Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.


Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.


Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.


It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.


So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Results from the Education Future Report 2016

Thursday, November 24, 2016

Australians are more educated today than they have been at any other point in history. The number of students completing undergraduate and postgraduate courses today is on the rise and for the first time in Australian history more than half the population aged 15-64 have a post-secondary qualification (51%). Over 70% of the newest wave of high school graduates, Generation Z, are pursuing further education and training, with almost half of them going on to university. How is today’s education system providing for this Generation of lifelong learners? This Friday we are looking forward to co-hosting the Education Future Forum with SCIL, to provide an overview of the current and future trends impacting the Education Sector. Here is a snapshot of some of the current and future trends in primary and secondary schools across Australia, from our Education Future Report 2016, which will be shared in detail at this Friday’s event.


Australia currently has more students enrolled in full-time education than ever before. In 2015 there were 3,730,694 students enrolled in Australian schools. This is a 1.5% increase from 2014 and a significant 14% increase from 2001.

Since 2001, the growth in the total number of students (14%) has far outweighed the growth of actual schools (2%), the result of which has been growth in larger schools (801+ students for primary and 1200+ for secondary). The nature of these growing schools is changing as well, with more students enrolling in Independent schools than ever before.


Since the 1970s there has been a significant rise in the proportion of students enrolling in non-government schools. Whereas non-government schools educated only 22% of all students in 1970, by 2015 that figure had risen to over a third (35%).

While government schools continue to educate the majority of Australian students (65%), enrolments at Catholic (21%) and Independent (14%) schools are on the rise and show that Australians value choice, and today’s parents are prepared to pay for an education if they feel it will align more closely with their values, expectations, and aspirations.


In 2015, there were 382,687 full-time equivalent teaching staff over primary and secondary schools in Australia, which is a growth of 13% since 2005. Of these, 240,882 (63%) taught in Government schools, 72,812 (19%) taught in Catholic schools and 68,994 (18%) in independent schools.

The total number of male teachers has grown between 2005 and 2015 by 3% compared to 18% growth in female teachers over the same period. Comparatively, Government schools have a lower percentage of male teachers than Catholic and Independent schools.


Bringing together the best of McCrindle's research and analytics with SCIL's hands-on experience and innovation, the Education Future Forum is an opportunity for educational leaders and practitioners to engage in the dialogue around the future needs, trends and directions in education. The day will inform and inspire those who are seeking to understand this generation and simultaneously envision a school where the learning captures the hearts and minds of young people. There will also be the opportunity to tour Northern Beaches Christian School, to see students and teachers in action and view the learning spaces.

View the full program
& purchase your ticket here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


daily commute sun future of education increasing densification national private wealth 23 million debate leadership brand social trends balance office networking wellbeing trends analyst alpha learner mythbusting poor home tips earnings financial dreams gender summer results intern professional speaker organisational culture Generation Y youth unemployment royal family residents parents selfie DIY income Aussies school Australian Communities Trends communication healthy future Australian Home 2014 generational trends small business HSC rule keeper forecast Channel Seven follow pharmacy Tasmania GPO environmental scanning learning styles princess charlotte January 26th high density living huffington post The Daily Edition wealth Mark McCrindle innovative TDE sector mother's day research data investment marrickville school satisfaction parenting happiness Wagga Wagga workplace culture training environment digital equip demographic transformations Assistant Store Manager dreaming gold coast Sydney keynote speaker in depth interviews 1975 2015 house price rise visualisation optus my business awards moderators guide work-life learning high school the changing face of wealth distribution holidays area research teleworking spend entertainment demographic trends not-for-profit finance jobs of the future teach family urban taskforce high density sustainable investor tableau supply and demand Myth sydneysiders ethnography Financial Planning Association of Australia urban business renter of the future fresh media release employment responsive norwest salary anzac educated royal REIV National Conference cloudy days weekly earnings year 7 property market workforce REIV Conference jobs panel geomapping Real Estate Institute of Victoria Christmas lunch vegemite NT millennials toys statistics Crime Rates sydneycity community engagement children ACF 2016 trend tuesday Wodonga offenders schools students grandparents stats storytelling generation alpha litter wealth and income Kirsten Brewer personal growth growing population socialising twentyseventeen collaborative market research cooking sunny days English friends buildings 2013 royal baby futurist optimistic Kiwi Northern Beaches organisations young australians marriages Northern Beaches Christian School Deaths religion Australian communities New Zeland eliane Queensland: QLD new office award Word Up mccrindle in the media students community challenge JOMO clothing workshop lalor park Northern Territory women average aussie speakers pyrmont public holiday non profit slideshare leadership workshop relational shifts Scouts baby name trends Australia Day 2017 meals ageing future proofing news australian communities trends report social change thrive publication australian communities forum criminal mover and shaker property price product Engineering Manager hills shire visual report Births university baby names builders ease of travel survey interactive generation Z mobile baby name New South Wales Christchurch social shifts insights medicine innovation paying to work land of the middle class Merry Christmas marriage cartodb mythbusters post rationalism graphs going out Population Clock energy families conference speaker media activity baby boomers 2017 Hornsby Shire Council ACF career society Australian Bureau of Statistics year 12 christianity SMSF South Australia population lifestyle men list cars young people research services consumerism child care know the times 1980 overcast teachers experience wealth and income distribution personalities domestic friendship office opening entrepreneurial budget global schools emerging technologies ashley mckenzie engage christmas technology couple DESTEL future of work social enquiry food trends of 2016 youth survey design media Wellington PSI aged care puzzle financial independence infographic wall social lives kate middleton SA economy focus group Australians house change suburb goals housing trends educhat stay home national wealth tattoos skills life google focus groups "know the times" goal charity newspaper winter blues Channel 7 cold shopping leader future-proof vegetarian the australian dream bureau population growth resilience capital city video suburban living sector wide study winter research pack housing growth education research unemployment infographic suburbs ultimo house price social researchers wage generation FPA wolloomooloo shbc baby name predictions urban living etiquette cancelling plans Australia Day logan social internship CBD high density apartments case study perth consumer millionth sector wide 40 million village authenticity cancel plans fears Research Executive Real Estate Love Australian Trends seasons poker master language brand experience hornsby demographic neutral bay plans financial Canberra emerging trends gen alpha repayments entrepreneur Social Trend faux-cilise socialites rich household communications trends Northern beaches Event university degree meetings potts point safe ageing population divorce conference presentation omnibus low density identity qualitative research households staff culture tea Australian Families mortgage easter work Charlotte Adelaide define housing affordability living Queensland careers easy rider house prices online megatrends nfp study population map affordability Bathburst ABS townhouses communities rain business index holiday social research ipswich System's Architect renting google for education 24,000,000 2020 research visualisation motivate social impact local communities real Valentine’s Day outsourcing urban living index forum Western Australia WA darwin deloitte earning social life Royals retirement mentor celebration Financial Planning Week Christmas presents typical australian presentation dream pharmacies data names emerging generations snapshot mining boom unaffordable sports tv Geoff Brailey states 10 years faux-cilising Australian schools aged care professional development internships Tuesday Trend sydney event mccrindle tea Australian Dream education future report keynote speaker social commentator click employers Territory demographer world youth day McCrindle Speakers financial future tertiary education social media hopes internet rise of local society trends capital cities recap 24 million in the media World Water Day politics Tuesday Trends proactive education rent baby boom sunburnt country prince george weather new york times participants staying in The ABC of XYZ royal influence ACT FOMO national crime rates global financial crisis forecasting growth marketing cost of living resource dare to dream sydney speaker annual income 2016 workplace aussie culture eliane miles divorce rate professional tuesday education future ideas brisbane commute data analyst mateship Christmas season trend facts Education Future Forum 1968 learn crows nest media commentary school students EFF Sydney Gen X Res Vis communicate bondi relevant work mates Australian Census coffee Australian demographics demographics group student insight future proof priorities gen z monarchy australian social research crime Generation X conferences faux-ciliser hobart moreton bay group session Gen Y sentiments world collaboration teaching cost social commentary 1994 church father's day ashley fell events quote apartment New Zealand government dessert trends of 2017 housing market population milestone NEETs baby city Caregiver entrepreneurs of today brands housing investing volunteers global generations Melbourne data visualisation wedding water long weekend February 16 narcissism Aussie researcher engagement not for profit economic cancelling event australia education sector 2012 future event owning a home social analysis home owner mccrindle NSW local middle class debt waverton social researcher customer keynote curiosity australians staying home more census menai teacher greatness acf15 analysis earn victoria public speaking transport optus Duchess of Cambridge cash home ownership daily telegraph mccrindle research hello fresh online shopping Do It Yourself VIC affordable office space thought leadership property rental stress manly community event shopper's pick cultural diversity rising house prices woolworths Netflix IT Specialists generations TAS program Financial Planning Association state wages conference presentations blaxland millenials