New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

typical australian Financial Planning Association debate The Daily Edition wedding office opening financial data Generation Y REIV National Conference gen z Royals entrepreneurial sydney speaker winter blues graphs urban living faux-cilising wealth distribution dessert click meals sustainable communicate engagement socialising unaffordable demographic transformations urban taskforce families overcast keynote speaker post rationalism research report baby boomers salary HSC Australian Dream teachers emerging generations sector wide affordable royal language high density new office social researcher ageing population forecasting social researchers purpose blaxland rise of local work mates storytelling TED talk urban shopper's pick housing affordability environment trades easter Northern Beaches average aussie online TDE Wellington not-for-profit Gen Y friendship 2016 baby name predictions christianity "know the times" outsourcing Australian schools narcissism investing daily commute mobile training 24 million meetings 1994 celebration mateship neutral bay educated list Charlotte monarchy prince george cultural diveristy Merry Christmas owning a home cooking data analyst charity trends analyst Social Trend seasons social life water Geoff Brailey royal family report church research land of the middle class rental stress SA domestic real millionth Research Executive Kirsten Brewer generation alpha cars aussie culture VIC news generation Z cash population milestone Bathburst leader 10 years Tasmania collaboration wealth and income distribution socialites learner vegemite DIY demographics workforce statistics NSW event daily telegraph infographic wall results future program twentyseventeen wealth and income micro apartments clothing Gen X Macquarie University unemployment Queensland: QLD Real Estate alpha woolworths cancel plans jobs professional presenters McCrindle Speakers financial independence population growth stats holiday trend tuesday future of shopping huffington post Territory hornsby workshop spirituality trends of 2016 Research Director friends home ownership Word Up brands social lives community TED affordability staying in intern generational trends Vocational education suburbs education research research data sydney hills know the times public holiday mccrindle in the media presentations Tuesday Trends January 26th social analysis social issues Sydney Hills Business Chamber New South Wales lifestyle gold coast Channel Seven global group session sunburnt country norwest young australians micro research services high density living gender tuesday FOMO office megatrends city educhat Northern Beaches Christian School 23 million tips work thought leadership rich proactive recap social commentary follow trends Australian Trends generation research pack conference the average aussie house prices Sydney keynote speaker grave decision panel Australians winter property Sydney World Water Day bus Christmas lunch safe high density apartments ACF 2016 student society cloudy days curiosity social Australia Day 2017 tv staff personal growth youth relevant toys generations pharmacy ideas GPO princess charlotte Queensland millennials publication suburb nfp cost national private wealth Australian Census brisbane capital city collaborative faith qualitative research retirement FPA investment in the media financial future goals 2014 leadership bureau Population Clock communications ageing teach baby names Financial Planning Association of Australia sydneysiders mccrindle financial fears financial dreams award logan Scouts #censusfail bondi rising house prices trend education future report manly Christchurch faux-ciliser Kiwi weekly earnings buildings perth mother's day VET sector housing market mccrindle research deloitte healthy future divorce rate futurist couple omnibus slideshare travel greatness online shopping Christmas season ACT mover and shaker presentation employment ABS internet ipswich residents researcher the hills shire university degree going out school satisfaction earn housing trends 24,000,000 mortgage Deaths trends of 2017 screenage victoria potts point litter February 16 geomapping economy volunteers professional baby name trends social trends school students 2016 census census data rule keeper NBRS sydneycity hopes world youth day social change skills growing population life schools crows nest darwin Crime Rates child care demographer criminal participants contiki insight national crime rates English waverton eliane miles South Australia dreaming shifts TEDx medicine social research interactive hills shire Hornsby Shire Council sun Caregiver sunny days not for profit mythbusting REIV Conference travelling faux-cilise renter of the future education sector media students wealth innovative jobs of the future tableau Northern beaches Event 1980 brand experience responsive organisations crime learning styles new york times goal case study professional development study states SRE 1975 sydney metro James Ward Education Future Forum google for education work-life ease of travel sydney event TAS australian communities forum SMSF social enquiry professional services social media story Do It Yourself leadership workshop entertainment showreel year 7 long weekend paying to work balance stay home youth unemployment marriage average sydneysider income Wodonga media commentary changing face of sydney ashley fell Northern Territory transport population map australian communities trends report conference presentation home data visualisation religion baby names australia report environmental scanning NEETs suburban living wage future-proof speakers coffee housing sports baby boom Australian communities JOMO men identity media release christian tattoos royal baby equip etiquette Real Estate Institute of Victoria census 2016 ACF 2015 mccrindle tea PSI house price rise selfie Canberra education future CPI global generations wolloomooloo budget households engage NT culture marketing resource facts organisational culture australian social research demographic relational society trends thrive Valentine’s Day challenge culturally diverse market research divorce Australian Population debt baby names report increasing densification New Zeland growth local communities 2017 Births authenticity speaker baby name Wagga Wagga newspaper capital cities focus groups Australia Day Assistant Store Manager google New Zealand snapshot career living the great screenage Skilling non profit personalities lalor park state women entrepreneurs of today low density NBRS Architecture 2016 census results moderators guide 1968 builders 2012 Hills Shire Council wages Duchess of Cambridge hobart conference speaker high school energy cancelling plans dream tertiary education insights VET cancelling event finance small business community event The ABC of XYZ supply and demand social impact government consumer innovation cultural diversity happiness Western Australia village earnings tea forum investor housing growth ethnography future of work belief learning aged care puzzle 40 million Australian Home media activity aged care analysis population hello fresh 2013 spend pharmacies emerging technologies speakers pack census fail rain australians staying home more emerging trends professional speaker 2020 visual Mark McCrindle year 12 Andrew Duffin house price easy rider school EFF public speaker local area cost of living resilience Australian Communities Trends mentor apartment WA eliane Netflix Australian Bureau of Statistics ashley mckenzie acf15 infographic group internships optus royal influence future proofing sentiments ferry customer priorities Adelaide house global financial crisis world infographics census results workplace culture Channel 7 economic Financial Planning Week car schools students renting the australian dream teaching IT Specialists politics kate middleton parents Myth train Res Vis commuters community engagement dare to dream offenders baby breakfast education demographic trends award winner product keynote Tuesday Trend events cartodb future proof australia holidays Australian Families moreton bay mythbusters menai wellbeing entrepreneur future of education grandparents technology public speaking food marriages commute Generation X sector poor in depth interviews quote pyrmont System's Architect business performance impact Aussies optimistic communication careers plans social shifts teacher survey design DESTEL household business names townhouses family the changing face of Australia street consumerism sector wide study motivate shopping centre urban living index census home owner define repayments children Aussie conferences Work place Melbourne visualisation workplace business index vegetarian CBD SMART ultimo social commentator rent change digital Australian demographics poker master video communities shbc weather networking property market millenials Love summer middle class Christmas presents young people forecast parenting marrickville the hills property price mining boom optus my business awards father's day research visualisation learn office space cold anzac internship brand experience focus group sydneysider survey Engineering Manager university cica demography hills employers local community gen alpha apartments average Australian earning national wealth fresh fears christmas shopping teleworking annual income

Archive