Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


wolloomooloo keynote speaker marketing daily telegraph acf15 outsourcing focus group social media Australia Day high density living affordable rental stress ultimo Real Estate wedding stats young people society researcher workplace culture land of the middle class grandparents government kate middleton mortgage australia wellbeing geomapping selfie resilience mythbusters generation Sydney Education Future Forum Tuesday Trend residents 2016 cars Kirsten Brewer media activity Christmas lunch motivate darwin average aussie 2012 blaxland commute sustainable relevant Births survey recap focus groups trend tuesday community event emerging generations Royals Valentine’s Day TAS overcast conference young australians national private wealth Bathburst house price rise parents baby boom Social Trend intern NEETs Hornsby Shire Council income optus Netflix capital cities define workplace sports Queensland education future low density mover and shaker infographic wall trends entrepreneurs of today divorce rate menai environment educated balance World Water Day professional development media release Kiwi McCrindle Speakers ageing population trends of 2016 charity energy presentations communities social enquiry 1980 nfp cancel plans workforce housing growth non profit safe facts Australian demographics internet dare to dream interactive organisational culture tableau pharmacy earnings learning styles goals social researcher Gen X going out results offenders baby names students school students demographic survey design meetings university degree suburb cold Christchurch sector housing affordability ideas renter of the future slideshare thought leadership housing ageing storytelling baby name predictions list ethnography financial future social shifts English NT sector wide wealth panel the australian dream news program socialising visualisation home suburban living Queensland: QLD Engineering Manager weekly earnings easter population local teacher rain lifestyle entertainment eliane REIV Conference small business event Northern beaches Event jobs of the future etiquette domestic ashley fell Wellington engage brands google demographic trends leadership Tasmania cooking Northern Beaches shopping parenting healthy future media authenticity Love shifts 2013 in the media TDE typical australian rule keeper households Western Australia christianity youth unemployment product millennials research pack conferences unaffordable office educhat names professional speaker thrive social analysis litter school satisfaction EFF career Christmas presents 2020 mateship royal family family forum paying to work employment australian social research research visualisation Australian Trends social change vegemite aged care cartodb baby name trends demographics property jobs conference speaker work-life mccrindle research faux-cilise SA New South Wales Sydney keynote speaker social life new office baby crows nest living hello fresh generational trends lalor park language learn staying in schools village wealth and income stay home local communities investment tips holidays training financial dreams infographic not for profit coffee dessert Financial Planning Association of Australia in depth interviews data analyst victoria house megatrends DIY dreaming urban 2015 huffington post Channel 7 fears Research Executive faux-ciliser future proof transport volunteers long weekend bondi future builders men global Wodonga Myth Aussies Real Estate Institute of Victoria ipswich identity narcissism trends analyst growing population father's day affordability public speaking New Zeland food challenge office space faux-cilising Word Up states The Daily Edition keynote poor easy rider renting financial independence fresh Christmas season insights Scouts area leader rich wealth and income distribution families responsive Australian Dream group session Geoff Brailey pharmacies forecast demographer FOMO futurist quote New Zealand data South Australia moderators guide friendship world Wagga Wagga life curiosity monarchy Adelaide proactive supply and demand baby name social research environmental scanning click teachers digital winter blues buildings February 16 cash award global financial crisis toys relational schools students marrickville children forecasting internships publication Duchess of Cambridge IT Specialists priorities rise of local national wealth Crime Rates deloitte gen alpha politics gold coast mobile seasons sunny days property market hopes household royal influence careers networking aussie culture sydneysiders housing market public holiday Canberra population map winter pyrmont 10 years graphs ACF 2016 The ABC of XYZ JOMO case study university participants shopper's pick Territory owning a home sun 24,000,000 cost tv mentor CBD divorce future of education social commentator year 12 mccrindle tea leadership workshop economic internship retirement growth census teach neutral bay plans Melbourne annual income property price debate media commentary statistics shbc communication happiness Northern Territory spend SMSF Res Vis friends brisbane rising house prices rent optus my business awards education research alpha 1994 emerging technologies potts point church 40 million "know the times" world youth day research data mother's day marriage future-proof wealth distribution social impact HSC financial greatness innovative Charlotte school vegetarian hills shire new york times princess charlotte sentiments 2017 weather emerging trends learning brand cancelling event Australian Census Australian Bureau of Statistics office opening Mark McCrindle townhouses salary home ownership house prices 24 million cloudy days online 1975 baby boomers professional brand experience child care holiday suburbs work System's Architect events newspaper business index experience 23 million religion population growth ABS ACT housing trends student australian communities trends report presentation mccrindle in the media post rationalism home owner know the times national crime rates the changing face of social lives Assistant Store Manager investor Financial Planning Association waverton logan teaching hornsby sydney event NSW tea eliane miles staff social commentary report 1968 optimistic millionth follow consumerism data visualisation REIV National Conference analysis urban taskforce couple insight society trends work mates norwest research services Australia Day 2017 video dream future proofing criminal Australian schools wages organisations equip crime culture global generations conference presentation communicate study group hobart unemployment sector wide study australian communities forum wage capital city Australian Home entrepreneurial high density apartments woolworths twentyseventeen prince george ease of travel VIC socialites DESTEL education demographic transformations earning anzac online shopping millenials economy cost of living clothing water cancelling plans sydneycity finance Generation Y FPA gen z engagement community engagement research qualitative research social year 7 youth population milestone employers personal growth generation alpha Australian communities social trends apartment medicine personalities Financial Planning Week investing moreton bay resource collaboration 2014 market research customer celebration social researchers Deaths debt Channel Seven high school Merry Christmas consumer generations not-for-profit change education future report visual future of work GPO innovation skills ACF Population Clock communications snapshot daily commute mining boom women collaborative gender budget omnibus Northern Beaches Christian School royal entrepreneur trend mccrindle manly earn urban living index increasing densification marriages urban living PSI tattoos ashley mckenzie Generation X tertiary education mythbusting teleworking learner Gen Y WA technology middle class real Do It Yourself January 26th Australian Communities Trends aged care puzzle city speakers sydney speaker business house price education sector tuesday royal baby high density perth workshop state goal Australians australians staying home more Caregiver community sunburnt country Tuesday Trends cultural diversity meals google for education trends of 2017 summer repayments Aussie bureau generation Z christmas Australian Families poker master