Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

recap tv organisations know the times collaboration 23 million the hills shire financial dreams education gender australian social research global financial crisis consumer demographics car teleworking "know the times" repayments GPO ashley mckenzie house culture community hills shire real customer new york times wealth and income states 2012 house price engage 1975 office opening victoria Aussie criminal communication residents student slideshare future of education Australians clothing woolworths Kirsten Brewer conference townhouses FOMO Christmas lunch shopping Royals society weekly earnings geomapping the changing face of Births NT owning a home futurist sydneysiders REIV National Conference responsive social life volunteers Australian demographics faux-cilise lalor park neutral bay urban living future intern healthy future affordability event google for education sunny days rising house prices 1994 Myth New Zealand non profit Australian Census TDE cultural diversity office space shopper's pick SMSF rental stress 24,000,000 research data baby names trend property price relational social commentary cold blaxland outsourcing social urban Tuesday Trend survey social lives Territory family Geoff Brailey crows nest professional development video technology Real Estate Institute of Victoria Tasmania grandparents Australian Dream learning easter contiki plans Real Estate CBD investing participants generations #censusfail teachers mover and shaker growing population collaborative 2014 huffington post charity entertainment Northern Territory crime vegetarian housing mccrindle in the media Queensland: QLD visual quote couple employment generation Z list Australian schools Generation Y low density McCrindle Speakers social research men cancelling event group proactive finance DESTEL January 26th divorce rate demographer challenge marketing HSC tertiary education newspaper the hills national private wealth winter TAS EFF jobs of the future increasing densification school students selfie not for profit focus groups happiness language social media Do It Yourself daily commute leader living wage change emerging trends 2013 suburb data visualisation 2015 christian skills story overcast father's day rain perth dream presentation fresh church Australia Day 2017 Research Executive high density living women educhat snapshot rich etiquette identity internet eliane house prices population growth Australian Bureau of Statistics sentiments environment entrepreneurs of today friendship new office renter of the future aged care educated media Australian Home property market millenials Gen Y social trends insight social researcher workforce resource researcher seasons baby name environmental scanning baby name trends unemployment child care visualisation demographic Northern Beaches Christian School 1980 speakers earnings eliane miles sustainable university degree investment Australian Trends professional services Christmas presents long weekend Word Up teaching forum Christchurch aussie culture housing market vegemite home owner ACT financial future optus my business awards high school financial fears waverton holiday prince george families storytelling Australian Communities Trends award pharmacy FPA princess charlotte commute 10 years housing trends menai gen alpha transport state changing face of sydney parents public holiday trends engagement online Australian Families online shopping ashley fell trends of 2017 wedding the average aussie Christmas season shbc REIV Conference balance earn education future cost authenticity small business Education Future Forum Financial Planning Association communications digital insights high density trends of 2016 households greatness demographic transformations 24 million bus statistics entrepreneur social impact Valentine’s Day weather Financial Planning Week year 12 2017 divorce safe sydney hills Hornsby Shire Council interactive PSI The Daily Edition income future proof baby name predictions wealth and income distribution English learner training high density apartments dreaming cloudy days land of the middle class mentor careers in the media mythbusters Financial Planning Association of Australia February 16 curiosity 2016 religion optus cancelling plans growth not-for-profit brisbane post rationalism ageing case study moderators guide global media commentary social shifts financial independence VIC Gen X university thrive travelling baby boom mccrindle research Duchess of Cambridge millionth leadership mortgage networking Wodonga IT Specialists leadership workshop communicate meetings media activity population ABS trends analyst marriages city ideas Bathburst life year 7 tattoos water Res Vis royal family local communities financial rent facts research google census fail gold coast sun annual income internship food community event tips sector wide world youth day cancel plans litter school satisfaction staying in hobart daily telegraph economy brand experience Tuesday Trends logan students 2016 census school demographic trends generation public speaking Assistant Store Manager local moreton bay budget housing affordability population map news wolloomooloo qualitative research earning research services suburbs royal house price rise sports professional public speaker cars Population Clock alpha office cartodb Channel Seven schools social issues education future report christianity ipswich research visualisation data wealth distribution publication keynote Social Trend narcissism future of work christmas organisational culture System's Architect names ferry Aussies work-life rule keeper sector wide study workplace 2020 experience property social enquiry innovative australia commuters research pack renting work summer buildings potts point ultimo tea social researchers program South Australia Sydney learning styles middle class suburban living kate middleton Northern beaches Event debate young people australian communities trends report unaffordable Sydney keynote speaker click mother's day mateship anzac census results motivate aged care puzzle friends shifts focus group fears mccrindle tea baby Generation X coffee apartment lifestyle priorities culturally diverse socialites ACF 2016 sydneycity equip employers the australian dream winter blues tableau work mates Merry Christmas global generations census 2016 graphs generational trends train sunburnt country future proofing faux-ciliser presentations celebration salary emerging generations faux-cilising sector urban living index 2016 census results community engagement business national crime rates politics report energy conference presentation marrickville holidays group session generation alpha mythbusting economic capital city darwin village Queensland Adelaide events wealth household meals conferences toys social analysis affordable dessert business index paying to work results teacher urban taskforce national wealth travel hornsby ease of travel NSW investor baby boomers education research bondi ethnography NEETs resilience youth career brands teach future-proof twentyseventeen Mark McCrindle Deaths forecasting New Zeland dare to dream staff consumerism Northern Beaches spend Wellington builders panel australians staying home more World Water Day data analyst JOMO emerging technologies market research cost of living sydney speaker follow millennials infographic wall 1968 SA ageing population communities tuesday Australia Day australian communities forum forecast thought leadership define study easy rider mining boom award winner offenders Netflix going out product census Kiwi education sector sydney metro home sydney event average aussie cash ACF professional speaker wellbeing analysis entrepreneurial mccrindle monarchy stay home manly retirement The ABC of XYZ norwest gen z WA Canberra children Scouts society trends supply and demand social change personalities royal influence personal growth wages social commentator survey design home ownership Wagga Wagga hello fresh pharmacies innovation conference speaker capital cities New South Wales young australians brand workplace culture population milestone deloitte Engineering Manager poker master keynote speaker parenting relevant typical australian debt internships stats DIY Australian communities Channel 7 world media release Love Crime Rates youth unemployment bureau poor hopes omnibus cooking acf15 goal marriage jobs domestic nfp schools students socialising goals workshop infographic learn Melbourne trend tuesday rise of local medicine Charlotte Caregiver area in depth interviews 40 million megatrends housing growth government pyrmont mobile royal baby optimistic Western Australia

Archive