Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

financial travelling rising house prices debt hobart Caregiver Royals urban living trends of 2017 sports qualitative research Myth sector wide study pyrmont data analyst high density millionth social media parenting the changing face of teaching English households trends of 2016 panel Charlotte teacher Australians January 26th crows nest WA quote apartment trends Christmas season researcher thrive safe McCrindle Speakers in depth interviews learner darwin monarchy buildings 1975 nfp challenge school students leader alpha divorce aged care media activity etiquette father's day eliane REIV National Conference future of work 24,000,000 economic community engagement click finance emerging generations keynote speaker collaborative social issues 2014 visualisation Gen Y authenticity educated education research GPO royal influence The Daily Edition winter office space generation alpha grandparents entrepreneurial Northern Beaches Christian School market research royal potts point baby name staying in optus communications baby boom focus group prince george media release easter The ABC of XYZ healthy future socialising Population Clock New Zealand demographer South Australia faux-cilising cars conferences HSC aged care puzzle futurist moderators guide insight online shopping future proofing Netflix growth Australian schools middle class tertiary education social lives focus groups wealth and income distribution happiness bondi brands year 12 housing growth leadership investment Australian Bureau of Statistics case study mccrindle tea housing trends speakers school satisfaction manly jobs of the future house price rise mining boom wealth distribution February 16 learning vegemite NEETs presentation young people cost of living innovative mythbusting Duchess of Cambridge generation coffee mccrindle house prices world financial fears townhouses DESTEL SA future of education rent mythbusters shbc census trends analyst hopes society social impact cooking Merry Christmas youth low density survey builders NT paying to work cash household mccrindle research trend tuesday customer sunburnt country infographic wall Mark McCrindle not-for-profit food public holiday Gen X area non profit hills shire goal ACF 2016 rental stress families Australian communities plans population growth supply and demand thought leadership social not for profit work mover and shaker group session Christmas lunch daily telegraph product australian communities trends report experience cartodb define work mates Generation Y ageing population program home capital city high density living news meals slideshare 2020 demographic Aussies friends royal baby Adelaide the australian dream Kiwi staff Australia Day balance gen alpha pharmacies equip Australian demographics marrickville future 1980 Australian Home mentor schools Australian Census statistics cultural diversity society trends 2016 ethnography forum global financial crisis 2013 marriage gender narcissism couple ashley fell local publication Love wedding careers royal family 2012 Valentine’s Day Education Future Forum Tasmania affordability easy rider outsourcing identity entertainment Bathburst house state consumer domestic long weekend Generation X data property price stay home storytelling cloudy days Christmas presents politics transport growing population demographic trends property market 2015 university degree bureau social enquiry environment Wagga Wagga wealth poor participants increasing densification Research Executive waverton australian communities forum snapshot Res Vis crime earnings holidays high school village technology analysis community event perth digital System's Architect communicate income local communities communities Wellington ease of travel generation Z financial independence brand experience friendship resilience 24 million ACT video cancelling event financial dreams new york times earning annual income relevant Christchurch repayments social commentary twentyseventeen earn list office work-life training lifestyle Hornsby Shire Council hello fresh poker master charity jobs "know the times" new office FPA going out know the times newspaper Australian Dream Australian Families workplace culture in the media children visual media commentary suburb social researcher women Geoff Brailey overcast affordable IT Specialists tv 2017 leadership workshop seasons conference business index faux-ciliser investor education curiosity group Births land of the middle class professional social commentator baby names geomapping employment travel google global generations schools students communication spend real CBD REIV Conference collaboration Sydney baby name trends PSI Aussie holiday research visualisation Real Estate Institute of Victoria organisational culture omnibus acf15 residents family energy population milestone sector wide offenders population ipswich data visualisation responsive weekly earnings tips social shifts religion celebration national private wealth Australian Trends Engineering Manager personal growth princess charlotte ashley mckenzie cancel plans menai Queensland: QLD wellbeing mobile christmas faux-cilise selfie medicine men emerging trends baby boomers 40 million national wealth Tuesday Trends Territory marriages education future living consumerism New South Wales internet christianity public speaking woolworths school JOMO sydneycity teach TAS ideas award australian social research kate middleton Financial Planning Association of Australia teachers rule keeper unaffordable generational trends water NSW engagement sentiments Melbourne dreaming forecasting Financial Planning Week sector university future-proof facts cancelling plans Financial Planning Association wages results TDE forecast networking education sector innovation Real Estate parents small business emerging technologies baby future proof Social Trend research property norwest greatness research services shopping intern aussie culture tea house price eliane miles optus my business awards fears sunny days urban taskforce weather shopper's pick stats financial future blaxland cost wealth and income fresh culture population map city urban office opening logan contiki entrepreneurs of today millenials huffington post urban living index brisbane youth unemployment social research pharmacy generations 1968 renter of the future economy suburbs professional development infographic motivate teleworking wage Sydney keynote speaker FOMO housing affordability investing meetings suburban living mccrindle in the media optimistic capital cities social analysis proactive professional speaker neutral bay brand Northern beaches Event education future report moreton bay Assistant Store Manager criminal home ownership follow business high density apartments gen z typical australian 23 million australia average aussie deloitte survey design hornsby tattoos ageing daily commute study language budget vegetarian report Word Up conference presentation DIY shifts young australians workshop social researchers lalor park EFF global sydneysiders retirement presentations anzac Northern Territory home owner mateship ABS community owning a home social life priorities skills tableau research pack Deaths engage Do It Yourself social change litter internship dessert Wodonga internships world youth day recap winter blues event change entrepreneur australians staying home more divorce rate Australian Communities Trends debate wolloomooloo sydney speaker clothing media ultimo demographic transformations tuesday demographics socialites housing market rich national crime rates interactive social trends rise of local mother's day toys insights cold Northern Beaches VIC learning styles sun states educhat research data megatrends life learn volunteers Western Australia marketing students dream environmental scanning student post rationalism google for education salary unemployment summer 1994 goals millennials baby name predictions dare to dream keynote ACF government Kirsten Brewer trend year 7 mortgage church Scouts Tuesday Trend online rain Queensland Australia Day 2017 gold coast names Channel 7 SMSF 10 years victoria Canberra child care personalities organisations renting resource Channel Seven conference speaker World Water Day workplace relational housing career New Zeland commute graphs sustainable events Crime Rates workforce sydney event employers

Archive