Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


house prices winter suburb responsive population growth award baby name staying in post rationalism online household the hills cloudy days not-for-profit 24 million bondi careers rising house prices 2014 What is food insecurity? ABS group session easter Christchurch annual income mobile national crime rates rent dreaming mining boom 2016 census Mount Annan-Currant Hill identity Jura Coffee mccrindle research Generation Y selfie Australian Families newspaper australian real estate leadership workshop Sydney’s south west energy tuesday rule keeper area pharmacy media activity car demography WA DESTEL lalor park Love aussie culture entrepreneur the lucky country generation house price rise Australian Trends Australian Census shifts presentation greatness 2016 census results potts point Western Australia sydneysiders screenage fresh report market research youth unemployment engage narcissism Australia street The ABC of XYZ Aussies gold coast GPO Aussie future of work investing culture Social Trend manly Melbourne gen alpha capital cities residents New Zeland stay home IT Specialists cold dare to dream perth technology wealth and income define debt Crime Rates Channel 7 national private wealth Jura Australia gen z sentiments hills social trends families Tasmania owning a home suburbs geomapping holidays panel government NEETs Northern Beaches Christian School Sydney Hills Business Chamber social media mccrindle volunteering data financial fears toys investment social lives TED education research child care faux-cilise public speaking know the times list Australians office opening earning Do It Yourself tv Australia Day McCrindle Speakers Australian schools teaching sydney event baby boomers McCridle donate future-proof school satisfaction christianity insights business index millenials shbc bureau skills 1975 data visualisation 2020 women average sydneysider friends baby names report Scouts REIV National Conference case study social researchers kate middleton SMSF workforce public holiday plans teacher urban living REIV Conference research data living work graphs Duchess of Cambridge life gig going out FPA optus my business awards quote hunger food bank cartodb bus parents in the media Territory collaborative wellbeing census fail couple faith snapshot pyrmont trends professional presenters google changing face of sydney housing market social researcher apartment sydneycity sunny days personal growth priorities safe not for profit research trends of 2017 meetings fears impact property resource authenticity Australian Dream affordability aged care puzzle contiki Wodonga internship Bathburst housing growth #censusfail mccrindle tea James Ward cancel plans australian communities trends report dessert Hills Shire Council population sydney speaker consumer data brand experience communities food learning styles ashley fell social change internet vegetarian budget victoria logan financial future house price JOMO Real Estate Institute of Victoria research report crime Skilling property market Res Vis the great screenage insight eliane miles jobs baby names australia report winter blues rental stress work mates wage social learning society trends social impact the australian dream ACF 2016 innovative statistics Research Executive giving entrepreneurial Financial Planning Association baby boom coffee media future proofing choice workers professional services vegemite home Work place economic national wealth cultural diversity 2015 engagement weather relational australians staying home more religion Births finance Engineering Manager cost of living 1994 entrepreneurs of today high density living Wellington SMART financial independence ACF17 program System's Architect earn hills shire Royals easy rider cooking transport Tuesday Trend speakers Adelaide year 12 church ageing casual research language trend tuesday speaker housing volunteering Northern Beaches deloitte christmas non profit Sydney workplace university degree demographic transformations mythbusters acf15 daily telegraph focus group communications thought leadership learn Financial Planning Association of Australia Christmas presents spend hornsby click Geoff Brailey goals VIC sports social enquiry tertiary education renting money urban living index challenge neutral bay dream affordable socialites 1968 state story Canberra Hornsby Shire Council office Macquarie University debate forecasting sunburnt country coffee lovers royal australian community trends report woolworths growing population paying to work sector wide 40 million Education Future Forum local communities home owner student sydney metro visualisation urban seasons in depth interviews Australian demographics community engagement conference presentation conference speaker millennials follow volunteer royal baby live the dream renter of the future social life world pharmacies parenting property price wedding wealth and income distribution VET sector tableau celebration cancelling plans grandparents investor trends analyst etiquette baby name trends social shifts australian social research entertainment innovation outsourcing "know the times" wages infographics media commentary average Australian gender study optus divorce social issues recap builders experience aged care cash Northern Territory social analysis sun research pack financial planning spirituality TAS christian water not for profit training charities FOMO tattoos tips census 2016 Caregiver school students brands households house social commentator twentyseventeen real mentor sydney hills land of the middle class wolloomooloo work-life 24,000,000 ferry visual new office NSW resilience sustainable commuters crows nest year 7 1980 EFF grave decision employmee Deaths micro apartments supply and demand holiday Channel Seven huffington post hobart 2017 Christmas season Kirsten Brewer Research Director forecast mateship sector wide study future of shopping TDE baby award winner buildings ethnography village career researcher school capital city salary millionth Sydney keynote speaker NFP event financial dreams Mark McCrindle royal family Australian Population ACT Report storytelling baby names financial Australian community trends average aussie world youth day marriage Queensland: QLD mccrindle in the media home ownership menai megatrends 2012 wealth society motivate customer small business video tea happiness education future shopper's pick SRE ease of travel norwest repayments optimistic Elderslie-Harrington park typical australian teachers 2013 communicate social commentary curiosity slideshare future Vocational education 10 years research services conferences princess charlotte marriages Netflix news stats retirement rain the hills shire survey design focus groups demographer organisational culture sector educhat faux-cilising New Zealand interactive high density local Charlotte schools students census data February 16 Merry Christmas Australia Day 2017 Australian Communities Trends population map employment jobs of the future business Australian Bureau of Statistics employmer CPI brisbane NBRS qualitative research family students urban taskforce teach event socialising Australian communities analysis South Australia trend Kiwi unaffordable income darwin research visualisation royal influence children mother's day middle class demographic trends offenders HSC dreams PSI product business performance commute Word Up australian criminal education future report employers global generations baby name predictions charity blaxland train daily commute DIY trends of 2016 apartments internships university English ipswich clothing ACF healthy future wealth distribution CBD learner showreel relevant belief generations Northern beaches Event professional development brand speakers pack shopping centre Valentine’s Day Cobbitty-Leppington results goal anzac infographic Myth generation alpha intern organisations Financial Planning Week marrickville food insecurity travelling micro media release forum schools hopes events group gig economy economy presentations overcast census Wagga Wagga Willowdale Andrew Duffin townhouses low density online shopping leadership Generation X keynote education cars networking hello fresh New South Wales new york times census results care support chairty meals australia ultimo travel poor futurist eliane global financial crisis poker master emerging trends Tuesday Trends Australian Home high density apartments Gen Y TED talk future of education city proactive litter men change data analyst ACT donation workshop sydneysider long weekend 2016 global educated VET communication survey research on coffee faux-ciliser workplace culture high school earnings community trades cultural diveristy Population Clock leader NBRS Architecture personalities environmental scanning marketing breakfast weekly earnings moreton bay World Water Day prince george suburban living office space demographics monarchy shopping growth TEDx population milestone future proof 23 million medicine young australians Assistant Store Manager education sector volunteers housing affordability increasing densification The Daily Edition conference names unemployment cica keynote speaker mythbusting community event states wealth inequality ashley mckenzie demographic the changing face of environment infographic wall facts mover and shaker emerging technologies the average aussie thrive summer staff equip public speaker ideas google for education emerging generations purpose waverton professional speaker friendship youth omnibus housing trends digital professional collaboration alpha rich cancelling event lifestyle Christmas lunch consumerism young people australian communities forum nfp Real Estate cost social research Gen X publication mortgage generation Z January 26th SA NT local community ACF2017 speajer teleworking divorce rate culturally diverse balance Queensland moderators guide participants politics generational trends rise of local domestic father's day ageing population