Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


optus my business awards infographic population milestone high density ethnography faith define survey woolworths workplace Australian Families tuesday Canberra education VET vegetarian learning styles technology clothing coffee lovers divorce sentiments hello fresh innovative Lower Hunter trades CPI sydney hills Sydney population Do It Yourself brands waverton cancelling event google education sector social life who is generation z care support Mount Annan-Currant Hill workplace culture Research Director sustainable land of the middle class faux-ciliser conference speaker brand australian community trends report aged care forecast mobile bureau public holiday eliane miles mateship social commentary know the times learner tea Skilling wellbeing national wealth shopping centre family dessert train keynote speaker entrepreneur Kiwi education research mining boom politics dream Western Australia financial fears goal office opening Financial Planning Association of Australia generation Z 2016 census Territory TDE environment Wodonga baby community event research report Hills Shire Council Population Clock earnings community Willowdale australian renter of the future 2014 SMART wealth and income distribution friendship dreams younger generations kate middleton DIY children study follow wedding James Ward grave decision research services world australian communities forum networking Deaths System's Architect affordable wage award university capital city Business analysis alpha dare to dream darwin speakers pack baby name predictions crows nest choice workers daily telegraph future of shopping Hunter Valley Australian demographics sydney metro bus high school seasons sydneysider hunger energy professional speaker urban money housing trends high density apartments village wealth baby name trends employmee Res Vis work from home Caregiver resource 1994 Aussie house price JOMO Australian communities forecasting Jura Australia program growing population Wagga Wagga commuting Merry Christmas Gen Y debt future of education Australia Day 2017 changing face of sydney change easy rider Australia street safe environmental scanning investing food insecurity recap Gen X housing affordability 2012 24 million sector wide study food Tuesday Trends transport holidays social research personal growth baby boom baby boomers mccrindle in the media gender NFP event meetings DESTEL financial future public speaker trend tuesday australian real estate publication royal influence conference future-proof annual income moreton bay optus breakfast repayments keynote the lucky country Queensland emerging technologies ageing poor work-life graphs global couple Northern beaches Event NEETs learn retirement socialising investor Lower Hunter Region potts point greatness relational aussie culture capital cities Engineering Manager impact VIC fresh teaching national private wealth New South Wales Kirsten Brewer presentations in depth interviews local earning property market personalities the australian dream ACT Report statistics World Water Day education future Charlotte hills shire supply and demand shifts Mark McCrindle in the media cars finance Financial Planning Week SA Andrew Duffin equip typical australian house price rise NBRS Architecture sunny days demographer mccrindle tea 10 years food bank hobart census suburban living conference presentation business index wages house parents ipswich faux-cilise social trends WA ageing population priorities micro non profit Christmas season offenders presentation Christchurch Performance Sentiment Index video media release experience urban living index mccrinlde Australian Communities Trends millenials townhouses language Cobbitty-Leppington urban taskforce small business marketing home ownership emerging generations investment menai going out population growth australians staying home more neutral bay thrive urban living australian communities trends report housing sports mythbusters cold product screenagers chairty rich selfie office charities pharmacy Geoff Brailey internet communications summer average sydneysider tips Sydney’s south west Generation Y marrickville suburbs the changing face of social change tv Myth generational trends post rationalism trend future father's day names The ABC of XYZ professional presenters social issues Australian Census prince george consumerism blaxland mentor real cash researcher work Crime Rates Melbourne demographic trends salary EFF future of work employmer generation alpha fears cancelling plans christmas leadership Australian Home buildings holiday demographic engagement Australians organisations unaffordable manly rise of local social analysis schools internship 2016 millionth McCrindle Speakers social enquiry baby names goals TED authenticity society home owner Births geomapping ACF 2016 sydney speaker participants financial suburb data visualisation Jura Coffee household survey design the great screenage snapshot google for education local community ACF2017 community engagement ultimo staying in cooking global generations plans skills intern data analyst in the media property divorce rate jobs Royals workshop 2020 REIV Conference housing growth brisbane FOMO media activity australia car Research Executive area healthy future online social media REIV National Conference sector NT Christmas presents growth of sydney bondi 23 million Scouts baby names australia report home winter blues engage shopping long weekend stay home generation SRE domestic grandparents January 26th city responsive events workforce gen z quote storytelling identity Queensland: QLD Northern Territory Real Estate spend ACF17 celebration social lives speaker renting Northern Beaches collaboration Social Trend teachers 24,000,000 Tuesday Trend affordability global financial crisis census results australian social research high density living new york times #censusfail trends of 2017 media commentary conferences housing market New Zeland jobs of the future employment Real Estate Institute of Victoria christian generations friends women not for profit sector wide nfp omnibus IT Specialists marriage news South Australia event students careers forum What is food insecurity? GPO slideshare contiki public transport business TEDx McCridle litter click Maxim Accounting apartment gig Word Up office space youth cultural diversity households optimistic princess charlotte the average aussie overcast social analyst social researchers gig economy gold coast ease of travel cultural diveristy Work place professional services Australian Bureau of Statistics Love Christmas lunch Duchess of Cambridge financial independence aged care puzzle micro apartments new office house prices mother's day wealth distribution travel social researcher wealth inequality spirituality young australians purpose church schools students crime vegemite market research research on coffee social commentator business performance royal baby infographic wall population focus group unemployment interactive lifestyle 2017 leader teach research data sydney event royal family easter student year 12 visualisation cost of living financial planning Mark McCrindle challenge February 16 Generation X not for profit research 2015 emerging trends Valentine’s Day communication The Daily Edition Sydney keynote speaker tableau giving entrepreneurial pharmacies trends of 2016 career results public speaking moderators guide Australian Dream census data the hills shire mccrindle school marriages gen alpha logan average aussie medicine property price belief ideas Australia Day ABS professional development "know the times" TED talk Channel 7 etiquette low density state weather middle class entertainment economic brand experience communities work mates social Vocational education consumer 2016 census results cloudy days coffee sydneycity 1980 mortgage cartodb social shifts CBD world youth day relevant young people staff increasing densification shopper's pick hornsby volunteer school students Wellington school satisfaction Education Future Forum baby names report TAS mythbusting economy water New Zealand living collaborative organisational culture social impact showreel ashley mckenzie research infographics insight charity NBRS employers Elderslie-Harrington park owning a home wolloomooloo Macquarie University group growth daily commute parenting winter media university degree insights research visualisation families culturally diverse Sydney online shopping youth unemployment 1968 the hills list HSC digital residents faux-cilising acf15 Channel Seven happiness commute 2013 apartments Australian Trends internships demographic transformations hills casual volunteering data demography teacher future proofing qualitative research financial dreams report twentyseventeen professional states culture proactive earn royal rain sun 40 million huffington post commuters Tasmania cost government Financial Planning Association eliane research pack wealth and income monarchy norwest national crime rates educhat sunburnt country child care budget FPA teleworking communicate donate curiosity ACT Bathburst cancel plans religion award winner year 7 demographics future proof rental stress builders deloitte Adelaide donation newspaper rent society trends motivate learning narcissism entrepreneurs of today story live the dream trends analyst futurist paying to work anzac mover and shaker training census fail debate facts tertiary education Hornsby Shire Council volunteering focus groups 1975 screenage toys PSI Assistant Store Manager shbc cica men tattoos dreaming Sydney Hills Business Chamber Australian schools Australian community trends thought leadership group session Northern Beaches Christian School customer average Australian analysis case study innovation visual educated lalor park ferry Netflix meals resilience hopes trends socialites baby name stats criminal data Aussies local communities megatrends leadership workshop rising house prices victoria ACF outsourcing christianity perth weekly earnings sydneysiders panel poker master census 2016 population map millennials SMSF English pyrmont volunteers ashley fell not-for-profit speakers VET sector mccrindle research rule keeper life speajer NSW balance Australian Population education future report travelling income