On Friday 13th November, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum. The ACF featured 13 brilliant speakers and 4 jam-packed buzz-group sessions. Overall it was a brilliant and packed day. Thank you to all the expert speakers who contributed and those who attended and shared their thoughts and expertise.
Check out this video from Power Creative for a recap of the day and some of the highlights:
We then heard from Mark McCrindle on the Australian Community Trends Report where he shared the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector.Some of these results included the National Giving Macro Segments, Giving Blockers and Enablers, the Giving Sentiment Matrix, Donor Priorities, the Donor Participation Scale, the Engagement Hierarchy, and the sector's Net Promoter Score. All delegates were given a copy of the Australian Community Trends Infographic, visualising the results below. Image of Mark by Power Creative.
Melbourne Australian Communities Forum 2015
We are now busily preparing for our Melbourne Australian Communities Forum, on Thursday 3rd December 2015. Our keynote speakers include:
Sydney, the place many of us call home, is Australia’s economic powerhouse. We are adding almost 90,000 people to our city every single year, and the 5 fastest growing areas in New South Wales are all located in Sydney. Back 50 years ago Sydney had just hit 2 million people, we are going to finish next year at 5 million people.
Sydney is a fascinating and complex landscape where old ways and old attitudes are disappearing. We used to have a cringe factor of, “this part of the city is better than that part of the city” and people would perhaps be embarrassed if they weren’t closer to where the action was. That’s all changed. People in Greater Western Sydney embrace that as their moniker, proud of being a Westie.
And when it comes to work the CBD is no longer the cities undisputed top dog. Sydney is undergoing an opportunity revolution, with entrepreneurial hotspots sprouting up just about everywhere. You’ve got the media and communications hubs around Surry Hills and Ultimo, and high-tech emerging in areas of Parramatta and even in Penrith. It’s not all just happening in the CBD alone.
NSW also has the highest migration of any Australian state, and Sydney – a global city, receives most of this growth. In this city of diversity, the city’s newest citizens form new tribes in its oldest suburbs.
Sydney has many faces, but what binds us, the one thing we all have in common is this often complex, always beautiful, ever-changing city.
The Changing Face of Sydney; Urban Sprawl Goes Vertical
The Changing Face of Sydney; A closer look at Parramatta
The Changing Face of Sydney; Is the Sutherland Shire the new boom town?
The Changing Face of Sydney; The Changing Face of Liverpool
The Changing Face of Sydney; The big Development Flying Under the Rader
Q: Just wondering how many have first language of English?
A: Sydney is one of the most culturally diverse places in Australia. Almost two in three households have at least one parent born overseas, and China may soon overtake England as the country Sydneysiders born overseas were most likely born in.
Q: My children – aged 11 and eight – and I just watched the Changing Face of Sydney. They would like to know how our suburb, Loftus, has changed over the years. Or anything exciting you can tell them about our great suburb.
A: Well it is a fascinating suburb – home to far more families with kids than the state and national average. Averaging two children per household (well above the average) and with more stay-at-home parents than average. Earning more, volunteering more, and with a higher proportion of children than most Sydney suburbs – sounds like a nice, family-friendly place to live.
Q: What does the future of Blacktown look like as a part of the changing face of the western suburbs?
A: Blacktown has consistently been the fastest growing areas in the whole of NSW over the last decade. The Blacktown City area is home to more than 300,000 people, which means it is home to more people than the whole of the Northern Territory!
Q: We have just moved to Mosman from Adelaide, what can you tell me about Mosman, its demographic and its history?
A: Mosman is home to far more females than males - average age is 40, well above Sydney’s 36 and the residents’ earn more and work longer than the NSW average. Three in five of those in the labour force in Mosman work more than 40 hours per week. It is also home to twice the proportion of professionals and managers than the state average.
Q: What are your views on Sydney property growth in the short term? Is this boom likely to continue? NSW future infrastructure projects are encouraged by this strong stamp. What would be the result if the interest rates increase?
A: Yes Sydney’s property prices are no bubble. They are underpinned by more demand (population growth) than supply (new home builds). Not only is Sydney growing around 85,000 people per year, but households are getting smaller so the housing demand is even outstripping population growth. However, Sydney prices will no doubt plateau at some point, as they have before.
Q: Which suburbs have big potential for growth? Where will be more infrastructure developments?
A: Greater Western Sydney is where the population growth is and where there will be a lot of new infrastructure over the decades ahead. Plus prices are beginning from a lower base than the east. And keep in mind that by 2032 Western Sydney will be larger than the rest of Sydney (2.9m compared to 2.7m).
Q: My partner and I are planning to buy a house. What is the quietest place in Sydney?
A: The quiet suburbs on the urban fringes – Shanes Park, Cranebrook, Marsden Park, Badgery’s Creek – are acreage at the moment but will be development central in a few years. So the quiet may just be temporary.
Q: Where is the best place to invest, which suburb?
A: Really depends on budget and also having a long-term view. Suburbs change: Redfern, Balmain, Newtown, Campberdown were once not considered desirable suburbs and are now very expensive. So it is good to look at population growth trends and emerging infrastructure. A suburb not “hot” at the moment if it is in Sydney will be a winner long term.
Q: What are the reasons for different ethnicities to settle in the respective suburbs? (Chinese in Hurstville and Chatswood, British in Manly, etc.)
A: Often it is where they have connection/family and so various suburbs end up with strong ethnicities. For example, traditionally Greeks settled in Kogarah, many from Vietnam called Cabramatta home and more recently a strong connection of those from India to Harris Park.
Q: What proportion of the Hills district is evangelical and also now the Shire?
A: The ABS census data shows religion by denomination and it shows that for example the Hills have less than 19 per cent while the Shire has more than 25 per cent Anglicans.
A recent McCrindle Research study shows that more than a third of all Australians suffer from the Winter Blues. Social analyst Mark McCrindle features on the Daily Edition to show how the chilly weather really affects us and how we can beat the blues.
It seems there is more armchair diagnosing of narcissism and calling people “narcissists” than ever before and social media is often the trigger of it and takes the blame. Narcissistic Personality Disorder is defined by the symptoms of behaviours of grandiosity and lack of self-awareness, an abnormal need for admiration, and often a lack of empathy toward others. While even a cursory look at one’s social media feed will show posts which seem to promote (and perhaps exaggerate) achievements and certainly the visual aspects of social media are preoccupied with appearance, beauty, status and success. While celebrity news and popular culture has for some time been permeated with these characteristics, this last decade has offered celebrity in the suburbs where everyone on YouTube can “broadcast yourself”, personal websites and blogs are de jure, and to exist without social media is seemingly to not exist at all.
Almost two and a half millennia ago Socrates wrote that “to do is to be” while now it seems that “to tweet is to be”. Such is the popularity of such communication platforms, if social media sites were countries, Facebook would be the world’s largest country with more active accounts than there are people in China. Twitter would rank 4th with twice the “population” of the USA and Instagram would round out the Top 10. While the speed of adoption of these communication platforms has been unprecedented- all of this occurring in less than a decade, the reasons for the take-up are varied. Certainly much social media activity is push-communication, with users wanting to publicise their latest activities and status, for many social media use is a genuine attempt to connect, to engage and to listen. However our latest research shows this latter group comprises just 1 in 5 social media users: the contributors who participate via social media as in any community- to share and participate, speak and listen, connect and contribute. Such are these times that the larger proportion of social media users- almost 4 in 5 are consumers, who largely use social media as an update channel to see what others are up to, and when posting something themselves, it is more broadcast and generic than personal and connective.
Most behavioural experts agree that narcissism is a condition not of biology but society- it is the social context not the genetic factors that are causal. In a world of always-connected, app-ready, mobile device saturated living, where every phone is a camera and we are ever just a few clicks away from posting our next contribution it is clear that social media has created an environment conducive to the growth of narcissism. However the apparent rise of narcissism may be more a factor of social media highlighting its existence and narcissistic-type behaviours rather than of itself creating more narcissism. Indeed some of the negative press social media receives is unwarranted. Selfies are given as the ultimate sign of narcissistic times, and combined with today’s must-have item- the selfie stick, an indicator of self-obsession. However most selfies are more “groupies” – not photos of oneself by oneself, but of a group and sent to other friends. Many (though not all) selfies are more about sharing a life journey rather than an unashamed exercise in self-promotion. So too the “status update”, the Instagram account and the personal blog: while such musing and sharing in our grandparents era was kept to a personal journal or limited to a family photo album, the current approach is definitely more public but most of it is a long way from fitting the pure definition of narcissistic grandiosity and an overwhelming need for admiration. In fact the Australian characteristics of keeping things “fair dinkum” and “not blowing your own trumpet” are still part of the local approach. The tall poppy syndrome remains a powerful social norm to ensure that no one gets “too big for his boots” or is “putting on airs”. The Australian values of community mindedness and looking out for each other ensure that empathy remains strong and narcissism is kept at bay- even this great screen age.
As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.
Here are some the most recent media pieces our research and team have been cited in:
“McCrindle – whose business is analysing generational trends and forecasts – says generation Z is characterised by five key terms. They are global," through the possibilities of technology, and through pop culture -–movies, music, brands and language changes make their way around the world more quickly and thoroughly than ever before. They are "digital," thanks to the devices through which they live their lives. This generation is distinctly "social" because it gets a great deal of information not from experts but from peers, largely through social media. They are highly "mobile" in the fluidity of their work and housing. And they are uniquely "visual: in terms of how they process their information: YouTube is their search engine of choice, because "they don't want to read an article about something, they want to watch a video about something."
Social researcher Mark McCrindle said moving to regional areas was now a viable option for buyers who had been priced out to Sydney’s fringes.
“For that extra bit of distance of living in a region, particularly if they can get a job there, someone would cut down on the commute time into the CBD or into Sydney from where they are in the outer ring suburbs,” Mr McCrindle said.
He added that an influx of new developments and infrastructure being built in regional areas was making them more attractive and had contributed to a change in attitude from Sydneysiders, who are now more open to ’going bush’.
According to the Australian National Health and Medical Research Council, 22 per cent of Australian men and 29 per cent of women aged 20 to 29 have at least one tattoo.
In a 2013 survey conducted by Sydney-based McCrindle Research, a third of people with tattoos regretted them to some extent, and 14 per cent had looked into or started the removal process. Laser removal has become cheaper and more readily available, but there are serious safety concerns around cheap lasers, poorly-trained operators and the risk of serious burns and scars to clients.
From a societal point of view, what worries me is what demographer and social commentator Mark McCrindle refers to as the "safety net syndrome" – the perception held that someone, whether it's the government or medical science, will solve the problems that have arisen because of a person's own choices. When it comes to fertility, that's simply not possible.
There are, however, promising signs that the pendulum is starting to swing back. McCrindle's research indicates that Generation Z is rejecting the "have it all" attitude of the previous generation and is recognising the limitations of science when it comes to fertility.
Social researcher Mark McCrindle said there was a clear trend of Australians moving away from bigger properties and looking at smaller homes.
“Certainly Australians are responding to smaller properties because the trend has been towards unit and apartment living anyway,” Mr McCrindle said.
“People buying homes have already lived in medium-density housing. A century ago, there were 4.5 people per household in Australia. Now it’s down to 2.6 people per household and the Australian Bureau of Statistics forecasts a drop to 2.5 in the next two decades.”
Mr McCrindle said smaller homes tended to be located in the inner city, where there was an urban environment and a cafe lifestyle.
In the USA during the 2005 Atlantic hurricane season, the alphabetical list of names was exhausted, so scientists looked to the Greek alphabet for names. This nomenclature of moving to the Greek alphabet after exhausting the Latin one has a long history with meteorologists. Scientists of all disciplines use the Greek alphabet as a labelling sequence and as sociologists in naming the next generation we have followed this nomenclature too.
While many people are still gaining an understanding of Generation Y and educational academics are beginning to focus on Generation Z. In Australia alone there are almost two million children born since the end years of Generation Z (1995-2009). With generational analysis having moved from a stage of foundation to consolidation, a more predictable labelling system is being formed. Globally there is consensus on the alphabetised theme of Generations X, Y and Z, but for this latest generation, it is not the end of the old or a recycling of the current but the start of something new.
Generations Y and Z are often referred to as 21st-century generations. However, this upcoming generation is truly the first millennial generation because they are the first to be born into the 21st century (while many Zeds have been born into the 2000s, its oldest members were born at the tale end of the 20th century).
In our survey on the generations we asked respondents what they thought the generation after Z might be called. For many, the logical answer to our question was ‘go back to the beginning’. Generation A was suggested by 25 per cent of our respondents. The respondents who suggested Generation A said the labels also signified what we can expect of this generation and their times: a new and positive beginning for all, with global warming and terrorism controlled. Respondents who suggested the following labels made similar comments: the Regeneration, Generation Hope, Generation New Age, the Saviours, Generation Y-not and the New Generation. Others suggested the label ‘the Neo-Conservatives’ because the upcoming generation will have grown up aware of their impact on the environment and the economy.
Some respondents suggested the label ‘the Millennium Generation’, perhaps appropriate given the fact that this next generation will be the first to have been born into the21st century. However, this label will probably never be adopted; after all, both Generations Y and Z have already been referred to as the Millennials by demographers, writers, commentators and bloggers—particularly those in the US.
Other suggested labels were reflective of our tech-centric age. Many of these labels have also been used to refer to Generations Y and Z and again for this reason probably won’t be taken up: Net Generation, the Onliners, Global Generation, Generation Tech, Generation Surf and the Technos.
Those born globally from 2010-2024 we have labelled as Generation Alpha. If we look at Strauss and Howe’s generational theory, the next generation is predicted to spend its childhood during a high. We are currently living through the crisis period of terrorism, the global recession and climate change. By the time Generation Alpha are all born and moving through their formative years, these threats, among others, may have subsided. If that happens then this generation will begin their lives at a new stage, a global generation beginning in a new reality.
As Australia’s social researchers, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.
Every Tuesday we release a trend about Australia for #TuesdayTrend. Here are some of our recent #TuesdayTrends, highlighting fun facts about Australia. Be sure to follow, share and interact with us on Instagram, Twitter and Facebook.
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As Australia's social researchers, we love research that takes the pulse of the nation and reveals something of who we are. We are passionate about research that is engaging and that tells a story. So here are 35 interesting statistics about Australia, highlighting how much we have changed over the last 100 years!
100 years of change: 1915 to 2015
In 1915 Australia was a young nation in more ways than one — our average age was just 24 compared to 37 today.
Back then it was the Northern Territory which the census showed had the oldest median age (41.7) with Tasmania the youngest (with a median age of 22.4). A century later this has completely reversed with Tasmania being our oldest state (median age of 40.8) and the NT at 31.5 — the youngest.
In 1915 men outnumbered women by more than 161,000. Today it is women who outnumber men in Australia by more than 105,000.
In Australia in 1915, those aged 65 were classified as being of ‘old age’. Less than one in 20 Australians was aged 65 or over compared to almost one in five today.
The number of aged pensioners has increased by more than 31 times in a century from 72,959 in 1915 to 2.3 million today.
The percentage of the Australian population aged under 15 has halved over the last 100 years. While the under 15’s comprised 31 per cent in 1915, today they comprise just 15 per cent.
Amazingly in 1915 there were 4,289 Australians ‘born at sea’, which meant that the 10th most likely birthplace for Australians born overseas was actually born at sea.
Remarkably the top five birthplaces of Australians born overseas has hardly changed: In 1915 it was, in order UK, Germany, New Zealand, China and Italy. Today it is UK, New Zealand, China, India and Italy.
Over the last 100 years Australia’s population has increased almost fivefold from just under five million to almost 24 million today.
The average household today has two less people in it than in 1915: from an average of 4.5 people to just 2.6 people today.
In 1915 there were 45,364 marriages registered per year while a century on there are 2.6 times more marriages registered at around 119,000 per year.
However while marriages have increased by 2.6 times, divorce numbers are up 95.7 times. 1915 saw just 498 divorces recorded compared to today’s annual numbers exceeding 47,000.
Back in 1915, Sydney was the city where most Aussies resided. However, Adelaide today has twice the population of Sydney back then.
As many people live in Sydney today (4.9 million) as lived in the whole of Australia in 1915.
Melbourne is seven times larger today than it was in 1915. In fact the Gold Coast has a larger population today than Melbourne had back then when it was home to the Commonwealth Parliament.
Australia’s population growth rate has almost halved in a century from more than 3 per cent per annum to 1.6 per cent today. However it remains the second fastest growing nation in the developed world — in 1915 it was beaten only by Canada, and today only by Luxembourg.
The population of Perth has seen the greatest growth rate of any Australian capital in a century. In 1915 the population of Perth was 106,792 while today it is 2,107,000 which is almost 20 times the size!
Brisbane has also experienced great growth over the last century, increasing by 16.6 times its population of 139,480 back in 1915 to 2,329,000 today.
The population of Adelaide has also experienced steady growth over the last 100 years from 189,646 people in 1915 to 1,318,000 today, which equates to 6.9 times its size of the century.
Hobart has experienced the least growth of all Australia’s major cities, only increasing by 5.5 times its 1915 population of 39,937 to its current population of 220,000.
In 1915 most of Australia’s population growth came from natural increase (births minus deaths) which accounted for almost three fifths of growth with just two fifths coming from net migrations (permanent arrivals from overseas minus permanent departures). Today this statistic is reversed with two fifths of our growth from natural increase and three fifths from immigration.
In 1915 there were just 2,465 university students in Australia while today there are almost 1.2 million — an increase of 480 times!
While a loaf of bread would have cost you 3½ pence in 1915, today a loaf could cost you around $2.50 and milk has gone from 3 pence per litre to $1.50 today. However land price rises have been even more significant with for example land blocks in newly developed suburbs such as Asquith for £200 compared to more than $600,000 today.
Back in 1915, the vast majority of the population (96 per cent) associated themselves with the Christian faith, while today this has dropped to 61.1 per cent.
A century ago the biggest religion after Christianity was Judaism (0.38 per cent) then Confucianism (0.12 per cent), Islam (0.09 per cent) and Buddhism (.07 per cent). Today Buddhism (2.5 per cent) has the most Australian adherents after Christianity followed by Islam (2.2 per cent), Hinduism (1.3 per cent) and Judaism (0.5 per cent).
While all the mainstream religions other than Christianity have increased their share of the population, the option with the biggest increase has been “no religion” and “agnostic” having gone from 0.6 per cent a century ago to 22.5 per cent currently, an increase of more than 37 times.
Today we have 4 times more students attending a state school than we did 100 years ago. Back in 1915, 593,059 students attended a state school compared to 2,406,495 today.
There are also a lot more students attending private or catholic schools then there were 100 years ago, eight times more in fact. Back in 1915 only 156,106 attended a private or Catholic school, compared to 1,287,606 today.
100 years on, due to increased migration capacity, less residents of our population are Australian born than they were a century ago. Back in 1915 more than four in five (82 per cent) people were Australian-born. Over the century this figure has decreased to 71 per cent of the population.
Australia’s European-born population has also decreased from 15 per cent of the total population in 1915 to 10 per cent 100 years later.
In the last 100 years Australia has only planted two new cities: places that had no population base and are now stand-alone cities: Canberra (our 8th largest currently) and the Gold Coast (6th largest).
By the end of World War 1, 420,000 men had enlisted which was around 39 per cent of the population of men aged 18 to 44. In 1915 there were 367,961 males aged 18 to 26.
When WW1 began in 1914, there were 161,910 more males than females in Australia. By the end of 1918 there were 83,885 more females than males nationally.
In WW1 there were 219,461 Australians killed, captured or injured in battle which was a casualty rate of almost two thirds of all those who embarked, and is the equivalent of one in five of the total 1915 Australian male population aged 18 to 44.
The total Australian soldier casualties in WW1 exceeds the total number of adult males currently living in the state of Tasmania.
The students of our world, at schools and universities are the children of Generation X, the cohort that follows Generation Y, and born from 1995 to 2009 they are Generation Z. And following them we have our Gen Alpha's born since 2010. These emerging generations have and are growing up in a time like no other we have seen before. They are the world's first truly global generations, constantly logged up and linked in. They are empowered by having access to every piece of information within a few clicks of a button, and here we find ourselves with the challenge of teaching and educating, of shaping, moulding and developing these emerging generations.
Those filling your schools today are labelled ‘Generation Z’ – born between 1995 and 2009, this generation currently make up 1 in 5 in our population. They make up just 1 in 10 in the workforce, but in a decades time they will make up over a quarter.
When they’re talking about a library they mean they’re playlist on iTunes. They speak and they write in a new language – if they can shorten it, they will. They are content creators, and their idea of an encyclopaedia is one that you can change and contribute to.
While they are constantly reading it’s rarely a book from cover to cover, and after all they are visual communicators, so why read it when you can watch it?
They speak another language like ‘totes’, ‘chron’ ‘chillax’ ‘epic’ ‘frothing’ fo shiz’ ‘cray cray’ ‘yolo’!
And following our Gen Zeds we have Generation Alpha, the kindergarten and preschool children of today. Generation Alpha are likely to have just one sibling, and if they are a boy they’re likely to be called Oliver, William or Jack, and if a girl, Charlotte, Olivia or Ava.
Born since 2010, there are 2.5 million Gen Alphas born around the globe every single week. And the year that they were first born coincided with the launch of the iPad. In case you were wondering they have no idea what a broken record is, nor what you mean when you say they sound like one. They’ve probably never seen a camera that required film, and will probably never have to wait for their photos to be developed.
Glass was something we were told to not touch so it didn’t leave any grubby finger-marks, where as they are growing up with glass being something that they touch, swipe and interact with every single day. The only phones they’ve ever seen also take photos, record videos, access the internet, can download a million apps and have just one button, a fairway from the landline telephones that you could take off the hook. In fact now if you’re left without your mobile phone for a day, maybe you’ve left it at home or the battery’s died, the term is that you have been ‘land lined’.
Whilst Baby Boomers can remember the introduction of the colour TV in the 1970s, Gen Zeds and Gen Alphas can flick up a YouTube video from a smartphone onto the apple TV with ease. They are logged on and linked up, they’re digital natives, and they are the most materially endowed, technologically literate generation to ever grace the planet.
They are empowered by having access to every piece of information within a few clicks of a button and right there is where we find ourselves with the challenge of teaching and educating, of shaping, moulding and developing these emerging generations.
Analysis of the latest ABS marriages data (ABS cat 3310.0) shows that there are more weddings today than a decade ago. And with the ‘in-between’ seasons (Autumn and Spring) deemed the most popular times of year to tie the knot, wedding venues in Australia should brace for a few busy days over the coming months.
Marriages on the decline?
While the number of marriages taking place each year in Australia has been rising for more than a decade, recent figures show that marriages are on the decrease, with an average of 118,962 marriages taking place per year, a figure that is down 4,282 since 2011.
This means that we see an average of 326 marriages occurring per day across Australia, with the most happening in New South Wales, followed closely by Queensland.
Bride and Groom getting older
First time Brides & Grooms are getting older: The average age of first time brides is now over 28 and around 30 for first time grooms. There are now less than half as many grooms aged 20-24 as there were in 1993. And while brides we most commonly aged 20-24 in 1990 today they rank third after those aged 25-29 and 30-34. In 2013 there were 77 Australians that married for the first time who were aged over 75!
Cohabitation still dominant, but decreasing
Up until recently, the number of Australians living together prior to marriage had risen every year since records on this began more than a decade ago. In 2010 this figure peaked at 79%, but has since decreased slightly to 77%. While on the decline, this still means that currently, almost 4 in 5 Australian couples live together before marrying.
Culturally Diverse Marriages
55% of couples married are both born in Australia, while the remainder (45%) have one or both partners born overseas.
Autumn and spring the time to wed
November (spring) and March (autumn) are the most popular months to get married, each hosting 12% of Australia’s yearly marriages. October is also quite popular, hosting 11% followed by April (10%).
The least likely month to wed in Australia is the dead of winter – June and July – each hosting 5% of Australia’s yearly marriages.
Saturday Weddings most popular
Saturdays are by far the most popular day to get married, on which 56% of all weddings take place. Sunday is also a popular day, with 15% of weddings taking place on a Sunday, a figure that is up from 13% in 2011.
Time and money challenges may be the factors influencing couples to get creative with their marriage date. Some interesting choices in 2013 included, 59 marriages on New Year’s Day.
Social Researcher Mark McCrindle said Australia is seeing a migration away from wedding in the hot Summer months ‘due to greater competition for venues, higher venue prices and the increased flexibility with taking leave from work outside these months, which influence couples as they choose a date. Like the travel industry, shoulder seasons are beginning to replace the summer months as a more desirable option when it comes to tying the knot’.
Close to 3 in 4 (73%) weddings are conducted by a civil celebrant, while the remaining 27% are religious.
"The trend to civil weddings is also driving the season. With church attendances declining, the one-time Australians were likely to pass through the church doors was for a wedding, but now just 27% of all weddings are conducted by ministers of religion. This has led to a trend of more varied locations for ceremonies, many of these with an outdoor aesthetic where the climate matters more than for the church wedding,” said Social Researcher Mark McCrindle.
First marriage, remarriage and divorce
72% of all marriages are first marriages, with the remaining 28% remarriages.
Divorces have slowed to 48,000 per year, with the median age of females getting divorced 42.9 and 47.0 for males.