Four key takeaways from the Australian Community Trends Report

Wednesday, August 02, 2017

The industry that does the most to support and develop our communities is the not-for-profit sector. This is recognised by Australians and practically lived out by the four in five adults who give financially to such organisations and the one in four who give at least once a month. However, McCrindle’s data on the sector shows that there is a long-term engagement challenge, with Australians twice as likely to make a one-off donation than a regular one, and volunteers most likely to participate in a stand-alone event rather than make an ongoing contribution.

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors requires a more sophisticated strategy than what worked in the past.

Research Methodology

This report was compiled through findings received from a national survey, focus groups conducted in Sydney and Melbourne and interviews with expert leaders in the not-for-profit sector.

The key takeaways for charitable organisations are outlined below

1. Multi-tiered levels of engagement 

There is a desire from Australians to be involved in charities, however increasingly this is to be on their own terms. Charitable givers do not want to be locked into long-term contracts, but desire flexibility in donation amounts and involvement. Older generations suggest they are  time-poor, however younger generations state they don’t have as much money to give yet still want to be involved.

2. Community building 

Particularly in the younger generations there is a desire to be part of a community that brings about social change. They want to be involved in something bigger than themselves with the knowledge that together they can make a difference. This gathering of community is not just in the online space but in the physical space as well and often achieved through events that bring people together.

3. Effective communication of results 

Donors state that they want to see the results of where their investment is going. They want to know how has it practically helped people in need. When participants they know their donation is being effective and making a material difference, there is a desire to continue engaging with the charity.

4. Create engaging and fun experiences 

Supporters, particularly in the younger generation, desire to be involved in experiences with charitable organisations. Rather than simply givingtheir money and movingon they want to feel some level of partnership with the cause. Their desire is for the donation experience to be convenient, meaningful and fun.


The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit australiancommunities.com.au

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here







Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

work bondi population milestone breakfast gig sydney speaker video budget ageing population Financial Planning Week apartments infographic wall Sydney English australia weather gig economy Netflix Valentine’s Day digital conference motivate technology staying in growth of sydney wealth distribution McCridle population events trend households shifts builders Australian Home global generations presentation Australian Bureau of Statistics news quote market research emerging technologies grandparents 1968 social research capital city sydneysider baby names national crime rates census results FOMO Australian demographics cultural diversity rent screenage Assistant Store Manager generation Z learner visualisation Australian communities donate Real Estate Institute of Victoria spirituality belief in the media Duchess of Cambridge optus my business awards Black Friday in Australia social researcher the average aussie research services cica work mates workplace culture tableau Jura Australia world youth day community Bathburst sports micro apartments children professional development norwest organisations hunger choice workers wealth World Water Day optimistic increasing densification business index ACT Report group house price rise EFF community event IT Specialists google home mover and shaker learning NEETs society innovation know the times Australian Population demographics conference presentation SRE aged care puzzle collaborative new office commuting kate middleton housing affordability wealth inequality office space australian real estate ideas balance victoria healthy future future of work google for education ashley mckenzie meals australian community trends report keynote speaker politics financial dreams Lower Hunter Region australian communities trends report logan slideshare shopper's pick research on coffee geomapping Wellington parents McCrindle Speaker 2016 research report Mount Annan-Currant Hill non profit global financial crisis System's Architect population growth safe sydney event hobart product australians staying home more tattoos rise of local Australia Day 2017 Australia Day work from home brisbane workshop 1994 VET sector ACF2017 curiosity eliane miles weekly earnings outsourcing finance Myth men hello fresh workplace land of the middle class generations small business insights newspaper australian communities forum Jura Coffee australian faux-cilise business performance social analysis priorities Western Australia potts point fresh in depth interviews who is generation z city 2017 CBD mccrindle research TAS urban christian house price 40 million DESTEL the lucky country demographic women sector wide study Northern Beaches Christian School 23 million Northern Territory earn 2020 brand charity crime unemployment millionth coffee living REIV Conference 24,000,000 urban living optus food insecurity cancel plans new york times define pyrmont donation domestic social statistics baby names australia report apartment leader church unaffordable financial fears royal baby Canberra facts infographic January 26th 2012 HSC train generational trends plans manly rising house prices ultimo child care engagement education teaching coffee lovers ipswich Generation Y seasons crows nest infographics Australia street cartodb investment Sydney Hills Business Chamber NBRS Architecture Queensland: QLD gen z families students language trades housing not-for-profit house prices neutral bay dare to dream cooking twentyseventeen hills shire future of education suburban living Merry Christmas ACF social lives sector local communities NFP event follow thought leadership live the dream social change Christchurch brands culture capital cities family census fail forecast teacher cancelling plans TEDx identity trends of 2017 community engagement education sector Skilling award Gen Z Expert skills debt baby boomers royal aged care Tasmania Business analysis Do It Yourself resource survey design TEDx Speaker engage sunburnt country public speaking speajer census communications faux-ciliser Royals life christmas cultural diveristy futurist future proofing interactive tertiary education data analyst data visualisation friends overcast millennials participants Caregiver car the australian dream pharmacy baby names report McCrindle Keynote Speakers cash prince george TED Crime Rates Macquarie University year 12 customer stats wealth and income distribution annual income housing trends 2015 growing population eliane christianity high density tea low density marriages young people repayments Australian community trends Scouts demographer baby name trends huffington post personalities speakers pack sentiments entrepreneur renting hills housing growth Australian Families communication Australian Census care support Channel Seven schools students wage university degree social impact intern winter networking emerging trends going out cancelling event socialites ferry Love volunteering data sydney metro education future report education future royal influence housing market area cars paying to work urban living index SA vegemite Research Executive Christmas presents US 2014 Kiwi Willowdale 2016 census professional speaker spend experience food bank national private wealth global retail report personal growth divorce future-proof clothing wellbeing Education Future Forum the hills marrickville The Daily Edition James Ward click ageing royal family deloitte TDE speakers Research Director Births sydney hills holidays economic mentor relevant the great screenage ACF 2016 investor recap demographic transformations high density living consumer volunteers dreams sector wide sustainable brand experience income supply and demand education research speaker change mccrindle tea sunny days dessert staff tuesday offenders shopping centre Territory Christmas season social analyst transport entertainment careers online contiki winter blues Vocational education residents father's day wedding parenting generation future proof medicine financial GPO property market JOMO population map volunteer society trends 24 million wealth and income DIY selfie lalor park youth unemployment blaxland leadership real hopes narcissism global mythbusting Cobbitty-Leppington Gen Y monarchy sun culturally diverse world forecasting Elderslie-Harrington park suburb rental stress Performance Sentiment Index Australian Dream demography media commentary year 7 mobile VIC WA REIV National Conference teleworking townhouses McCrindle Speakers NBRS youth Northern Beaches survey Word Up learn public transport financial independence etiquette gen alpha aussie culture social media Black Friday NT mccrinlde faux-cilising chairty TED talk micro Hills Shire Council tv publication sydneysiders social issues school students celebration future of shopping toys communities long weekend Australians media release village digital economy relational gold coast internet giving baby affordability names 2016 census results focus groups teach research home owner local community Sydney’s south west shopping property price story poker master results financial planning authenticity the hills shire social commentary Aussies professional presenters Adelaide learning styles changing face of sydney leadership workshop communicate "know the times" perth training mother's day data panel impact Lower Hunter millenials dreaming commuters stay home New South Wales university Wagga Wagga socialising Res Vis alpha debate consumerism VET not for profit charities greatness Aussie government census 2016 keynote snapshot Gen X Real Estate energy average sydneysider Sydney keynote speaker gender marriage not for profit research Kirsten Brewer average aussie educated ease of travel What is food insecurity? employment school CPI mining boom mortgage insight SMSF waverton ABS darwin ethnography collaboration office house wages water retirement mccrindle omnibus New Zeland easy rider work-life Black Friday Sales cost of living dream baby boom thrive young australians ACT social life SMART post rationalism rain cold public speaker challenge meetings conferences bus office opening cost Tuesday Trend census data Australian schools entrepreneurial employers PSI future rule keeper employmer ACF17 Geoff Brailey Engineering Manager home ownership Mark McCrindle local food social researchers Channel 7 research visualisation NSW salary visual Population Clock showreel research pack resilience happiness Tuesday Trends professional services analysis social commentator Mark McCrindle in the media wolloomooloo proactive emerging generations litter graphs Australian Trends vegetarian environmental scanning mccrindle in the media anzac woolworths social enquiry bureau pharmacies the changing face of workforce researcher internships employmee qualitative research list presentations younger generations rich New Zealand trends analyst Work place daily commute urban taskforce mateship group session criminal growth Charlotte australian social research nfp student affordable typical australian shbc investing storytelling event generation alpha baby name state sydneycity 2013 marketing social trends Financial Planning Association hornsby Northern beaches Event focus group demographic trends organisational culture summer study earning purpose financial future research data environment responsive middle class trends of 2016 friendship media Andrew Duffin travelling holiday commute public holiday jobs of the future forum money entrepreneurs of today Sydney population Melbourne social shifts cloudy days economy FPA innovative easter volunteering buildings school satisfaction Christmas lunch baby name predictions schools trend tuesday conference speaker princess charlotte equip program 1975 owning a home renter of the future Queensland Social Trend suburbs divorce rate award winner jobs Hornsby Shire Council Retail religion case study couple media activity Australian Communities Trends trends screenagers Generation X Maxim Accounting earnings travel high density apartments educhat property fears faith grave decision casual Deaths internship teachers daily telegraph career megatrends February 16 states South Australia lifestyle Financial Planning Association of Australia 10 years ashley fell menai Hunter Valley 1980 tips household The ABC of XYZ moreton bay goals moderators guide mythbusters Wodonga goal online shopping acf15 #censusfail professional average Australian high school national wealth business poor

Archive