Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


A new population milestone

Friday, February 05, 2016

A new population milestone

Australia is fast closing in on the next population milestone of 24 million. In the early minutes of Tuesday 16 February 2016, at 12:51am, Australia will officially hit a population of 24,000,000. Because not everyone will be glued to the ABS Population clock (link) like us, we thought we’d give you an advanced peak at what it will show (we’re futurists after all!).

Doubling Australia’s population- in pace with the world

In 1968, Australia’s population reached 12 million and so it has taken 48 years to double. Interestingly, in 1970, the global population was exactly half what it currently is at 7.3 billion and so the world has taken only slightly less time, 46 years, to double.

More than one third of Australians have seen both Australia, and the world double in population size in their lifetime!

A new million- in record time

Australia reached 23 million on 23 April 2013 which means it has added its 24th million in 2 years, 9 months and 2 days. This is the first time that a million people has been added to Australia’s population in less than 3 years. From 1954 when the population hit 9 million, until 2003 when the population hit 20 million, each addition million was added in a time span of around 4 and a half years. From 20 to 23 million, the time span had decreased to add each million every 3 and a half years (keeping in mind the readjustment in the timing of Australia reaching 22 million which was altered due to population adjustments based on the results of the 2011 Census).

And 17 years ahead of schedule

When Australia’s population reached 19 million on 18 August 1999, the factors of population increase were such that the forecast was for the national population to reach 24 million in 2033. However rather than each new million being added every 7 to 9 years as was forecast based on the trends at the time, Australia is adding an extra million every 3 years (increasing from 21 million to 24 million in 8 years and 8 months).

Baby boom, longevity boom and migration growth

Not only has the fertility rate over the last decade been much higher than predicted (and the consequential record baby boom averaging 300,000 births per year), but the increase in life expectancy was also beyond these predictions. And while net migration numbers have been slowing over the last couple of years, growth from migration was, and still is above the forecasts of the late 20th Century.

40 million by 2050

As recently as 2009 the forecast was for the population to reach 36 million by 2050. However, even based on the more modest population growth rate of 1.5% (well below the highs of 1.9% achieved in recent years), Australia’s population will reach 40 million by mid-century, with the possibility of it being beyond 43 million (based on 1.7% annual growth).

24 million of 7.3 billion

While Australia’s population growth is significant in national terms, our new milestone of 24 million is small compared to the US population of 323 million. And in a global context, Australia’s share of the world’s population is just 0.32% - less than one-third of 1%!

Happy 24 millionth Australia!

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Wagga Wagga personalities commute Scouts new york times video ultimo Crime Rates Northern beaches Event authenticity focus groups summer perth social wages high density living tertiary education prince george clothing optus ashley mckenzie celebration national crime rates urban living index going out home Australian Census Queensland Real Estate Institute of Victoria office opening Territory outsourcing children high school Christmas lunch faux-ciliser Geoff Brailey educated January 26th SMSF youth online Generation Y Res Vis visual annual income engagement Mark McCrindle rain group housing participants office social impact thrive Australian Bureau of Statistics capital city Australia Day budget DIY 1975 sentiments EFF Tasmania lifestyle society trends urban living cost 1994 relational future-proof report Australian Home divorce hills shire click Australian Families 2014 professional development world youth day growth norwest volunteers young people media Australian demographics New South Wales Canberra Royals trends of 2017 land of the middle class group session daily telegraph owning a home victoria deloitte research data father's day house price 2013 Generation X teleworking Assistant Store Manager cash media activity food results australian social research thought leadership business index Christmas presents focus group rent future living Netflix ACT analysis rise of local unaffordable royal influence REIV National Conference year 7 World Water Day resilience Population Clock parents middle class real goal hobart stay home poker master population map Kiwi not for profit finance mccrindle list mobile daily commute sydney speaker townhouses tuesday presentations baby boom optimistic storytelling travelling lalor park JOMO survey students leader speakers presentation financial wealth and income distribution social enquiry NT interactive community brand experience mother's day transport financial independence supply and demand mythbusters insight poor sector Wellington not-for-profit tattoos quote property market CBD South Australia February 16 men fears environmental scanning easter personal growth communities VIC cost of living house Word Up youth unemployment social change rule keeper 40 million case study schools royal family overcast neutral bay resource baby goals meetings house price rise holidays ACF 2016 gen z average aussie social commentator families buildings baby name predictions events workplace professional shbc ethnography Wodonga ABS culture typical australian mccrindle in the media visualisation teacher data priorities local communities forecast panel monarchy faux-cilising professional speaker balance investor social analysis households public holiday data analyst learning styles Melbourne selfie conferences christianity royal baby proactive salary Kirsten Brewer work mates alpha staff earn cancelling plans wealth trends analyst debate sustainable city statistics teach social media collaboration generation Z student New Zealand ageing school satisfaction home ownership trends of 2016 menai Charlotte product national private wealth stats mccrindle tea language potts point Births Hornsby Shire Council trend tuesday communications IT Specialists mentor recap moreton bay TDE schools students REIV Conference leadership workshop trends define technology marriages property future proofing university internships SA future proof post rationalism residents mover and shaker WA consumer careers cancelling event school students cartodb keynote speaker public speaking 24 million pharmacies event nfp non profit mortgage education future report religion intern dreaming Aussies waverton narcissism 23 million FPA career future of work community engagement energy environment tips hello fresh social researcher research visualisation "know the times" growing population mccrindle research census rich brands the changing face of toys conference presentation workshop investment research greatness young australians holiday baby boomers sports crime contiki village aged care puzzle office space award sydneycity Australian Dream rising house prices hopes coffee brand System's Architect princess charlotte Tuesday Trends generations millenials media release states increasing densification sydneysiders fresh generation alpha organisations population growth customer woolworths bureau friends women Caregiver faux-cilise pharmacy education research litter cars forum winter blues experience workforce area eliane school anzac cold English ease of travel Bathburst GPO home owner couple bondi millennials wealth distribution TAS emerging generations weekly earnings education demographics workplace culture dream meals manly in the media winter offenders unemployment work internet Social Trend Aussie forecasting safe house prices news google Education Future Forum Financial Planning Association government pyrmont housing trends learning Christchurch Adelaide Channel Seven emerging technologies tv communicate futurist acf15 baby names sunburnt country Research Executive marrickville demographer google for education entrepreneurs of today megatrends aged care wealth and income Australian communities internship learner community event learn media commentary 2017 builders vegetarian 2015 the australian dream millionth wage twentyseventeen Christmas season australia affordability healthy future low density Northern Beaches Christian School income business sector wide study teachers state renter of the future housing growth new office consumerism earning PSI leadership sunny days Australians renting researcher marriage ipswich social issues investing Western Australia year 12 Australian Trends family suburban living challenge water church kate middleton responsive Financial Planning Association of Australia cultural diversity identity social life networking ACF ashley fell easy rider parenting insights change urban collaborative darwin shopping jobs McCrindle Speakers data visualisation mythbusting Love skills social commentary wellbeing 1968 FOMO social shifts NSW royal seasons demographic study digital work-life financial future innovative NEETs know the times demographic transformations Sydney keynote speaker apartment australians staying home more innovation cloudy days 1980 australian communities trends report dessert weather publication domestic wolloomooloo gold coast Australian Communities Trends happiness research pack program entrepreneurial engage keynote Gen X Myth gender Financial Planning Week education future logan suburb vegemite tableau travel society etiquette Australia Day 2017 2012 paying to work baby name trends names Real Estate repayments generation sun housing market motivate socialising politics rental stress Gen Y jobs of the future criminal sector wide employers huffington post crows nest sydney event conference Sydney housing affordability entrepreneur urban taskforce educhat suburbs household retirement optus my business awards brisbane plans gen alpha blaxland Australian schools university degree The Daily Edition long weekend training economy Duchess of Cambridge grandparents generational trends hornsby equip research services Queensland: QLD Channel 7 child care New Zeland entertainment high density apartments teaching in depth interviews cancel plans affordable geomapping 24,000,000 global slideshare conference speaker newspaper online shopping spend christmas debt economic infographic wall survey design follow mining boom life friendship demographic trends moderators guide communication The ABC of XYZ Deaths omnibus organisational culture HSC high density Valentine’s Day future of education social trends eliane miles Northern Beaches qualitative research global generations education sector financial dreams graphs Do It Yourself ageing population socialites financial fears curiosity tea baby name social research snapshot Northern Territory marketing 10 years population milestone 2020 relevant emerging trends DESTEL Merry Christmas small business earnings facts national wealth medicine mateship property price capital cities aussie culture australian communities forum market research wedding Tuesday Trend charity divorce rate cooking global financial crisis ideas local shopper's pick Engineering Manager dare to dream trend social researchers infographic staying in population 2016 world social lives shifts employment