Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016


For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:

Social

Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.

Mobile

Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.

Global

Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.

Digital

We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.

Visual

In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.


To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.


About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


DOWNLOAD ASHLEY'S SPEAKERS PACK HERE.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

australians staying home more celebration marketing Mark McCrindle 24 million logan home ownership baby name predictions car changing face of sydney student norwest house bureau future of shopping communities real paying to work rule keeper faux-cilising economic world trends geomapping Population Clock New Zeland schools young australians local communities list ageing leadership workshop princess charlotte January 26th panel vegetarian Australians property culturally diverse shopper's pick Hills Shire Council cooking Social Trend church unemployment owning a home wedding unaffordable investment professional speaker Christmas season population map ferry relevant Royals leader shopping centre prince george mythbusters forecast newspaper spirituality royal baby interactive Skilling World Water Day event gender jobs of the future TAS REIV National Conference suburbs cost of living stay home entertainment focus group world youth day Christmas lunch internet ACF 2016 royal focus groups Territory school satisfaction social impact future of education aged care puzzle bus Australia Day 2017 poor motivate rental stress sector wide study mccrindle in the media generations innovation data analyst faith the hills shire potts point australian communities trends report data ashley fell DESTEL SA Australian Home NSW optus thrive rent sunburnt country cloudy days students social commentary New South Wales pyrmont national crime rates education research meals crime housing growth internships staying in ease of travel Wellington safe Kiwi social commentator work mates careers Northern Territory Western Australia the changing face of responsive earn youth Australian demographics etiquette public holiday 40 million survey design mother's day seasons sector wide trends of 2016 future proof families Channel 7 child care EFF cold the australian dream parenting JOMO renter of the future dreaming eliane easter recap financial future mover and shaker greatness educhat NBRS personalities work networking annual income cultural diversity census house price rise royal influence social researcher Australian schools Education Future Forum baby names australia report case study 2016 census results repayments millenials aged care Deaths cost average aussie sydney speaker government home NT tertiary education snapshot travel renting transport water sydneysiders Generation Y Wodonga rising house prices demographic transformations social media authenticity capital cities house price ultimo census fail society shifts education future report mining boom Bathburst medicine Andrew Duffin global mythbusting gen z Engineering Manager investing sunny days insights communications coffee Tuesday Trends office space economy social lives growing population 24,000,000 marriage local Generation X business performance 1975 university hello fresh meetings outsourcing hobart 2017 trades internship technology balance Melbourne Gen Y omnibus townhouses housing market the hills insight Scouts population milestone know the times ideas Research Executive suburban living priorities employment trend tuesday australian communities forum tattoos Queensland: QLD emerging trends skills employers children Work place train family February 16 Northern beaches Event debate education future researcher baby name generational trends survey brand monarchy quote global generations culture sydney hills twentyseventeen McCrindle Speakers in depth interviews huffington post fresh Births couple qualitative research collaborative innovative trends analyst Assistant Store Manager charity Crime Rates neutral bay IT Specialists national private wealth land of the middle class earnings award Charlotte rise of local pharmacies baby urban taskforce events brisbane entrepreneurial rich winter blues typical australian 2020 tableau media activity wealth Financial Planning Association staff learner mobile friendship consumer faux-ciliser award winner in the media organisational culture Queensland trends of 2017 social issues organisations year 12 GPO Myth hills shire The Daily Edition google community visual long weekend spend growth challenge not for profit state analysis the average aussie wellbeing #censusfail grave decision Kirsten Brewer energy housing affordability Tasmania personal growth hopes daily commute not-for-profit speakers work-life Northern Beaches Christian School career post rationalism report crows nest baby names emerging generations selfie urban living index SMART tips wage facts vegemite parents trend Northern Beaches Australian Dream education life research data English states mortgage eliane miles Word Up sydneycity Res Vis salary blaxland leadership Australian Trends darwin social enquiry hornsby social life high density global financial crisis schools students religion HSC young people 1968 community event "know the times" communication communicate graphs sector 1980 NBRS Architecture Vocational education Christmas presents ABS new office FPA financial dreams domestic Australian Bureau of Statistics food workplace pharmacy finance Canberra ACT new york times holidays middle class ageing population millionth christian village dream manly Love Real Estate future proofing youth unemployment goal Aussie cartodb slideshare Channel Seven data visualisation optus my business awards capital city living conferences optimistic school students Do It Yourself teacher digital wealth and income distribution Wagga Wagga marriages anzac population growth australian social research housing trends teleworking Aussies non profit VIC financial independence teach moderators guide research pack conference presentation baby boomers social trends office Australian communities Sydney keynote speaker DIY travelling forum baby name trends future of work aussie culture christianity financial shopping FOMO teachers rain women keynote speaker training census 2016 public speaking group session cars Tuesday Trend toys society trends research report criminal supply and demand politics REIV Conference victoria baby boom city small business gold coast budget Financial Planning Week Australian Population The ABC of XYZ mccrindle tea resource mentor high density apartments demographic menai waverton follow house prices wolloomooloo low density social research Merry Christmas group plans sydney event visualisation weekly earnings infographic wall intern teaching nfp entrepreneur Macquarie University demographics bondi statistics 2016 acf15 participants Caregiver 2013 apartment entrepreneurs of today social change deloitte WA study socialising change grandparents professional learn earning holiday 10 years Sydney Hills Business Chamber contiki media release VET presentations Australian Census Australian Communities Trends goals learning wealth and income research services Gen X demographer ashley mckenzie Christchurch school households tea national wealth men tuesday google for education storytelling emerging technologies Real Estate Institute of Victoria weather resilience alpha PSI workshop generation alpha home owner NEETs investor presentation workplace culture daily telegraph australia friends urban university degree ACF product stats kate middleton Australia Day brands father's day litter lalor park offenders conference speaker office opening cancelling plans mccrindle customer sports video property price education sector affordability environment media cancel plans Australian Families financial fears learning styles media commentary conference millennials VET sector happiness ipswich future divorce income social shifts jobs SMSF brand experience results shbc perth news breakfast online community engagement keynote sustainable engage forecasting woolworths Duchess of Cambridge engagement program TDE socialites consumerism retirement sydney metro workforce megatrends educated royal family social researchers publication relational buildings wealth distribution research visualisation Sydney mccrindle research dessert James Ward affordable future-proof baby names report 2014 Financial Planning Association of Australia census results cancelling event gen alpha summer Netflix Hornsby Shire Council experience marrickville 23 million market research names identity 2012 easy rider divorce rate population high school environmental scanning commuters lifestyle sentiments business index generation Z suburb curiosity equip healthy future language builders 2015 sun urban living christmas tv story social cash 1994 increasing densification wages Valentine’s Day property market define debt public speaker dare to dream ethnography narcissism household local community professional services year 7 going out commute volunteers housing online shopping faux-cilise futurist belief System's Architect winter Adelaide infographic professional development poker master Geoff Brailey clothing social analysis business generation CBD overcast South Australia research collaboration click high density living 2016 census mateship demographic trends thought leadership moreton bay residents New Zealand fears proactive area

Archive