event sydney hills family Willowdale media activity relevant school students cooking royal family Australia Day culture commute resilience census Australian community trends brisbane travel Australian Dream Duchess of Cambridge millionth hopes sydneysiders tea home owner aussie culture long weekend 1975 World Water Day market research social researcher future proof workplace intern global average sydneysider McCridle infographic award thrive volunteers business alpha balance list change engage speaker research on coffee social researchers office easter future of shopping Australian communities education research ferry Christmas lunch Work place wage internships responsive FOMO donate not for profit research students celebration NSW millennials divorce rate Elderslie-Harrington park education domestic investment research data training year 12 charity summer financial names wolloomooloo work-life visual sector wide study career cloudy days middle class narcissism commuters infographic wall sydneysider 2013 casual socialites Assistant Store Manager repayments 2016 cost of living healthy future baby name predictions generation Z ipswich 2015 Generation Y etiquette live the dream professional choice workers teleworking experience cars ashley fell home state local IT Specialists water households real gig economy gen z daily commute residents insight focus groups South Australia forecasting not-for-profit youth unemployment innovation builders demographics Australian Census hills neutral bay optus my business awards Myth Australian Bureau of Statistics poor Love The Daily Edition group session demographic transformations Charlotte low density cica Vocational education google for education politics trend qualitative research entrepreneur showreel social issues workshop easy rider Australia Day 2017 identity renter of the future survey education sector TDE safe define study Sydney James Ward cost plans Tuesday Trends jobs of the future volunteering data social analysis learner care support financial dreams debate WA work australian community trends report wealth christianity menai Word Up Geoff Brailey bondi January 26th baby boomers annual income new york times emerging generations staying in future proofing PSI Valentine’s Day generations Births twentyseventeen geomapping the great screenage Canberra investing lalor park rise of local social life living 2016 census brands Australian Trends VIC holidays Channel Seven non profit research visualisation Melbourne 1994 Northern Beaches tableau eliane micro economy Do It Yourself futurist sydney speaker future retirement going out innovative wedding Merry Christmas in the media speajer gender moderators guide social commentator Hills Shire Council dessert ease of travel shopper's pick baby names australia report publication mythbusting tips sustainable urban taskforce

Archive