Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.


Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.


Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.


It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.


So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Results from the Education Future Report 2016

Thursday, November 24, 2016

Australians are more educated today than they have been at any other point in history. The number of students completing undergraduate and postgraduate courses today is on the rise and for the first time in Australian history more than half the population aged 15-64 have a post-secondary qualification (51%). Over 70% of the newest wave of high school graduates, Generation Z, are pursuing further education and training, with almost half of them going on to university. How is today’s education system providing for this Generation of lifelong learners? This Friday we are looking forward to co-hosting the Education Future Forum with SCIL, to provide an overview of the current and future trends impacting the Education Sector. Here is a snapshot of some of the current and future trends in primary and secondary schools across Australia, from our Education Future Report 2016, which will be shared in detail at this Friday’s event.


Australia currently has more students enrolled in full-time education than ever before. In 2015 there were 3,730,694 students enrolled in Australian schools. This is a 1.5% increase from 2014 and a significant 14% increase from 2001.

Since 2001, the growth in the total number of students (14%) has far outweighed the growth of actual schools (2%), the result of which has been growth in larger schools (801+ students for primary and 1200+ for secondary). The nature of these growing schools is changing as well, with more students enrolling in Independent schools than ever before.


Since the 1970s there has been a significant rise in the proportion of students enrolling in non-government schools. Whereas non-government schools educated only 22% of all students in 1970, by 2015 that figure had risen to over a third (35%).

While government schools continue to educate the majority of Australian students (65%), enrolments at Catholic (21%) and Independent (14%) schools are on the rise and show that Australians value choice, and today’s parents are prepared to pay for an education if they feel it will align more closely with their values, expectations, and aspirations.


In 2015, there were 382,687 full-time equivalent teaching staff over primary and secondary schools in Australia, which is a growth of 13% since 2005. Of these, 240,882 (63%) taught in Government schools, 72,812 (19%) taught in Catholic schools and 68,994 (18%) in independent schools.

The total number of male teachers has grown between 2005 and 2015 by 3% compared to 18% growth in female teachers over the same period. Comparatively, Government schools have a lower percentage of male teachers than Catholic and Independent schools.


Bringing together the best of McCrindle's research and analytics with SCIL's hands-on experience and innovation, the Education Future Forum is an opportunity for educational leaders and practitioners to engage in the dialogue around the future needs, trends and directions in education. The day will inform and inspire those who are seeking to understand this generation and simultaneously envision a school where the learning captures the hearts and minds of young people. There will also be the opportunity to tour Northern Beaches Christian School, to see students and teachers in action and view the learning spaces.

View the full program
& purchase your ticket here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Melbourne student study christmas father's day Work place affordable community engagement friendship SMSF paying to work Tuesday Trend aged care wages consumerism village ideas builders society trends data analyst norwest Western Australia survey design buildings society employment Res Vis Australian Population group the hills life celebration online new york times learning local communities nfp car training educated office opening authenticity sustainable annual income mccrindle tea community 24,000,000 24 million daily telegraph entrepreneur intern young people rental stress rising house prices belief divorce micro Adelaide high school Kiwi trend organisational culture communication ashley mckenzie young australians 40 million cash Education Future Forum sydney speaker church clothing holidays entrepreneurial newspaper workplace house price Caregiver business index resilience TED System's Architect entertainment focus groups global kate middleton cartodb house prices grave decision future-proof conference speaker children rich graphs The ABC of XYZ HSC entrepreneurs of today demographics cloudy days neutral bay teachers Netflix Myth national crime rates Generation X case study social impact mythbusters easy rider non profit ABS names education research urban living owning a home crows nest business performance investing ipswich financial future curiosity potts point environment brisbane healthy future meals Sydney Hills Business Chamber suburban living market research slideshare omnibus social households parents growth eliane miles transport living sydney metro tertiary education Australian demographics Australian schools gen alpha Australian Dream media commentary sydney hills VET sector the average aussie innovative speakers poor baby name predictions REIV Conference affordability monarchy office urban taskforce FPA professional presenters optus keynote speaker researcher challenge data visualisation community event ACF 2016 Skilling cultural diversity families lalor park religion dessert not-for-profit Aussies salary NBRS list winter participants urban growing population TED talk overcast city financial independence South Australia politics learn insight school christian students focus group NSW future of shopping VET innovation brand average aussie workplace culture baby menai tv train dreaming new office optimistic earnings Christmas season criminal public speaker winter blues award winner trend tuesday tea New South Wales internships low density forum bus equip shopping REIV National Conference Channel 7 financial culture future proof Australian Families high density change interactive presentation emerging technologies work-life budget impact volunteers sector wide 2014 commute ferry research report click visual post rationalism wealth dream brands government plans ultimo global generations google for education small business demographic transformations goal easter investor priorities leadership video work sector Do It Yourself average Australian social media renter of the future public holiday aussie culture Queensland: QLD mover and shaker Gen Y school students housing growth hills shire futurist teaching Wodonga baby names report career 1975 Deaths Charlotte waverton demographer analysis culturally diverse facts quote australia perth micro apartments Financial Planning Association housing market christianity sun stats poker master population milestone demography hills millionth Social Trend toys states fresh medicine Tuesday Trends housing affordability Bathburst social analysis DIY Australia Day 2017 future of work Australian Communities Trends engage unaffordable digital trends hopes charity The Daily Edition professional services home identity real social trends cost of living responsive conferences education future report property repayments storytelling socialites communicate narcissism investment tattoos in depth interviews Population Clock Word Up baby names housing trends mccrindle in the media google research services eliane apartments 2013 sunny days urban living index litter "know the times" mccrindle 1994 trends analyst supply and demand DESTEL social change EFF business census results public speaking divorce rate deloitte mother's day daily commute presentations ease of travel family #censusfail spend local community residents Sydney parenting Australian communities Vocational education travelling Wagga Wagga gold coast economic suburbs bureau NEETs travel Research Director sports statistics generational trends January 26th mining boom Queensland gen z financial dreams socialising Australia Day networking lifestyle generation alpha millenials suburb speakers pack australian communities trends report trades royal influence apartment acf15 child care VIC wedding Christmas lunch faux-ciliser australians staying home more Australia street wealth distribution internship geomapping earning CPI workforce shbc financial fears teacher workshop happiness Scouts ACT the hills shire infographics sydneysiders consumer cost pyrmont Financial Planning Association of Australia house 2016 the great screenage publication balance CBD mccrindle research royal family employers education social research weather meetings proactive going out census research pack townhouses fears land of the middle class trends of 2017 Research Executive mortgage infographic conference presentation demographic rain Territory royal baby mateship aged care puzzle Australian Bureau of Statistics customer Merry Christmas relational SA 2017 rule keeper professional development housing ashley fell award high density living local year 7 baby name trends census 2016 baby name typical australian schools moreton bay Australian Home megatrends faux-cilising ageing population ACF social lives cancelling plans generation insights safe state schools students alpha careers Aussie hobart woolworths capital city SRE 2016 census long weekend population growth recap NT marriage 10 years baby boomers program work mates grandparents 2020 thought leadership royal conference area staying in Love baby names australia report etiquette future Royals Assistant Store Manager communities Crime Rates marrickville IT Specialists world leadership workshop wellbeing WA internet victoria tips men optus my business awards 2016 census results Andrew Duffin sector wide study selfie Gen X goals New Zealand changing face of sydney household breakfast future of education results pharmacies Wellington teach home ownership youth unemployment purpose university degree data coffee teleworking food year 12 home owner professional staff cultural diveristy offenders personal growth sunburnt country resource middle class energy wolloomooloo SMART mobile generation Z spirituality panel cica property market 1980 language anzac thrive personalities Australians 2012 New Zeland Duchess of Cambridge learner social researcher Christchurch events holiday media activity millennials Hornsby Shire Council finance commuters wealth and income distribution vegetarian debt sydney event rise of local average sydneysider TEDx bondi Mark McCrindle World Water Day communications 2015 Valentine’s Day university sydneysider school satisfaction friends know the times domestic brand experience Northern Territory social researchers English baby boom event cars research data survey moderators guide keynote water shopper's pick NBRS Architecture cancelling event research blaxland high density apartments media product Northern Beaches TAS trends of 2016 PSI forecasting generations educhat census data Engineering Manager education future shifts stay home dare to dream Christmas presents Channel Seven 23 million retirement Real Estate collaborative define economy professional speaker James Ward capital cities leader screenage in the media faux-cilise snapshot prince george GPO Macquarie University weekly earnings social issues education sector ethnography FOMO future proofing outsourcing wage cooking Geoff Brailey research visualisation Sydney keynote speaker social life motivate world youth day office space cold Canberra greatness qualitative research Generation Y learning styles forecast unemployment report gender emerging generations Australian Trends marketing emerging trends mentor manly darwin online shopping national private wealth shopping centre experience vegemite TDE global financial crisis Northern beaches Event population the australian dream JOMO twentyseventeen wealth and income australian social research ageing February 16 McCrindle Speakers earn demographic trends hornsby social shifts increasing densification sydneycity Northern Beaches Christian School not for profit rent income census fail seasons house price rise jobs media release logan organisations debate contiki australian communities forum summer 1968 sentiments pharmacy speaker youth social commentary environmental scanning relevant Hills Shire Council jobs of the future crime Australian Census infographic wall visualisation marriages the changing face of princess charlotte skills hello fresh follow technology women group session social commentator cancel plans news faith national wealth Financial Planning Week tableau engagement couple collaboration showreel huffington post social enquiry Real Estate Institute of Victoria property price population map renting Tasmania Births tuesday mythbusting Kirsten Brewer story