Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

events mccrindle gender lifestyle marketing university degree investing learning townhouses woolworths unemployment family emerging generations wealth and income future of education growth digital social population 2017 sector wide study society Australian Census trades survey consumer tuesday shbc Queensland mining boom environmental scanning thought leadership rental stress royal family social commentator millennials insights rule keeper learning styles huffington post wealth distribution urban living index NT fears divorce Mark McCrindle insight stats friendship Crime Rates year 7 REIV National Conference South Australia trends of 2016 collaborative local housing mobile leadership workshop high density apartments NBRS Generation X plans Caregiver urban divorce rate TED coffee 10 years students mother's day 2012 brisbane healthy future SRE conference presentation ideas hobart resilience rising house prices travel Wellington baby names australia wolloomooloo optus volunteer English mythbusters research data national wealth Word Up forecasting social shifts hornsby storytelling visualisation ACT 2016 Channel 7 selfie names aged care puzzle Andrew Duffin Christmas lunch professional presenters belief educated 1975 goals ACF2017 professional development infographics participants average Australian stay home australian Northern Beaches list business 2020 economic relevant faux-cilise group Tuesday Trend new office school satisfaction VET sector holiday careers educhat brands report training social researcher financial fears men household kate middleton brand care support online shopping clothing tertiary education overcast home millenials Gen Y debate Kiwi growing population post rationalism Charlotte mythbusting optus my business awards ABS slideshare intern ethnography 24 million Gen X FPA trends property award winner sentiments staying in trend easter Christmas season apartments keynote world Channel Seven Population Clock researcher vegemite survey design REIV Conference 1968 affordability community event high school Christmas presents VIC capital city geomapping choice workers twentyseventeen local community manly baby name future of shopping renter of the future forecast jobs Aussie tips cancelling plans mccrindle in the media Northern Beaches Christian School data visualisation HSC event hopes Australian community trends focus group cancelling event education entertainment society trends financial future going out poker master money financial conference budget income future proofing McCrindle Speakers brand experience spirituality organisational culture baby micro gold coast showreel investor living proactive ashley mckenzie demographic trends change research visualisation lalor park learn professional speaker Australian Dream chairty baby boom australian communities forum religion education research ferry 2016 census results sydney metro social impact professional services sunny days Love rain high density living consumerism define youth balance presentation mover and shaker leadership communicate wedding mortgage shopping centre residents Aussies TDE Hills Shire Council seasons earnings energy focus groups house prices the hills graphs communities the average aussie generations young australians megatrends story bus australian communities trends report pharmacy volunteering global trend tuesday workplace culture Do It Yourself cold salary future proof conferences grave decision 2014 social issues life volunteers jobs of the future professional publication analysis facts hello fresh commuters parents sports Births sydneycity Real Estate Institute of Victoria school Res Vis staff identity victoria goal casual finance state cooking social research marrickville google hills shire research services families safe FOMO SA entrepreneurs of today know the times census technology the australian dream future-proof shifts social researchers google for education business index sector wide pharmacies average aussie meals The Daily Edition home owner office opening house price rise generational trends social trends ultimo faith property market transport sydney speaker wellbeing relational housing growth EFF SMSF emerging technologies prince george #censusfail internship workshop Financial Planning Association of Australia conference speaker grandparents media release rise of local tableau generation population map outsourcing environment Australian Trends New South Wales australian social research NBRS Architecture Australian schools baby names australia report fresh ageing customer spend language trends of 2017 eliane miles Geoff Brailey friends statistics keynote speaker cultural diversity Research Executive toys suburbs Canberra public speaking employment employers faux-ciliser tattoos social change data experience tv shopper's pick Scouts Sydney Australian Families tea NSW nfp organisations wage teach 2013 owning a home dreams January 26th middle class Australian demographics innovation SMART live the dream Myth royal influence snapshot futurist paying to work alpha resource bondi demography non profit schools gen alpha christianity vegetarian socialising community engagement Australian communities cost research not for profit economy demographics screenage case study Christchurch deloitte Duchess of Cambridge The ABC of XYZ product Australia Day rent census data CBD summer Tasmania buildings suburban living optimistic gen z housing affordability follow mccrindle research public holiday neutral bay Territory priorities population growth TAS engagement James Ward affordable the great screenage suburb celebration in depth interviews February 16 media commentary engage communications home ownership collaboration contiki village VET thrive Social Trend workforce waverton cash the changing face of market research innovative Northern beaches Event repayments program faux-cilising winter social enquiry schools students CPI baby names report Generation Y interactive socialites investment daily commute happiness ACF father's day typical australian marriage new york times 23 million TED talk logan video work mates Tuesday Trends newspaper Deaths criminal Wagga Wagga cars personal growth work-life Melbourne media activity future study NFP event rich holidays infographic wall sydneysiders breakfast social lives Bathburst national crime rates workplace cancel plans medicine bureau online parenting System's Architect social life GPO Northern Territory challenge mccrindle tea Adelaide micro apartments princess charlotte households children dessert baby name predictions communication capital cities education future Financial Planning Association visual education future report couple poor ashley fell commute teacher trends analyst national private wealth media world youth day australians staying home more data analyst states water Assistant Store Manager urban taskforce daily telegraph meetings dare to dream student sun networking speakers pack award food 2015 demographer shopping church renting NEETs cica ease of travel culturally diverse government earning norwest social analysis financial independence Australian Communities Trends Netflix moreton bay office space perth gig panel Work place earn future of work presentations city 2016 census 40 million cost of living blaxland population milestone results car aged care urban living generation alpha marriages census 2016 WA business performance wages census results Royals 1994 sector land of the middle class easy rider Western Australia cartodb Engineering Manager wealth university internet leader financial dreams TEDx research pack ageing population aussie culture crime World Water Day millionth gig economy work DESTEL travelling JOMO high density forum sunburnt country news house low density quote PSI career year 12 christian omnibus sydneysider teachers unaffordable Sydney Hills Business Chamber ACF 2016 hills culture school students greatness offenders long weekend New Zealand changing face of sydney learner qualitative research motivate cloudy days responsive emerging trends Real Estate small business dreaming not-for-profit area entrepreneurial acf15 24,000,000 speaker debt ACF17 cultural diveristy volunteering data Valentine’s Day young people darwin increasing densification click community menai pyrmont global generations Research Director etiquette politics equip dream 1980 royal baby impact Australians builders Hornsby Shire Council sydney event eliane youth unemployment IT Specialists education sector house price internships global financial crisis australian community trends report Financial Planning Week teleworking teaching retirement Education Future Forum Australian Population supply and demand group session census fail royal average sydneysider Macquarie University generation Z financial planning Australian Home winter blues Australia street property price litter weather baby name trends domestic baby boomers curiosity charities New Zeland infographic Australian Bureau of Statistics women research report office authenticity social commentary ipswich mateship moderators guide demographic transformations social media Merry Christmas sydney hills annual income train Sydney keynote speaker potts point skills Kirsten Brewer Australia Day 2017 charity anzac child care DIY Vocational education sustainable crows nest wealth and income distribution Wodonga Skilling demographic recap housing trends public speaker narcissism "know the times" monarchy in the media Queensland: QLD apartment christmas entrepreneur personalities mentor local communities weekly earnings the hills shire real purpose housing market speakers

Archive