A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


huffington post educated workshop challenge mover and shaker university Northern Territory urban living index housing trends census 2016 Real Estate Institute of Victoria media commentary balance research Mark McCrindle define commute suburbs collaborative authenticity mccrindle research global social media trends of 2017 wealth distribution personal growth father's day going out schools students in the media mythbusters Channel Seven earning owning a home event financial dreams marketing CBD Australian Home teachers infographic wall English marriage Australian Families ACF cartodb internship keynote Australian Trends hills shire brands clothing Wodonga hello fresh bondi increasing densification city media release the changing face of baby names communicate dare to dream snapshot Wagga Wagga learning styles Bathburst long weekend Duchess of Cambridge intern workplace new york times waverton children Res Vis conferences Charlotte trends analyst Australian communities TAS deloitte society Christchurch January 26th grandparents Tuesday Trend retirement investing social research conference speaker personalities norwest organisational culture train sentiments 2015 jobs of the future rule keeper child care work mates interactive the average aussie data analyst socialites environment education sector Northern beaches Event baby Tasmania home ownership New Zealand future-proof "know the times" monarchy cost society trends baby boom generation alpha group session happiness conference learning Myth low density 24,000,000 media activity aged care puzzle urban taskforce survey community event not for profit engagement friends generation young people eliane capital cities church SMSF faux-ciliser economy tableau future proof commuters responsive communications professional development baby name McCrindle Speakers weather Channel 7 social trends high density living national private wealth financial independence sydney hills fears menai jobs investment group christian weekly earnings Geoff Brailey Social Trend public speaking visual criminal sunburnt country award millionth Education Future Forum parenting easy rider news domestic Births DIY Crime Rates visualisation narcissism pharmacies debate REIV Conference population milestone baby boomers Western Australia sunny days year 7 trends households brisbane affordable student typical australian staff safe future darwin tips village TDE sector unaffordable social researcher digital proactive mateship social lives demographic tv acf15 communication wealth and income media public speaker World Water Day cultural diversity crime property millennials faux-cilise demographic trends school students social change teacher slideshare 2012 rising house prices social analysis meals plans Caregiver residents property price moderators guide logan government census results 1975 car mccrindle tea unemployment young australians sydney metro tattoos royal educhat toys qualitative research office opening future proofing resilience manly royal influence ashley mckenzie renting summer prince george offenders Wellington NEETs PSI researcher generations experience suburban living earnings travel Northern Beaches facts Australia Day 2017 program social researchers leadership workshop business Financial Planning Association Aussies entrepreneurial teaching growing population census fail speakers Australian Bureau of Statistics urban living presentation wages skills millenials cloudy days healthy future Kiwi bus social enquiry national wealth eliane miles tea family office space innovative non profit EFF 40 million sun cancelling plans quote trend students 2016 census results baby name trends identity capital city customer divorce victoria housing market youth cost of living REIV National Conference meetings dreaming ageing sector wide study relevant work local cash Valentine’s Day Australian demographics food population map award winner home poor lifestyle recap follow study schools blaxland 2013 NSW business index organisations mentor change shopping tertiary education christianity Northern Beaches Christian School stay home careers Financial Planning Week financial fears employers australia volunteers cold entrepreneur emerging technologies forum futurist research services mobile professional pharmacy rich Sydney rain resource stats Christmas lunch baby name predictions royal baby celebration trend tuesday case study Canberra culturally diverse cars budget parents winter future of work townhouses names career crows nest the hills anzac shopper's pick Territory VIC sector wide New South Wales paying to work analysis future of education list pyrmont Engineering Manager university degree publication Australian Census not-for-profit know the times perth energy events research visualisation graphs friendship daily commute national crime rates finance staying in winter blues supply and demand life social impact goal Netflix Christmas presents panel earn charity data visualisation focus groups mythbusting rental stress New Zeland relational IT Specialists Assistant Store Manager product ferry financial future FOMO ideas holidays priorities house prices 1994 generational trends employment click Real Estate demographic transformations investor community mccrindle in the media wealth tuesday sports Australian Dream rent housing ease of travel youth unemployment office hornsby Generation Y royal family professional speaker brand experience cancel plans school house price 24 million thrive growth innovation sydney speaker megatrends report fresh shifts gold coast 1968 home owner demographics survey design new office australians staying home more ashley fell world youth day Love language teach wedding 2017 ACT travelling omnibus leader divorce rate research pack social shifts internships area brand workforce sydneysiders middle class living income optimistic house Australians repayments dream forecast research data participants NT coffee wellbeing easter Merry Christmas household economic education future Queensland: QLD wealth and income distribution Australia Day insights wolloomooloo 2016 neutral bay optus small business house price rise aged care women Gen Y Christmas season learner medicine high density apartments education research Tuesday Trends year 12 emerging trends forecasting greatness kate middleton poker master holiday woolworths consumer market research Financial Planning Association of Australia work-life affordability mccrindle education future report 1980 newspaper in depth interviews mining boom keynote speaker christmas insight alpha nfp real optus my business awards gen z seasons presentations entrepreneurs of today socialising faux-cilising moreton bay environmental scanning Queensland ACF 2016 SA google for education annual income emerging generations high density hobart vegemite Sydney keynote speaker Royals 10 years networking daily telegraph financial lalor park princess charlotte goals high school housing affordability Australian Communities Trends Australian schools storytelling marriages leadership internet South Australia overcast Gen X thought leadership Hornsby Shire Council sydney event data hopes suburb shbc HSC men states australian communities forum training conference presentation buildings local communities geomapping #censusfail etiquette twentyseventeen focus group urban marrickville mother's day land of the middle class census teleworking Research Executive public holiday litter ultimo social results online engage education potts point story Scouts religion Word Up bureau culture equip builders property market politics trends of 2016 generation Z social life gen alpha workplace culture entertainment global financial crisis cancelling event world vegetarian mortgage Aussie 2014 wage contiki community engagement communities debt demographer collaboration WA salary apartment selfie 23 million housing growth global generations renter of the future Deaths Do It Yourself transport couple The ABC of XYZ dessert motivate DESTEL GPO System's Architect population growth social issues 2020 aussie culture the hills shire February 16 ethnography Adelaide ipswich Kirsten Brewer video australian social research consumerism FPA australian communities trends report Population Clock average aussie statistics ageing population school satisfaction sydneycity google infographic the australian dream post rationalism social commentator learn 2016 census curiosity outsourcing spend population JOMO Melbourne gender sustainable Generation X state water social commentary online shopping rise of local technology The Daily Edition ABS changing face of sydney professional services cooking families