Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016


For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:

Social

Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.

Mobile

Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.

Global

Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.

Digital

We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.

Visual

In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.


To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.


About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


DOWNLOAD ASHLEY'S SPEAKERS PACK HERE.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

ACT Deaths year 7 apartment media activity mccrindle research know the times grandparents demographic transformations housing affordability typical australian 2015 mover and shaker February 16 buildings cloudy days authenticity student names social enquiry christmas school tips educated forum 10 years generational trends gender society trends affordable wealth and income jobs of the future technology future proof mortgage holidays collaborative engagement marriage townhouses optimistic crows nest living video goal high school eliane miles ethnography Social Trend state office cultural diversity Do It Yourself urban tea Northern beaches Event research Wodonga education future mobile leadership workshop hello fresh curiosity cold Research Executive entrepreneur urban taskforce office space demographic trends IT Specialists aged care puzzle house price rise Geoff Brailey study sector wide study winter optus my business awards long weekend national private wealth future-proof youth emerging technologies waverton local generation 2014 millenials Adelaide Tuesday Trend nfp commute resilience kate middleton shifts small business challenge real infographic wall google housing royal influence Word Up sports celebration professional socialites research services social commentator educhat Northern Territory cars marrickville politics schools wealth distribution local communities conference presentation marketing residents work mates workplace culture Northern Beaches Christian School Financial Planning Association of Australia equip office opening REIV Conference australian social research Education Future Forum work-life data The Daily Edition supply and demand unemployment safe 23 million group session The ABC of XYZ fears learn research pack award poker master population forecasting Res Vis thought leadership Netflix plans leader Australian Communities Trends communicate unaffordable manly Crime Rates World Water Day growth sunny days urban living transport presentation investing perth brisbane NT sydneysiders workshop cost of living selfie house prices entrepreneurial home owner renting australians staying home more FOMO christianity debt workplace Northern Beaches Christmas lunch Kiwi owning a home Gen Y faux-cilising prince george English aged care omnibus teleworking family renter of the future acf15 woolworths hopes media click environment language 2016 social analysis property Australian communities rental stress retirement goals middle class healthy future 24 million tv baby boomers cost results education future report builders personal growth newspaper innovation research data demographics Melbourne trend tuesday toys the changing face of social commentary earning publication social impact census deloitte moderators guide summer Australian schools divorce brand FPA housing growth Australia Day 2017 social trends mythbusters households Scouts bureau socialising suburban living graphs earn rain Australian Dream visual Assistant Store Manager easter qualitative research australian communities forum CBD school satisfaction greatness faux-ciliser social father's day menai survey hills shire baby boom meals public holiday stats growing population internship offenders pyrmont norwest responsive Royals Australia Day young people System's Architect identity conference royal family Wellington 1980 financial independence area research visualisation dream learning styles Western Australia narcissism cancel plans social shifts medicine optus school students budget intern ideas social change resource wellbeing monarchy 1994 motivate rich home ownership Real Estate Institute of Victoria ipswich future friends business index students ashley mckenzie cartodb demographer house mccrindle tea new york times charity parenting statistics potts point trends of 2017 aussie culture customer economic GPO event gen alpha community engagement mentor sunburnt country Sydney keynote speaker networking snapshot media commentary Aussie change tattoos hornsby mateship Australian Bureau of Statistics follow ultimo logan jobs couple ageing population milestone hobart SMSF data analyst social life emerging generations gen z presentations ageing population cancelling event debate engage australian communities trends report Caregiver report forecast population growth thrive litter wage slideshare cash sector wide overcast lifestyle wedding bondi EFF Christmas season events Australian Home megatrends repayments baby name New South Wales food skills annual income ease of travel house price wealth Channel Seven REIV National Conference high density apartments Charlotte pharmacy paying to work Canberra career mother's day staying in futurist princess charlotte household education research lalor park Tasmania shbc focus groups tertiary education brands children insights Christmas presents seasons entrepreneurs of today darwin high density royal learning JOMO teacher vegemite consumerism Aussies coffee winter blues teachers panel marriages Bathburst rent 1968 sun case study housing trends Duchess of Cambridge sentiments consumer average aussie divorce rate digital future proofing Australian Census cancelling plans ACF education increasing densification proactive work public speaking speakers learner data visualisation survey design insight finance vegetarian future of work etiquette social research post rationalism staff organisational culture stay home leadership internet DESTEL tuesday generations internships men careers new office neutral bay university degree ABS earnings trends analyst social researcher Financial Planning Week 1975 Australian Trends 2020 relational society suburbs social media visualisation Sydney not-for-profit storytelling Queensland: QLD university going out church Channel 7 culture happiness rise of local young australians quote "know the times" mining boom sector families Merry Christmas SA communities world youth day global professional speaker trends program Financial Planning Association VIC 40 million village parents huffington post investment google for education meetings group define Australian demographics world sydneycity researcher blaxland HSC market research property market Love income home keynote generation Z Real Estate conference speaker Kirsten Brewer domestic economy alpha New Zeland criminal employers January 26th weekly earnings entertainment australia media release schools students New Zealand cooking not for profit experience high density living rising house prices priorities NSW Territory 2012 baby names dreaming victoria Mark McCrindle ashley fell urban living index housing market news crime land of the middle class brand experience the australian dream recap trend daily telegraph in the media analysis Engineering Manager TDE gold coast workforce investor Tuesday Trends community DIY global financial crisis capital city Australians year 12 24,000,000 baby name predictions training shopper's pick baby name trends organisations wealth and income distribution relevant geomapping financial dreams easy rider social researchers property price shopping global generations friendship national wealth daily commute online shopping national crime rates faux-cilise affordability life outsourcing online keynote speaker youth unemployment 2017 WA community event rule keeper teach low density fresh holiday moreton bay baby city royal baby Gen X salary pharmacies McCrindle Speakers product Generation X millennials Myth poor sydney speaker 2013 volunteers Hornsby Shire Council capital cities Valentine’s Day twentyseventeen wolloomooloo business collaboration TAS participants environmental scanning financial future suburb sustainable generation alpha clothing teaching child care ACF 2016 Australian Families financial conferences Christchurch energy demographic Population Clock education sector Queensland personalities communication mccrindle in the media sydney event innovative water communications women list tableau Births professional development PSI spend focus group millionth government emerging trends Generation Y mythbusting employment states dessert Wagga Wagga South Australia eliane facts dare to dream balance NEETs future of education mccrindle wages non profit weather infographic anzac social lives population map in depth interviews interactive religion trends of 2016

Archive