Gen Alpha and consumerism

Monday, February 13, 2017

Our current generation of children, Generation Alpha (born since 2010), are the most materially endowed and empowered generation ever. They have been shaped in an era of individualisation and customisation where they can get their name printed into the storyline of books, embroidered onto their shirts or put on the jar of Nutella. Below, we share some insights into the consumerism trends of the emerging Generation Alpha.

Is the future of successful brands just tech-enabled toys?

Parents are increasingly aware of the negative consequences of too much technology time - the isolationism and anti-social impacts. However, there is a halo-effect for tech-toys which increase connectivity, facilitate community and develop social and global skills.

What kind of 'play' is most useful for brands to deploy now, in the digital age?

Parents are becoming aware of the life-skills deficit evident amongst the next generation. They are more formally educated, yet less proficient in practical skills, assessing (and when appropriate confidently approaching) risk, setting and achieving goals (whether sporting or otherwise), and developing hands-on competencies. Fun toys which develop specific skills such as STEM (Science, Technology, Engineering, Maths), social competencies, entrepreneurial skills, strength and coordination, financial literacy, innovation and resourcefulness will be favoured by parents and educators.

What are the drivers that are impacting how toy brands engage with their consumers?

Educational toys - the future of toys is not just in the home but the classroom and the childcare centre. Education is beginning earlier with 3 and 4 year olds spending more time in childcare- and in facilities that have a focus on education and development. Therefore toys, of educational benefit are an essential part of the focus. Free toys - another change we are seeing is that sponsored educational materials - once anathema to educational institutions, are becoming more acceptable as the barriers between education, business, and community blur. With education (and household) budgets under strain, corporations for altruistic and well as commercial motives, will increasingly be part of the education, community and child-rearing domains- with branded toys a means by which this support is delivered.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

personal growth workplace culture Tasmania domestic Kiwi interactive infographic wall darwin names rise of local presentation communicate national crime rates investing changing face of sydney Territory Financial Planning Association of Australia environment dare to dream family mateship Financial Planning Association social research teaching father's day workforce high density living case study ashley fell owning a home Education Future Forum energy relevant mother's day sun staying in keynote paying to work DIY mccrindle tea Duchess of Cambridge urban living index Merry Christmas non profit ACF 2016 tableau faux-ciliser tertiary education entrepreneurs of today conferences teach business performance summer Christmas season 1994 cancelling plans education responsive curiosity teacher REIV National Conference rental stress generation Z typical australian news investment Queensland royal wealth distribution plans learning styles middle class internet millennials wolloomooloo vegetarian child care global census 2016 school students parents national wealth cost bureau huffington post affordability 10 years innovation entrepreneur trend tuesday victoria greatness cold trends analyst Christmas presents faith internships newspaper buildings marrickville office opening litter presentations Channel 7 salary woolworths VIC new york times Tuesday Trends belief Sydney keynote speaker shbc city change residents safe Valentine’s Day sunburnt country work earn generations Northern Beaches Caregiver EFF young australians children 24 million spend know the times rule keeper baby names report debt world youth day leadership workshop communities engage holidays moreton bay neutral bay lifestyle Royals eliane miles SA 1968 growth 2012 local daily telegraph weather mccrindle in the media manly Research Executive financial dreams states the average aussie schools households Australian Dream New Zeland new office English dream property price Generation Y apartment 2015 baby name baby name trends toys CBD Adelaide australia sydney event keynote speaker balance earning James Ward research data education research employment System's Architect clothing emerging technologies community wealth and income media release researcher renting social impact #censusfail long weekend housing trends Macquarie University poker master Northern Beaches Christian School Australian Families resilience Canberra networking trends of 2016 research services world Western Australia public speaker goals training youth wealth and income distribution Charlotte generation alpha social analysis sector wide study aged care puzzle Gen Y offenders criminal healthy future Work place Do It Yourself sentiments rich Gen X overcast population growth rent office space snapshot Northern Territory royal family South Australia ideas challenge the hills winter list living omnibus monarchy year 12 pharmacies grandparents social change Vocational education sports group local communities cultural diversity Wagga Wagga technology research pack professional tea australian communities forum sydneysiders politics housing affordability student hobart water cancel plans insight house price high school wellbeing study hopes meetings faux-cilise university degree in the media housing growth prince george relational Queensland: QLD generation property meals leadership ACT teleworking FOMO research report Love Australian schools Kirsten Brewer marriage bondi professional development employers area lalor park home sunny days gen alpha optus socialising Population Clock dessert the changing face of retirement Christmas lunch events ACF forecast Northern beaches Event christmas travelling social lives research visualisation Australia Day work-life low density Births high density land of the middle class economy World Water Day brand experience students government unemployment hills shire Financial Planning Week shifts The Daily Edition WA results mining boom GPO REIV Conference office grave decision NBRS learning thrive marriages participants resource professional services marketing school satisfaction brisbane Skilling urban taskforce poor crime Australian Home 2016 census crows nest high density apartments social life post rationalism population milestone thought leadership analysis The ABC of XYZ Hills Shire Council Geoff Brailey baby boom couple brands megatrends commuters culturally diverse easy rider wage Scouts baby name predictions etiquette VET Australian Population wedding "know the times" demographic transformations motivate global generations twentyseventeen Deaths future proofing young people millionth social researchers Bathburst population Australian Census mortgage jobs of the future capital city Tuesday Trend vegemite in depth interviews emerging trends skills tattoos market research celebration cancelling event global financial crisis sydneycity suburbs trades home owner norwest tuesday generational trends conference presentation social shifts social commentator royal influence society trends aussie culture divorce builders insights mobile sector wide forum rain food future of work church not-for-profit shopper's pick NEETs future-proof conference speaker visualisation census results life bus baby boomers seasons February 16 media activity volunteers internship debate New Zealand gender Engineering Manager census fail sector survey design deloitte schools students Aussies potts point workshop group session visual customer slideshare optimistic mccrindle research survey waverton alpha acf15 Assistant Store Manager ageing population social happiness economic 2016 census results 1980 focus groups media commentary youth unemployment suburb financial independence cooking demographics australians staying home more medicine friendship small business financial fears anzac finance SMART earnings entrepreneurial perth cash 2020 award New South Wales charity public holiday rising house prices educhat quote Australian demographics JOMO princess charlotte nfp affordable mentor sydney hills increasing densification Myth financial future future of education entertainment brand leader communications teachers shopping Word Up travel dreaming speakers state FPA Australians pharmacy Real Estate hornsby Andrew Duffin Generation X baby names australia report financial daily commute national private wealth facts staff data annual income future proof menai gen z mccrindle Sydney work mates google for education publication stats men goal parenting 2014 social media socialites wages trends of 2017 qualitative research education sector ageing data visualisation social researcher sustainable ashley mckenzie household professional speaker McCrindle Speakers educated ethnography 2017 the hills shire video population map cloudy days pyrmont ultimo sydney metro coffee recap Crime Rates stay home demographic tv growing population house prices Australian Trends business fresh NSW urban living storytelling online shopping baby names blaxland data analyst report house Netflix DESTEL cars capital cities outsourcing community event education future consumerism media Christchurch define priorities collaborative baby contiki supply and demand university career Australia Day 2017 society housing fears statistics australian communities trends report not for profit VET sector mythbusters home ownership the australian dream village aged care breakfast commute engagement TAS TDE identity program HSC public speaking communication Australian Bureau of Statistics event forecasting online demographer ipswich housing market collaboration easter Real Estate Institute of Victoria ease of travel townhouses ABS intern narcissism school culture demographic trends experience 23 million organisations average aussie PSI workplace NBRS Architecture equip christian Channel Seven graphs wealth car holiday sydney speaker eliane authenticity suburban living mythbusting proactive social enquiry business index ferry mover and shaker Melbourne 40 million tips jobs learner trend faux-cilising logan research infographic divorce rate Wellington education future report kate middleton year 7 product train 2016 renter of the future winter blues click cost of living Mark McCrindle optus my business awards cartodb australian social research 1975 environmental scanning community engagement Wodonga families 2013 award winner real consumer NT language hello fresh trends going out Australian Communities Trends google selfie geomapping urban learn weekly earnings millenials women panel SMSF story January 26th income census futurist religion spirituality budget Res Vis 24,000,000 christianity follow social trends transport repayments future careers moderators guide social issues royal baby property market focus group friends organisational culture house price rise Hornsby Shire Council Sydney Hills Business Chamber Aussie social commentary Australian communities emerging generations Social Trend conference digital investor innovative unaffordable gold coast personalities IT Specialists

Archive