Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

visualisation financial dreams youth tableau society trends challenge leadership workshop demographic trends economic couple eliane miles Wagga Wagga sunny days global financial crisis non profit generation Z 1980 sustainable mythbusting grandparents list identity vegemite dessert innovation baby social media village families crime outsourcing social researcher language sydney event Christmas season Melbourne baby name trends rule keeper cold presentations System's Architect holidays survey increasing densification area 2017 daily commute bondi 2013 Charlotte not-for-profit overcast newspaper narcissism gender church JOMO Queensland: QLD christianity living mining boom sun plans charity Sydney keynote speaker generations teacher professional speaker mortgage NT 24 million jobs of the future communicate housing suburban living parenting ACT toys insights meals Scouts earnings cash news balance stay home state New Zealand sentiments wage community event commute market research ease of travel leadership house price personal growth trends of 2016 Real Estate Institute of Victoria tips marketing sports entertainment house price rise the australian dream financial sydney speaker focus group infographic Australian communities Australian Trends Crime Rates national private wealth gen z public speaking ideas future proof Christchurch Aussies publication Gen X Australian Dream tattoos marriage workforce intern sector wide in depth interviews Australian schools Merry Christmas travel waverton sydneycity Western Australia Tuesday Trends hobart social 2014 buildings suburbs paying to work cloudy days marrickville Financial Planning Week Myth ACF IT Specialists social researchers google for education australian communities trends report christmas communications faux-cilising national crime rates cultural diversity panel youth unemployment supply and demand future of education 1968 South Australia curiosity young australians REIV Conference nfp shifts PSI resource The ABC of XYZ shbc hills shire economy wedding culture internships Valentine’s Day university media activity teach high density living innovative quote religion "know the times" research data entrepreneur names kate middleton woolworths millennials workplace culture Australians year 7 apartment city property price rental stress public holiday social analysis urban taskforce Netflix school students Gen Y menai child care wolloomooloo environment collaboration case study wealth and income distribution shopper's pick aged care Generation Y generational trends domestic social trends faux-cilise sector long weekend salary research services rent megatrends suburb wages community engagement entrepreneurial investment travelling monarchy TDE education sector define eliane future 2012 moreton bay speakers brand university degree food brand experience winter blues land of the middle class mover and shaker financial independence life communities Northern beaches Event easy rider financial future royal socialising social lives litter 2015 English Bathburst study engagement Queensland households home FOMO media Australian Bureau of Statistics finance australians staying home more ageing population Generation X social commentary millionth population map daily telegraph educated group office trends analyst data visualisation earning leader forum presentation report perth debt mateship professional development medicine divorce keynote speaker blaxland criminal careers Population Clock Channel 7 wealth and income neutral bay demographics staying in pharmacy investing know the times staff business index cancel plans conference presentation budget tea keynote employers data Kirsten Brewer Tuesday Trend research visualisation Aussie housing trends rain Christmas lunch ACF 2016 google students gold coast social life marriages cooking omnibus Canberra tv Wellington social change research pack owning a home insight renting young people learning happiness events Do It Yourself growing population Christmas presents Australian demographics ipswich emerging generations rising house prices Australia Day internship statistics Research Executive forecast mccrindle in the media Channel Seven safe average aussie government experience alpha school satisfaction learn education future report cartodb huffington post 2016 Caregiver small business environmental scanning ultimo aussie culture real demographic program typical australian cars acf15 healthy future divorce rate winter education future Australian Families ethnography snapshot bureau event education hello fresh product socialites household aged care puzzle millenials SMSF easter teaching workshop training demographic transformations townhouses business Australian Census Word Up social enquiry clothing future of work not for profit dare to dream victoria dreaming urban living SA high density apartments social research potts point house mythbusters future proofing geomapping learner online Sydney australian social research politics media release entrepreneurs of today seasons housing growth debate Royals wealth distribution school emerging trends work mates February 16 spend financial fears local communities growth internet professional Real Estate population milestone ABS earn Australian Home year 12 group session royal baby customer data analyst renter of the future TAS technology focus groups teachers australia new york times local lalor park affordability Hornsby Shire Council baby name work investor video HSC student media commentary poor property market digital Adelaide family baby name predictions etiquette capital city GPO volunteers thought leadership Engineering Manager fears Financial Planning Association of Australia optus energy follow cancelling plans global national wealth social impact goal urban living index middle class sunburnt country generation resilience Res Vis 24,000,000 recap communication social issues weekly earnings Kiwi Duchess of Cambridge Australia Day 2017 results New South Wales unaffordable thrive education research global generations slideshare qualitative research REIV National Conference post rationalism rise of local Australian Communities Trends children wellbeing celebration pyrmont mentor Social Trend 23 million gen alpha skills award world ageing networking Love organisations trend storytelling Education Future Forum states 2020 low density proactive conference speaker online shopping consumer social commentator January 26th CBD affordable EFF jobs moderators guide Assistant Store Manager Births house prices water career responsive generation alpha engage australian communities forum the changing face of rich sector wide study princess charlotte Territory researcher mccrindle research 10 years repayments demographer Geoff Brailey deloitte society in the media new office retirement goals wealth relevant priorities tertiary education participants ashley mckenzie high density trend tuesday baby boom forecasting friends organisational culture baby boomers change lifestyle royal family work-life brands Northern Beaches Christian School cost of living manly norwest social shifts optus my business awards coffee WA home ownership Northern Territory relational employment home owner mother's day cost authenticity futurist Tasmania 40 million fresh ashley fell 1994 friendship offenders transport educhat Mark McCrindle Wodonga teleworking builders 1975 vegetarian darwin community learning styles trends of 2017 annual income urban graphs mccrindle tea income royal influence sydneysiders pharmacies optimistic emerging technologies holiday tuesday schools office opening baby names contiki property interactive capital cities world youth day hopes greatness VIC motivate visual The Daily Edition high school McCrindle Speakers going out dream men collaborative parents World Water Day summer hornsby unemployment residents housing affordability population growth analysis DESTEL trends research consumerism mobile twentyseventeen crows nest brisbane conferences population meetings shopping faux-ciliser click infographic wall future-proof schools students personalities logan office space survey design equip New Zeland facts poker master selfie DIY Deaths father's day stats anzac conference NSW NEETs prince george women cancelling event mccrindle Financial Planning Association housing market FPA Northern Beaches workplace census weather

Archive