Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


employers 23 million keynote faux-cilising award winner charity Australian communities socialising wealth and income tuesday World Water Day local communities litter social researcher holidays click brand experience gen z population milestone resilience sydney hills generation alpha TDE business performance research etiquette outsourcing FOMO renter of the future cost Tuesday Trends eliane water Scouts Aussies small business emerging technologies Channel 7 mythbusters house price PSI rule keeper 2016 royal influence learn property alpha royal family university ACF demographer case study Wodonga holiday CBD NSW challenge wealth 10 years sydneysiders professional conferences SA moreton bay consumer know the times princess charlotte baby name predictions vegetarian community supply and demand communications families income national private wealth land of the middle class entertainment fresh micro work 1968 environmental scanning office story market research forum 2012 city ethnography Australian demographics motivate year 12 gen alpha storytelling men narcissism participants professional speaker Hills Shire Council victoria engagement Bathburst typical australian collaboration DESTEL finance Sydney Hills Business Chamber schools collaborative rich VET social life home owner culture sentiments business index wellbeing investor micro apartments FPA Australian schools megatrends house contiki not-for-profit vegemite high density workplace culture global father's day data McCrindle Speakers sydney event learning conference presentation Australian Families christianity commute careers award bureau infographic purpose pharmacies students sunburnt country consumerism spend women census Social Trend social issues Northern Territory financial future average aussie local community parents gender tea ferry Christmas season tv housing trends ipswich results Births cooking social analysis brisbane property market perth sustainable logan royal communication Financial Planning Week personal growth group wolloomooloo non profit emerging generations unemployment financial independence rising house prices impact friendship educhat public speaking investment Valentine’s Day home school students meals slideshare trends analyst visual transport pharmacy innovation video mccrindle tea social media plans housing house price rise trends hills shire focus group not for profit townhouses optus food generation offenders wages SMART cash crows nest ease of travel social budget local unaffordable teacher optus my business awards low density focus groups Sydney keynote speaker life housing affordability Royals DIY debate interactive celebration organisational culture population growth education Channel Seven suburban living publication households debt Australia Day marrickville children emerging trends demographic trends intern aussie culture qualitative research cars futurist authenticity australian social research real Generation X religion high school neutral bay teaching selfie Charlotte teleworking The Daily Edition Aussie Mark McCrindle post rationalism language keynote speaker NBRS Architecture average sydneysider millennials volunteers 2015 easy rider 24 million Work place sydneycity insights environment blaxland January 26th university degree System's Architect news social change shopper's pick shifts work mates baby name trends entrepreneurial HSC google residents aged care paying to work anzac proactive hello fresh travelling program responsive visualisation high density living brand Myth baby names omnibus Caregiver communities goal stay home generational trends national crime rates Gen Y conference speaker relational social shifts REIV National Conference society graphs ageing population wealth and income distribution teachers australian communities trends report future proofing CPI Andrew Duffin research visualisation retirement staff mover and shaker domestic analysis criminal dreaming speakers cold faith house prices rent spirituality divorce rate global generations ABS google for education media release TAS internship politics Financial Planning Association of Australia work-life Sydney fears manly education sector mythbusting 2014 travel leadership learning styles trend tuesday teach report renting recap tertiary education mining boom mccrindle in the media "know the times" eliane miles English poor Queensland sector wide summer names marriages Australian Home sydneysider housing market australians staying home more identity increasing densification professional development mortgage Australians ideas public speaker Kirsten Brewer salary village cancelling event REIV Conference VIC faux-ciliser greatness NT poker master WA sydney speaker forecast balance Population Clock Word Up trend Australian Trends Research Executive future proof states grandparents schools students urban living index social trends educated demographic transformations financial fears Melbourne investing gold coast ACF 2016 infographic wall demography jobs apartment internships rise of local christian 2016 census winter blues Territory hornsby digital SMSF parenting shbc community engagement census results young people middle class newspaper study property price millionth lifestyle christmas earn society trends priorities earning child care Hornsby Shire Council future of shopping office space Skilling waverton young australians national wealth sydney metro the australian dream cloudy days new york times bondi tattoos toys baby names report mccrindle research Wellington marriage Crime Rates education research generations business ashley mckenzie buildings optimistic ACT repayments living woolworths new office professional services online shopping healthy future snapshot couple public holiday internet acf15 growing population JOMO happiness innovative Assistant Store Manager NEETs #censusfail bus cultural diversity Vocational education cancel plans the hills social commentary area social commentator group session twentyseventeen the changing face of tableau Netflix generation Z office opening home ownership Australian Dream communicate friends training capital city list Tuesday Trend Merry Christmas New South Wales sunny days social researchers 24,000,000 ultimo media changing face of sydney royal baby quote youth meetings mateship dessert pyrmont financial student Education Future Forum mother's day weekly earnings Christchurch school satisfaction monarchy Australian Communities Trends Christmas presents research data lalor park average Australian entrepreneur Engineering Manager EFF event the hills shire technology census data in depth interviews Deaths sector wide study baby boom follow South Australia deloitte cica research report cultural diveristy cost of living builders leader The ABC of XYZ norwest events capital cities high density apartments VET sector entrepreneurs of today future of work daily commute urban living financial dreams social lives youth unemployment community event Northern Beaches Christian School Canberra GPO car engage trends of 2016 Wagga Wagga shopping Tasmania 1975 moderators guide panel Australian Population the average aussie mentor SRE resource Gen X experience geomapping population hobart year 7 insight Real Estate Institute of Victoria 1980 demographic data analyst owning a home 40 million wage housing growth statistics future research services sun going out urban economy Christmas lunch 2013 workplace Duchess of Cambridge organisations thrive Real Estate 2017 Australian Bureau of Statistics researcher trends of 2017 safe facts curiosity church sector workshop staying in darwin overcast census fail faux-cilise product energy Financial Planning Association survey design stats weather learner household wedding census 2016 culturally diverse Adelaide media commentary 1994 train wealth distribution social research tips australia social impact socialites population map medicine conference Love breakfast goals coffee Do It Yourself Western Australia annual income suburb nfp state Australia Day 2017 shopping centre baby names australia report dream James Ward Australian Census growth career customer Queensland: QLD ageing rain family marketing networking media activity leadership workshop dare to dream baby boomers presentation education future baby 2016 census results jobs of the future define research pack Generation Y 2020 employment prince george rental stress long weekend equip economic February 16 education future report kate middleton government affordable baby name skills future-proof IT Specialists global financial crisis australian communities forum future of education online trades data visualisation earnings forecasting winter menai cartodb Kiwi workforce Geoff Brailey cancelling plans easter suburbs NBRS world youth day apartments aged care puzzle urban taskforce change daily telegraph New Zeland divorce potts point in the media world Macquarie University mccrindle affordability New Zealand belief personalities mobile huffington post ashley fell clothing sports Northern beaches Event grave decision brands presentations Res Vis Northern Beaches survey crime hopes commuters thought leadership relevant school millenials seasons demographics social enquiry