Top Baby Names Revealed

Wednesday, May 25, 2016

Around 1 in 10 Australian babies last year were given one of the Top 10 baby names; a total of 28,640 out of the total Australian annual births of 298,200. There were 2,283 boys named Oliver and 1,737 girls named Charlotte last year.

Charlotte takes top spot after Olivia’s 3 year reign

Charlotte, with 1,737 occurrences is the top girl baby name in Australia for 2015, taking the top spot from Olivia which is now in 2nd place.

Olivia was the most popular girls’ name in 2014 but has now fallen behind by 67 occurrences.

Charlotte was the most popular baby girls’ name in almost every state while Olivia was top in VIC and WA.

Oliver most popular in the states but Jack more popular in the territories

Keeping the top spot from 2014 is Oliver, the top boy baby name in Australia for 2015 having overtaken Jack and William which were 1st in 2011 and 2012 respectively.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while Jack was the top boy baby name in the Northern Territory.

There were 421 more instances of Oliver than William, an increase on the margin of 191 from 2014. In 2015, there were 2,283 boys named Oliver, 1,862 named William and 1,802 named Jack which is a decrease for both William and Jack on 2014.

Top 10 Girl's name trends and insights

Most of the top 10 girls’ names from 2014 have held on to a top 10 ranking in 2015 except for Ruby which has slipped out of the top 10 down to 13th place. In Ruby’s place, Grace has reached top 10 status. Charlotte, Amelia, Sophia and Chloe all improved on their 2014 ranking with Olivia, Mia, Emily, Sophie and Ruby being the ones which have dropped. Ava was the only name to retain the same ranking.

Top 10 Boy’s name trends and insights

Oliver remains to be the top boy baby name of 2015, holding this position strongly since 2014. 9 out of the top 10 boys’ names held onto their top 10 ranking with Alexander falling out of the top 10 to 15th place, with Lachlan (rank 10th) taking his spot. While none of top 4 names changed positions, Jackson dropped from 5th to 7th and Thomas, James and Ethan increased their rank within the top 10 names.

7 new boy’s and 9 new girls’ names enter the top 100

The names Spencer, Jesse, Arlo, Harley, Darcy, Jett and Lewis have entered the list for the boys’ at the expense of Bailey, Mitchell, David, Aaron, John, Phoenix and Anthony.

As for the girls; Aurora, Billie, Eve, Daisy, Aisha, Leah, Gabriella, Maryam and Maggie have entered the top 100 with; Lexi, Jade, Indie, Pippa, Amelie, Amber, Elise, Natalie and Lacey dropping out of the list.

George and Charlotte; A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

The birth of the Royal Princess in May 2014 (Charlotte Elizabeth Diana) has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st in 2012 to 36th in 2015, in 2015 we saw the name Charlotte gain 1st position, taking the top spot from Olivia in 2014.

Download Baby Names Australia 2016. 

Click here to download the full report.

Australian mums speak: Guidance on gifts this Mother's Day

Friday, May 06, 2016

As Australians, we love the chance to give back to our mothers, especially on Mother’s Day. For many Australians, Mother’s Day is regarded as the most meaningful special day, superseding the importance of Valentine’s Day and Father’s Day.

Choosing the right gift on Mother’s Day isn’t always an easy task. Our time-poor schedules often act as a deterrent to activating the genuine, heartfelt generosity we feel towards our mums. In a recent nationwide study of 1,008 respondents, we asked 323 mothers around Australia what they really want this Mother’s Day.

Mums most desired gift is ‘something for her’

This Mother’s Day, mums would most like to receive something for them personally (20%) or something hand-made (15%). This aspect highlights the non-materialistic nature of mums generally, and that for mums, Mother’s Day isn’t about getting more stuff but about the experience and about the thought and intention behind the gift.

The least desirable categories of Mother’s Day gifts according to mums themselves is something for the home (5%) and least of all, something that can be used for cooking or cleaning (2%).

“Interestingly, flowers, which people often think to buy when Mother’s Day approaches, is one of the least desirable gifts for mums, so we may need to reconsider. Mums also don’t want something that will just sit around the home, and they certainly aren’t hoping for another appliance related to domestic duties.” – Mark McCrindle.

Aussie’s on point with gifts for mum

This Mother’s Day, Australians will most likely be gifting their mums with something for her (10%), which we know is what most mothers would like to receive. We will also be gifting our mums with something for her home (10%), however we know this is lower down on her wish list. At least only 5% plan on buying our mums an appliance she can use!

Avoid gifts that create more work!

When asked about the worst gifts ever received for Mother’s Day, mothers repeatedly said that the worst ‘gifts’ they had received are ‘no-gifts’ – having their spouse/children give unappealing or dying flowers, not receiving a gift or receiving only a card.

In a more tangible sense, there were a number of gifts that mothers received that were undesirable, including:

“A Toilet Seat.”

“Toiletries gift basket.”

“A pet rock.”

Gifts that show you don’t know your mother, such as buying her earrings when her ears aren’t pierced, gifts that show it was a last minute purchase and gifts that create more work for her are also likely to be listed on the ‘worst received list’ by Aussie mums.

“I gave her flowers- she is allergic.”;

“I forgot [Mother’s Day] and just took something from my grandmother’s collection.”

“[I gave] some flowers that were not as fresh as they could have been, they were limp by Sunday and died within a couple of days.”

“I gave her a saucepan – it was very expensive but she hated it!”

Mums are gracious, after all

What showcased itself most clearly in our research is that mothers are unconditional in their love and appreciate every gift. Mothers also noted that oftentimes, while not being overly enthusiastic about a particular item, they treasure any gift as an expression of their children/spouse’s love for them:

“I love every gift given to me as it's specially chosen for me by my precious children and hubby.”

“No gift is bad because it is something the kids think is great hence you think it’s great regardless – they buy it out of love.”

“Anything given with love is fantastic.”

Australia's Kitchen Revolution

Monday, March 14, 2016

We were delighted to partner with Mitsubishi Electric to produce and launch the "Kitchen Revolution" report.

Canvassing more than 2,000 household grocery buyers across the country, the survey reveals the cooking and grocery purchasing habits of modern Australian families.

A change can be seen throughout Australian kitchens, relating to how often Australians cook at home, to how often they read ingredient labels and buy fresh produce. Today, cooking is not just about food provision but social connection, nutrition and expression.

Our research found three key findings:

1. Cooking and the Modern Man

Traditional gender roles are blurring thanks to men’s increasing interest in preparing meals at home and entertaining guests. The result is greater equality in the kitchen than in previous generations.

2. Generation Y Leading the Home Cooking Revolution

Generation Y is among the nation’s biggest cooking show fans, which may be impacting the generation’s evolving cooking values and habits.

3. Desire for Healthier, Family-Centric Homes

Australian families show a propensity for traditional, family-centric values with a growing preference for fresh, home cooked meals and the desire to know more about their food.

Bringing the research to life

Research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see. World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood. It was fantastic to see this research being launched and explored at an event. Research is best when it is brought to life.


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Sydney: One City, 300 Cultures

Friday, January 15, 2016

Sydney, a city which will soon reach 5 million people, is Australia’s most culturally diverse capital with over 2 in 5 Sydneysiders born overseas. Over half of all Sydney’s population have both parents being born overseas and over 40% speak a language other than English.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

So which areas of Sydney are the most diverse, and what suburbs have the strongest connections to various cultures?


Explore Sydney in all its cultural diversity below, where you are able to select any country, language and ancestry and see where people with those characteristics choose to call home within Sydney, or simply click on your area on our McCrindle Tableau map to reveal your area’s profile!


Merry Christmas from the McCrindle team

Monday, December 21, 2015

All of us here at McCrindle wish you a very Merry Christmas and a fantastic holiday break.  As social researchers we know that you'll be enjoying time with family and friends, and wishing health, happiness and peace to those around you. We hope you enjoy unwrapping the technology gifts as well as clothes and accessories you are likely to receive. Enjoy writing your Christmas cards, which would stand over 57km tall in a pile, and wrapping your presents – which would stretch 7,970km long (as a nation)!

We hope you enjoy the infographic we have put together, and that amidst the busyness of the season you have time to connect with family and friends, reflect on the Christmas story and enjoy the many things that make this country great.

Have a Merry Christmas, a fantastic 2016 and we hope you don't receive too many re-gifted presents!

- The McCrindle Team

McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Q and A: An ageing population and the birth rate

Wednesday, November 25, 2015

Is Australia’s population ageing partly because there are more women remaining childless, mothers having fewer children and overall fewer babies being born?

It is true that Australia’s population is ageing with the midpoint in our population – the median age having increased from 30 to 37 in the span of 3 decades. However this is largely due to increased longevity and not at all to do with declining births.

In fact Australia is in the midst of a baby boom with the numbers of births setting new records this decade- having exceeded 300,000 births per year, every year since 2008. This is almost twice as many births as Australia experienced in 1946- the year that saw the arrival of the first Baby Boomers. While the peak of Australia’s original baby boom occurred in 1961 with a fertility rate of 3.5 (babies per 1,000 women), which is almost twice the current fertility rate of 1.9, total annual births currently exceed the 1961 record of 240,000 births by more than 60,000.

So the current baby boom is much larger than this original 16 year baby boom (1946-1961) and the total Australian births in the 16 years from 2008 will produce almost 5 million babies – around 1.5 million more than the post-war boom.

Not only are there more babies than ever, but there are more women who are mothers as well. There are more than 6.5 million Australian women aged over 18 who have given birth which is almost 70% of them. It is the case that women are having children later in life with the median age of mothers having increased from 25.5 four decades ago to 30.8 today. However the fertility rates have increased not decreased in the last decade, up from 1.7 in the early 2000’s to 1.9 today. And as for the proportion of women in Australia who will have no children in their lifetime – it remains at 1 in 4 which is a figure unchanged over a generation. Therefore of the women who will have children, the average number of children is actually 2.5.

So Australian mothers are more numerous than ever, collectively parenting more children than ever and on average raising between 2 and 3 of this largest generation in Australia’s history.

More information can be found in Mark McCrindle’s book The ABC of XYZ: Understanding The Global Generations.

Q and A: Offline Parenting in an Online World

Friday, October 02, 2015

What are the key strategies to offline parenting in an online world?

Parents today are faced with an unprecedented challenge of raising their children to be engaged offline in a world dominated by online options. A recent study conducted by McCrindle Research showed that whilst 44% of the older generations see the benefit of technology to children in enhancing learning and productivity, two thirds (65%) said that they believe that school aged students today spend too much time on technology.

In a society where digital is default, parents often feel the tension of raising their children in these technologically saturated times yet ensuring that they have the timeless characteristics and qualities to thrive in the offline environment. Parents see firsthand the extraordinary opportunities that technology facilitates, yet their experience tells them that managing their children’s screen time and ensuring they gain life skills and social skills is also essential.

We often forget how quickly this great screen age has emerged. Facebook went public just a decade ago and the tablet devices which facilitate so much learning and interaction such as the iPad arrived just half a decade ago. While many of the benefits to this first-ever digitally-based, wif- connected, social-media driven, global generation are evident, so are some emerging challenges. 1 in 4 Australians aged 15-17 have not participated in any form of physical recreation or sport in the last 12 months and for those aged 18-24 it is 1 in 3. These “screenagers” have a propensity towards increased sedentary lifestyles and based on the current overweight trends amongst Australia’s youth, by 2027, when all of Generation Z have reached adulthood, 78% of males and 62% of females in this generation are likely to be overweight. Young people spending hours in front of screens is not new. Today’s parents averaged around 3 hours of TV time per day during their formative years. However the TV screen is a “lean back” screen and did not generate the same levels of time use, sleep impediments and addictive patterns of the portable, interactive and connected “lean forward” screens of today.

Parents are the key influencers when it comes to shaping the priorities and lifestyle habits of their children, so households where active offline activities are modelled, prioritised and encouraged are likely to see the rewards of these behaviours established in the next generation. Parents have the opportunity to encourage their children to engage in physical recreation not just virtual entertainment, in offline communities’ not just online networks, and face to face interaction not just screen-based communication. And if the modelling and encouraging is too subtle, parents ought remember that they are paying the internet and mobile accounts and they are in charge. Oh, and every modem comes with an off switch!

More on effective parenting strategies can be found in Mark McCrindle’s book The ABC of XYZ: Understanding The Global Generations.

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