Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


 

Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Australian Bureau of Statistics Bathburst click national crime rates in depth interviews "know the times" financial internship volunteering data generation Z Myth investment engage budget NBRS visual report TEDx royal baby baby names clothing aged care puzzle community engagement ethnography dreaming household future proof hopes trends analyst census economic narcissism media demographic mccrindle ageing population high density apartments 2014 resource choice workers generational trends follow friends spirituality housing gig economy future of work mccrindle tea hello fresh EFF Charlotte daily telegraph forecasting learner Skilling holidays school train list Births presentations states women internet news 2020 Channel Seven couple national wealth ashley mckenzie the hills conference speaker Australian Communities Trends demographic transformations cost of living mentor census data 2015 Australian Dream average aussie increasing densification entrepreneur public speaking FPA FOMO safe teleworking happiness urban living Netflix hornsby royal outsourcing wealth buildings presentation VET workplace infographic Geoff Brailey education career eliane transport small business researcher selfie Sydney keynote speaker know the times rise of local social lives coffee Tuesday Trend student norwest program Mark McCrindle panel house prices families not for profit purpose SMSF Generation X screenage South Australia shopping social impact victoria Hills Shire Council typical australian jobs marriages emerging trends teacher NT personal growth media activity annual income Population Clock overcast 1975 millennials mccrindle research change 2017 finance IT Specialists professional services australian social research mythbusting study Education Future Forum long weekend James Ward owning a home Gen Y future socialites contiki meetings 1968 Adelaide digital men sunny days youth unemployment 40 million stay home sun housing trends award baby names report staying in trend tuesday social commentary live the dream wealth and income distribution population research services careers state ferry shopping centre offenders royal influence cultural diversity newspaper New Zeland religion ACT hills shire ipswich shopper's pick Hornsby Shire Council education sector earnings supply and demand optus my business awards census 2016 children baby name predictions Australian Home cartodb goals 1980 apartment anzac emerging technologies public speaker the australian dream average Australian social commentator urban living index the changing face of learning not-for-profit brand sector wide marriage Deaths living nfp social researcher fresh Aussies education future australia World Water Day balance financial dreams case study optimistic identity prince george DESTEL property debt education research Generation Y group child care neutral bay cancelling event sydney metro future proofing mateship Australian schools mining boom conference Sydney Hills Business Chamber interactive Word Up infographic wall meals rich Australia street Scouts real media commentary results volunteering volunteers data sector marketing leadership workshop quote workforce skills SRE motivate leader Tasmania hills optus GPO communications tips mccrindle in the media housing market home ownership participants the great screenage relevant kate middleton priorities aged care workshop work mates future of education apartments facts house price in the media leadership research report wealth and income waverton faux-cilise spend paying to work crime winter plans consumerism demographic trends twentyseventeen responsive customer baby names australia report Do It Yourself cloudy days communities relational google for education work English Merry Christmas sydneysiders sydney hills school satisfaction earning cultural diveristy trends of 2017 megatrends conferences Melbourne 2016 census results Gen X entrepreneurial dare to dream investing rain social issues aussie culture proactive culture sunburnt country weekly earnings Aussie jobs of the future year 7 organisations menai intern grave decision chairty ashley fell world youth day criminal names rental stress capital city System's Architect Crime Rates life commuters social analysis entertainment event food builders 1994 blaxland baby name trends graphs alpha conference presentation moreton bay domestic experience tertiary education thought leadership energy VET sector growth community local communities tattoos australian tv acf15 business performance VIC entrepreneurs of today property price mover and shaker australian communities forum The Daily Edition litter employers financial fears workplace culture video Caregiver retirement ACF2017 dream brisbane lalor park trends of 2016 winter blues greatness storytelling low density research data Australian demographics father's day TDE divorce rate speaker keynote research pack bondi village social trends cancel plans ultimo the average aussie global generations Australia Day emerging generations Wagga Wagga population map poker master high density living define ACF17 NEETs demographics princess charlotte cold Channel 7 gender CBD going out charities equip snapshot dreams residents property market Research Director unemployment Canberra growing population pharmacy public holiday fears professional presenters media release schools shbc global youth culturally diverse new office Kirsten Brewer Territory housing affordability lifestyle google high school cooking sydney event travelling urban taskforce 2012 tableau affordable house price rise faux-ciliser renting home households Queensland TED Financial Planning Association of Australia population growth trend omnibus bus parents church medicine speakers world eliane miles Queensland: QLD 24,000,000 future-proof research visualisation baby boomers townhouses sustainable Australia Day 2017 capital cities micro ACF 2016 professional development stats Christmas season summer belief McCrindle Speakers healthy future perth Australian community trends Wellington middle class Australian Families online focus group technology social shifts pyrmont future of shopping marrickville bureau ageing faux-cilising office 2016 census brand experience casual income huffington post millionth vegetarian insight sydneycity wolloomooloo young australians debate local community wellbeing Financial Planning Week grandparents ease of travel professional office space futurist learning styles 24 million australian community trends report keynote speaker publication shifts post rationalism environmental scanning rent suburban living Northern Territory Love business index Australian communities changing face of sydney events Research Executive Andrew Duffin wage earn financial independence social enquiry forum engagement socialising innovation generation alpha average sydneysider daily commute society trends weather area visualisation Macquarie University consumer holiday logan unaffordable tea ACF census fail city millenials demography suburb christian social life the hills shire darwin Christchurch cost micro apartments university wages language collaborative environment divorce travel SMART social change government easy rider schools students award winner story potts point TAS data analyst school students insights social media NFP event local Real Estate 23 million learn Australian Census communicate HSC CPI friendship Assistant Store Manager forecast mobile 10 years high density WA curiosity ideas professional speaker authenticity census results investor Valentine’s Day vegemite teachers mortgage demographer social researchers REIV Conference research Work place christianity financial future volunteer teaching survey design breakfast Australian Population affordability easter Australian Trends JOMO Duchess of Cambridge community event sports cash resilience baby REIV National Conference cica brands non profit royal family land of the middle class recap personalities society charity #censusfail generations wealth distribution moderators guide impact innovative showreel Kiwi gen alpha woolworths gold coast etiquette politics celebration 2013 cancelling plans pharmacies university degree goal Australians faith water Tuesday Trends PSI group session manly Christmas presents training education future report poor challenge geomapping qualitative research teach Social Trend Sydney Northern beaches Event rule keeper seasons rising house prices Western Australia thrive young people sector wide study product cars TED talk family care support New Zealand trades christmas communication work-life monarchy sentiments trends office opening repayments Engineering Manager gig tuesday australians staying home more statistics economy survey Vocational education sydneysider car global financial crisis renter of the future Res Vis generation baby name internships home owner sydney speaker ABS house Northern Beaches Christian School staff salary new york times Royals Real Estate Institute of Victoria dessert NBRS Architecture mythbusters collaboration educhat urban educated New South Wales infographics financial planning national private wealth money deloitte crows nest speakers pack students social SA Northern Beaches NSW year 12 2016 gen z February 16 social research housing growth parenting australian communities trends report slideshare hobart January 26th Christmas lunch online shopping population milestone Financial Planning Association mother's day commute Wodonga networking toys baby boom suburbs market research employment The ABC of XYZ wedding data visualisation DIY business organisational culture focus groups analysis

Archive