Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


A new population milestone

Friday, February 05, 2016

A new population milestone

Australia is fast closing in on the next population milestone of 24 million. In the early minutes of Tuesday 16 February 2016, at 12:51am, Australia will officially hit a population of 24,000,000. Because not everyone will be glued to the ABS Population clock (link) like us, we thought we’d give you an advanced peak at what it will show (we’re futurists after all!).

Doubling Australia’s population- in pace with the world

In 1968, Australia’s population reached 12 million and so it has taken 48 years to double. Interestingly, in 1970, the global population was exactly half what it currently is at 7.3 billion and so the world has taken only slightly less time, 46 years, to double.

More than one third of Australians have seen both Australia, and the world double in population size in their lifetime!

A new million- in record time

Australia reached 23 million on 23 April 2013 which means it has added its 24th million in 2 years, 9 months and 2 days. This is the first time that a million people has been added to Australia’s population in less than 3 years. From 1954 when the population hit 9 million, until 2003 when the population hit 20 million, each addition million was added in a time span of around 4 and a half years. From 20 to 23 million, the time span had decreased to add each million every 3 and a half years (keeping in mind the readjustment in the timing of Australia reaching 22 million which was altered due to population adjustments based on the results of the 2011 Census).

And 17 years ahead of schedule

When Australia’s population reached 19 million on 18 August 1999, the factors of population increase were such that the forecast was for the national population to reach 24 million in 2033. However rather than each new million being added every 7 to 9 years as was forecast based on the trends at the time, Australia is adding an extra million every 3 years (increasing from 21 million to 24 million in 8 years and 8 months).

Baby boom, longevity boom and migration growth

Not only has the fertility rate over the last decade been much higher than predicted (and the consequential record baby boom averaging 300,000 births per year), but the increase in life expectancy was also beyond these predictions. And while net migration numbers have been slowing over the last couple of years, growth from migration was, and still is above the forecasts of the late 20th Century.

40 million by 2050

As recently as 2009 the forecast was for the population to reach 36 million by 2050. However, even based on the more modest population growth rate of 1.5% (well below the highs of 1.9% achieved in recent years), Australia’s population will reach 40 million by mid-century, with the possibility of it being beyond 43 million (based on 1.7% annual growth).

24 million of 7.3 billion

While Australia’s population growth is significant in national terms, our new milestone of 24 million is small compared to the US population of 323 million. And in a global context, Australia’s share of the world’s population is just 0.32% - less than one-third of 1%!

Happy 24 millionth Australia!

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Sydney Hills Business Chamber social trends social impact university degree world youth day TDE Tasmania Generation Y Christmas day 2013 culturally diverse workplace culture wedding follow internet society trends rain future of work travel change Hunter Valley Engineering Manager motivate millennials global generations government work mates community engagement ACF2017 English suburb pharmacy consumerism baby name trends rich Australian Bureau of Statistics 1975 professional services Sydney office middle class train NT collaboration workshop anzac communication home ownership SRE woolworths community stay home darwin children house price Tuesday Trend not for profit mccrindle Sydney’s south west REIV Conference tattoos conference presentation conferences 2016 poor global financial crisis forecasting Retail housing growth Sydney population showreel easter report Bathburst educated ashley mckenzie high school divorce unaffordable google innovative Wellington researcher village personalities christianity speajer engagement WA statistics shbc charities 2012 data analyst easy rider wage authenticity organisations Assistant Store Manager post rationalism marriage australian social research apartment ACF17 define tips census data gen z slideshare Gen Y winter Channel Seven optus my business awards local communities trends proactive experience ABS impact social commentator generation Z 2020 23 million earn generation alpha employers dreams SMART GPO publication Queensland: QLD local community mateship outsourcing owning a home rise of local ferry social life cost of living builders royal family fears rising house prices volunteers ACF national wealth contiki ageing population Vocational education giving megatrends purpose priorities investing Christmas season wealth distribution System's Architect sydneysider professional cloudy days interactive intern personal growth learning apartments New South Wales poker master men equip Hornsby Shire Council state politics What is food insecurity? consumer parents growing population annual income engage trends of 2016 princess charlotte geomapping tableau sustainable group schools hornsby year 7 food cultural diversity balance royal baby social researcher school satisfaction suburbs baby names NBRS household energy youth non profit changing face of sydney Myth list community event financial tv monarchy women Valentine’s Day SMSF population milestone domestic generational trends Res Vis supply and demand water gig dare to dream medicine New Zealand friends acf15 clothing spend weekly earnings sports care support teachers Jura Australia events ashley fell ACT Report national crime rates property market identity Population Clock daily telegraph forecast professional development deloitte shopping leader research media release Australian Census FPA cash sunburnt country bureau mccrindle research eliane miles pyrmont news group session choice workers child care Christmas presents sunny days shopping centre aussie culture property development recap Northern beaches Event new york times Australian Families public transport work-life workplace office space dreaming average Australian resilience moderators guide social analyst marriages weather Western Australia future of education sydney metro capital city the hills shire alpha aged care puzzle christmas 2017 office opening wealth salary repayments typical australian goals census gold coast faith ease of travel visual crows nest workforce eliane emerging trends VET sydney property market data volunteering average sydneysider financial fears data visualisation australian real estate healthy future ACF 2016 collaborative "know the times" moreton bay Do It Yourself millionth hobart tea baby boom VET sector James Ward Northern Beaches Christian School emerging generations rent sydney speaker communications cost CPI NEETs January 26th demographic transformations suburban living victoria grave decision summer teleworking residents TAS work from home population growth sector wide Netflix business index financial planning focus groups the australian dream Merry Christmas travelling greatness census fail wolloomooloo DIY socialising year 12 small business February 16 teacher research visualisation IT Specialists school buildings cold Sydney Lifestyle Study PSI Deaths cars education future life TED talk cooking chairty states nativity scene Cobbitty-Leppington infographic wall cica bus in depth interviews work urban home online daily commute snapshot Real Estate Institute of Victoria public holiday shifts families population HSC South Australia Social Trend TED Jura Coffee wealth and income distribution learn learning styles mother's day Christmas lunch transport careers future FOMO hunger leadership workshop sentiments property price product jobs society Sydney keynote speaker finance visualisation vegetarian EFF social enquiry religion christian Gen Z Expert urban taskforce World Water Day narcissism Australian Communities Trends 24 million housing The ABC of XYZ 24,000,000 Adelaide mobile brand experience mccrindle tea Australian communities quote economic story who is generation z seasons greetings Wagga Wagga students McCrindle Keynote Speakers NFP event the average aussie click case study twentyseventeen wealth inequality professional presenters earnings cancel plans long weekend Australia street google for education younger generations lifestyle average aussie growth Christmas research australian sydney hills screenagers Births wealth and income education research australian community trends report food insecurity Work place meetings Christmas data employment brisbane leadership townhouses staying in happy holidays internship Australian Population social research 40 million belief research on coffee dessert Australia Day Wodonga real Northern Beaches skills future proofing coffee cancelling event mccrindle in the media ethnography student TEDx Speaker education sector 1994 communicate etiquette optimistic schools students young australians the hills new office Christmas day weather study vegemite baby names australia report casual insight ipswich future proof social commentary ideas divorce rate Research Director business sector wide study 1980 happiness trends of 2017 video in the media Mark McCrindle Financial Planning Association of Australia Black Friday Sales not for profit research overcast christmas employmee faux-cilise future-proof shopper's pick royal 2016 census results Australian demographics car property brand Macquarie University australian communities forum qualitative research gig economy volunteering data trend tuesday debate SA names food bank Northern Territory digital economy media commentary Aussie sydney market Generation X learner church blaxland 1968 10 years omnibus NSW global meals media ACT baby names report culture McCrindle Speakers social researchers holiday huffington post investor Gen X forum storytelling christmas trees graphs global retail commuters Australians Mark McCrindle in the media wellbeing income program house prices going out Charlotte REIV National Conference charity Elderslie-Harrington park Duchess of Cambridge waverton Australian Dream presentations investment entrepreneur lalor park communities census results mythbusters Canberra DESTEL cancelling plans house Royals NBRS Architecture employmer young people demography winter blues staff wages media activity organisational culture growth of sydney socialites faux-ciliser local McCridle renter of the future research pack TEDx mentor Andrew Duffin high density living entrepreneurial demographic The Daily Edition the great screenage baby boomers 2016 census teach baby name predictions challenge couple futurist hills shire Business analysis donate emerging technologies increasing densification fresh educhat Word Up cultural diveristy school students selfie VIC Kiwi Queensland goal home owner stats offenders social lives conference speaker financial future panel thrive sydneycity mortgage gen alpha area tertiary education screenage JOMO national private wealth unemployment Australian community trends economy social change results conference Australian schools affordability sydney event networking demographer Mount Annan-Currant Hill family australia land of the middle class demographic trends analysis Education Future Forum hello fresh Melbourne online shopping public speaker housing market ageing infographics urban living index youth unemployment kate middleton training hills seasons grandparents Black Friday in Australia professional speaker survey research report social analysis mining boom sector live the dream sun Financial Planning Week social Maxim Accounting education future report the changing face of cartodb low density population map generations debt Geoff Brailey entrepreneurs of today customer digital Australia Day 2017 rental stress focus group census 2016 keynote hopes commute Financial Planning Association Scouts environmental scanning mccrinlde participants city bondi award winner insights rule keeper business performance perth aged care Australian Trends Tuesday Trends resource faux-cilising Skilling social media not-for-profit royal influence technology demographics breakfast financial dreams speaker parenting celebration education career brands urban development housing trends australian communities trends report holidays Caregiver plans language litter households high density volunteer trades optus Black Friday future of shopping Christmas Stats renting #censusfail australians staying home more Lower Hunter safe ultimo Crime Rates prince george marketing menai entertainment dream norwest newspaper know the times speakers pack logan Channel 7 Real Estate mythbusting McCrindle Speaker environment commuting 2017 nfp baby budget jobs of the future retirement high density apartments internships mover and shaker father's day the lucky country Lower Hunter Region Kirsten Brewer social issues gender social shifts research services Christmas in Australia responsive keynote speaker Performance Sentiment Index survey design living Hills Shire Council event marrickville curiosity manly neutral bay teaching infographic urban living Willowdale Australian Home crime micro apartments trends analyst innovation pharmacies Research Executive 2015 donation US paying to work presentation Aussies New Zeland speakers university Love research data Christchurch sydneysiders money spirituality millenials 2014 award house price rise criminal trend financial independence capital cities facts CBD earning baby name tuesday thought leadership relevant housing affordability public speaking affordable friendship generation toys relational Territory market research coffee lovers world micro potts point