New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

challenge wedding PSI know the times award winner global generations sydney metro demographer poker master 2016 social researchers research report pyrmont conference presentation Deaths budget apartment generations Queensland city Jura Coffee states 2016 census REIV Conference Channel Seven online career rule keeper christian public speaker WA meetings 2014 trend giving social marriages rise of local analysis finance mortgage mover and shaker staying in cooking Tuesday Trend NEETs teachers hills gig aged care puzzle housing affordability NT Christmas lunch volunteers speakers pack Bathburst optus supply and demand follow census results easter school satisfaction New Zealand recap etiquette leadership workshop Northern Beaches Christian School The Daily Edition urban educhat new york times average Australian goal faux-ciliser ABS divorce rate jobs of the future study language marketing tattoos small business suburbs employmee volunteering data crows nest dessert wealth FPA "know the times" future of education retirement child care australian real estate IT Specialists year 12 speajer gen z baby names report forecasting manly sun narcissism click Sydney’s south west baby name trends Australian Population jobs teleworking omnibus DESTEL politics SA 2012 social life 1968 visual young people census fail Duchess of Cambridge Australia Day 2017 research rain tuesday Channel 7 post rationalism car generation generation Z wolloomooloo living economy housing growth brand royal family year 7 Royals ACF17 aussie culture DIY victoria toys ease of travel investment outsourcing hopes work-life not for profit research weather contiki wages perth alpha story cica millennials social commentary safe sustainable meals mccrindle research Aussie Kiwi chairty New South Wales 23 million emerging technologies owning a home suburb forecast professional services middle class micro apartments cost of living royal influence hornsby sentiments census data Cobbitty-Leppington local donate belief tertiary education Northern beaches Event woolworths Christmas season priorities unaffordable repayments workshop house price Assistant Store Manager hills shire group session research services financial planning sunburnt country litter renter of the future trends analyst SMART Gen Y world friends showreel social research offenders technology neutral bay System's Architect mccrindle learning styles social change pharmacies Hills Shire Council baby boom innovative commuters trends relevant 24 million bondi selfie unemployment sydney speaker urban living market research social analysis Northern Beaches household emerging generations Sydney community engagement business index research visualisation Australian Trends Queensland: QLD mccrindle in the media 1980 townhouses cancelling event award mobile list community communicate conferences innovation education baby names australia report baby names australian FOMO infographics google not for profit NBRS shifts capital cities census entrepreneur brisbane future of work participants Wellington stay home norwest ethnography earning typical australian James Ward resilience NSW brands optimistic Northern Territory anzac mythbusting the great screenage Gen X energy students coffee lovers wealth and income McCrindle Speakers casual Education Future Forum mining boom daily commute Merry Christmas Jura Australia 2017 life quote Tasmania mateship VET sector rich Do It Yourself communities schools students faux-cilising annual income megatrends wealth inequality speaker ferry presentations dreams Western Australia domestic event sydneysiders children culturally diverse demographic trends young australians 1975 faith CPI Engineering Manager skills blaxland financial church not-for-profit prince george food bank transport Vocational education home owner commute baby name predictions slideshare wealth and income distribution student speakers networking infographic wall new office tableau train parenting Aussies charities teaching rent TED financial future work capital city Generation X generation alpha internet bureau learning weekly earnings daily telegraph ultimo gold coast dare to dream entrepreneurs of today financial fears spend tv cars local communities ACF2017 collaboration January 26th purpose culture qualitative research collaborative business performance nfp REIV National Conference high density apartments national wealth personal growth TAS Melbourne social lives EFF celebration holidays the average aussie professional speaker faux-cilise video grandparents cloudy days storytelling workplace culture dream 2016 census results increasing densification australian communities trends report case study customer rental stress New Zeland greatness eliane miles survey design school cultural diveristy ageing population investing affordability bus Andrew Duffin Netflix university degree Wagga Wagga apartments the lucky country SMSF social media aged care entrepreneurial potts point Australian communities shopping centre community event the hills shire environmental scanning gen alpha insight marriage eliane generational trends summer growing population long weekend group staff money sydney hills training healthy future 10 years thought leadership property market media focus group publication employmer English identity future proofing Real Estate Institute of Victoria moreton bay social researcher keynote speaker future proof office opening home Tuesday Trends affordable travel VIC Work place 2013 Wodonga work mates trades shbc Australian demographics deloitte australia breakfast equip 1994 education sector coffee builders Research Executive financial independence women changing face of sydney australian social research Elderslie-Harrington park graphs leadership business care support cancelling plans vegemite schools australians staying home more online shopping plans panel Australian Home 24,000,000 earn trends of 2016 define consumer australian communities forum financial dreams shopper's pick South Australia demographics wealth distribution newspaper Social Trend mother's day royal baby environment princess charlotte ashley mckenzie growth hunger baby boomers residents debate low density NFP event consumerism housing market mentor cold property HSC Macquarie University motivate professional development demographic ageing fears Births optus my business awards keynote debt sydneycity authenticity social issues acf15 geomapping What is food insecurity? ipswich organisations ACF 2016 ideas SRE australian community trends report logan #censusfail VET educated researcher property price brand experience government house prices christmas survey economic teacher global financial crisis public speaking demographic transformations office space JOMO men Generation Y McCridle lalor park couple vegetarian land of the middle class snapshot winter blues Valentine’s Day trend tuesday careers Mark McCrindle salary interactive earnings volunteer engage Charlotte Financial Planning Association choice workers tips christianity Australian Dream Mount Annan-Currant Hill conference engagement live the dream 2020 parents overcast intern media release global charity village Sydney keynote speaker gig economy millionth The ABC of XYZ school students futurist infographic sydney event high school food national crime rates cash professional presenters shopping responsive grave decision marrickville cost media commentary home ownership 2015 future house ACT Report family lifestyle winter internship presentation non profit religion medicine education future report high density living Scouts Willowdale screenage news balance cancel plans crime menai national private wealth high density future of shopping World Water Day sector wide study internships report Canberra goals baby name Caregiver moderators guide Love teach rising house prices employers hobart thrive Real Estate Australian Bureau of Statistics huffington post media activity easy rider wellbeing happiness Territory experience population map water Christchurch households cartodb state focus groups ACF Research Director population milestone NBRS Architecture Australian community trends Skilling renting stats house price rise Population Clock TDE product youth unemployment Myth in the media education research criminal Geoff Brailey the australian dream professional facts change trends of 2017 learn average sydneysider friendship housing population growth donation local community census 2016 GPO communications research on coffee Adelaide TED talk digital tea fresh proactive holiday social enquiry sector Financial Planning Association of Australia entertainment workforce pharmacy demography volunteering Sydney Hills Business Chamber investor results social shifts workplace relational cultural diversity population divorce employment Australia Day ashley fell hello fresh research data Australian Communities Trends average aussie real suburban living travelling clothing statistics father's day research pack Hornsby Shire Council Financial Planning Week insights Australia street communication housing trends personalities sunny days spirituality emerging trends data visualisation Kirsten Brewer kate middleton urban living index 40 million impact urban taskforce area leader CBD waverton gender conference speaker sector wide wage the changing face of poor micro Australian Census royal sydneysider education future future-proof socialising Word Up google for education organisational culture world youth day income paying to work data names Australian Families ACT Crime Rates darwin Christmas presents TEDx curiosity the hills dreaming office baby Australians youth mccrindle tea in depth interviews university program Australian schools sports society trends seasons forum public holiday twentyseventeen socialites society February 16 learner families Res Vis visualisation resource food insecurity events monarchy data analyst buildings social trends social commentator mythbusters millenials going out social impact

Archive