Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

housing trends tea mccrindle tea January 26th holidays young australians 2014 dreams demographics couple school students summer men Research Director families holiday shopping centre employment 10 years equip paying to work perth teaching demographic trends Western Australia investment ACT Report Cobbitty-Leppington car social screenagers #censusfail statistics bondi Christmas presents future proof Res Vis NEETs rising house prices ideas safe mccrindle Christmas season low density moreton bay pyrmont SA transport generational trends census data average sydneysider fresh social shifts family twentyseventeen graphs workplace ipswich wage Wagga Wagga narcissism Do It Yourself wealth and income mover and shaker case study hello fresh easter households land of the middle class generation alpha omnibus focus group researcher rich royal baby The ABC of XYZ mining boom digital increasing densification area 2020 social analyst repayments Tuesday Trend home GPO emerging trends wellbeing not for profit ACF2017 impact conference presentation long weekend Jura Australia mateship thought leadership office space entertainment wages sydney event story teach manly innovative online socialites finance tattoos TED life business education future mobile Elderslie-Harrington park social life weather Northern Beaches Christian School 2016 census Australia Day DIY social impact professional presenters leadership rule keeper research visualisation Aussie community event names Generation Y customer post rationalism thrive home ownership urban staying in market research Andrew Duffin social change politics tertiary education challenge research cost of living ACF research pack food bank owning a home 2012 eliane miles the hills Duchess of Cambridge communications household New Zeland spirituality younger generations Australian Families wealth inequality capital cities cultural diversity trends of 2016 contiki IT Specialists SRE friends office opening visualisation schools TDE educhat housing affordability cancelling plans chairty energy local aged care puzzle 1994 learner volunteering news high school organisations princess charlotte royal family faux-ciliser Population Clock Tasmania innovation society the great screenage trades house volunteering data hunger marriages group session recap growth culture wolloomooloo keynote speaker fears Adelaide education research consumer micro apartments social researchers hills shire housing belief emerging generations brisbane daily commute earnings annual income workforce demographic millionth pharmacy "know the times" global generations the hills shire travelling technology micro speakers pack communication follow anzac christmas australian communities forum financial independence Northern Territory baby boomers sports DESTEL Crime Rates investing networking young people gold coast professional development in depth interviews product marriage easy rider internet shbc living social trends spend entrepreneurs of today crime teleworking 40 million demographic transformations trend lifestyle weekly earnings outsourcing urban living index the average aussie in the media PSI economic charities going out cloudy days professional services ACF 2016 mythbusters data conferences seasons giving slideshare 24 million baby name trends house price rise future data visualisation demography generation conference university food insecurity social media TED talk Tuesday Trends debt society trends priorities global financial crisis townhouses panel Territory insight shopper's pick Aussies waverton Sydney population national wealth media activity children engagement care support define supply and demand who is generation z speajer shifts choice workers South Australia NBRS goals meetings emerging technologies Queensland: QLD social researcher Financial Planning Association 2016 megatrends Performance Sentiment Index charity Christmas lunch housing growth qualitative research professional conference speaker social analysis ACF17 house prices Lower Hunter proactive business performance Christchurch aussie culture Australian demographics sector rent financial dreams trend tuesday Kirsten Brewer gig coffee google volunteers Engineering Manager cars world sydneysiders leadership workshop communities Bathburst alpha commute study middle class skills earn Social Trend Births resilience newspaper TAS sun cancel plans grandparents friendship The Daily Edition workplace culture year 12 ashley fell bus System's Architect results tableau pharmacies salary infographic travel buildings royal influence careers know the times stats local communities growth of sydney sydney hills Financial Planning Week sunny days shopping work from home REIV Conference australian communities trends report presentations Myth real communicate Australian Bureau of Statistics criminal storytelling quote moderators guide Channel Seven research data national private wealth work australians staying home more research services McCridle faith ashley mckenzie affordability renter of the future learning styles futurist nfp jobs of the future apartments online shopping village event media business index intern Australia Day 2017 Australia street forum baby name survey design investor public holiday relational future of work NT Geoff Brailey jobs cooking baby boom employmer Macquarie University deloitte christianity teachers speakers poker master Caregiver 1968 relevant Scouts goal Merry Christmas sydney metro divorce rate train SMSF insights local community English clothing sydney speaker baby names australia report report kate middleton James Ward crows nest hornsby socialising Wodonga students rain Mount Annan-Currant Hill entrepreneur financial fears presentation Gen Y schools students property price urban living student social commentator rise of local wedding baby names report 24,000,000 victoria retirement collaboration 23 million mortgage What is food insecurity? plans economy Australian Census Australian Population learning staff growing population World Water Day dare to dream environment millenials ABS identity Mark McCrindle research on coffee EFF screenage unemployment engage school satisfaction gen z hills Hornsby Shire Council NFP event CBD NSW Maxim Accounting home owner ferry employers ageing population world youth day logan Australian Trends city speaker tuesday state workshop census 2016 survey community engagement tips future-proof sector wide study Netflix optimistic commuters FPA Charlotte australian social research TEDx government cartodb coffee lovers Hills Shire Council generations public speaker new office millennials New South Wales faux-cilising social research education sector responsive social enquiry NBRS Architecture youth Australian community trends publication population growth grave decision cica toys curiosity sunburnt country education future report award winner acf15 JOMO social issues renting New Zealand February 16 Financial Planning Association of Australia the lucky country social lives daily telegraph ACT australian real estate Generation X hopes builders award parents media release cost 2016 census results bureau media commentary professional speaker forecasting marketing changing face of sydney financial future employmee baby names marrickville Kiwi prince george high density apartments mccrindle in the media participants Assistant Store Manager christian domestic school leader unaffordable program winter blues Canberra brand culturally diverse showreel SMART housing market personal growth litter census results typical australian mccrindle research royal public speaking Work place neutral bay global happiness rental stress average aussie financial work mates collaborative money Northern beaches Event affordable Skilling religion mccrinlde interactive selfie population mythbusting sentiments gender high density living offenders personalities divorce 1980 REIV National Conference brand experience VIC analysis property change cancelling event Sydney’s south west internships Northern Beaches sydneycity meals Australian schools tv future of shopping volunteer census baby name predictions events child care Love stay home list vegetarian woolworths mentor property market brands Australians menai trends analyst hobart facts education visual university degree debate Willowdale educated cold celebration 2017 VET ultimo google for education Education Future Forum CPI urban taskforce youth unemployment eliane financial planning sector wide WA organisational culture suburbs cultural diveristy australia Queensland father's day suburb donation Royals Channel 7 income motivate community generation Z casual McCrindle Speakers new york times purpose language experience infographic wall capital city wealth distribution dreaming overcast learn gig economy VET sector data analyst dream Word Up 1975 lalor park wealth Deaths residents Lower Hunter Region Gen X wealth and income distribution future of education population map keynote huffington post greatness small business poor Business analysis aged care ethnography mother's day winter infographics teacher apartment consumerism entrepreneurial faux-cilise Australian Communities Trends year 7 not-for-profit gen alpha house price optus baby vegemite snapshot social commentary australian click Valentine’s Day ease of travel national crime rates optus my business awards balance cash video trends of 2017 monarchy population milestone Wellington trends Vocational education high density FOMO HSC water Mark McCrindle in the media census fail authenticity earning Research Executive donate 2013 office 2015 focus groups commuting budget medicine group Australian Home work-life darwin Real Estate demographer parenting public transport norwest not for profit research etiquette Hunter Valley environmental scanning geomapping training ageing sydneysider Sydney keynote speaker Real Estate Institute of Victoria states Sydney Hills Business Chamber Sydney australian community trends report sustainable suburban living resource average Australian Melbourne the changing face of Jura Coffee the australian dream forecast internship Australian communities potts point dessert breakfast career church blaxland research report non profit women healthy future live the dream Australian Dream food future proofing

Archive