2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Highlights from #TuesdayTrend

Tuesday, August 30, 2016

As Australia’s social researchers, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.

Every Tuesday we release a trend about Australia for #TuesdayTrend. Here are some of our recent #TuesdayTrends, highlighting fun facts about Australia. Be sure to follow, share and interact with us on Instagram, Twitter and Facebook.



ABOUT RESEARCH VISUALISATION


In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.

For more information, please get in touch – we’d love to hear from you:

W: researchvisualisation.com

E: info@researchvisualisation.com

P: +61 2 8824 3422

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

sydney speaker population map cloudy days business professional holiday Northern beaches Event Christmas season 2013 baby names australia report seasons Real Estate Institute of Victoria faux-ciliser narcissism rise of local survey design 10 years Northern Beaches Christian School high density social researchers staff deloitte data motivate princess charlotte participants financial future organisations socialites Tuesday Trend JOMO schools sydneysiders education sector weather logan 1994 change the changing face of budget mccrindle research mother's day environment community event social commentator event buildings education future urban living index Wodonga monarchy qualitative research households Queensland: QLD REIV National Conference 24,000,000 australian communities trends report Real Estate slideshare women brand experience media activity internships increasing densification pharmacy generation alpha Australians crows nest Financial Planning Association house education future-proof vegemite 1975 ease of travel infographic wall skills "know the times" Australia Day social lives student insights facts EFF cancel plans alpha household social trends generation Z Christmas presents sunny days housing trends outsourcing holidays food Australian Bureau of Statistics social issues world Royals offenders prince george litter hornsby 1980 acf15 know the times global generations trends analyst sydney hills 24 million men emerging trends royal family national wealth storytelling rain keynote 2017 resource christmas collaborative house price rise internet builders forum sustainable population milestone low density responsive social shifts summer unemployment infographic optimistic capital city identity healthy future grandparents mccrindle tea social researcher HSC demographic transformations pharmacies earn Wellington panel urban taskforce medicine Australian Families media commentary house price states long weekend snapshot census fail google for education gen z sentiments world youth day hopes intern property renter of the future housing market tea baby boomers optus my business awards demographic trends social commentary balance communication mythbusting safe baby boom results sydneycity story research data baby names report market research poor Valentine’s Day dream baby name predictions the hills shire hills shire DIY cancelling event focus groups school ashley mckenzie faux-cilise future of work sydney metro school satisfaction sector wide new office fears car social analysis celebration housing affordability census results going out award winner Netflix cars research services Generation Y group quote trend tuesday ethnography real 2016 census futurist list university Wagga Wagga social property price transport Australian schools future shifts finance Queensland forecast coffee Love typical australian workforce aussie culture sydney event Australian Trends SMSF ultimo mortgage changing face of sydney 2016 events non profit greatness australia ipswich cooking online shopping professional development christianity investor selfie economic communications workshop Australian Communities Trends social life happiness bus culturally diverse wealth distribution Adelaide millennials newspaper relevant follow gold coast consumer Do It Yourself Births SA Western Australia insight royal trends of 2016 Tasmania graphs high density apartments weekly earnings sports McCrindle Speakers case study mythbusters residents define personalities royal baby debt earnings families public speaking resilience ACF future proofing professional services staying in middle class financial dreams Aussie social change couple Geoff Brailey school students society politics Christchurch church generations urban winter blues sector wide study charity small business keynote speaker suburbs millenials generational trends easter PSI Mark McCrindle christian #censusfail public holiday language forecasting 40 million TDE Territory volunteers thought leadership data analyst teacher ACT Scouts nfp salary CBD office wage IT Specialists investing gender FOMO wolloomooloo research pack divorce rate mining boom wealth and income distribution millionth Channel 7 personal growth demographic travelling income organisational culture online energy mateship toys jobs religion social research norwest city innovation social enquiry moreton bay youth new york times winter priorities debate Kiwi technology Australian communities menai waverton eliane miles publication teachers researcher water media release learn Merry Christmas child care neutral bay Education Future Forum geomapping lalor park Caregiver employers Population Clock engage goal 2020 report training investment rich annual income cold in depth interviews entrepreneurial financial independence post rationalism sun cartodb NT state generation spend news Northern Beaches data visualisation rent leadership workshop young australians population innovative contiki demographer google family mccrindle Hornsby Shire Council Charlotte Assistant Store Manager Australian demographics apartment bondi kate middleton suburban living father's day Gen X study global Generation X easy rider sector daily commute parenting brands rule keeper growing population visualisation WA tips moderators guide friendship New Zeland public speaker survey affordable population growth trends of 2017 video 1968 work mates The ABC of XYZ names World Water Day marketing analysis conferences university degree twentyseventeen owning a home crime GPO cost etiquette education research potts point Word Up manly in the media teleworking demographics government dessert networking baby mccrindle in the media urban living tattoos Social Trend area work economy home children ageing population ferry research visualisation stay home perth environmental scanning not for profit wedding hobart Australian Home growth victoria meetings aged care anzac the average aussie fresh stats housing visual dreaming Financial Planning Association of Australia daily telegraph engagement statistics Northern Territory clothing youth unemployment Sydney 2014 young people year 12 house prices omnibus New South Wales Crime Rates educhat collaboration conference sunburnt country proactive the hills census 2016 bureau rental stress baby names authenticity communities conference presentation students financial fears overcast career learning styles social impact social media cost of living schools students royal influence brand domestic supply and demand Research Executive faux-cilising Aussies tuesday marriage cancelling plans speakers REIV Conference paying to work group session eliane huffington post program TAS aged care puzzle The Daily Edition society trends travel parents Sydney keynote speaker challenge year 7 shbc 2012 trend culture australian communities forum business index high school affordability workplace average aussie Tuesday Trends educated click townhouses presentations local communities leader research Canberra customer megatrends the australian dream curiosity careers living future proof mentor DESTEL friends wages 23 million product housing growth Myth capital cities teaching professional speaker digital shopper's pick cultural diversity marriages workplace culture teach learning ABS wealth and income media home ownership mover and shaker tv plans criminal Engineering Manager Bathburst baby name ACF 2016 Financial Planning Week communicate cash trends woolworths tableau English ashley fell marrickville education future report January 26th presentation home owner experience relational Australian Census meals community engagement NEETs South Australia ageing brisbane national private wealth goals census optus renting NSW February 16 vegetarian emerging technologies mobile emerging generations wellbeing VIC socialising gen alpha unaffordable australian social research New Zealand national crime rates property market entrepreneur darwin 2016 census results Australian Dream financial lifestyle learner office opening Gen Y conference speaker entertainment Channel Seven 2015 poker master wealth retirement tertiary education Kirsten Brewer Australia Day 2017 shopping local global financial crisis leadership divorce dare to dream consumerism blaxland Melbourne FPA community life thrive village future of education internship not-for-profit hello fresh pyrmont interactive commute ideas focus group award employment Deaths high density living work-life Duchess of Cambridge land of the middle class earning suburb recap jobs of the future train equip Christmas lunch rising house prices baby name trends repayments Res Vis australians staying home more commuters entrepreneurs of today office space System's Architect

Archive