New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

housing trends storytelling healthy future daily commute The Daily Edition future proofing proactive Australian Families capital cities keynote speaker property market education research new york times NT train thought leadership language cost of living Tuesday Trend offenders supply and demand sydney metro living mccrindle research product PSI father's day Social Trend census 2016 unemployment high density apartments builders vegemite New Zealand 23 million commute wealth distribution suburbs Northern Beaches Christian School rent finance Australian Communities Trends Research Executive office educhat social commentator EFF resilience brand experience 24 million marriages tertiary education renter of the future emerging generations princess charlotte sydneysiders leadership Merry Christmas marrickville community speakers Scouts future recap sector innovative small business bondi Christmas presents ease of travel twentyseventeen wealth hobart sydney hills social lives fears household easter financial independence friendship changing face of sydney sunburnt country identity facts social commentary sector wide study national private wealth FPA brand volunteers paying to work post rationalism collaboration Queensland: QLD infographic wall grandparents housing growth tips study australian social research global generations middle class Australia Day group fresh demographic transformations perth norwest Sydney keynote speaker 1968 emerging trends Generation Y HSC logan office space eliane miles schools students story Channel 7 youth unemployment Births 2014 case study domestic society owning a home gender 2016 census results financial employers tea news house price family housing buildings goal Territory employment year 12 internships investment event Myth debate Mark McCrindle bureau property price social trends trends of 2017 happiness gen z online the changing face of networking sun Australia Day 2017 survey design young australians McCrindle Speakers aged care baby name trends know the times long weekend cancelling event rise of local ageing researcher ageing population financial dreams lifestyle coffee relational Aussies university degree collaborative non profit demographic trends ipswich staying in the hills shire global financial crisis parenting Christmas season house forum shopping poker master Caregiver growth area marketing relevant anzac Kirsten Brewer Gen Y social curiosity trends of 2016 innovation growing population university follow analysis child care school satisfaction workplace crime sunny days optus my business awards visualisation wolloomooloo social shifts public holiday research services balance video consumerism wealth and income NSW internet 40 million Financial Planning Association of Australia New South Wales sydneycity Hornsby Shire Council education future report eliane omnibus rain entrepreneur generational trends millennials January 26th monarchy darwin residents shopper's pick FOMO media commentary social life results high school commuters cooking GPO entrepreneurial trend socialites urban living celebration Northern Territory #censusfail royal family jobs daily telegraph professional development royal influence car social change dare to dream earning alpha home ownership hopes generation Z Love demographer events mentor optus authenticity community engagement summer christianity Canberra students Charlotte affordability schools Northern Beaches tv names housing market parents cloudy days land of the middle class vegetarian keynote ABS prince george priorities urban living index world youth day Duchess of Cambridge digital moderators guide transport Crime Rates apartment snapshot mythbusters Melbourne bus goals baby name predictions slideshare culturally diverse food weather social research Tasmania VIC hornsby mateship teleworking mortgage communications census fail millionth national wealth leader futurist government communication tableau business index participants professional services wealth and income distribution business tattoos 2016 sector wide urban deloitte mover and shaker faux-cilising communicate Geoff Brailey Queensland holidays plans states award winner social issues baby names customer entrepreneurs of today mccrindle in the media Wodonga school students society trends ethnography teach socialising children ferry consumer future of work in depth interviews 2015 nfp qualitative research Australian communities social impact earnings travelling Aussie baby name REIV Conference career medicine responsive Australians Tuesday Trends IT Specialists infographic Res Vis low density aged care puzzle motivate budget population technology 24,000,000 focus group forecasting education sector average aussie cold wages kate middleton home owner google CBD financial future not-for-profit not for profit learning communities royal friends new office travel Wellington gen alpha generations selfie victoria ashley fell media activity public speaker waverton careers social researcher DIY Engineering Manager neutral bay cancelling plans increasing densification dream the average aussie gold coast moreton bay woolworths baby households Australian Census data analyst professional speaker experience crows nest men greatness workplace culture World Water Day leadership workshop survey personal growth village Valentine’s Day cost equip entertainment high density living trends analyst Financial Planning Association Generation X rental stress winter presentation New Zeland environmental scanning Kiwi outsourcing conferences Do It Yourself research data wedding house prices market research NEETs religion baby boomers dessert cash mining boom Population Clock capital city education future February 16 organisations culture Australian schools repayments church mccrindle tea charity conference speaker meals sustainable Western Australia australian communities trends report work mates etiquette census workshop research visualisation staff WA System's Architect insight in the media learn suburban living youth Royals investor Real Estate Institute of Victoria define rule keeper shbc thrive trend tuesday 2013 publication couple housing affordability overcast social media English teaching townhouses interactive spend data visualisation future of education data life hello fresh weekly earnings quote investing social researchers winter blues 2012 holiday South Australia economy learning styles suburb city Education Future Forum contiki optimistic focus groups sports mobile media TAS dreaming population map politics megatrends christian educated marriage rich wellbeing conference presentation ACF 2016 acf15 SA easy rider high density 1994 population milestone home salary year 7 poor media release sentiments young people royal baby challenge education newspaper Australian Bureau of Statistics Northern beaches Event the hills affordable divorce rate brands real trends clothing safe generation alpha economic aussie culture huffington post blaxland geomapping social analysis research ACF mother's day divorce community event school visual research pack local jobs of the future australians staying home more TDE baby boom sydney event forecast The ABC of XYZ faux-ciliser Channel Seven Deaths Australian demographics house price rise lalor park training demographic cartodb menai ideas 2017 Gen X criminal pharmacies world typical australian pyrmont mythbusting insights environment seasons Real Estate mccrindle REIV National Conference cultural diversity Adelaide panel tuesday ashley mckenzie 1975 SMSF resource Netflix toys engage financial fears rising house prices personalities census results office opening statistics hills shire presentations Christchurch 1980 Bathburst urban taskforce annual income engagement award cars google for education millenials change sydney speaker narcissism DESTEL 2020 workforce online shopping Assistant Store Manager stats unaffordable Australian Dream the australian dream debt meetings ultimo future-proof internship Word Up stay home Australian Home income Wagga Wagga future proof women australian communities forum teachers Christmas lunch water local communities shifts national crime rates intern australia ACT conference Financial Planning Week pharmacy JOMO click report graphs Australian Trends work litter faux-cilise program learner work-life skills student christmas potts point 2016 census Sydney public speaking manly families cancel plans demographics 10 years property retirement renting social enquiry "know the times" group session wage list organisational culture professional teacher population growth going out global emerging technologies energy brisbane generation earn state

Archive