The Healthy Futures Report

Thursday, March 16, 2017

The Pharmacy Guild of Australia and Amneal Pharmaceuticals commissioned McCrindle to write up and design the Healthy Futures 2017 Report. 

This report reveals the insights into consumers understanding of pharmaceuticals and pharmacy health services.

The findings were gathered from a national survey of 1,001 Australians aged 18+ and the results were delivered at the annual 2017 APP conference by Mark McCrindle.

 

From developing the survey through to conducting the analysis and communicating the insights, this piece is a great example of a thought leadership report that delves into Australians attitudes and sentiments towards pharmaceutical services.

VIEW THE FULL REPORT HERE

VIEW THE FULL INFOGRAPHIC HERE 



GET IN TOUCH

If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: 02 8824 3422

e: info@mccrindle.com.au 

External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.

BEHIND THE TRENDS

A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.

ENGAGING AD-HOC DONORS


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like Avaaz.org and Change.org have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as GiveDirectly.org now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles

FOR MORE INFORMATION

For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

mover and shaker local Australia Day 2017 survey design water global royal baby entrepreneurial forum capital cities christianity Res Vis university sun Research Executive shopping alpha Hornsby Shire Council Aussie spend grandparents cars 2012 1994 cost of living shifts 24,000,000 future of work recap geomapping names internships EFF data mythbusting environmental scanning ACT millionth facts norwest demographic workforce commuters study Word Up customer home ownership litter mentor housing market REIV National Conference cartodb middle class list students speakers rise of local sector wide study professional Duchess of Cambridge renter of the future generation Z area NT Engineering Manager blaxland world youth day workplace culture resource debate Northern beaches Event families keynote medicine Caregiver JOMO social lives contiki Gen Y local communities priorities presentations Australians internship hopes Adelaide educated Financial Planning Week communicate career 2016 census results Australian Bureau of Statistics 1968 eliane miles culture google for education Royals professional development Wellington seasons Charlotte average aussie renting changing face of sydney generations ashley mckenzie product Northern Territory state affordable Tasmania narcissism megatrends social commentator overcast Australian Families affordability financial dreams media release non profit households online shopping VIC public holiday 40 million government know the times easter investing conference speaker quote vegemite education research anzac village generation alpha nfp pharmacies teaching Financial Planning Association global generations Deaths Western Australia economy office opening responsive house prices Social Trend father's day language visual bureau stats small business Sydney 2017 marriages property typical australian winter blues national private wealth ferry the changing face of Valentine’s Day conference census leader cultural diversity learning styles plans hobart employment divorce rate not for profit ideas teach rental stress census fail sector house price rise GPO baby name gender emerging trends neutral bay snapshot unaffordable national crime rates award winner sports religion "know the times" Australia Day housing affordability online car Education Future Forum The Daily Edition work mates ipswich residents news mccrindle in the media collaborative FPA innovative sunny days christmas cash 2015 skills australians staying home more wealth demographic trends school satisfaction growing population NSW tableau TDE tea trends analyst rule keeper FOMO fears ethnography generation video focus groups the hills men finance report university degree youth unemployment consumer education future report house cost Australian communities safe social life baby boom Melbourne meals qualitative research tattoos repayments publication ACF 2016 forecasting financial fears authenticity Births deloitte mccrindle tea high density apartments demographer the hills shire social researcher presentation city suburbs teleworking outsourcing REIV Conference Merry Christmas DESTEL engagement waverton home newspaper energy ageing population jobs of the future digital entertainment winter demographic transformations church mccrindle research earnings January 26th Christmas season train 23 million new york times going out aussie culture environment consumerism moreton bay cancel plans cold states faux-cilising sydneysiders teachers Northern Beaches Christian School research data HSC graphs staying in hello fresh youth Geoff Brailey workshop aged care offenders urban financial research pack South Australia easy rider crows nest Bathburst networking social impact results omnibus living charity baby name predictions focus group future of education 2016 census weather bus australia education 24 million Queensland: QLD not-for-profit woolworths conferences prince george selfie housing growth baby name trends mateship education future gen z politics financial independence tuesday Canberra optus google learning Population Clock investor parents careers Real Estate mythbusters kate middleton communications the average aussie The ABC of XYZ home owner Australian schools coffee visualisation stay home apartment domestic slideshare society trends social relevant school students Kiwi land of the middle class sunburnt country jobs rising house prices student owning a home debt crime employers brand gen alpha insights sydney event marrickville Netflix social analysis media commentary moderators guide social commentary Gen X Mark McCrindle sydney speaker urban taskforce ageing baby names baby friends salary collaboration organisational culture English high school millenials acf15 training cooking australian communities forum twentyseventeen suburban living cloudy days christian vegetarian 1980 meetings balance public speaking Sydney keynote speaker SMSF future proof rain social issues investment long weekend cancelling plans award monarchy perth Wodonga baby boomers ease of travel dream couple work financial future social trends sydneycity housing trends daily telegraph storytelling royal family transport intern social researchers unemployment manly office population map dreaming generational trends rich Generation Y work-life group DIY future high density Crime Rates suburb Assistant Store Manager experience 2013 infographic social enquiry poor Myth retirement Tuesday Trends property price WA organisations Australian Communities Trends lalor park brands pharmacy New South Wales Australian Census mining boom leadership workshop the australian dream gold coast sydney hills conference presentation teacher poker master paying to work office space builders schools students brisbane tips Generation X futurist young people optus my business awards volunteers potts point program McCrindle Speakers workplace CBD entrepreneurs of today follow Financial Planning Association of Australia global financial crisis wellbeing click dare to dream population wedding community budget business index high density living challenge fresh sector wide Northern Beaches women World Water Day media mortgage criminal relational ABS Christmas presents trends of 2017 national wealth census results #censusfail New Zealand Tuesday Trend clothing ultimo trends sustainable in depth interviews social change earn interactive case study urban living mccrindle future-proof faux-cilise year 7 business resilience child care wolloomooloo Christmas lunch social media millennials 1975 community event buildings townhouses culturally diverse Kirsten Brewer group session commute mobile post rationalism etiquette Channel Seven learner marketing events education sector earning low density royal sentiments eliane population milestone data analyst story bondi holidays income insight 2016 personal growth equip optimistic in the media ashley fell sydney metro emerging generations travel princess charlotte proactive professional speaker Wagga Wagga rent aged care puzzle wage family ACF increasing densification thought leadership researcher pyrmont school holiday Australian Trends demographics growth dessert life technology curiosity personalities wealth and income darwin PSI 2014 internet tertiary education divorce socialising summer NEETs learn healthy future Australian Dream New Zeland forecast australian communities trends report property market food Aussies greatness analysis goals supply and demand change community engagement shopper's pick public speaker Australian demographics research visualisation data visualisation Territory census 2016 weekly earnings annual income tv Love urban living index schools market research entrepreneur event statistics define socialites 10 years huffington post young australians menai 2020 real victoria brand experience parenting infographic wall toys communities new office innovation social shifts February 16 children media activity australian social research research trends of 2016 engage faux-ciliser educhat marriage capital city identity world leadership friendship goal participants staff house price Christchurch thrive keynote speaker motivate household logan hornsby Australian Home housing lifestyle daily commute communication Queensland SA Real Estate Institute of Victoria professional services celebration royal influence society research services future proofing population growth year 12 travelling trend tuesday panel wages social research shbc Do It Yourself Channel 7 happiness wealth and income distribution Scouts wealth distribution cancelling event trend survey mother's day TAS emerging technologies hills shire System's Architect IT Specialists economic

Archive