Gen Alpha and consumerism

Monday, February 13, 2017

Our current generation of children, Generation Alpha (born since 2010), are the most materially endowed and empowered generation ever. They have been shaped in an era of individualisation and customisation where they can get their name printed into the storyline of books, embroidered onto their shirts or put on the jar of Nutella. Below, we share some insights into the consumerism trends of the emerging Generation Alpha.

Is the future of successful brands just tech-enabled toys?

Parents are increasingly aware of the negative consequences of too much technology time - the isolationism and anti-social impacts. However, there is a halo-effect for tech-toys which increase connectivity, facilitate community and develop social and global skills.

What kind of 'play' is most useful for brands to deploy now, in the digital age?

Parents are becoming aware of the life-skills deficit evident amongst the next generation. They are more formally educated, yet less proficient in practical skills, assessing (and when appropriate confidently approaching) risk, setting and achieving goals (whether sporting or otherwise), and developing hands-on competencies. Fun toys which develop specific skills such as STEM (Science, Technology, Engineering, Maths), social competencies, entrepreneurial skills, strength and coordination, financial literacy, innovation and resourcefulness will be favoured by parents and educators.

What are the drivers that are impacting how toy brands engage with their consumers?

Educational toys - the future of toys is not just in the home but the classroom and the childcare centre. Education is beginning earlier with 3 and 4 year olds spending more time in childcare- and in facilities that have a focus on education and development. Therefore toys, of educational benefit are an essential part of the focus. Free toys - another change we are seeing is that sponsored educational materials - once anathema to educational institutions, are becoming more acceptable as the barriers between education, business, and community blur. With education (and household) budgets under strain, corporations for altruistic and well as commercial motives, will increasingly be part of the education, community and child-rearing domains- with branded toys a means by which this support is delivered.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

volunteers house water domestic spend events researcher youth unemployment religion property market NT 1994 dream household brand leadership workshop vegemite suburban living society social change hornsby personal growth church emerging generations World Water Day living mythbusting mining boom trend future proof social impact news stats Valentine’s Day rise of local ipswich work mates System's Architect survey design EFF presentation workplace culture group session Geoff Brailey Scouts Financial Planning Association of Australia year 12 future of work Bathburst community summer Generation Y digital wealth and income public holiday rental stress google NEETs housing debt Wellington identity mother's day consumerism Australian Census dessert Aussie IT Specialists aged care puzzle engage norwest food future proofing engagement REIV National Conference communication ferry keynote speaker daily commute Deaths global financial crisis case study housing trends Northern Territory office opening cancelling event shopper's pick facts greatness woolworths Australians baby name predictions tv 40 million CBD australian communities trends report Social Trend priorities internship organisations Channel 7 urban taskforce office space Christmas lunch housing affordability teleworking insights energy toys intern future of education media activity follow the average aussie 1980 cash know the times workforce world youth day housing growth sentiments google for education local work alpha Melbourne story Mark McCrindle challenge student generation alpha geomapping emerging trends Channel Seven careers click keynote mccrindle in the media suburbs capital cities research pack Northern Beaches statistics society trends learner finance the hills shire cost of living business lalor park Netflix collaboration technology Gen X typical australian victoria gold coast teach training hobart tertiary education 10 years acf15 optus skills social commentator communities moreton bay ashley mckenzie investor financial dreams professional development baby name trends online staying in national crime rates world year 7 SMSF parenting teacher consumer Kiwi hills shire affordability newspaper 24 million gen alpha employment charity Caregiver land of the middle class demographer interactive educated australia etiquette house price rise January 26th marketing village father's day women sustainable government conference speaker Financial Planning Week Northern beaches Event innovation McCrindle Speakers Myth easter trends of 2016 the australian dream census 2016 perth optimistic education research learning styles responsive event medicine future-proof logan moderators guide social analysis city wages debate market research couple professional services train innovative list wage life pyrmont housing market entertainment house price Western Australia study culturally diverse financial future infographic wall publication mythbusters townhouses jobs buildings Do It Yourself offenders professional speaker Christmas presents teaching program "know the times" 2016 census workplace waverton celebration ideas urban living DESTEL panel neutral bay sector Queensland: QLD Tuesday Trend builders poor owning a home thought leadership shbc ease of travel residents commute Christchurch annual income growth wealth and income distribution safe happiness hopes Assistant Store Manager Territory video fears resource holidays national private wealth christian jobs of the future overcast ethnography pharmacy community engagement gen z Australian demographics education sector New Zeland home ownership quote visual public speaker Royals wealth distribution brand experience NSW wellbeing storytelling eliane miles research budget communications rising house prices child care average aussie motivate megatrends Tuesday Trends bus aussie culture Crime Rates Sydney keynote speaker cancelling plans blaxland school satisfaction lifestyle aged care authenticity rule keeper car sector wide language presentations ACT seasons relational faux-ciliser goal work-life insight population milestone friendship suburb census easy rider millionth mobile demographic professional daily telegraph mccrindle research tableau cars ACF travelling Adelaide salary economic Tasmania australian communities forum eliane leadership English organisational culture social media 1975 award winner education future poker master ageing population tea educhat Australian Families infographic meetings marrickville Australia Day retirement christianity family schools students Hornsby Shire Council demographic transformations baby names brisbane dare to dream apartment GPO Australian schools names social enquiry faux-cilise travel Generation X social research area contiki high density living twentyseventeen shopping teachers middle class forum faux-cilising Wagga Wagga Charlotte research visualisation research data snapshot The Daily Edition FOMO baby boom Australian Home product cartodb royal influence participants vegetarian rent paying to work change tuesday cost rich social shifts Northern Beaches Christian School 2014 capital city Aussies leader Kirsten Brewer sydney speaker community event social trends manly supply and demand sunny days demographic trends census fail demographics trends analyst small business weather mccrindle tea thrive growing population home owner property price men learning JOMO post rationalism cold communicate prince george omnibus trends balance Love repayments baby renter of the future staff social lives cancel plans selfie marriages in the media curiosity unaffordable ultimo TDE ABS Canberra Australian Communities Trends sydney hills new york times investing relevant Real Estate Institute of Victoria grandparents The ABC of XYZ social Australian communities 2016 census results Christmas season darwin Australian Trends SA 2012 affordable brands conference 23 million results parents qualitative research ashley fell sydney event youth optus my business awards data analyst office sun mortgage graphs high school HSC collaborative online shopping high density apartments state internet transport stay home education Engineering Manager winter blues South Australia university environmental scanning Australia Day 2017 national wealth resilience crows nest entrepreneurs of today school #censusfail shifts trends of 2017 outsourcing culture Education Future Forum income environment cultural diversity university degree wedding wealth the hills school students states royal baby kate middleton litter Australian Dream experience commuters australian social research anzac children australians staying home more proactive 2017 royal students criminal non profit economy data pharmacies ACF 2016 generation Z Res Vis potts point entrepreneur career earn slideshare investment christmas coffee holiday forecast emerging technologies 2020 population growth report sydneysiders future local communities PSI forecasting sydney metro media commentary huffington post Population Clock TAS menai New South Wales not for profit 2013 plans Research Executive schools bureau rain mentor high density generational trends population map research services socialites data visualisation meals going out award gender tattoos Merry Christmas goals home households networking dreaming unemployment millennials focus groups winter WA Sydney marriage trend tuesday not-for-profit employers property social commentary ageing baby name 24,000,000 families increasing densification speakers education future report equip fresh sunburnt country friends baby boomers census results social researcher sydneycity Word Up REIV Conference sports define low density futurist recap customer young australians financial fears global generations monarchy visualisation New Zealand divorce rate generation Wodonga 1968 financial independence earning cooking deloitte house prices in depth interviews FPA business index social life princess charlotte Australian Bureau of Statistics weekly earnings wolloomooloo public speaking royal family young people healthy future workshop tips global internships earnings media new office conference presentation millenials narcissism real group Gen Y 2016 mateship Duchess of Cambridge focus group entrepreneurial sector wide study survey mccrindle socialising divorce analysis clothing Real Estate urban 2015 renting hello fresh urban living index media release Financial Planning Association cloudy days Queensland the changing face of DIY Births financial generations long weekend social issues politics social researchers personalities February 16 conferences crime population nfp bondi learn VIC mover and shaker changing face of sydney

Archive