Australian Communities Report

Friday, September 08, 2017

The sector that most directly and deliberately improves and supports Australian communities is the not-for profit sector. Charities are in many ways the heart of Australia and their value to this nation is demonstrated by the almost $135 billion given in the last year, most of it by the community rather than government. The esteem of this sector is demonstrated by the size of the charity workforce, which employs 1 in every 10 Australian workers, and is second in size only to retail. In addition to the 1.2 million Australians employed by not-for-profits are the 3.6 million volunteers, all of which makes charities by far Australia’s largest labour force.

While 1 in 5 Australian adults has volunteered for a community organisation in the last year, 4 in 5 adults have given financially to such organisations, with 1 in 4 giving at least monthly.

With generation change, demographic shifts and technological transformation, the landscape for charities is rapidly changing. For the average charity, half of their supporters have joined them since this decade began- and over the same period of time, the nation has grown by almost 3 million people.

The purpose of this annual Australian Communities Report is to equip leaders in the sector to respond with relevance to the changing external environment and the emerging trends. This 2017 study builds on the results from the 2016 and 2015 research and offers insights to help Australia’s not-for-profit leaders continue to create ripples of change that over time will build the capacity of communities locally, nationally and indeed globally.

View the full infographic here. 

The Australian Communities Forum


The Australian Communities Forum is a one-day event that guides not-for-profit and community-focused for-profit organisations on the key demographic and social trends transforming Australian communities.

This year’s event has a particular focus on digital engagement and technological disruption. We will also be launching new research for the sector at the event. View the program and register your attendance here. 

The Healthy Futures Report

Thursday, March 16, 2017

The Pharmacy Guild of Australia and Amneal Pharmaceuticals commissioned McCrindle to write up and design the Healthy Futures 2017 Report. 

This report reveals the insights into consumers understanding of pharmaceuticals and pharmacy health services.

The findings were gathered from a national survey of 1,001 Australians aged 18+ and the results were delivered at the annual 2017 APP conference by Mark McCrindle.

 

From developing the survey through to conducting the analysis and communicating the insights, this piece is a great example of a thought leadership report that delves into Australians attitudes and sentiments towards pharmaceutical services.

VIEW THE FULL REPORT HERE

VIEW THE FULL INFOGRAPHIC HERE 



GET IN TOUCH

If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: 02 8824 3422

e: info@mccrindle.com.au 

External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.

BEHIND THE TRENDS

A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.

ENGAGING AD-HOC DONORS


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like Avaaz.org and Change.org have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as GiveDirectly.org now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles

FOR MORE INFORMATION

For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

cars demography holidays trends analyst TED talk Hornsby Shire Council year 12 TAS IT Specialists rising house prices new york times debt politics Financial Planning Association social shifts screenagers crows nest growth of sydney optus my business awards Lower Hunter social researchers weekly earnings employmee career census 2016 millenials renting conference speaker Wellington Financial Planning Association of Australia 2020 Tasmania suburbs trend tuesday fears acf15 study paying to work online shopping house dare to dream trends of 2016 local communities marriage public speaking McCrindle Speakers cost of living tips hopes cultural diveristy entrepreneurs of today January 26th 10 years population Engineering Manager Northern Beaches manly car social lives holiday social life vegemite alpha Wagga Wagga investment media cancelling event statistics events workshop proactive recap experience divorce rate collaborative brand experience mythbusting research visualisation population growth eliane sydneycity goal identity millionth VET sector poker master gig townhouses educhat hills shire Black Friday Sales trends of 2017 baby name social analysis cancelling plans father's day cultural diversity grave decision showreel wedding environment households digital city baby boomers university degree census results family parenting ACF2017 who is generation z teleworking PSI cancel plans Channel Seven church South Australia McCrindle Speaker Channel 7 outsourcing bondi professional presenters the changing face of plans Work place local Canberra care support christianity wages forecast TDE Jura Coffee food insecurity communication Mark McCrindle in the media urban Christmas presents 2017 wealth and income distribution jobs of the future research visual McCrindle Keynote Speakers social trends 1975 sydneysider Australian Dream donation wealth distribution wealth inequality princess charlotte celebration FOMO snapshot states darwin sentiments authenticity sydneysiders australians staying home more life student capital cities increasing densification US research services skills learning styles 1968 entrepreneurial media release SRE sydney property market Deaths ease of travel earnings consumerism average Australian James Ward housing market potts point christian mother's day dream challenge Assistant Store Manager facts market research ideas socialites high density living keynote speaker urban living trend education future breakfast australian social research high density sydney event internships slideshare financial optimistic living data visualisation social commentator salary socialising in the media Adelaide small business twentyseventeen sunny days affordability annual income changing face of sydney rule keeper internet Territory tableau Australian Population belief spend house price rise wolloomooloo parents gen alpha consumer Hunter Valley Netflix define geomapping 1994 greatness Australia Day Valentine’s Day relational Research Executive tuesday high school baby meals poor faux-cilise professional development Bathburst infographic google newspaper eliane miles demographer baby name predictions gig economy ageing urban development christmas residents 2015 hornsby cash Australian demographics TEDx medicine education research group cartodb What is food insecurity? workplace culture national crime rates census global generations insight high density apartments offenders follow Tuesday Trends 24,000,000 Tuesday Trend entertainment ACF repayments contiki global financial crisis Northern Territory mccrinlde bureau toys optus story mccrindle ACF 2016 NEETs graphs NSW education sector men employment names professional 2013 university anzac public transport Res Vis professional services schools students World Water Day land of the middle class Royals communications cold donate leadership workshop teach Sydney Lifestyle Study employmer village resilience low density Crime Rates social change Australian communities schools Generation Y youth 40 million child care Duchess of Cambridge FPA winter blues apartments stay home blaxland lalor park teachers Australians work mates mccrindle research VIC sydney speaker survey design government food bank media commentary young australians office opening energy royal baby thrive future proofing focus groups research on coffee jobs giving tv staying in overcast focus group sector wide study McCridle social media emerging trends commute students researcher volunteering Merry Christmas brisbane #censusfail future of work Charlotte financial planning not for profit non profit 2016 Western Australia futurist commuters Jura Australia organisational culture 24 million the hills shire house prices 2016 census youth unemployment Sydney’s south west office community engagement Christchurch pharmacy communities baby boom household New South Wales home owner mover and shaker 2012 case study property development "know the times" income pyrmont speakers pack business daily telegraph global retail society future of education digital economy Macquarie University housing affordability spirituality rain faux-cilising speajer financial dreams business performance TEDx Speaker video learner volunteers data research data Performance Sentiment Index the average aussie unemployment rental stress Sydney keynote speaker fresh VET home organisations sun product impact cica wealth and income screenage Kiwi innovative summer social relevant DIY selfie aussie culture growth REIV Conference volunteer average sydneysider supply and demand hobart brands generation monarchy WA event CBD engage The ABC of XYZ ABS sector vegetarian train australian real estate finance aged care networking award Northern beaches Event list quote transport purpose financial independence generation alpha Financial Planning Week huffington post women insights infographic wall dreaming innovation property market GPO SMSF ashley mckenzie Australia street infographics award winner resource neutral bay Northern Beaches Christian School suburban living earning owning a home live the dream personalities work-life ipswich waverton report australian communities forum technology Australian Census Sydney population Gen Z Expert ACF17 buildings Sydney ageing population Australian Bureau of Statistics Queensland: QLD investing SA younger generations shopping centre future of shopping Lower Hunter Region social analyst professional speaker school satisfaction publication real census fail ACT leader average aussie intern investor panel motivate 1980 brand australian communities trends report woolworths gender data analyst national wealth cooking NFP event Do It Yourself volunteering data 23 million group session etiquette TED builders rent presentation census data casual System's Architect education mortgage Caregiver demographic transformations long weekend young people Research Director global renter of the future marketing demographics prince george culturally diverse demographic Mark McCrindle thought leadership typical australian REIV National Conference leadership travelling entrepreneur rich urban taskforce Skilling australian community trends report the lucky country water gen z cloudy days Scouts Births ferry online Real Estate Institute of Victoria sydney market social commentary DESTEL Vocational education grandparents debate NBRS Architecture going out internship Australia Day 2017 2016 census results baby names sunburnt country customer coffee lovers domestic economic families CPI the great screenage teacher happiness social enquiry equip Elderslie-Harrington park retirement megatrends Myth victoria Maxim Accounting emerging technologies SMART state royal influence property price earn generation Z Australian schools research pack hills New Zeland marriages social research trades narcissism education future report millennials local community in depth interviews Population Clock mccrindle tea the hills the australian dream generations visualisation meetings sydney metro urban living index cost participants future-proof wage media activity wellbeing 2014 easter conference presentation pharmacies charity presentations financial future gold coast staff learning property home ownership public holiday balance logan national private wealth teaching mccrindle in the media micro dreams Hills Shire Council dessert community capital city sydney hills generational trends ethnography Real Estate Geoff Brailey winter world youth day Willowdale mateship mentor collaboration personal growth suburb JOMO sustainable business index baby name trends new office Christmas season tertiary education litter hunger kate middleton Australian Trends Business analysis work from home food growing population wealth interactive workplace menai tattoos shopping perth speaker Australian Home social impact NBRS sports tea hello fresh Black Friday in Australia travel friendship February 16 priorities omnibus society trends chairty micro apartments forecasting culture storytelling area not-for-profit environmental scanning news friends Australian Families results ultimo money training Retail Aussies baby names australia report charities program religion school students house price deloitte New Zealand speakers bus school English public speaker australian nfp sector wide population milestone keynote mythbusters royal moreton bay ashley fell google for education couple Andrew Duffin forum choice workers safe shopper's pick trends Aussie unaffordable commuting community event Black Friday world EFF ACT Report responsive faux-ciliser research report housing trends conferences Word Up affordable crime Christmas lunch housing financial fears seasons norwest HSC conference aged care puzzle change Education Future Forum healthy future Melbourne work year 7 coffee social issues post rationalism clothing mining boom workforce children economy careers Gen Y criminal baby names report demographic trends language faith analysis Mount Annan-Currant Hill royal family educated shbc Gen X click social researcher budget Australian Communities Trends middle class office space Australian community trends emerging generations future Social Trend population map australia learn rise of local Wodonga future proof apartment Queensland shifts moderators guide Sydney Hills Business Chamber Kirsten Brewer employers easy rider stats communicate housing growth qualitative research weather mobile goals survey Cobbitty-Leppington know the times Love not for profit research Generation X The Daily Edition engagement lifestyle daily commute marrickville curiosity NT divorce

Archive