Black Friday Sales in Australia

Thursday, November 23, 2017

Black Friday is the retail super-day popular in the US and in 2017 it is November 24. It is the day following the Thanksgiving public holiday and in some states it is an additional holiday. 

All of this has combined to make it the unofficial start to the Christmas shopping season, and the biggest single shopping day of the year. 

It has grown significantly over the last decade and last year, more than 100 million Americans went shopping on this one day, ringing up sales exceeding US$50 billion. For many stores, Black Friday and the shopping season launches a revenue boon that pushes revenues into the black, thus the eponymous name.

Without the Thanksgiving marker, or any public holidays, Black Friday is currently not a big event in Australia. In fact this national research we have just conducted shows that less than 1 in 20 Australians (4.7%) are expecting sales, and more than 1 in 4 (27%) have never even heard of it.

40% of Australians say Black Friday doesn’t really happen in Australia and another 39% don’t know.

Most Australians (54%) don’t know whether Black Friday is online only or also in stores.

Cyber Monday, the Monday after Black Friday, popular for online shopping super sales, has even lower awareness in Australia. Considering we are in a global marketplace, used to adopting retail trends from the US, the current low awareness of these sale super-days in Australia may be a surprise. However, the mass engagement with Black Friday and Cyber Monday in the US is really only a decade old, and so the years ahead will see a higher profile for these sale days in Australia.

Australians are up for a bargain, whatever the day is called, with 1 in 3 Australians (34%) agreeing that they will definitely be looking out for stores offering discounts. Even without the tradition of these sales, or the associated public holidays, late November presents an ideal opportunity for local retailers to kick start their Christmas sales, and so we can expect to hear more about Black Friday in coming years.

Download the summary report here.

Mark McCrindle in the media

SBS "Will Amazon join Australia's Black Friday party?"

Courier Mail "Black Friday 2017 sales: Australia missing out on best shopping deals because of ignorance"

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


mining boom national crime rates Australia Day sun families states wedding demographer 1980 easy rider Duchess of Cambridge workshop demographic transformations surnames Canberra teacher property price housing trends work from home demographic trends sunny days survey visual property development social researchers professional speaker Australians global generation workplace culture VET millenials world speakers pack small business households rent names balance india priorities volunteer investing speaker NT statistics wellbeing training office space business performance ashley mckenzie participants 10 years etiquette global generaion divorce christmas 2017 darwin Mark McCrindle in the media The ABC of XYZ McCrindle Keynote Speakers cost future proofing work mates google mccrindle in the media typical australian challenge SMSF mccrindle tea baby name trends tea father's day responsive hopes litter sydney market tertiary education parents Australian Home gig economy screenagers christmas meetings career gen alpha curiosity happy holidays McCrindle Speakers ease of travel Willowdale Channel Seven unemployment research on coffee engagement Gen X SA generation breakfast food bank 1994 qualitative research transport Wodonga ashley fell going out social lives school satisfaction marriage Business analysis house price ageing sydney hills child care SRE forum Tuesday Trend Melbourne list criminal Australia Day 2017 data analyst renter of the future increasing densification population map census fail wage investment Jura Australia shbc food insecurity socialites global generations report baby rain Births mobile focus groups millennials high school trend WA wages communities infographics educated Generation Y growth education sector household identity house prices employmee capital city facts culturally diverse USA tips sydneysider CBD train faux-ciliser community engagement the future neutral bay media demographic analysis winter car healthy future ultimo holiday micro Performance Sentiment Index trades spend McCridle thought leadership high density crows nest Australian communities consumer Assistant Store Manager Christmas day weather suburbs student engage professional development financial planning house price rise faux-cilise hello fresh faux-cilising award winner economic Financial Planning Association of Australia Christchurch environment vegetarian ageing population ipswich mateship rise of local sustainable research report presentation domestic renting workforce child hunger Australian Dream future proof learning rumbling tummies careers local community not-for-profit royal family census results optus the great screenage story future generations employment slideshare innovation TED micro apartments TDE digital economy not for profit consumerism communications brands demographic offenders anzac pyrmont baby names report in the media suburban living younger generations waverton storytelling property market youth unemployment shopping easter children australian Channel 7 social commentator Research Executive pharmacy christmas trees Gen Y media release long weekend mythbusting goals learning styles cultural diveristy communicate australian community trends report baby boomers millionth rental stress sydney event TAS ACT census data blaxland Love safe lifestyle New South Wales future-proof nativity scene faith visualisation australian real estate global education research the average aussie research services generation Z Tuesday Trends wealth sector wide study Christmas day Charlotte employmer keynote speaker seasons greetings baby names office Northern beaches Event cica non profit Kirsten Brewer live the dream generational trends define Valentine’s Day teachers in depth interviews Geoff Brailey relevant royal conference presentation census mother's day rule keeper speajer bureau geomapping Australian Population gender rising house prices indonesia maiden names NEETs Northern Territory house buildings 1968 Christmas in Australia sector wide 40 million state study innovative news choice workers manly group focus group TED talk Kiwi sydney speaker average sydneysider brand experience debt cold language speakers unaffordable skills repayments learn generation alpha donation dream donate commuting data analysis weather professional presenters changing face of sydney Foodbank Australia builders IT Specialists dessert average aussie trend tuesday social analyst networking travel demography Scouts seasons 2017 trends of 2017 Generation X 2012 sydneysiders 2009 panel infographic January 26th Christmas presents marrickville GPO volunteering Research Director faith and belief leader megatrends politics volunteers the changing face of young australians royal influence video mccrindle research 2015 generations world youth day winter blues housing market Christmas Stats sophie renton case study collaboration greatness ACF17 owning a home Res Vis social enquiry internships australia divorce rate earning social data visualisation brand DIY do people still change their surname after marriage? Australian Communities Trends school middle class tuesday Territory 2013 emerging technologies hunger TEDx infographic wall employers weekly earnings lalor park insight church staff residents wolloomooloo newspaper personal growth digital stats ACF selfie Australia street not for profit research the hills shire friendship research data professional new york times FPA maiden Sydney population JOMO ferry Understanding and Engaging with Generation Z tv research US schools students woolworths group session men results mentor Aussie huffington post volunteering data personalities 23 million 1995 perth social shifts education know the times omnibus community jobs of the future low density Christmas research affordability Hills Shire Council giving financial dreams emerging generations commute tableau experience Do It Yourself events clothing social change award royal baby culture supply and demand Myth equip teleworking wealth and income distribution alpha market research kate middleton System's Architect travelling business index happiness population growth earn urban living index the lucky country Netflix goal youth Christmas season narcissism urban living organisational culture year 12 conferences bondi social research work February 16 hornsby snapshot mythbusters friends christianity internship REIV Conference couple Western Australia Crime Rates keynote publication education future research visualisation impact collaborative victoria post rationalism poker master Hornsby Shire Council brisbane Australian Census urban financial fears shopping centre outsourcing resilience university degree social impact future of work medicine hills shire Australian schools online affordable technology 2016 census results future of shopping society trends baby names australia report Australian community trends survey design the hills home ownership dare to dream paying to work shopper's pick Australian Trends Financial Planning Association intern google for education commuters debate recap 1975 Education Future Forum Mount Annan-Currant Hill NSW urban development marriages optimistic HSC professional services area EFF researcher VET sector global retail cancel plans SMART Queensland REIV National Conference trends average Australian city Deaths Mark McCrindle summer grave decision groceries public holiday forecasting nfp baby boom screenage entrepreneurs of today moreton bay motivate World Water Day public speaker future Work place potts point christian business population product poor global financial crisis year 7 coffee who is generation z local 2016 census social analysis entrepreneur the australian dream McCrindle Speaker schools ACF 2016 Population Clock coffee lovers food sports Andrew Duffin HR housing growth internet sydneycity apartments family celebration social trends energy growth of sydney conference speaker FOMO Real Estate Institute of Victoria 24,000,000 government Adelaide change public speaking Christmas data fresh financial independence surname mover and shaker chairty communication organisations research pack ethnography casual 24 million authenticity national private wealth society growing population high density living economy online shopping young people monarchy aged care leadership work-life holidays Lower Hunter Region aged care puzzle education future report high density apartments toys insights money overcast vegemite office opening Sydney Hills Business Chamber sydney property market national wealth social media Australian Bureau of Statistics capital cities Tasmania ACT Report Macquarie University annual income Skilling leadership workshop sunburnt country program gen z analysis conference DESTEL princess charlotte life Real Estate relational cartodb charity South Australia sentiments Jura Coffee contiki Lower Hunter entrepreneurial public transport cancelling plans Sydney cancelling event eliane miles norwest social researcher Social Trend media commentary salary leadersip proactive mortgage VIC care support daily commute wealth inequality NBRS 2016 prince george deloitte #censusfail bus optus my business awards census 2016 forecast interactive demographics village ABS financial ACF2017 Sydney Lifestyle Study hills emerging trends Northern Beaches Christian School 2020 staying in Black Friday thrive cultural diversity land of the middle class students workplace customer Vocational education What is food insecurity? plans Queensland: QLD environmental scanning home owner educhat housing affordability aussie culture mccrinlde pharmacies 2014 PSI teaching social commentary cash school students community event NBRS Architecture Royals quote Aussies stay home grandparents cars finance Cobbitty-Leppington dreams New Zeland wealth and income china urban taskforce Word Up eliane CPI Elderslie-Harrington park Retail shifts income home sector futurist gold coast click presentations menai fears acf15 dreaming social issues entertainment townhouses moderators guide earnings australian social research australian communities forum university baby name daily telegraph suburb water financial future logan cloudy days hobart housing Black Friday Sales graphs New Zealand Caregiver Australian demographics event Engineering Manager jobs NFP event social life charities property local communities The Daily Edition sydney metro ideas James Ward showreel new office future of education women trends analyst purpose belief Millennial trends of 2016 cooking australian communities trends report australians staying home more socialising Sydney keynote speaker twentyseventeen learner tattoos wealth distribution data Merry Christmas TEDx Speaker Hunter Valley teach spirituality Wellington Financial Planning Week population milestone religion living investor budget follow Christmas lunch meals crime baby name predictions Wagga Wagga media activity rich real marketing retirement Sydney’s south west English Australian Families apartment "know the times" gig resource Black Friday in Australia parenting Gen Z Expert mccrindle cost of living Bathburst Northern Beaches Maxim Accounting