A shift to volunteering in the NFP sector

Friday, August 18, 2017

Australia is a nation of volunteers. According to the latest Census results, almost one in five (19%) Australians volunteer through an organisation or group, which equates to 3.6 million Australians and is an increase of 2% since the 2011 Census. Our Australian Community Trends Report showed that this increases to 1 in 3 (34%) among Australians who give financially to charitable organisations.

There is an increasing desire of Australians to be involved in charitable organisations in an experiential way. This is particularly true among young people, who desire to go on a journey, have a tangible experience and develop a partnership, not just a transactional relationship of donating money and the charity does the work. The ability of an organisation to engage a donor on multiple levels and take them on a journey can increase loyalty and generosity towards the organisation. When Australians give of their time not just their money, there is an increasing sense of partnership and advocacy with the organisation they are engaging with.

Key motivators for volunteering

When it comes to volunteering, responsibility and satisfaction are the key motivators for volunteers with more than half (51%) indicating that they do so because of the feeling they get when they volunteer, or because they feel it is their responsibility to give back to the community (51%). Almost half (49%) are also motivated by their desire to make the world a better place.

Regular Vs. one-off

Australian charitable givers are volunteering more regularely than just a one-off. 61% of respondents indicated that they regularly give of their time, helping out once a month (24%) or at least a few times a year (37%). Two in five (39%) volunteer on a more sporadic basis with one-off activities such as Clean up Australia Day.

Time-poor students and young workers are more commonly participating in once-off activities while the older generations in retirement are more likely to volunteer very regularly for one or more charities. 35% of the Baby Boomers and 40% of Australians from the Builder generation who are charitable givers volunteer regularly for one or more charities. This compares to just 13% of Gen Y and 21% of Gen X. These young generations are more likely to participate in on-off activities instead of regularly volunteering (47% Gen Y and 41% Gen X).

How charities can engage consistent volunteers

The below mind-map shows some of the key strategies not-for-profits can use to engage consistent volunteers.

Challenges

The challenge recognised by charitable organisations is the time and administration costs incurred with the management of volunteers. Some charities find it challenging to accommodate volunteers within their operations while others rely heavily on volunteers for the execution of their services or programs. Overall, the sector recognises that if it can navigate the challenges, there the countless opportunities for everyday Australians to both give back and have their own lives enriched through voluntary engagement with the not-for-profit sector.

Methodology

Results are from a nationally representative survey of 1,510 Australians who give financially to charitable organisations at least once per year (80% of the total Australian population), as well as six focus groups and 14 expert interviews. Research conducted in September 2016.

A Census snapshot of the Hills LGA (NSW)

Thursday, July 13, 2017

The results from the national Census give a fascinating snapshot of life in The Hills LGA. The boundaries of The Hills local government area have changed only slightly since the 2011 Census allowing interesting comparisons of how we have changed over half a decade.

Changing households

Homes in The Hills contain slightly more people now (3.2 on average compared to 3.1 in 2011), and two in three have four or more bedrooms compared to just one in three nationally. However they are less likely to be a detached house than 5 years ago (82.4% compared to 84.1% in 2011) and less likely to be owned outright (34.5%, down from 36% in 2011). The costs of housing have been outstripping earnings with rents up 25% since 2011 but average household incomes only up 16%.

Culturally diverse

When compared to the national findings, local households are 35% more likely to be couple families with children, 34% more likely to have at least two cars, and 33% more likely to have at least one parent born overseas. Interestingly more Hills residents report their ancestry as English than Australian, even though only 3.3% of locals were born in England. In fact more people in the Hills were born in China (5.1%) and India (3.6%) than England, with South Korea and South Africa rounding out the top 5 for those born overseas. One in three residents speaks a language other than English at home, with that now most likely to be Mandarin, which has just overtaken Cantonese, showing the more recent migration patterns from mainland China.

Religious affiliations

While locals most commonly identify their religion as Christianity (64.8%), it has declined, while Hinduism has seen the biggest increase, from 3.1% in 2011 to 4.5% now. Of the 650 suburbs in Sydney, Castle Hill has the most number of Anglicans at 5,748 which places it 4th largest nationally for Anglicans.

Age of residents 

The Shire continues to have a younger profile than the rest of Australia with more people under 20 and less people over 65 than the national average. However while 2011 showed a deficit of 30-34 year olds locally compared to the state and national average, this latest data shows a surplus of 35-39 year olds indicating that while those in their twenties and early thirties do leave the Hills, it seems as if they also boomerang on back.

Recap from the 2016 Census Results

Wednesday, July 05, 2017

Rolling around only every 5 years, the Australian Census provides us all with vital information about our nation’s population growth, infrastructure and future-planning needs. The Census has been conducted every 5 years since 1911, and is the biggest democratic activity in Australia.

Last week, the results of the 2016 Census results were released and revealed a picture of our changing nation. Australia is larger, older, more culturally diverse and less religious than at any other time in history.

At McCrindle, our social researchers are passionate about communicating the insights in clear, accessible and useable ways.

Census media activity

Here is a recap of our media activity from last week’s census release:

   
 

Australia Street Infographic

If you lived on an average sized street in Australia comprised of 100 households, and these households were exactly representative of the Australian population, did you know that in a year, your street would see 1.2 marriages, 1.7 deaths and 3.3 births? These 100 households comprise 260 people, 49 dogs and 39 cats! There are 180 cars owned on the street, which each drive, on average, 14,000 kilometres each year.

We are delighted to present the brand new Australia Street infographic based on the just-released census data.

Click here for a summary of the findings from the Census data.

Event Recap: Making sense of the census

Thursday, June 29, 2017

It was an eventful morning at the McCrindle office this morning as we welcomed local businesses who were interested in getting up to date with the just-released census data and what it means for their organisation. The morning kicked off with a delightful breakfast to welcome our guests and some time for networking.

After a warm welcome from our MC, Ashley Fell, Mark McCrindle talked through the census data and introduced our brand-new infographic based on the newest numbers from the 2016 Census.

Next it was over to our Director of Research, Eliane Miles, who showed us what the data means for us and how to practically use the ABS website and the tools within the site.

We’d like to say a big thank you to the attendees who made this a successful census briefing. Be sure to look out for our future events taking place in Sydney! If you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch!

2016 Census shows a growing, ageing, and more culturally diverse Australia

Tuesday, June 27, 2017
Source: The Australian Bureau of Statistics Infographic 

The Census results, released by the Australian Bureau of Statistics today, reveal a picture of a changing Australia. Our nation is larger, older, more culturally diverse and less religious than at any other time in history.

A nation of 24.6 million and growth of 8.8% since the 2011 Census

On Census night in 2016, 23.4 million individuals who normally live in Australia were counted – an 8.8% increase from 2011. This doesn’t include the 300,000 visitors, or the 600,000 Australians who were overseas at the time. As at 31 December 2016, the ABS estimates a total population of 24.4 million (and today it is 24.6 million).

While New South Wales (7.5 million) and Victoria (5.9 million) remain our largest states, the fastest growing states were the ACT (11.2% growth), followed by Victoria (10.7%) and Western Australia (10.5%).

Cities absorb most of Australia’s growth

Two thirds (67%) of our nation lives in Australia’s capital cities, which have grown twice as fast as the rest of Australia over the past five years (10.5% compared to 5.7% for the remainder of Australia).

Our biggest capital city remains Sydney (4.8 million) which has grown 9.8% in five years, while Melbourne (4.4 million) is not far behind and edging closer with 12.1% growth. Our fastest growing cities since 2011 have been Darwin (14% growth), Melbourne (12%) and Perth (12%).

Migration is the key growth driver, led by migrants from China and India

1.3 million new migrants from 180 nations have come to call Australia home since 2011, with most of them settling in Sydney and Melbourne. Of the more than 6 million migrants who call Australia home, 18% have arrived since the start of 2012.

China (191,000 migrants; 14.4% growth) and India (163,000 migrants; 12.3% growth) are the top places of birth for migrants since 2011. This is followed by migrants from the UK (8.3% growth), New Zealand (7.4% growth) and the Philippines (4.9% growth).

Nearly half of us are ‘first’ or ‘second’ generation Aussies

Migration has changed Australia’s cultural landscape. 26.3% of Australians are now born overseas (up from 24.6% in 2011). Australians are most likely to have had at least one parent born overseas (both parents Australian born has declined from 50.0% to 47.3%).

While most Australians (73%) speak only English at home, more than a fifth of Australians (21%) speak one of the 300 or more languages spoken across our nation. Mandarin (2.5%), Arabic (1.4%), Vietnamese (1.2%), and Cantonese (1.2%) are the most commonly spoken languages.

The top places of birth of all Australians who were born outside of Australia are England (3.9%, down from 4.2% in 2011), New Zealand (constant at 2.2%), China (2.2%, up from 1.5% in 2011), India (1.9%, up from 1.4% in 2011) and the Philippines (1.0%, up from 0.8%). European migrants tend to be much older than Asian born migrants, who are more likely to have come in recent years and are therefore younger.

Not only growing, but ageing

Australia has developed a middle-age spread as our population is ageing. As the proportion of the population aged over 50 has grown, the child and teenage population as a proportion has decreased. Those aged 65+ now represent 16% of the population (up from 14% in 2011). In Tasmania, Australia’s oldest state, almost one in five residents are aged 65 or older. Since 2011, the median age of an Australian has increased from 37 to 38.

Rise in single households

Since 2011, family households have declined in their proportion of all households (71.3% down from 71.5%), while single parent households have risen (from 24.3% to 24.4%), along with group households (from 4.1% to 4.3%).

Aboriginal and Torres Strait Islander population increased

Almost 650,000 individuals of Aboriginal and/or Torres Strait Islander origin were recorded in the Census, comprising 2.8% of our population nationally. This is an increase of 18% since 2011 and a doubling since 1996. More than 3 in 5 of Australia’s recorded Aboriginal and Torres Strait Islander population lives in New South Wales (33%) and Queensland (29%).

‘No religion’ the largest category of religion for the first time

Australia remains a predominantly religious country, with 60% reporting religious affiliation. More than half of Australians affiliate with Christianity (52%, down from 61% in the 2011 Census) while those who adhere to other religions (8%) has remained constant.

Islam (2.6%, increasing from 2.2% in 2011), Buddhism (2.4%; decreasing from 2.5%), Hinduism (1.9%; increasing from 1.3%), Sikhism (0.5%; increasing from 0.3%), and Judaism (0.4%; decreasing from 0.5%) are Australia’s largest ‘other’ religions.

‘No religion’ is now the single largest religious affiliation at 29.6% (larger than the most prominent Christian affiliation of Catholic at 22.6%), up from 21.8% in 2011.

Growing cost of living pressures in capital cities

Average household weekly incomes increased by 16.5%, from $1,234 in 2011 to 1,438. However, over the same period, median weekly rents increased by 17.5% (from $285 to $335 today). Median rent is highest in Sydney ($440/week) and Darwin ($420/week).

The proportion of Australians renting has increased to 30.9% (up from 29.6% in 2011), while 34.5% own their home with a mortgage (down from 34.9%) and 31% own outright (down from 32.1%).

Median mortgage repayments are highest in Sydney, Darwin, and Canberra, where mortgage repayments are well over $2,000 per month. Perth, Sydney & Melbourne have the highest proportion of mortgage holders who spend more than 30% of their income on their mortgage.

More than 1 in 5 Sydneysiders face ‘rental stress’ or ‘mortgage stress’

The housing crisis is greatest in Australia’s largest city. 8% of Sydneysiders face mortgage stress (paying more than 30% of their pre-tax income on their mortgage), and a further 14% face rental stress (paying more than 30% of their income to the landlord). Combined, 22% of Sydneysiders face significant housing affordability challenges.

Car ownership up

The proportion of households with no motor vehicles declined from 8.6% in 2011 to 7.5% in 2016. The proportion of households with two or more vehicles increased from 52.6% to 54.3%. While internet connections from home have increased since 2011, 14.1% of Australian households still do not access the internet from their dwelling.

Contact

For media commentary from our media team, please contact Kimberley Linco – kim@mccrindle.com.au or 02 8824 3422

The Changing Face of Australia Event Recap

Friday, May 26, 2017

Australia is changing more rapidly than anytime in modern history. The Census provides us with a snapshot in time but also a perspective into our future.

To help not-for-profit leaders thrive in a changing environment, together with Clayton Utz, and 4community, we came together to host a breakfast this morning, called The Changing Face of Australia.

The changing face of Australia impacts how not-for-profit organisations hire talent, manage leadership succession, seek donations and deliver programs.

Thank you to Clayton Utz for hosting us at their picturesque office, where our guests could soak up the unobstructed view of our beautiful harbour. And of course, thank you to all of those in attendance. For those who missed the event, here is a quick recap.

With the Sydney skyline just behind him, Mark McCrindle opened the morning by unpacking the changing demographics, growing migration and emerging donor needs via our latest infographic, especially designed for the Not For Profit sector in Australia. You can download a copy by clicking here.

We then had an exclusive interview with 4Community CEO and RSPCA Queensland CEO, Mark Townend, detailing the use of research data to drive RSPCA’s mission, enable operational efficiencies and adapt to change.

THE CHANGING FACE OF AUSTRALIA INFOGRAPHIC

We would like to extend a big thank you to those in attendance this morning. Be sure to look out for our future events taking place in Sydney, and if you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch!

About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.


Latest Census Results: The 'Typical Aussie'

Tuesday, April 11, 2017

As demographers and social researchers there are a few calendar events that cause for celebration. Among them include population milestones, special data set releases and, of course, the Census.

The preliminary results from the 2016 Census, released this morning, show a picture of a changing Australia. 

We now have a clearer picture of the ‘typical’ Australian

The typical Australian is a 38 year-old Gen X woman, born in 1979, who can expect to live past the age of 85. She is married with two children and lives in one of Australia’s capital city (like 3 in 5 Australians), which is worth $825,980 and which she owns with a mortgage. She has $427,847 equity in their home, which is the bulk of her wealth. She works full-time and gets to work by car, along with 69% of all commuters.

We also have a picture of a changing Australia

Evidence of an ageing Australia

The median age of Australians has increased from 37 to 38 (from the 2011 to the 2016 Census). Queensland has shown a strong leap in ageing (from 36 to 38), as has the Northern Territory (from a median age of 31 in 2011 to 34 in 2016). The median age is varied across Australia, with the youngest median age found in the NT (34) while the oldest median age is found in Tasmania (42).

Cultural Diversity – Growth in non-Anglo country of birth

  • Three states (NSW, VIC, and WA) now feature their ‘typical’ resident as a person who has at least one parent born overseas.
  • In NSW: China is now the top country of birth for residents born overseas, surpassing England since the 2011 Census.
  • In VIC: The top country for residents born overseas is India, which has surpassed England since the 2011 Census. A decade ago (2006) the top countries of birth for residents born overseas didn’t include India (They were England, Italy, New Zealand and Vietnam).

Housing affordability and home ownership

The typical person across all of the states and territories now no longer owns a home outright, but with a mortgage. Only NSW and TAS feature the typical person who owns a home outright, and in the NT, the typical person is renting their home.

Was #censusfail real?

No – despite some hiccups on 9 August 2016, the numbers show that the data is robust and up to the best-practice quality of previous census'.

  • 96% of Australians completed the Census (just slightly lower than in 2011, and higher than the required 93% for census quality data).
  • Just 11,000 refused to fill out the Census (lower than 13,000 who refused in 2011).
  • 58% completed the Census online (against an expected 65%) – yet this is twice the number from 2011

What's next?

Today's snapshot is just the start of the Census data release. On June 27, the official Census datasets will be released, with further data coming out in July, October and the final data to be released in early 2018.

The good news is that after discussions to relegate the Census to every ten years, the once-every-five-year Census is here to stay..
So it will all be on again on Tuesday 10 August 2021!


For any media enquiries please contact Kimberley Linco at kim@mccrindle.com.au, or call our offices on +61 2 8824 3422.



Australian Census 2016; What you need to know

Monday, August 08, 2016

As demographers and social researchers there are a few calendar events that cause for celebration. Among them include population milestones, special data set releases and, of course, the Census. Rolling around only every 5 years, the Census provides us all with vital information about our nation’s population growth, infrastructure and future-planning needs.

In 2016 the Census will be held tomorrow, Tuesday 9th August. It has been conducted every 5 years since 1911, and is the biggest democratic activity in Australia. While July’s election counted 14 million votes, the 2016 Census will include every household, age group, resident and visitor – all 24 million of us.

So here’s everything you need to know about the upcoming 2016 Census.

2 IN 3 AUSSIES WILL COMPLETE THE CENSUS ONLINE

This will be the most unique Census Australia has ever seen. In keeping with these technological times, 2 in 3 people will complete their form online, up from just 1 in 3 in 2011 and 1 in 10 back in 2006 (the first time there was an electronic option).

SHOWCASING OUR POPULATION MILESTONES

Firstly, the Census will show that our national population is growing, having hit a new record in February of this year and surpassing a population of 24 million people. Additionally, it will also show that Australia’s largest city – Sydney, has broken through the 5 million milestone.

Not only will the Census show that our population is growing, but also that we are ageing. Our population profile will no longer be a “population pyramid”, because for the first time there will be more Australians aged over 55 than under 20.

So the Census will show that our population is growing, ageing and as a result, it will show that we are moving. For the first time this Census will reveal that one in four Australian households live in townhouses or apartments rather than detached houses – the highest figure ever, up from just one in ten in 1966.

IMPORTANT QUESTION CHANGES TO THIS YEAR’S CENSUS

This year there will be a change to the religion question with the option of “No religion” now appearing at the top of that question rather than at the bottom, so it might attract some more numbers.

Additionally the question asked of women: “How many babies has she ever given birth to” states “live births only”, but will now include stillbirths and give acknowledgement of that loss And the question: “Is the person male or female” - will allow an alternative blank box for those who identify with neither gender.

PARTICPATION IN THE CENSUS IS COMPULSORY

Like participating in the election, it is compulsory to complete the Census. But for everyone in the country, not just citizens or residents. The Census and Statistics Act takes sitting the Census very seriously, with fines for non-completion after receiving an order to complete incurring a fine of $180 per day, and false answers can attract a fine of $1800.

But the good news is that the Act takes privacy very seriously as well and answers cannot be divulged by the ABS to anyone – even government agencies. Confidentiality is assured.

CENSUS RESULTS NOT RELEASED UNTIL 2017

If we thought we had to wait a while for the election results, be prepared for a longer wait for the Census findings. It will be analysed at record speed, but that still means a wait of 8 months, April 2017, with the full results not coming out until 2018!

Making Sense of the Census

Friday, August 05, 2016


It comes around once every five years and next Tuesday night, the census will count 10 million dwellings, making it the biggest in history. While the information helps to piece together where we live and what we do, changes to this year’s survey have sparked concerns over privacy. But that isn’t the only change. Faith is now in the spotlight with experts predicting Australia could be losing it’s religion.

How is this year’s census different?

The big change is the number of people expected to fill out the census form online or on a device. Such as this era five years ago, it was available as an e-census but less than one third filled it in that way. This year it is expected that more than two thirds will go for the online version.

How have the questions changed?

The religion question has changed, it used to list all the different religions and denominations and at the very bottom it said ‘no religion’. ‘No religion’ is now going to be the first option because a lot of people are going to select that. Nonetheless, as last time (where 61% chose Christianity in one form or another) it will probably be in the majority, but may fall a little bit.

For the first time the ABS is keeping some personal data, what about privacy?

People do worry about privacy and those names and details being kept for four years, but it’s for further ongoing analysis of where people live or how they move, age or people born in a certain year and further analysis of the data. The ABS or the Census have a pretty good track record of data security and I’ve even looked up the Census Act and there are serious penalties for people who in any way reveal data, so I think we can relax that it will be kept secure.

Are There are going to be new jobs included that weren’t there before?

If we even think of the five years since the last census, jobs like App Developer, Cyber Security Professional or Drone Pilot are new jobs that have emerged. I’m sure we will find a lot more jobs rather than just teacher and nurse in the Census under your occupation this year.

Why the August count will mean more than the July count

Monday, June 27, 2016

It’s not the July count but the August one that will be most revealing for Australia. It’s the Census not the Election that will tell us most about ourselves. The election will reveal a lot about our political persuasions and policy preferences however it is the census that will offer far more clarity and detail about our nation. And in a political era where policy and budgetary settings extend beyond the election cycle, the data and forecasts delivered twice a decade in the census are becoming increasingly essential.

If the election is a national compass that will set something of the policy direction for Australia over the next 3 years, the census is a map that shows us who we are as a society in a big picture sense, as well as the contours that highlight our varied local communities and their detailed needs. The political custodians of the national compass will need a good understanding of the lay of the land, the changing terrain and the context in which national leadership operates if they are to guide us effectively.

The map this year will show a more complex Australia, more delineations than in the past culturally, economically and socially. The land of wide open spaces is becoming more urbanised, densified and diverse. The land of the middle class is showing more fractures and there are some fault lines emerging across this big land of opportunity. However, despite the differing terrains across this nation of communities, the census will show a sense of unity amongst the diversity- a contiguous landscape of varied elements.

The changes the census will show can be summed up in five words:

Bigger

Not only will the numbers show that we exceed 24 million, but that we’ve more than doubled in the 50 years since the 1966 Census when we hadn’t even hit the 12 million mark. Sydney will also be shown to have just hit the 5 million milestone- the first Australian city to do so and also more than twice the population of 50 years ago of just 2.4 million.

Older

Our population profile will no longer be a “population pyramid” as for the first time there will be more Australians aged over 55’s than under 20. The 1966 Census showed less than 1 million Australians aged 65 or over while this one will show more than 3.5 million. Those in the “aged” category of 85 plus have gone from less than 55,000 then to almost half a million now.

Urban

for the first time this Census will show one in four Australian households live in townhouses or apartments rather than detached houses- the highest figure ever, up from just one in ten in 1966. The six state capitals plus Canberra have grown from just over half the population (6.7 million people) to more than two-thirds (16 million) in half a century.

Diverse

In 5 decades the proportion of Australians born overseas has increased from 17% to more than 30%. Back then, 90% of migrants were born in Europe with those born in Asia comprising less than 1% of the population while today China, India and Vietnam are all in the Top 5 countries of birth.

Mobile

Australians travel more than ever and getting to work by private vehicle is still the main transport mode, used by 2 in 3 workers. More than half of all households have at least 2 cars compared to less than 1 in 10 households in 1966. Back then, 40% of households had no car compared to just 8.6% today.

The Australian Bureau of Statistics do a superb job in providing such a detailed social map, updated every 5 years, regarded internationally as world-leading and provided in full, free to all to access for their own journey. Like any good map it shows all the peaks and valleys without agenda or ideology. No gloss needed- the data provides the picture and it is up to those who access it to chart a way forward any point out the pitfalls. As we each plot our own points on August 9 we are in the process charting a national map that will provide navigation into the next decade- a decade that will likely be the most transformative in Australia’s history.

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