Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


supply and demand typical australian conferences presentation New Zealand workshop workplace culture tips 10 years tertiary education education demographic transformations hello fresh couple shopping media sports The Daily Edition analysis cancelling plans students keynote technology learning styles politics earn work Wagga Wagga Macquarie University future Australia Day world youth day culturally diverse crime sunburnt country bureau report baby boom ashley fell rent australian communities forum village shopper's pick teach consumerism professional speaker investing prince george rising house prices builders property market acf15 ashley mckenzie professional development Charlotte car career baby names report goals low density Skilling jobs wealth distribution Christmas presents unaffordable bus "know the times" huffington post monarchy pharmacies generation Z panel wedding TAS identity weekly earnings 1975 Scouts megatrends mccrindle residents toys NSW Tasmania public speaker australians staying home more families wealth and income distribution schools students snapshot young australians emerging technologies mother's day christmas media commentary sydneycity social commentary city domestic mover and shaker follow demographics emerging generations divorce rate urban taskforce work mates not-for-profit VET volunteers menai mateship Financial Planning Week equip wage case study training curiosity innovation facts brand experience national crime rates leader economic moreton bay dare to dream January 26th NEETs social issues grandparents belief conference speaker REIV Conference education sector marriage 1968 2016 tuesday Sydney Australians online shopping cancelling event wolloomooloo hills shire coffee rich Geoff Brailey McCrindle Speakers Generation X publication survey design community event local community mentor renting selfie social researcher rain WA office space careers teaching award VET sector shbc faux-cilise baby name predictions geomapping mining boom engage study EFF business Crime Rates school students quote internet socialising meals JOMO SA wealth easy rider video non profit focus groups teleworking results researcher future proofing high density apartments relational the changing face of population the hills shire rule keeper aussie culture travel Births Do It Yourself employers future of work brisbane public holiday rental stress gen z society trends digital global generations internships daily commute social impact Generation Y year 12 parenting 2015 sustainable education research average aussie data analyst teacher sydneysiders mccrindle research home ownership young people IT Specialists REIV National Conference holidays goal Duchess of Cambridge gen alpha millennials entertainment teachers norwest millenials TDE cold seasons tv trend tuesday charity criminal 2017 proactive presentations innovative australian communities trends report poor research pack product Gen Y communicate eliane apartment Financial Planning Association of Australia mccrindle tea leadership workshop personalities family 2016 census results social trends Real Estate Institute of Victoria qualitative research summer home hornsby earning professional buildings future proof increasing densification father's day cartodb survey resilience baby names australia report office deloitte school satisfaction relevant socialites language year 7 conference presentation winter blues middle class mccrindle in the media population map housing trends forecasting australian social research high density priorities financial fears litter dreaming forecast easter insight finance aged care puzzle names suburb professional services research visualisation Wodonga church research lalor park Royals Assistant Store Manager cooking debate townhouses optus future of education employment cash World Water Day Social Trend Engineering Manager Adelaide Real Estate FOMO social commentator state census 2016 food culture paying to work commuters sector wide retirement Australian Census ultimo national private wealth SMSF friendship housing demographic trends research services Bathburst anzac in depth interviews google dream child care environmental scanning wages ethnography housing growth princess charlotte 1994 authenticity narcissism social researchers Word Up Channel Seven states sentiments public speaking royal define youth unemployment royal family sun Queensland: QLD budget research data ideas infographic mortgage Australian Trends visualisation optus my business awards trends analyst program youth capital city Deaths Christmas season parents Aussies overcast owning a home high school balance Queensland spirituality Australian Home potts point collaborative Australian schools land of the middle class Australian Population ageing faith Research Executive rise of local tattoos suburban living pyrmont Northern Beaches Valentine’s Day brand travelling housing market System's Architect going out men New Zeland alpha sydney metro ferry Northern beaches Event train group waverton urban English crows nest Myth economy 2012 South Australia 23 million futurist kate middleton the hills business index eliane miles area Love renter of the future events marriages story Australian Families government generational trends faux-ciliser debt 2020 market research investor university degree trends of 2016 workforce financial independence investment contiki group session sydney hills perth faux-cilising internship high density living society optimistic sector Kiwi neutral bay jobs of the future demographer participants logan entrepreneurs of today cultural diversity repayments population growth meetings DESTEL new office global financial crisis data visualisation shopping centre media release house price daily telegraph world GPO friends royal baby Sydney Hills Business Chamber trend ACT social analysis Territory sector wide study wellbeing local communities baby name university interactive sunny days Population Clock graphs house price rise changing face of sydney FPA sydney event new york times future-proof Aussie media activity work-life Australian Communities Trends Caregiver financial entrepreneurial children stats click skills Northern Territory unemployment living communities consumer know the times slideshare Australia Day 2017 growing population focus group social income mythbusting affordability marketing bondi christianity list experience Work place transport 2016 census personal growth ACF 2016 the average aussie baby gold coast event communication Wellington social media Kirsten Brewer affordable in the media social shifts gender hopes data property storytelling NBRS Architecture women lifestyle victoria house home owner Gen X learn 24,000,000 water winter social research energy tea organisations mythbusters Australian demographics census results emerging trends trades business performance house prices twentyseventeen healthy future Christmas lunch etiquette learner hobart shifts 40 million offenders trends of 2017 generations breakfast 1980 baby names baby name trends mobile trends 2013 organisational culture urban living weather property price happiness NBRS Christchurch The ABC of XYZ aged care sydney speaker thought leadership school online Education Future Forum social life 24 million brands generation alpha woolworths educated schools resource ipswich HSC Tuesday Trend Res Vis long weekend religion news google for education moderators guide Hills Shire Council Vocational education 2014 medicine James Ward motivate Sydney keynote speaker clothing communications research report nfp australia demographic collaboration recap Channel 7 cloudy days outsourcing ease of travel award winner tableau financial dreams challenge poker master engagement ABS newspaper spend national wealth vegetarian NT cancel plans staff visual commute millionth Tuesday Trends cost of living cost household salary divorce urban living index plans dessert the australian dream change ageing population education future report #censusfail conference small business student christian community environment VIC CBD office opening leadership future of shopping capital cities New South Wales vegemite wealth and income Andrew Duffin baby boomers growth census fail suburbs PSI population milestone Canberra workplace manly DIY Melbourne darwin Australian Bureau of Statistics holiday forum Financial Planning Association insights safe post rationalism blaxland community engagement Northern Beaches Christian School Merry Christmas networking infographic wall Australian Dream education future staying in financial future marrickville real thrive learning greatness social enquiry fears Netflix SMART educhat local stay home February 16 Australian communities life responsive households ACF keynote speaker global not for profit pharmacy entrepreneur housing affordability annual income speakers royal influence grave decision Hornsby Shire Council fresh social lives statistics generation cars Western Australia omnibus celebration earnings social change customer intern Mark McCrindle census