Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

trends analyst cost Queensland: QLD housing trends Australian Population employers forecast South Australia The Daily Edition finance grave decision environment the australian dream religion TAS product faith mover and shaker ageing data tv national wealth English Territory earning Royals house price innovative shopping centre generation Love education crime meetings earnings university degree investor 2020 Macquarie University jobs of the future results daily telegraph ashley fell ease of travel cancelling plans urban taskforce Engineering Manager financial fears organisational culture debt spend volunteers wedding communities divorce global dream increasing densification Tuesday Trends Work place community research report sports housing ideas renter of the future food daily commute the hills shire January 26th housing affordability mccrindle tea social trends suburb property the changing face of omnibus fresh school gold coast group public speaker generation Z award winner socialising new york times townhouses culturally diverse Australian Families research data house price rise charity twentyseventeen survey Births Mark McCrindle population growth relevant wealth cartodb belief princess charlotte Caregiver emerging technologies business royal baby local communities greatness identity new office in depth interviews Real Estate future of education deloitte entrepreneurs of today organisations sunny days McCrindle Speakers cold forum Education Future Forum rule keeper study area census small business Northern Beaches VET culture World Water Day event storytelling names water post rationalism story facts staying in cultural diversity environmental scanning conference presentation capital city data visualisation children define suburban living unemployment hello fresh friendship learn engage australian social research 1968 stats winter high school media sector wide study outsourcing local community bureau The ABC of XYZ group session goal not for profit Channel 7 2013 Financial Planning Association average aussie resource FPA rain christianity future of work visual social commentary Queensland happiness prince george in the media etiquette analysis wealth and income distribution clothing mentor Australian Trends bus teach criminal google budget Gen Y Aussie SA property price millenials leadership workshop vegemite cash demographer baby name hobart FOMO salary demographics Tuesday Trend renting cooking professional development future of shopping perth NBRS hills shire Kiwi JOMO tea REIV Conference 24,000,000 research pack travelling commuters Kirsten Brewer work-life sun divorce rate financial learner shopping internship australian communities forum jobs high density apartments technology Vocational education NEETs cloudy days emerging trends dreaming infographic educated village home language repayments census results sentiments states marriages Research Executive home owner house prices intern Melbourne ipswich Australians faux-cilise huffington post tertiary education energy royal influence Scouts learning styles woolworths safe Hornsby Shire Council office opening national crime rates census 2016 sydney metro ACF priorities generations workplace community event personalities trend tuesday demographic trends entrepreneurial Christmas lunch Word Up change training Wellington generation alpha case study Australian demographics seasons brand experience rich monarchy world professional services financial independence 1994 mccrindle society Real Estate Institute of Victoria Deaths population suburbs mccrindle research Sydney Hills Business Chamber land of the middle class cost of living long weekend business performance marrickville New Zealand 2016 census focus groups internships not-for-profit poor Bathburst click teleworking travel skills global generations social New South Wales Crime Rates speakers publication wages ethnography office leader mateship easter CBD living social researcher Australian Dream mccrindle in the media narcissism mobile house collaborative SMART social shifts research services NT dare to dream affordable weather qualitative research careers sydney event IT Specialists unaffordable Generation Y pharmacies baby boomers low density optimistic 2015 DIY Generation X tuesday Northern beaches Event ultimo holidays proactive EFF logan meals aged care puzzle 40 million victoria parenting home ownership medicine newspaper future darwin society trends future proof Myth communications curiosity weekly earnings sector wide education future trends optus my business awards video grandparents brisbane lalor park TDE list emerging generations acf15 cancelling event typical australian trends of 2017 ACF 2016 wolloomooloo offenders gen alpha Andrew Duffin winter blues Merry Christmas poker master recap Financial Planning Association of Australia teacher Australia Day 2017 Charlotte market research snapshot PSI mythbusting menai investment trends of 2016 pyrmont gen z coffee families investing easy rider James Ward Christmas season sydneycity media release trades staff responsive researcher Tasmania vegetarian alpha hornsby social media student mythbusters authenticity educhat crows nest women baby boom geomapping marriage 1980 blaxland school students spirituality experience baby names australia report supply and demand motivate rising house prices global financial crisis Assistant Store Manager Western Australia going out marketing workshop stay home bondi consumerism baby name trends schools father's day youth 2016 shifts workforce Sydney keynote speaker quote moderators guide young australians WA research visualisation australia digital holiday commute Res Vis sydney speaker overcast visualisation award sydney hills tableau generational trends future-proof sunburnt country couple demographic buildings baby names report millionth Adelaide employment customer cars eliane miles 10 years Hills Shire Council slideshare career city social researchers manly System's Architect baby growth royal family education future report 24 million statistics hopes the average aussie networking ACT DESTEL wealth and income ABS mother's day social life middle class Australian Communities Trends professional speaker world youth day wage royal urban relational domestic tips interactive community engagement trend innovation panel engagement the hills anzac 2014 workplace culture infographic wall ashley mckenzie entertainment Sydney australians staying home more Canberra REIV National Conference presentation Do It Yourself research paying to work media activity lifestyle faux-ciliser data analyst Wodonga potts point media commentary report socialites fears train non profit entrepreneur car breakfast households HSC brands challenge retirement australian communities trends report social lives keynote annual income norwest high density online shopping national private wealth focus group baby names nfp moreton bay Australian Home VIC keynote speaker celebration millennials state NBRS Architecture communicate income Financial Planning Week changing face of sydney summer survey design Gen X affordability 1975 eliane public holiday pharmacy 2012 23 million events apartment office space forecasting rental stress schools students waverton earn dessert plans faux-cilising professional resilience youth unemployment Australian communities ferry local aged care future proofing government financial future demographic transformations social commentator capital cities friends toys christian megatrends selfie housing market New Zeland debate transport GPO teachers litter February 16 Social Trend social analysis property market equip politics wealth distribution men year 7 residents shopper's pick real work housing growth optus futurist urban living index population milestone census fail leadership learning healthy future brand education research rise of local population map thrive Geoff Brailey Northern Territory urban living conferences economy growing population consumer gender public speaking work mates sector online university NSW Northern Beaches Christian School Valentine’s Day baby name predictions personal growth google for education collaboration Netflix aussie culture tattoos financial dreams social issues teaching participants presentations Duchess of Cambridge household thought leadership insights social impact Aussies conference speaker know the times mining boom contiki Australia Day news social research Skilling owning a home neutral bay communication Wagga Wagga conference wellbeing high density living students economic sydneysiders christmas school satisfaction follow 2016 census results family 2017 insight sustainable goals child care SMSF social enquiry social change year 12 young people Australian schools "know the times" Channel Seven cancel plans balance education sector internet mortgage church kate middleton Christmas presents #censusfail business index ageing population parents program rent Population Clock life VET sector Christchurch Australian Bureau of Statistics Australian Census graphs builders shbc

Archive