The Healthy Futures Report

Thursday, March 16, 2017

The Pharmacy Guild of Australia and Amneal Pharmaceuticals commissioned McCrindle to write up and design the Healthy Futures 2017 Report. 

This report reveals the insights into consumers understanding of pharmaceuticals and pharmacy health services.

The findings were gathered from a national survey of 1,001 Australians aged 18+ and the results were delivered at the annual 2017 APP conference by Mark McCrindle.


From developing the survey through to conducting the analysis and communicating the insights, this piece is a great example of a thought leadership report that delves into Australians attitudes and sentiments towards pharmaceutical services.




If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: 02 8824 3422


External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.


A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like and have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles


For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


research report media commentary teleworking Res Vis education sector acf15 father's day teaching eliane miles the hills shire experience cooking social life mother's day investment social researchers tableau water Northern Beaches Kirsten Brewer real Australian Census university degree income ferry motivate office unemployment ageing population spirituality australian communities trends report 2016 friendship generations results Adelaide google car population map renter of the future offenders Word Up social media home quote Generation X travel the australian dream property earning train transport faux-ciliser economy social impact average aussie rich megatrends home ownership potts point organisations professional speaker Gen X weekly earnings staying in contiki entrepreneurial world youth day workshop thought leadership housing trends capital city religion middle class future-proof baby names report high school owning a home Aussies charity panel generational trends Mark McCrindle rain Kiwi the hills in the media The ABC of XYZ travelling demographic christianity mortgage buildings Geoff Brailey waverton Macquarie University students mccrindle research office space wellbeing Melbourne poker master home owner dreaming local communities Australian Families Northern beaches Event city financial resilience training public speaking Education Future Forum intern Hills Shire Council identity Tuesday Trends Channel Seven high density apartments authenticity house price rise Australian communities social lives insights workplace presentation entertainment Sydney Hills Business Chamber baby mobile rise of local professional services culture brand friends hills shire interactive salary recap Andrew Duffin goal FOMO cost of living market research wealth distribution christmas celebration population growth investing EFF trend Crime Rates year 12 trends cancelling plans work mates divorce church 2014 collaboration wage Assistant Store Manager FPA suburb office opening anzac census ABS mining boom PSI Royals lalor park McCrindle Speakers Christmas presents Generation Y toys society trends coffee economic brisbane conference presentation earn Skilling census results hello fresh Wagga Wagga publication Tuesday Trend safe career clothing stay home wealth and income distribution fresh capital cities analysis trends analyst event tv Australian Dream sunny days future of education brands millionth professional family social environment GPO financial independence tattoos personal growth marketing growth grandparents debate survey presentations baby boomers debt high density living global generations sector wide study long weekend baby name trends happiness shifts the average aussie wealth data visualisation infographic wall Wodonga Real Estate Institute of Victoria faith media financial fears youth unemployment video New South Wales marrickville internship Tasmania schools residents cloudy days professional development award winner English keynote speaker bus 2015 learning Work place mccrindle visual Australian demographics forecasting marriage census fail demographics tea innovative futurist parents mccrindle tea CBD domestic Financial Planning Association urban living consumerism australians staying home more World Water Day resource Hornsby Shire Council criminal commute 24,000,000 research future norwest urban energy post rationalism royal family cancelling event tertiary education JOMO names Research Executive leadership pyrmont SA wolloomooloo Gen Y Engineering Manager townhouses huffington post social commentator researcher urban living index study optus my business awards Bathburst community emerging trends pharmacies the changing face of area school mateship personalities sydneysiders online easter customer Australian Population product breakfast states builders commuters baby names community event IT Specialists society belief news greatness litter workplace culture medicine 2013 TDE Sydney keynote speaker government baby boom social change blaxland Wellington REIV National Conference follow student social research narcissism organisational culture state year 7 Charlotte public speaker meals world baby name dessert Australian Bureau of Statistics low density youth crime 2017 group session hornsby housing market christian gender apartment define communicate young people baby name predictions NEETs 2012 faux-cilise Financial Planning Week national private wealth February 16 financial dreams Australian schools story university VET sector focus group leader Australian Home Canberra outsourcing Australians Christmas season renting VET global jobs of the future affordable vegetarian ageing conference emerging technologies winter blues Australian Trends small business faux-cilising housing growth gen alpha wages winter population aged care puzzle Northern Territory future of work speakers generation Z ACF 2016 online shopping Queensland data analyst house prices 1975 learn rent politics high density manly Territory google for education goals ashley mckenzie Western Australia crows nest facts divorce rate cash changing face of sydney men optus learner moderators guide hobart communities proactive work curiosity sydney metro dare to dream staff 2016 census poor research data investor report NT non profit Myth financial future australia shopping social shifts daily telegraph cultural diversity not-for-profit environmental scanning household paying to work village data challenge families TAS demographic transformations property price NBRS typical australian annual income national wealth social analysis mover and shaker The Daily Edition hopes suburbs darwin ideas change moreton bay wedding System's Architect daily commute SMART social issues SMSF ipswich Channel 7 ACT visualisation award school satisfaction royal influence events teacher plans seasons rental stress learning styles digital Vocational education school students vegemite house price DESTEL 1980 generation alpha mythbusting brand experience trades newspaper woolworths affordability Australia Day social trends ashley fell supply and demand teachers kate middleton house fears educhat statistics national crime rates collaborative perth engagement dream budget forum millennials careers unaffordable technology Christchurch social enquiry Scouts internet trend tuesday business media activity HSC cartodb sydney event focus groups rule keeper holidays 1994 in depth interviews workforce leadership workshop socialising Population Clock sydney speaker infographic conference speaker James Ward media release survey design finance employment couple young australians list Caregiver neutral bay social commentary repayments sunburnt country stats geomapping entrepreneurs of today sports #censusfail internships menai socialites aussie culture princess charlotte public holiday increasing densification not for profit culturally diverse housing affordability wealth and income Sydney baby names australia report Do It Yourself Financial Planning Association of Australia sustainable New Zeland pharmacy meetings NBRS Architecture community engagement millenials households Queensland: QLD WA relevant global financial crisis New Zealand retirement volunteers sydney hills Love social researcher Duchess of Cambridge child care weather bondi research pack tips keynote consumer suburban living employers language parenting cars children women living schools students Australian Communities Trends mentor spend etiquette click Births new york times nfp work-life NSW easy rider urban taskforce demographer life cold research services insight property market census 2016 sun lifestyle participants VIC going out cancel plans 40 million graphs sector optimistic trends of 2016 educated business index tuesday gold coast shbc equip aged care Australia Day 2017 australian social research 1968 Netflix jobs skills business performance case study land of the middle class logan ultimo "know the times" thrive bureau know the times mythbusters ethnography research visualisation relational storytelling omnibus twentyseventeen food australian communities forum engage deloitte Merry Christmas Real Estate Valentine’s Day selfie victoria communications future proof group balance REIV Conference eliane earnings trends of 2017 DIY sydneycity growing population education population milestone sector wide Deaths qualitative research local future proofing innovation new office Northern Beaches Christian School grave decision education research 10 years royal South Australia summer 24 million generation mccrindle in the media housing education future rising house prices networking healthy future ACF demographic trends January 26th Aussie program Social Trend alpha prince george conferences 23 million overcast shopper's pick marriages priorities cost Christmas lunch snapshot communication gen z education future report teach slideshare responsive 2016 census results ease of travel holiday 2020 sentiments emerging generations entrepreneur monarchy royal baby forecast