Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


2015 employment live the dream 24 million earn screenagers couple CPI qualitative research university degree mother's day kate middleton January 26th Australians showreel living Elderslie-Harrington park geomapping 10 years mining boom Mark McCrindle in the media EFF faux-ciliser research pack trends analyst names healthy future income Northern beaches Event sydney speaker generation social impact house price cultural diversity youth unemployment casual 40 million parenting twentyseventeen choice workers domestic sentiments communities futurist "know the times" workshop criminal 2016 christmas ideas business index gold coast Kirsten Brewer work from home educated divorce prince george GPO mentor English NFP event social change hornsby urban taskforce entertainment divorce rate middle class household ACF17 year 7 sector wide study workforce debt Births learning aussie culture Northern Beaches Christian School friends thrive average aussie focus groups learning styles national crime rates sydney hills long weekend Black Friday engagement wedding changing face of sydney research report emerging technologies ACF 2016 entrepreneurs of today Generation X fresh unaffordable megatrends society financial average Australian generation Z Sydney population learner work-life retirement newspaper finance rain tv list repayments FPA educhat product Bathburst wage program McCrindle Speakers darwin neutral bay ABS research on coffee Christmas lunch faux-cilising population milestone child care education shopping centre coffee lovers Territory wealth inequality education research internships #censusfail generation alpha investment TEDx public speaking workplace mythbusters technology social investing affordability challenge Northern Territory financial independence Tasmania thought leadership princess charlotte Black Friday in Australia Duchess of Cambridge Christchurch holiday baby name predictions non profit group session charities HSC local social issues online shopping emerging generations 2017 events rising house prices population investor church keynote Res Vis cash Wodonga demographer professional presenters national private wealth professional services brand experience debate men moreton bay australian communities trends report care support employers research New South Wales forum baby names REIV National Conference organisational culture baby boom education future VIC daily commute school students keynote speaker Australian schools cartodb builders unemployment millionth career Lower Hunter mythbusting McCridle Black Friday Sales fears travel REIV Conference 24,000,000 perth world digital economy demography pharmacy communicate authenticity future of education teachers year 12 Jura Australia analysis gender forecasting annual income census data mccrindle tea Aussie water stay home Christmas season market research menai housing volunteering visual safe media activity grandparents belief community celebration wealth distribution daily telegraph Australian Bureau of Statistics new office mccrindle research services marriages cancelling plans land of the middle class Australian community trends sun Research Director results Channel Seven not for profit research focus group survey storytelling Social Trend consumerism staying in cancelling event earning experience work mates pharmacies communication baby name trends millennials 2016 census results car royal influence sydneycity Australian Home Northern Beaches Education Future Forum cloudy days shopping innovative local community outsourcing royal baby optus my business awards acf15 customer February 16 Australian demographics commute social media social commentator census owning a home monarchy wolloomooloo baby names australia report wealth and income distribution dare to dream renter of the future speajer 2020 sunny days not for profit selfie urban living state aged care census results Channel 7 Deaths optimistic food insecurity infographic narcissism cost of living shbc know the times australian community trends report ageing personalities crime housing growth rule keeper norwest digital participants manly dreaming Geoff Brailey bureau Gen Y clothing micro apartments ageing population rise of local Myth baby boomers wages social researcher young people budget winter blues rich office space lifestyle alpha global retail dessert train the hills deloitte workplace culture innovation weekly earnings leadership workshop brisbane donation Scouts Australian Census future proof shifts gen alpha event eliane miles commuters internet renting speaker insights mortgage System's Architect resilience global financial crisis women socialites relational happiness parents DIY marriage 23 million growth of sydney careers vegetarian states student apartments balance overcast responsive TDE financial fears food public holiday Crime Rates conference speaker rent who is generation z environment urban living index 1980 Mark McCrindle media commentary Vocational education capital city define Tuesday Trends sunburnt country holidays youth giving ease of travel Assistant Store Manager christianity suburb speakers demographic transformations residents screenage australian social research house price rise facts trend tuesday anzac average sydneysider real Adelaide millenials paying to work housing market population map marketing curiosity Lower Hunter Region trades Sydney Hills Business Chamber Melbourne property price recap tuesday bus poker master Sydney keynote speaker urban Work place Netflix sector Western Australia Maxim Accounting office opening rental stress waverton collaborative not-for-profit ferry the great screenage demographics the average aussie global business social commentary eliane ipswich mover and shaker public speaker plans sydneysider New Zealand meetings australians staying home more identity Skilling graphs tableau Performance Sentiment Index socialising 2014 online financial dreams Christmas presents Australian Population NT snapshot cica capital cities young australians huffington post Queensland: QLD Charlotte Financial Planning Week communications medicine conferences wealth research data NSW SRE schools cultural diveristy 1994 winter NBRS Architecture Engineering Manager hills politics slideshare economy culture resource jobs of the future global generations culturally diverse conference James Ward breakfast leadership insight Cobbitty-Leppington relevant generations government bondi donate sector wide university Financial Planning Association blaxland education sector housing affordability VET award winner going out woolworths marrickville post rationalism in the media Mount Annan-Currant Hill purpose faith australian communities forum baby name future of work panel office teacher personal growth contiki the hills shire ACF2017 money speakers pack the changing face of growth salary Sydney’s south west What is food insecurity? Hornsby Shire Council trends of 2017 national wealth study vegemite future of shopping 1975 news etiquette media business performance quote census 2016 change grave decision collaboration social research travelling tattoos South Australia forecast pyrmont micro proactive supply and demand ethnography 2013 low density research visualisation Caregiver home ownership Gen X volunteers greatness the australian dream society trends high school school satisfaction Australian Trends lalor park media release Retail WA SMSF weather Andrew Duffin city spend demographic trends priorities father's day transport NEETs hills shire nfp google teach intern future-proof volunteer Generation Y The ABC of XYZ hopes gig population growth New Zeland property Valentine’s Day suburban living Jura Coffee shopper's pick crows nest social lives sustainable small business cold social trends infographics internship seasons local communities mateship video TED talk hello fresh financial planning australia case study staff Business analysis high density apartments home data visualisation Australia Day 2017 infographic wall omnibus DESTEL Australia street employmee tertiary education CBD social analyst in depth interviews Royals households goal typical australian tea mccrindle research Merry Christmas sydney metro home owner village 2016 census toys apartment Aussies skills world youth day gen z environmental scanning dream Real Estate Institute of Victoria high density survey design community event cooking networking Research Executive sydney event professional development meals training property market new york times visualisation US the lucky country google for education chairty motivate royal families social enquiry family JOMO aged care puzzle Australian Dream life logan townhouses Real Estate emerging trends school Wagga Wagga conference presentation litter equip optus children house prices TAS 1968 teleworking gig economy click Love charity leader brand entrepreneur high density living Macquarie University employmer growing population Willowdale presentation friendship Financial Planning Association of Australia learn ultimo hunger future stats coffee hobart Do It Yourself presentations wealth and income faux-cilise tips offenders teaching schools students NBRS ACT Australian communities easy rider Australian Families social researchers SA language religion data analyst australian future proofing VET sector cost IT Specialists organisations Canberra ashley fell consumer Hunter Valley interactive Population Clock work moderators guide professional PSI goals wellbeing buildings Sydney baby names report sports researcher house spirituality social life sydneysiders jobs brands mccrinlde Tuesday Trend award housing trends volunteering data social analysis engage cars Wellington education future report follow food bank financial future economic ACF christian statistics community engagement SMART students ashley mckenzie 2012 summer suburbs FOMO younger generations affordable generational trends trend TED Queensland royal family impact earnings increasing densification social shifts story area victoria census fail public transport professional speaker trends of 2016 dreams cancel plans Word Up poor group World Water Day australian real estate Australia Day report Kiwi easter commuting publication ACT Report potts point energy baby entrepreneurial mobile trends The Daily Edition Australian Communities Trends data demographic Hills Shire Council mccrindle in the media