Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


apartments Australian Communities Trends australian community engagement brisbane Love public transport financial future social life parenting organisations income giving commute 2012 New South Wales cultural diveristy Australian Census sunburnt country norwest collaboration keynote national private wealth housing affordability lalor park trends of 2016 REIV Conference ideas marriage results property keynote speaker mining boom house social researcher Deaths ageing social trends darwin acf15 school eliane 2016 census TED personal growth Research Executive holidays Christmas research contiki food wolloomooloo parents meals System's Architect commuters leadership workshop engage volunteering data suburb speajer dessert australian real estate balance faux-cilising etiquette baby name trends speakers pack outsourcing high density Research Director transport megatrends shopping brand experience greatness Lower Hunter Region rich middle class wealth employmee NBRS Architecture Births huffington post census results January 26th debt sydney event teaching Myth NEETs wage list Australian Dream retirement train Financial Planning Association entrepreneur educated social shifts vegetarian rent education future report leader ACF work grave decision NSW ashley mckenzie Northern Territory Jura Coffee ultimo social not-for-profit social researchers presentations home ownership mentor year 7 workforce group session repayments research report anzac survey Kirsten Brewer charities social issues rental stress emerging trends gen z children average Australian in depth interviews Aussies baby boom Business analysis Adelaide grandparents christianity Christmas presents Australian Families social lives customer Melbourne 10 years event Real Estate Institute of Victoria McCrindle Speakers Work place group SA weekly earnings screenagers domestic learning men dreaming Financial Planning Association of Australia conferences gig REIV National Conference micro apartments Real Estate baby name research visualisation area 24,000,000 Do It Yourself Mark McCrindle in the media suburbs tableau Australian schools cartodb baby names financial planning graphs annual income business personalities faith urban development wealth and income insights hornsby digital NT religion cooking australian social research report sector wide study average aussie winter JOMO conference university degree Christmas Stats speaker world youth day Australian demographics selfie government demography Generation X English local communities 2016 census results Geoff Brailey households career hobart Gen Y faux-ciliser Australian Trends Northern Beaches housing relevant population growth spirituality financial Aussie affordable professional presenters employment entrepreneurial high density living Word Up rising house prices interactive wealth inequality mccrindle in the media dream ipswich social enquiry supply and demand 2015 eliane miles hopes generation alpha capital cities hunger baby names report thrive royal family cultural diversity forecasting demographics wellbeing ACT South Australia Valentine’s Day employers FOMO house price rise collaborative 40 million names summer growing population urban living optimistic mythbusting national wealth live the dream royal TED talk mover and shaker organisational culture easter sydney metro census data choice workers Canberra visualisation global generations volunteers pharmacy micro demographer paying to work lifestyle hello fresh future proofing daily commute James Ward demographic trends know the times resilience social impact Caregiver waverton Maxim Accounting Skilling coffee lovers younger generations New Zeland dare to dream ethnography participants in the media suburban living training social commentary Western Australia motivate affordability volunteering sydneycity crows nest tips trends father's day SRE prince george australian community trends report office opening criminal culture the lucky country moreton bay The Daily Edition seasons cost engagement leadership quote HSC Territory potts point princess charlotte insight PSI change qualitative research Willowdale What is food insecurity? staying in ABS communicate clothing internships 2016 Mark McCrindle alpha the average aussie education research medicine millennials winter blues going out budget Tasmania research online mateship christmas 2017 schools future of shopping socialites shopper's pick future of education February 16 families financial fears new york times responsive cost of living cancelling plans pyrmont social analyst wages 2017 purpose cars friendship national crime rates 2013 tv aged care Crime Rates education future office space sector wide Lower Hunter millenials work-life Sydney gen alpha poor unaffordable typical australian christian staff global retail Netflix skills proactive real cash Bathburst housing trends emerging generations year 12 car showreel investor news Christchurch storytelling shbc workplace culture investment stats capital city owning a home CBD New Zealand data visualisation CPI Retail Cobbitty-Leppington ferry manly data analyst youth sustainable US goals sunny days family spend future cancel plans rise of local innovation forecast Sydney Hills Business Chamber geomapping neutral bay house prices networking litter public speaking blaxland business performance australia Hunter Valley Duchess of Cambridge panel thought leadership pharmacies trend tuesday belief communications TAS toys technology #censusfail Christmas day weather breakfast facts post rationalism nfp population EFF house price mobile royal influence Christmas day the australian dream sydney property market educhat environment Black Friday Sales McCrindle Speaker community Australians socialising DESTEL ACF17 workshop social analysis identity home owner TEDx Speaker visual crime sector holiday economic the changing face of business index child care demographic donate Sydney keynote speaker shifts trend sydney hills community event infographics media commentary world generation Z 1975 24 million language Christmas season baby names australia report non profit research data demographic transformations generational trends NFP event cloudy days program work from home australian communities trends report DIY economy mother's day average sydneysider media divorce award winner student gender menai award Population Clock Assistant Store Manager victoria buildings ease of travel growth food insecurity slideshare travelling energy workplace food bank optus mccrindle tea financial dreams ageing population curiosity care support 1980 Hornsby Shire Council learn statistics online shopping NBRS coffee school satisfaction who is generation z new office hills Sydney’s south west Gen Z Expert poker master logan trades home employmer wealth distribution urban future proof twentyseventeen fresh digital economy university Australia Day 2017 gold coast financial independence Sydney population media activity baby boomers marriages mortgage baby marketing the hills shire happy holidays census 2016 teacher millionth TDE wedding research services changing face of sydney unemployment professional development global financial crisis tattoos water bondi deloitte Black Friday money Merry Christmas professional speaker Performance Sentiment Index growth of sydney Generation Y kate middleton professional services work mates high density apartments population milestone optus my business awards cica salary faux-cilise Black Friday in Australia Christmas data plans google entertainment ACF2017 consumer tea futurist speakers priorities monarchy Macquarie University Tuesday Trends innovative cold offenders events teach Elderslie-Harrington park VIC Education Future Forum ashley fell video Northern Beaches Christian School Tuesday Trend property development safe generations sydneysider Gen X presentation vegemite healthy future infographic divorce rate earning donation communication finance study life Hills Shire Council teachers cancelling event mccrinlde The ABC of XYZ hills shire easy rider shopping centre census fail Australian community trends meetings residents christmas trees recap office social media state emerging technologies christmas chairty define google for education infographic wall australians staying home more sydneysiders 1968 learning styles "know the times" Christmas in Australia story not for profit newspaper builders Financial Planning Week church global rule keeper investing tertiary education property price focus groups youth unemployment volunteer analysis research on coffee society trends sun TEDx gig economy Wagga Wagga survey design the hills aussie culture mccrindle research Queensland: QLD social change trends of 2017 brand education urban taskforce dreams bus brands Charlotte publication local bureau low density young people sydney market moderators guide Channel 7 consumerism researcher Res Vis Christmas lunch WA Australian Home Queensland ACF 2016 McCrindle Keynote Speakers long weekend Vocational education casual city VET research pack careers village education sector conference presentation not for profit research apartment society internet media release jobs of the future omnibus data McCridle debate Australian Population 23 million 2020 future of work woolworths wealth and income distribution internship fears weather high school royal baby australian communities forum Mount Annan-Currant Hill Northern beaches Event schools students 1994 renter of the future earn 2014 market research sports mythbusters daily telegraph Channel Seven marrickville resource increasing densification experience sydney speaker environmental scanning social commentator relational social research World Water Day future-proof focus group Wellington Australian Bureau of Statistics rain mccrindle earnings Australia Day local community intern authenticity the great screenage Royals jobs small business living VET sector trends analyst screenage Engineering Manager friends Scouts teleworking culturally diverse school students challenge baby name predictions travel celebration housing market Jura Australia townhouses renting impact Andrew Duffin product happiness census states land of the middle class learner Wodonga commuting public holiday housing growth urban living index property market overcast forum students sentiments SMART snapshot follow IT Specialists aged care puzzle tuesday FPA narcissism professional population map ACT Report entrepreneurs of today young australians equip Australia street politics GPO case study goal household generation perth Kiwi public speaker couple Australian communities click SMSF stay home women seasons greetings communities nativity scene Sydney Lifestyle Study conference speaker charity Social Trend