What Makes a City the Most Liveable?

Wednesday, July 20, 2016

What makes a state or city liveable? Is it the low crime rate, affordability, ease of travel or is it simply the weather? We have compared some of the major factors and revealed what Aussies really think.


If you take the average weekly earnings, subtract the average weekly mortgage repayments based on house costs, you find that NSW doesn’t do too well, it is earning 20% above the average, but the houses are 64% above the average, so NSW works out to be the worst in terms of income after housing. But WA is on top of the charts, with the ACT doing pretty well also.

Ease of travel

We took the centre of population of each of our capital cities, the mid-point of the population sprawl where as many people live north, as south of this point, and as many east, as west. From this centre of living we measured the average, non-peak hour driving time to the centre of the CBD marked by the GPO of each capital. We found that as we would probably expect, Sydney was the longest drive, about 33 minutes to get from the centre of population to the centre of the city, but the quickest trip of all was Brisbane with just 8 minutes.

Crime rates

This is the number of offenders per annum, per 100 people and the Territories book end the data here, with the ACT with the lowest crime rate nationally and the Northern Territory as the highest crime rate and the other states right in the middle. As measured by crime rates, the ACT is Australia’s safest place to live.


We measured this by looking at the average number of sunny days - totally clear days in a year. Tasmania not doing too well with a lot of cloudy, overcast days, but WA takes the crown with the most number of sunny days in any given year.

Watch Mark McCrindle's full interview on The Daily Edition here

McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”

Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.

Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”

Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”


According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.

Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Sydney: One City, 300 Cultures

Friday, January 15, 2016

Sydney, a city which will soon reach 5 million people, is Australia’s most culturally diverse capital with over 2 in 5 Sydneysiders born overseas. Over half of all Sydney’s population have both parents being born overseas and over 40% speak a language other than English.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

So which areas of Sydney are the most diverse, and what suburbs have the strongest connections to various cultures?


Explore Sydney in all its cultural diversity below, where you are able to select any country, language and ancestry and see where people with those characteristics choose to call home within Sydney, or simply click on your area on our McCrindle Tableau map to reveal your area’s profile!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


religion ACT Report CBD public speaker social researchers optus my business awards youth retirement NFP event February 16 easy rider event local study Sydney’s south west Jura Australia participants trends analyst teaching Vocational education Christmas season Bathburst shopping centre young people monarchy house prices local community Northern beaches Event Hornsby Shire Council publication wealth distribution Canberra winter domestic Northern Territory TED talk relevant schools students impact group South Australia career brisbane Australian schools insights 1968 generation Z house brands sustainable divorce rate wedding responsive staff google for education aussie culture media activity new york times care support Christmas presents hills Financial Planning Association of Australia charity innovation NBRS Architecture tattoos parenting acf15 engage collaboration equip focus group New South Wales purpose builders TDE employmee social research Aussies environment friends breakfast the average aussie state jobs christmas rule keeper national crime rates 2016 census results owning a home lifestyle australians staying home more ACT Generation Y geomapping business index volunteer gold coast sydney event narcissism commuters church recap donate click Assistant Store Manager belief JOMO Research Executive entrepreneurs of today social analysis speakers baby name predictions education research marriages grave decision unaffordable households EFF cancelling plans names survey optus repayments trends of 2017 social enquiry shbc language summer balance rise of local population growth winter blues water gender eliane housing market research pack networking cultural diversity teacher charities ideas stats interactive royal family social life going out Hills Shire Council manly society trends environmental scanning demographer bondi Caregiver social commentary Adelaide snapshot change meals eliane miles cost keynote city alpha faux-cilising Queensland: QLD hobart pharmacy engagement resilience ferry slideshare housing trends supply and demand coffee lovers social lives non profit national private wealth millenials university housing high school census property market priorities Australian Bureau of Statistics donation workplace culture cancelling event property price blaxland poker master mining boom forecasting in the media Cobbitty-Leppington sunny days FPA earnings high density living 40 million marketing FOMO research services jobs of the future twentyseventeen TAS housing growth facts results parents residents January 26th hello fresh conferences employmer 1980 cars teleworking optimistic celebration darwin community engagement socialising women motivate The ABC of XYZ home ownership research report trends schools gen z learner train mateship internships spend cultural diveristy money poor Northern Beaches Christian School students Mount Annan-Currant Hill the changing face of Res Vis employment collaborative world Western Australia group session low density car deloitte politics 24,000,000 wealth baby names Education Future Forum "know the times" not for profit neutral bay Christmas lunch personalities learn trades population generation story capital cities New Zeland future proof new office presentations define Deaths future proofing renter of the future average sydneysider VIC cold lalor park choice workers visual mccrindle in the media data visualisation urban living index youth unemployment potts point australian communities forum presentation urban taskforce christian australian community trends report ashley fell 1994 sydney hills internet TEDx TED affordability consumer Australian Trends The Daily Edition work mates economic mover and shaker 2020 storytelling menai financial independence challenge professional presenters annual income census results woolworths research wage australian real estate food bank child care aged care gen alpha cash program affordable housing affordability Northern Beaches Financial Planning Week financial Real Estate panel business performance high density demographic transformations mobile emerging trends organisations ACF 2016 Australian Census 10 years cloudy days princess charlotte faith quote volunteering Australian demographics community 2017 community event bureau renting australian social research online shopping seasons baby boomers baby names australia report royal graphs Geoff Brailey know the times Mark McCrindle Financial Planning Association careers personal growth Wellington Valentine’s Day vegemite Kirsten Brewer income australian communities trends report Australian community trends baby name trends apartments census fail future of education Melbourne urban sydneysiders System's Architect food dreaming finance hornsby land of the middle class Jura Coffee live the dream holidays thrive global generations NT events ageing forecast Australia street emerging technologies workshop infographics micro apartments public speaking ACF17 research on coffee social change school students curiosity couple meetings rent small business conference speakers pack What is food insecurity? technology sentiments Gen X rich sector wide video post rationalism apartment father's day education Crime Rates office space generational trends mythbusting weather media commentary christianity education future report wealth and income royal baby property consumerism men gig economy Queensland researcher Wodonga VET sector social impact ACF2017 royal influence the australian dream Willowdale work-life family internship rental stress mortgage australia waverton Australian Population Research Director ashley mckenzie Elderslie-Harrington park suburban living World Water Day proactive sector infographic education sector ageing population nfp SMSF house price rise suburbs shopper's pick social trends cartodb aged care puzzle ipswich follow energy commute society Merry Christmas moreton bay cancel plans resource in depth interviews education future mythbusters ease of travel dream customer debate Australian communities tv volunteering data wealth and income distribution authenticity learning styles newspaper wealth inequality financial future criminal professional speaker 23 million census data casual employers educated hills shire futurist moderators guide Tasmania population milestone data analyst Australian Communities Trends rain greatness Netflix etiquette future house price long weekend wellbeing logan millionth friendship leadership 2014 McCrindle Speakers children the lucky country marriage workplace REIV Conference world youth day keynote speaker school satisfaction home owner learning WA dreams marrickville omnibus relational Christchurch leadership workshop hunger economy gig award winner chairty workforce Australia Day google Andrew Duffin shifts communities townhouses ABS average Australian digital investor business government offenders showreel Population Clock life infographic wall CPI culturally diverse 2012 entrepreneurial cooking demographic Gen Y norwest ACF research data PSI sydneysider year 12 average aussie tableau financial dreams socialites online Skilling Australian Families middle class faux-cilise product global financial crisis volunteers megatrends social media prince george teach urban living 1975 selfie tea entrepreneur debt social researcher real Tuesday Trends conference presentation Duchess of Cambridge visualisation university degree market research NEETs sydney speaker training tips Royals toys demographics REIV National Conference Macquarie University earning capital city baby boom sydneycity financial fears New Zealand sector wide study media release buildings Sydney innovative Sydney keynote speaker wages increasing densification anzac Kiwi transport future-proof forum goals 2016 culture millennials australian DIY organisational culture mentor data generation alpha crime sydney metro media brand #censusfail social issues James Ward baby names report list NSW focus groups future of shopping financial planning Tuesday Trend fears Australians ultimo pyrmont paying to work tuesday SMART intern not for profit research Sydney Hills Business Chamber thought leadership Channel 7 kate middleton vegetarian IT Specialists population map NBRS cost of living holiday hopes mother's day investing Australian Dream social commentator research visualisation statistics baby name baby home young australians unemployment mccrindle professional professional services generations analysis communicate grandparents school shopping dare to dream victoria entertainment local communities insight giving year 7 faux-ciliser area growth mccrindle research litter global Australian Home professional development SA 2016 census conference speaker social shifts household trend Do It Yourself typical australian bus mccrindle tea earn office opening huffington post clothing suburb overcast fresh teachers salary census 2016 leader Social Trend staying in office Territory not-for-profit the hills shire GPO work Births speajer Myth outsourcing Engineering Manager social 24 million speaker village English contiki ethnography food insecurity survey design 2015 emerging generations Work place news safe brand experience budget McCridle Scouts families spirituality award growing population perth living weekly earnings travel Wagga Wagga Australia Day 2017 2013 investment rising house prices wolloomooloo identity SRE future of work qualitative research skills report Real Estate Institute of Victoria student micro VET cica demography sports screenage changing face of sydney Love trends of 2016 HSC Word Up travelling easter states Charlotte DESTEL medicine high density apartments pharmacies stay home demographic trends daily telegraph educhat sun national wealth crows nest experience healthy future public holiday the hills coffee divorce happiness goal Aussie tertiary education sunburnt country the great screenage Channel Seven plans communication dessert case study Generation X communications trend tuesday daily commute