Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


 

Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

mccrindle research Northern Beaches Christian School youth aged care puzzle demographics generational trends global retail Australian Communities Trends faith TED talk employment professional development house prices SA New Zeland DIY suburbs debate leadership workshop Love healthy future McCrindle Speakers budget public holiday politics financial lifestyle Wodonga christianity nfp huffington post year 12 ashley fell 2016 career entertainment NEETs high density apartments Do It Yourself social researcher generation alpha Social Trend millennials 24,000,000 high school financial future resource data visualisation paying to work sydney hills life schools students conference earning Northern Territory TEDx coffee lovers megatrends New Zealand infographic wall pharmacies hills shire sun kate middleton report consumer Real Estate families aussie culture marriage national private wealth easter baby name engage sydneysider balance social commentary Western Australia financial fears society commuting sector wide Deaths System's Architect lalor park environmental scanning jobs of the future Aussies royal influence consumerism Tuesday Trend rent children #censusfail award Research Director identity work mates commuters cultural diveristy prince george poker master trades presentations workforce survey design shifts dreaming hobart emerging technologies educated home VET sector Jura Coffee wealth inequality Mark McCrindle in the media work from home digital brisbane cars Lower Hunter menai names Financial Planning Association of Australia VET eliane focus groups Willowdale careers community litter The Daily Edition motivate generations economy Engineering Manager trends of 2016 rising house prices australian community trends report 1975 going out mobile live the dream media release teacher social trends teleworking thought leadership logan easy rider emerging trends teaching work-life sector focus group Netflix Northern beaches Event know the times internship business divorce rate population moreton bay entrepreneurial keynote speaker the lucky country case study social shifts 2012 village income office generation forecast clothing australian communities trends report brands personalities McCrindle Keynote Speakers training marketing woolworths toys publication overcast not for profit research daily commute sydney speaker Australian Dream business index 1968 workshop happiness hello fresh organisations product giving bus australians staying home more award winner Channel 7 impact research data speakers optus social tattoos CPI car Tasmania shopping speakers pack shopper's pick rain graphs criminal unaffordable apartment priorities middle class salary employmee Hunter Valley cancelling plans Gen X christian baby name predictions australian social research GPO tuesday staff mccrindle tea food bank australia SRE TDE trends of 2017 Christchurch water language celebration younger generations group session norwest students economic mining boom cooking housing housing trends food princess charlotte mythbusters Generation X omnibus manly sydneysiders investment technology cold demographic growing population household ageing grave decision safe hopes population milestone unemployment winter census 2016 cost Kiwi world analysis contiki tableau community engagement anzac family learner average sydneysider casual geomapping new office Australia Day 2017 global future cost of living jobs blaxland Australian Bureau of Statistics google Research Executive FOMO child care aged care innovation bondi conference presentation darwin renting micro cash earnings the average aussie news royal baby Channel Seven social enquiry fresh volunteer media activity baby names intern research visualisation pyrmont not for profit 10 years Skilling HSC employers Australian Home staying in goal donation professional presenters crows nest holiday typical australian ABS Australian community trends professional land of the middle class Queensland financial planning February 16 research student acf15 dessert home ownership NBRS Architecture mccrinlde Crime Rates 1994 education research travelling grandparents sentiments parenting snapshot research services forecasting curiosity environment Myth wage changing face of sydney Wagga Wagga faux-cilising cartodb poor owning a home Jura Australia growth the hills Mount Annan-Currant Hill deloitte sydney metro in the media sector wide study statistics christmas gen z communities demographic transformations Performance Sentiment Index infographic video education future education future report average Australian What is food insecurity? stay home Kirsten Brewer cancel plans local community meetings meals communicate greatness forum brand experience national crime rates emerging generations house Hornsby Shire Council demographer goals Australian Trends increasing densification recap showreel Merry Christmas renter of the future learning school capital cities volunteering Assistant Store Manager wages story digital economy collaboration financial dreams builders ferry socialising experience NT culturally diverse ease of travel screenagers social media father's day ashley mckenzie education medicine Financial Planning Week keynote choice workers Australian communities SMSF public speaker sustainable breakfast Black Friday Sales generation Z money state online monarchy The ABC of XYZ newspaper list authenticity Northern Beaches purpose cica Births McCrindle Speaker relevant challenge rich wolloomooloo wealth Scouts neutral bay social analysis friendship speaker financial independence Australia street school satisfaction society trends World Water Day property price Australian Census optus my business awards dream waverton results infographics McCridle hunger future proofing IT Specialists high density living cultural diversity urban 23 million panel pharmacy leadership social change media volunteers potts point mover and shaker shbc 40 million equip government young australians social analyst Territory change high density work education sector who is generation z screenage millenials spend baby boomers the australian dream baby residents census fail urban taskforce sports internet annual income relational facts Black Friday 2017 socialites collaborative Duchess of Cambridge mateship Retail Christmas presents victoria social life suburban living research report energy offenders PSI ageing population office space weekly earnings transport australian real estate business performance micro apartments wealth and income distribution FPA Valentine’s Day professional services 2016 census baby boom belief presentation Royals networking South Australia Sydney Hills Business Chamber marrickville entrepreneur investing national wealth Population Clock Andrew Duffin online shopping long weekend Caregiver eliane miles ultimo population growth outsourcing housing growth James Ward Word Up Res Vis Mark McCrindle future of work growth of sydney futurist baby names australia report JOMO in depth interviews study wedding Canberra home owner educhat baby name trends royal holidays public speaking learning styles parents resilience mccrindle in the media selfie apartments New South Wales Elderslie-Harrington park capital city daily telegraph Gen Y vegemite tea royal family Aussie conference speaker Real Estate Institute of Victoria TAS marriages year 7 participants customer Christmas season January 26th moderators guide Gen Z Expert future of shopping Sydney’s south west gender speajer australian communities forum ACF17 trends supply and demand ACT Report research on coffee "know the times" sydney event Melbourne 2014 click tertiary education schools gold coast media commentary 1980 housing affordability Bathburst real gen alpha trends analyst wellbeing the changing face of future-proof EFF Sydney keynote speaker google for education urban living world youth day travel plans university chairty weather social research quote TEDx Speaker women post rationalism Lower Hunter Region future of education living seasons Vocational education social issues winter blues university degree census data city market research Macquarie University charities young people house price WA gig economy culture food insecurity youth unemployment local communities repayments census results leader teachers brand tips demographic trends mccrindle conferences donate stats spirituality baby names report Australian demographics non profit follow average aussie divorce ideas Queensland: QLD rise of local ethnography millionth cancelling event Geoff Brailey REIV Conference English finance social impact mother's day Black Friday in Australia workplace culture housing market future proof etiquette investor VIC urban living index survey personal growth sunny days Christmas lunch 2015 Financial Planning Association insight perth crime event ACF2017 2013 church faux-ciliser wealth distribution ACF group cloudy days not-for-profit workplace affordable Australians professional speaker sunburnt country domestic the great screenage communication debt fears NFP event households Sydney interactive train office opening Adelaide Education Future Forum suburb Charlotte program NSW rental stress Cobbitty-Leppington summer visual NBRS volunteering data commute mythbusting Australia Day innovative vegetarian global financial crisis insights Australian Population engagement TED events faux-cilise optimistic couple REIV National Conference bureau low density ACF 2016 slideshare charity affordability research pack demography the hills shire data analyst sydneycity entrepreneurs of today small business coffee property social researchers trend tuesday public transport twentyseventeen internships ACT mortgage define buildings wealth and income Generation Y 2020 teach Wellington qualitative research DESTEL Sydney population community event Work place organisational culture tv census alpha earn communications school students townhouses social lives retirement ipswich 2016 census results proactive population map US data dreams new york times Business analysis religion Hills Shire Council global generations shopping centre Tuesday Trends learn hornsby researcher house price rise Maxim Accounting local hills Australian Families men care support states narcissism employmer visualisation storytelling Australian schools CBD dare to dream social commentator rule keeper australian thrive trend gig skills responsive 24 million mentor area property market friends SMART

Archive