2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Mentoring the Next Generations

Wednesday, September 21, 2016

Teachers, employers and parents want to see younger people reach their potential, however the problem is that the pathway to productivity and living a life of high capacity and great quality is not a straight line for Gen Y and Gen Z’s. In an era of increasing change, greater complexity and global mega-trends these younger generations need mentors to grow them, guide them and give them the feedback they need to develop and mature.

At McCrindle we know these younger generations and we believe in their potential to achieve greatness. Managers, CEO’s, team leaders, teachers and parents have a unique opportunity to mentor these younger generations through formal and informal conversations. Gen Y and Z’s are keen be mentored. That means they want to be listened to, not lectured at, encouraged and asked open-ended questions that help their decision making process.

The goal of mentoring young people is to expand their values and worldview, strengthen their character and enlarge their personal and professional capacity. These younger generations desire opportunities for personal growth through a friendly and supportive partnership.

Mentors and leaders in society today have an opportunity to shape these younger generations. The challenge mentors often face is around how to turn general conversations into character and skill development.

7 Developmental Areas mentors need to cover

PRIORITIES: Help these generations focus amongst digital distractions

RESILIENCE: Highlight their current experience and strengths to provide assurance in anxious moments

AUTHENTICITY: Showcase the benefits of community in and above digital connectivity

INSIGHT: Provide greater vision to make wise life decisions

ENERGY: Encourage decisiveness to remove blockers, overcome obstacles and move forward

BALANCE: Teach them how to say a positive 'no' in a busy ‘yes’ work/life culture, to maintain a healthy lifestyle

GREATNESS: Inspire the best in these young people as they move through the transitional stages of life.

Geoff Brailey speaking on this topic at the Australian Communities Forum 2016

Understanding the next generation of volunteers and donors

A specific area of focus in the 2016 Australian Communities Report is analysis of volunteers and supporters aged under 30 and in this session, Geoff Brailey, Research Executive at McCrindle Research, will share the findings as well as give practical insights on engaging young people in community organisations and developing the leadership capacity of the next generation of staff and volunteers.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Wellington community event energy Scouts TAS demographic trends overcast fresh ACF 2016 TDE teleworking the great screenage mother's day learn blaxland REIV Conference keynote participants Engineering Manager trend divorce rate 2013 population map TEDx identity trends of 2016 curiosity australian communities forum stay home New South Wales geomapping Aussie salary sector wide Maxim Accounting fears Duchess of Cambridge global retail school megatrends wealth and income marketing economic average aussie medicine Financial Planning Week professional development mythbusting google nfp high density living 24,000,000 poker master priorities volunteer FOMO HSC speakers pack conferences area household generation alpha hills Australia street The ABC of XYZ google for education NFP event state Geoff Brailey Sydney population Mark McCrindle future proof EFF moderators guide domestic cars safe village business index mccrindle tea children professional speaker shopper's pick dare to dream etiquette Australians presentations 2016 census culturally diverse online Work place sun national private wealth follow typical australian sydney property market easter logan consumer narcissism the hills shire Sydney Lifestyle Study 1994 impact sydneysiders volunteering data program researcher authenticity infographic VIC financial independence royal skills travelling house marriages screenage seasons wealth inequality potts point SMART engage outsourcing office opening speakers christmas workplace culture sentiments australian 2016 census results personalities parenting living economy Aussies intern trends monarchy train group session millennials Christchurch cooking growing population future of education Tuesday Trend growth of sydney IT Specialists communication increasing densification trends of 2017 Tasmania moreton bay environment Gen Z Expert ageing tertiary education Gen Y TEDx Speaker home owner survey summer demographer australians staying home more population milestone rent rain grave decision housing weather generation Z 2014 students data visualisation vegemite 1975 teacher plans christian lalor park SRE renting office space community ACF2017 coffee royal baby 2017 unemployment daily commute motivate Australian Trends wellbeing christianity public speaking communications public speaker work from home royal family entrepreneur social research states GPO Kirsten Brewer Australia Day 2017 baby name predictions tips language travel gender pyrmont Do It Yourself emerging generations housing trends networking rule keeper tuesday tea investor story collaboration not for profit research conference speaker faux-cilise Generation Y optus my business awards Channel 7 Real Estate VET award coffee lovers contiki rise of local sector land of the middle class sunburnt country hornsby donation repayments The Daily Edition sydney event celebration Australian Communities Trends Real Estate Institute of Victoria baby names report internship mover and shaker 24 million transport population housing market social enquiry Word Up 2016 challenge South Australia young australians pharmacies careers organisational culture royal influence focus group faux-ciliser student the changing face of grandparents baby boomers in depth interviews entertainment australia learning styles weekly earnings storytelling house prices toys interactive research report crime census 2016 Kiwi spirituality litter events the australian dream statistics shifts jobs Valentine’s Day learning Christmas presents sustainable Melbourne Australian Census family life social researcher Social Trend food conference presentation average sydneysider Vocational education VET sector financial dreams technology Business analysis government TED sydney metro property market society optimistic trades Netflix school satisfaction relevant food insecurity winter REIV National Conference jobs of the future Births employment baby name retirement mccrindle insight analysis trend tuesday brand purpose collaborative Queensland Hornsby Shire Council norwest educhat social issues Res Vis new office brisbane global financial crisis data analyst James Ward schools students Generation X Sydney’s south west resilience social commentator social analyst work selfie non profit gig economy hello fresh marriage going out cancel plans Sydney Hills Business Chamber event communities stats innovative giving sydney hills property population growth proactive aged care holidays small business Mark McCrindle in the media speajer charity ageing population younger generations Deaths visual pharmacy changing face of sydney goals PSI cultural diversity census fail training digital economy cost market research faux-cilising rich dessert Black Friday wealth Cobbitty-Leppington professional presenters social trends in the media workshop urban living index aussie culture church Adelaide finance father's day engagement hobart mccrindle research choice workers who is generation z affordable city presentation national crime rates consumerism 10 years national wealth bus manly names faith Black Friday in Australia wages schools equip australian communities trends report NSW not for profit princess charlotte Research Director focus groups 2012 renter of the future environmental scanning forum personal growth ethnography shopping centre volunteering high density house price rise DESTEL social media Australian schools parents panel lifestyle charities aged care puzzle education research research services career mortgage New Zeland teaching local community ferry Education Future Forum teachers February 16 Australian community trends keynote speaker Northern Beaches Christian School ACT leadership workshop debt case study office relational census Queensland: QLD online shopping investment ashley fell baby names waverton financial planning Elderslie-Harrington park McCrindle Speaker long weekend Australian Home capital city optus SA Northern beaches Event public transport infographics bureau tattoos micro urban living earn 1968 survey design social lives McCrindle Keynote Speakers Australia Day future-proof social change post rationalism winter blues paying to work internet Black Friday Sales divorce society trends Skilling sydney speaker Australian Population social bondi sector wide study the hills middle class vegetarian future proofing Canberra commuters year 7 ideas deloitte ultimo Financial Planning Association of Australia professional Christmas season ease of travel Australian Bureau of Statistics English Caregiver qualitative research suburban living 2020 sports goal urban taskforce rising house prices suburb poor Australian demographics religion spend kate middleton teach staff Bathburst employmee rental stress brand experience mythbusters research on coffee WA friendship Research Executive business couple owning a home social impact darwin product townhouses home twentyseventeen Australian Families urban development woolworths cost of living local water NT future of work low density financial property price business performance entrepreneurial urban earnings apartments entrepreneurs of today casual digital insights #censusfail DIY high school report emerging trends world youth day 40 million annual income housing growth media ACF NEETs demographic transformations Wodonga work mates cancelling plans happiness infographic wall Financial Planning Association experience unaffordable income list meetings education supply and demand ACT Report criminal cartodb research data families new york times staying in Myth demographic university thought leadership generations residents Australian Dream sydneycity average Australian food bank holiday TED talk FPA Mount Annan-Currant Hill public holiday suburbs 1980 balance car thrive Assistant Store Manager neutral bay professional services financial fears the lucky country What is food insecurity? education future report speaker forecasting investing mobile culture research pack visualisation trends analyst quote year 12 SMSF wage buildings Wagga Wagga World Water Day click tableau JOMO australian social research apartment women easy rider Territory Jura Australia screenagers facts innovation learner socialites debate research research visualisation education future Merry Christmas home ownership gen alpha alpha Christmas lunch acf15 friends capital cities Northern Beaches hopes media activity belief Australian communities social shifts workplace millionth world Tuesday Trends affordability video prince george slideshare Northern Territory McCridle ACF17 award winner cica huffington post shbc conference mccrinlde social life housing affordability Lower Hunter Willowdale local communities offenders sydney market data donate CBD educated NBRS Architecture social commentary news daily telegraph Hills Shire Council households dreams CPI chairty financial future earning Royals Macquarie University shopping cancelling event youth employers meals clothing customer millenials dream media release McCrindle Speakers baby name trends healthy future house price Channel Seven NBRS crows nest global Performance Sentiment Index Jura Coffee US hills shire gig wolloomooloo ABS mining boom budget Crime Rates builders volunteers menai baby boom cultural diveristy internships university degree wealth and income distribution high density apartments anzac communicate define cold young people politics "know the times" publication graphs commuting group wedding demographics workforce mccrindle in the media child care commute January 26th showreel Sydney keynote speaker growth Lower Hunter Region results mateship education sector 23 million the average aussie study census data social researchers know the times breakfast leader eliane miles sydneysider Hunter Valley property development marrickville money Western Australia baby names australia report Love organisations eliane australian community trends report change not-for-profit future victoria Gen X 2015 global generations brands social analysis school students youth unemployment gold coast mentor demography micro apartments responsive generation socialising sunny days gen z tv perth leadership wealth distribution futurist cloudy days australian real estate employmer emerging technologies System's Architect Population Clock community engagement Retail hunger dreaming real baby census results media commentary resource Charlotte Sydney omnibus New Zealand recap care support live the dream newspaper greatness future of shopping cash ipswich snapshot ashley mckenzie men forecast work-life Andrew Duffin generational trends