Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


newspaper housing growth innovative brisbane pharmacy aged care puzzle mccrindle research Scouts keynote sydney speaker lalor park parents infographic ferry Research Executive teachers eliane thrive trades suburban living supply and demand donate 2017 long weekend earn responsive unaffordable leadership friends ABS NSW school satisfaction forecasting fresh dreaming cancelling plans social researchers 2016 DIY national crime rates crime Australian Bureau of Statistics parenting Population Clock organisations environmental scanning nfp Northern beaches Event screenage property optus my business awards micro tv cartodb overcast home visualisation friendship budget video FPA list earning Australia Day 2017 increasing densification buildings royal baby ashley mckenzie Engineering Manager jobs Kirsten Brewer interactive Deaths baby name predictions case study February 16 grandparents generation alpha recap sunburnt country local rich workforce the hills shire weather travelling christmas Hills Shire Council internet typical australian gender greatness royal educhat Crime Rates teleworking teacher train future of education builders baby boomers baby name mobile geomapping socialites consumerism work research pack narcissism 1968 apartments national wealth demographic transformations census results rain Mark McCrindle potts point futurist coffee population states New South Wales study cancel plans resilience hobart meetings presentation changing face of sydney Australians residents faux-cilise families paying to work social issues housing trends urban living index Adelaide trends of 2017 dream employment Australian communities children communities census 2016 ultimo rule keeper new york times gig follow micro apartments data Queensland: QLD money JOMO retirement emerging technologies media release poor social enquiry debate mother's day ageing trend tuesday population milestone employers online shopping Australian Census toys child care CBD ashley fell resource local community facts mccrindle public holiday NEETs Wodonga WA education research TAS bus NBRS volunteers population map marketing Australian Home 40 million shifts publication household James Ward digital cost of living non profit spirituality Valentine’s Day census sports snapshot daily telegraph logan cancelling event Australian Trends Channel Seven technology System's Architect Research Director leader area seasons trends analyst state mccrindle tea church participants program staff professional mythbusters engage school students millennials baby names australia report schools students Merry Christmas TED talk volunteer 2014 Hornsby Shire Council 2016 census results ipswich energy impact Love workshop communicate sustainable ACF 2016 sentiments divorce rate thought leadership social media gen z brands SA Vocational education year 7 holidays aussie culture socialising summer 23 million menai blaxland entertainment financial planning future proofing growth vegetarian Births personalities food CPI daily commute community engagement faux-ciliser forecast faith data analyst cultural diveristy urban care support Sydney Hills Business Chamber results happiness social impact FOMO professional development shopping deloitte entrepreneurs of today eliane miles baby boom communication global financial crisis office opening demographic trends giving graphs VIC survey design innovation family educated holiday post rationalism house prices Real Estate Institute of Victoria slideshare the changing face of suburbs 2013 Wellington charities darwin Aussie 1980 insights couple insight car year 12 stats skills online bondi urban taskforce baby name trends Territory future proof government new office NFP event kate middleton royal family society trends grave decision media acf15 property market trends shopper's pick future sun medicine wages investor NT generation Z goals tips collaborative curiosity huffington post living housing market social life conferences australian choice workers australian community trends report renter of the future social New Zealand capital cities poker master salary conference speaker youth financial independence the great screenage commute suburb wealth and income australians staying home more high density wealth distribution "know the times" Kiwi Canberra average Australian young australians wolloomooloo focus group Queensland optimistic ease of travel ACF marriage australia google workplace culture TDE teaching statistics society speakers change keynote speaker teach The ABC of XYZ the australian dream generations social lives litter dare to dream VET sector environment social change investment social shifts home owner stay home water safe New Zeland prince george quote equip affordability social research gig economy finance careers twentyseventeen challenge 2015 internships global REIV National Conference divorce purpose marriages pharmacies group session sector house price research future-proof local communities consumer SRE Australian community trends motivate Assistant Store Manager staying in Australian Dream easy rider Christmas lunch Generation Y going out social trends mythbusting Tuesday Trend housing speakers pack work-life #censusfail group emerging trends real hornsby mateship conference presentation growing population wedding not for profit vegemite mentor etiquette renting Macquarie University ageing population princess charlotte dessert perth donation learn SMSF infographic wall moderators guide ACF2017 selfie education sector winter blues owning a home cooking shopping centre meals marrickville future of work intern 24 million moreton bay Sydney keynote speaker property price names contiki economy social commentator Tuesday Trends average aussie Northern Beaches survey the average aussie schools rise of local Word Up low density learning VET sydneycity click australian communities trends report Andrew Duffin SMART presentations men customer tableau professional presenters relevant generation focus groups know the times hills shire home ownership volunteering sector wide study google for education cold demographics IT Specialists capital city hills investing event Australian Population wealth inequality conference sydneysider apartment wellbeing healthy future wealth and income distribution spend cost World Water Day charity breakfast Sydney rent tea housing affordability financial business demographic REIV Conference school culturally diverse offenders mccrindle in the media Financial Planning Association of Australia Australian schools tattoos PSI Social Trend debt career land of the middle class ideas baby names Financial Planning Week Myth culture Skilling plans speaker award award winner priorities norwest national private wealth goal 24,000,000 media commentary balance global generations 2012 australian social research the hills monarchy Melbourne Caregiver brand small business city language unemployment brand experience Australia Day sydney hills financial future qualitative research community economic education future report Charlotte 1975 anzac market research wealth outsourcing social researcher showreel clothing faux-cilising royal influence rental stress millenials chairty relational public speaking communications woolworths work mates weekly earnings organisational culture village media activity Christchurch young people census data alpha cars Christmas season domestic Western Australia house cultural diversity forum gen alpha events South Australia HSC financial dreams university degree house price rise waverton manly infographics bureau world youth day sydney event define Australian Families ACT middle class baby names report earnings cash visual McCrindle Speakers gold coast income Work place ACF17 product students aged care The Daily Edition internship demographer research report authenticity neutral bay winter leadership workshop identity life politics Gen Y high school business index average sydneysider population growth Aussies in depth interviews Australia street DESTEL casual sector wide professional speaker rising house prices households live the dream collaboration Duchess of Cambridge repayments australian communities forum father's day Res Vis networking storytelling tertiary education mover and shaker 2016 census shbc lifestyle hopes tuesday volunteering data Australian Communities Trends experience high density living optus TEDx Generation X data visualisation Netflix belief religion ACT Report report celebration australian real estate crows nest criminal townhouses community event easter January 26th Real Estate sydneysiders annual income education future GPO panel urban living christian Tasmania learning styles youth unemployment education generational trends sunny days christianity 10 years 2020 proactive researcher analysis world dreams Bathburst pyrmont Northern Beaches Christian School research services office space demography research data victoria sydney metro Education Future Forum training TED engagement in the media trend travel hello fresh research visualisation not-for-profit not for profit research story learner Australian demographics fears student news wage social analysis Gen X emerging generations trends of 2016 census fail cloudy days Do It Yourself business performance ethnography omnibus English megatrends women entrepreneur university affordable 1994 office workplace high density apartments commuters transport Geoff Brailey Wagga Wagga baby cica NBRS Architecture mining boom Christmas presents future of shopping Channel 7 Financial Planning Association public speaker Royals millionth social commentary personal growth Northern Territory financial fears entrepreneurial professional services mortgage jobs of the future EFF