Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


housing affordability generation alpha australian communities forum young people Australia Day 2017 criminal politics Australian Trends System's Architect public speaking investor daily commute office world charity story australians staying home more experience cancelling plans bus community engagement 10 years wedding media entertainment summer conferences McCrindle Speakers education sector energy parenting The ABC of XYZ alpha social trends medicine stay home SMSF SA spend cooking social change culture conference presentation professional services keynote economic news define conference financial ACF 2016 urban taskforce huffington post national crime rates church the changing face of pyrmont award ABS Australian Families in the media research services middle class motivate manly eliane miles Channel 7 tips local communities staying in focus group population milestone TAS school students retirement 2016 communities ease of travel optus prince george unaffordable program Australian Dream shifts product residents easter students marriage business future skills typical australian NSW healthy future overcast focus groups futurist Northern Beaches lifestyle Christchurch TDE World Water Day Scouts average aussie relevant Kirsten Brewer long weekend Christmas presents insight high density living 1975 earning gen z FOMO population work mates university degree organisations jobs of the future Canberra teaching 2013 JOMO 24 million divorce rate increasing densification mover and shaker goal travel states employment social enquiry sydneysiders brand slideshare earnings New Zeland households sunny days Financial Planning Association of Australia NEETs 40 million house prices career food religion report statistics narcissism goals non profit annual income Northern beaches Event hills shire weather 2014 socialising debate learning volunteers new office South Australia families workforce NT schools Australian Bureau of Statistics google for education ultimo recap cost brisbane moderators guide victoria Hornsby Shire Council generational trends grandparents thrive responsive ashley mckenzie Australian schools aussie culture environmental scanning EFF teacher unemployment snapshot house contiki REIV Conference sydney event faux-cilise work-life Wellington wealth workplace communications know the times not-for-profit financial independence housing trends princess charlotte living New Zealand events home ownership domestic speakers demographics trends of 2017 baby boom population map rent Word Up rich survey wealth and income millionth teleworking consumerism mccrindle research Real Estate Institute of Victoria storytelling property price environment Melbourne youth unemployment greatness education future report group happiness cost of living baby name predictions February 16 Financial Planning Association newspaper culturally diverse future of work holiday townhouses financial dreams capital city easy rider gold coast social research office opening Tuesday Trends jobs village future proof dessert ideas marriages social media future of education pharmacies publication the hills winter study mythbusting children sydney metro paying to work REIV National Conference local entrepreneur insights wellbeing toys baby names buildings capital cities census fail vegemite Social Trend cold workplace culture youth social lives fears Assistant Store Manager English financial future census 2016 couple research pack Res Vis royal baby leadership workshop GPO child care urban living global financial crisis Generation X Gen Y communication royal family Sydney January 26th The Daily Edition divorce year 7 emerging trends cultural diversity schools students meetings optus my business awards list sun property market work clothing cartodb infographic 2012 gen alpha equip thought leadership national wealth Merry Christmas life infographic wall social commentary challenge social house price rise selfie christmas car Channel Seven Caregiver census results baby boomers research data future proofing innovative fresh kate middleton perth future-proof friendship hopes award winner educated school satisfaction parents 24,000,000 water Valentine’s Day group session lalor park mobile post rationalism social impact facts Real Estate ethnography organisational culture research demographic transformations teachers state professional speaker community customer Adelaide high density apartments Queensland forecast megatrends going out housing geomapping area staff keynote speaker census tertiary education small business trends of 2016 research visualisation stats qualitative research balance high school renter of the future interactive Aussie 1968 builders school aged care puzzle baby name offenders australia google trends analyst the average aussie celebration men professional communicate business index sunburnt country event Engineering Manager repayments Northern Beaches Christian School education monarchy cancel plans Population Clock nfp hornsby Myth socialites Kiwi year 12 ferry Australian communities meals home potts point DESTEL VIC safe relational rental stress change visual trends Bathburst demographic participants ACF wealth and income distribution suburban living millennials intern engagement global generations seasons education research household office space owning a home social commentator technology sydney hills tattoos real commuters Wodonga wolloomooloo entrepreneurs of today online public holiday proactive Northern Territory 2015 etiquette personal growth resilience rule keeper national private wealth PSI pharmacy rise of local land of the middle class names budget 2016 census Australia Day Financial Planning Week optimistic conference speaker earn economy learner apartment Generation Y poker master teach 1994 public speaker Australian Home sector in depth interviews ACT christian 2016 census results weekly earnings Netflix language royal influence learn neutral bay sydneycity entrepreneurial tableau Wagga Wagga not for profit demographic trends affordable ipswich social researchers brands acf15 ageing population faux-ciliser analysis winter blues presentations Australians wages Tasmania Australian Census innovation sector wide study sustainable urban society father's day mccrindle woolworths generations mateship twentyseventeen debt marrickville Royals mccrindle in the media social shifts marketing data tv click Deaths menai sports Sydney keynote speaker community event crows nest millenials generation Z australian communities trends report young australians networking deloitte data visualisation curiosity outsourcing media activity sydney speaker IT Specialists christianity authenticity mccrindle tea renting Crime Rates housing growth educhat training workshop media commentary priorities collaborative property baby emerging generations university DIY finance vegetarian waverton moreton bay ageing bureau global commute Charlotte demographer population growth social analysis CBD changing face of sydney dream 2020 suburb mining boom low density collaboration resource panel supply and demand social researcher cancelling event data analyst Territory Gen X Christmas lunch norwest society trends housing market survey design #censusfail eliane education future Aussies aged care mentor tuesday darwin case study internet emerging technologies trend leader urban living index internship daily telegraph investment mortgage sentiments employers market research forum hobart forecasting 1980 WA rising house prices mother's day learning styles Do It Yourself engage follow internships faux-cilising Australian demographics train income brand experience consumer sector wide government Education Future Forum affordability graphs rain FPA online shopping world youth day personalities coffee suburbs growing population quote plans investing friends gender careers social issues cars cash travelling researcher leadership omnibus litter women growth holidays logan high density student crime "know the times" presentation transport media release New South Wales Geoff Brailey generation ashley fell home owner Queensland: QLD salary the hills shire dreaming HSC professional development blaxland 2017 Research Executive results wage anzac new york times hello fresh trend tuesday visualisation dare to dream city Love cloudy days video bondi tea royal house price shbc Births social life Christmas season australian social research Tuesday Trend baby name trends family wealth distribution shopper's pick 23 million shopping mythbusters identity financial fears poor Mark McCrindle the australian dream Western Australia digital Duchess of Cambridge Australian Communities Trends